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CYNOPSISSPORTS
12.15.16
Good morning. It’s Thursday December 15, 2016 and this is your first early morning Sports briefing.
New research from FOX Sports, titled The 5th Network: Regional Sports Network Passion Index, a Nielsen Media Analytics Primary Research study, discovered that sports fans rate RSNs as their most essential non-broadcast channels. The data looked at more than 1,500 pay TV subscribers around the country who identify as sports fans, and found that on average respondents rate their RSNs as the fifth most essential channel in their entire television packages, ranking only behind the four broadcast networks. More details can be found
here.
“We have long known that our RSNs are akin to the fifth broadcast network in their markets in terms of ratings, and Nielsen’s research confirms the remarkable importance of these networks to viewers,” said FOX Sports Regional Networks President Jeff Krolik. “Local sports are tribal, and RSNs inspire the same loyalty and connection as the hometown teams they bring to fans.”
ON THE AIR
The NBA and its players locked in a tentative deal on a new collective bargaining agreement, pending ratification. More details will be in tomorrow’s issue but the two sides announced that they have extended the mutual deadline on a deal to Jan. 13 so both parties have ample opportunity to review the terms of the agreement and ratify the proposal.
As 2016 comes to a close, NBCSN reports that – for the third consecutive year the network is on pace for its best-ever year, according to live plus same day data from Nielsen. Bolstered by 330 hours of live Rio Olympics coverage, the channel is averaging 171,000 viewers through the first 50 weeks of the year and will finish 2016 with its best-ever Total Day viewership, besting last year’s mark by 16%. In addition, NBCSN is again on pace for its best-ever year in primetime, averaging 390,000 viewers up 9% from last year’s record.
MLB and its players have ratified the sport’s new collective bargaining agreement, according to USA Today. The five-year deal was agreed to Nov. 30, about 3½ hours before the expiration of the previous contract and lifts the luxury tax thresholds, among other changes.
ESPN2 will simulcast ESPN Deportes’ Spanish-language coverage of the NBA Christmas Day Game between the Clippers/Lakers. The move was made in an effort to serve a broader Hispanic audience, with the game set to take place at 10:30p. The telecast will be led by ESPN Deportes’ Alvaro Martin who will call the action alongside analyst Carlos Morales.
More details on Saturday’s record MLS Cup audience numbers. Univision reports that its telecast of the match delivered double-digit year-over-year audience growth among A18-49 on UniMas, while the game notched 601K Total Viewers to mark the second largest audience all-time for a MLS Final on Univision Deportes. Numbers were up 19% year-to-year with P2+, and up 24% with A18-49.
Meanwhile, Univision also announced that UCI Live will present the inaugural Prospects Cup next December 2017, pitting 16 U12 soccer teams from around the world battling for the sport’s first youth world championship. Produced by UCI Live, the company’s new live event and experiential marketing unit, the tournament will be sanctioned by the United States Soccer Federation’s Development Academy, US Youth Soccer and US Club Soccer, while Univision Deportes will broadcast Prospects Cup as well as other U-12 events as part of its overall strategy to promote soccer among youth.
ESPN networks lined up their programming plans for SEC baseball games, with play set to begin on March 14. Overall, the company offers 98 conference games, with 75 slated to air on SEC Network. Opening night of conference play, Friday, March 17, SEC Network returns Bases Loaded coverage, featuring every SEC team in a live compilation of seven games:
NBC Sports Group serves up the inaugural Team USA Winter Champions Series on Saturday, with the tripleheader of Olympic winter sports events running on NBC and NBCSN. Coverage begins at 2:30p with men’s and women’s big air snowboarding from Copper Mountain. Todd Harris (play-by-play), Todd Richards (analyst), and Tina Dixon (reporter) will call the Big Air event. Leigh Diffey (play-by-play), Kate Hansen (analyst), and Lewis Johnson (reporter) will call women’s luge coverage. Gord Miller (play-by-play), AJ Mleczko (analyst), and Leila Rahimi (reporter) will call Team USA-Canada women’s hockey.
Meanwhile, CBS Sports Network debuts Tough Mudder programming with Road to the World’s Toughest Mudder tonight at 9p. The series follows the professional elite endurance athletes of the event as they break down their workout regiments and mental preparation before the race.
A CYNOPSIS MESSAGE
==== THE RESULTS ARE IN FOR THE 2016 CYNOPSIS SPORTS LEADERBOARD ====
CONGRATULATIONS
Minute Media
for your work on 90min/Suicide Squad
The Leaderboard celebrates the organizations that utilized their social media platforms to promote product offerings to sports fans throughout 2016. Check out the full list of winners here.
SPONSORSHIP & PROMOTION
Cynopsis Sports unveiled the winners for the third annual Social Media Leaderboard a unique award that breaks out the most prolific, engaging and creative work in sports social media to recognize the best of the best from a historic year. Among this year’s winners are: Atlanta Braves, Coca-Cola, ESPN, FedEx, IRONMAN, Lagardère Sports, Minute Media, MLB Network, Nationwide, PGA of America, Straight Talk Wireless, Turner Sports, Univision Deportes, and Wasserman; along with honorable mentions: Balcom Agency and Bellator MMA. To see the complete list and the work, visit www.cynopsis.com/awards.
