CYNOPSISDIGITAL
12.07.16
Good morning. It’s Wednesday December 7, 2016 and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
CSAIL: The Computer Science and Artificial Intelligence Laboratory is a research center at the Massachusetts Institute of Technology and a hotbed of technological innovation. CSAIL’s most recent project is the first system of its kind that allows non-experts to design and build their own custom drones, based on personal requirements.
TOP NEWS
The Supreme Court overturned Apple‘s $400 million award in its long-running patent lawsuit against Samsung, ruling that juries need not award damages based on the profits for an entire product if the item consists of many parts. The case will be returned to the Federal Circuit so that the damages can be reassessed.
Twitter says the Rio Summer Olympics Games were the top global trending topics of 2016, with some 187 million tweets. One TV program made the top 10: Game of Thrones (#10).
Innovid’s newly launched Marketing Cloud Suite provides integrations for video with Adobe, IBM, and Oracle. First- and third-party data can be used to create personalized video experiences.
KIDOZ, the content discovery platform for kids, announced it’s collaborating with ToonsTV, Rovio Animation’s multi-channel video entertainment service. It marks the first time ToonsTV video content will be available outside of Rovio Animation’s own digital platforms.
In the last 12 months, YouTube has paid out $1 billion to the music industry from advertising alone, according to TubeFilter. YouTube has come under fire from artists and labels seeking more compensation and better copyright protection.
The Keys of Christmas, a holiday special from Endemol Shine Beyond USA starring Mariah Carey, YouTube star Rudy Mancuso, and DJ Khaled, will debut on YouTube Red on Dec. 19.
A CYNOPSIS MESSAGE
2017 is right around the corner…
Start the year off right by inviting the stars on your team to attend our new offering – the CYNOPSIS RATINGS MASTER CLASS on January 25 at the YCNY.
This intensive day