Spalding is launching a digital marketing campaign to honor the 125th anniversary of basketball, called Honor the Game. In addition to the campaign, Spalding announced its partnership with NBA All-Star and LA Clippers point guard Chris Paul. “We are extremely proud of our storied history with the game of basketball. From developing the first basketball for official use to being the Official Basketball of the NBA for 33 years, basketball is core to what we do,” said Kenyatta Bynoe, VP of global brand marketing and partnerships, Spalding. “Honor the Game will ignite a conversation around the impact the sport has had on the entire basketball community. We look forward to continuing to grow the game on a global stage and sharing the experience for the next 125 years.”
Martinsville Speedway is launching a special 70th anniversary logo for the upcoming NASCAR season, and will brand itself as “The Original,” an homage to its being the only track remaining from NASCAR’s original 1949 schedule. The logo features a “70” highlighting Martinsville’s unique paperclip-shaped layout with the seven representing the frontstretch grandstands that were in place when the track first opened at the zero represents the track, in its modern form. The words “The Original” are also featured on the logo, in a script font, much like the fonts used on early stock cars.
The Collegiate Licensing Company reached an agreement with Florida International University to manage its domestic trademark licensing program, beginning in 2016. The deal sees FIU gain access to the brand protection, brand management, and brand development services that CLC currently provides to its nearly 200 collegiate partners in the $4.6 billion collegiate licensed segment of the retail market. The university’s partnership with CLC will also allow FIU to develop merchandise programs with licensees, access CLC’s exclusive retail intelligence data to grow its retail footprint, and participate in a range of customized retail marketing programs.
DIGITAL & STREAMING
fuboTV is making a streaming play, doubling its national channel line-up following affiliate agreements with Fox Networks Group, NBCUniversal, A+E Networks, Crown Media Family Networks, Fuse Media, NBA TV and The Weather Channel. The new deals will result in the launch of a new version of the linear OTT distributor, with upgraded back-end technology, new viewer features, and access to more than 70 channels. New Fubo subscribers will have access to networks that hold the rights to the world’s most popular sports, at an introductory, discounted rate of $34.99 per month.
Meanwhile, SendtoNews has a digital distribution rights deal with the NHL for short-form digital video content for the 2016-17 season. The company’s network of US news publishing partners will now have access to NHL game highlights, interviews, top plays and other fan interest video content to publish and monetize through their owned and operated online news properties.
ESPORTS
In this week’s edition of Cynopsis eSports & Gaming…
·
MLG plans for full house in Vegas, partners with YouTube
·
The 10 rules for a successful tournament
·
NBA2K takes on the All-Star Game
·
Finland boosts esports’ prospects
·
How dependent is esports on sponsors?
·
Boom TV amplifying gaming experience
·
Super Nintendo World takes root
ROSTER MOVES
Discovery Communications appointed Bernard Ross to the newly created position of Eurosport’s Chief Operating Officer and General Manager Olympic Games. Ross will begin the new role in January and is charged with the successful delivery of the Olympic Games across Europe and will lead on all production, logistics and organizational aspects of the planning for the Games. He joins from The Union of European Football Associations, where he delivered UEFA EURO 2016 as Head of Production.
NCAA President Mark Emmert named Dan Gavitt as Sr. VP of Basketball. The AP writes that he will now oversee all basketball issues and planning for men’s and women’s basketball in all three divisions and continue to manage the governing body’s partnerships with television networks for the men’s tournament.
The United Soccer League appointed Leonardo Santiago as Vice President of Marketing and Communications. He joins the USL with a specialization in ideation and execution of national brand awareness campaigns, message development and digital marketing. In his new role, he will oversee several areas of USL marketing including public relations, events, broadcasting and partnerships, among others. Previously, Santiago was Vice President of Communications for Miami FC.
OnCore Golf announced the addition of Brian McGahey as Director of Business and Player Development for the company. Previously, McGahey spent 15 years as a Nike Tour Rep across all four major tours including the PGA, LPGA, Web.com and Champions Tours.
THE MAIN EVENT
Knicks/Warriors on TNT at 7:30p.
A CYNOPSIS MESSAGE
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ON THIS DAY in 1982: Bill Parcells becomes coach of the NY Giants.
In The Know: Other than the Giants mentioned above, what other three NFL teams did Bill Parcells serve as head coach for? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which team drafted Desmond Howard? Answer: The Redskins. Kudos: Michael Ritz-BucStar Consulting/NY; Denis Barry-CBS/NY; Charmaine Leary-NBCUniversal Content Distribution/NY; Eric Wright-DS Simon/NY; Chris Schwartz-International Speedway Corporation/Charlotte; Willy Gibson-WTG Consulting/Columbus; Christian Matthews-Washington Redskins/DC; John Langermann-WINK-TV/WXCW-TV/Fort Myers; Andy Pittman-TAMU/College Station; Brad Brown-Nevco/St. Louis; Will Allmendinger-Clear Channel Outdoor/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; David Hauptman/Denver; Jack Neumann-University of Calgary 5th Quarter Alumni Development/Calgary; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
12.15.16
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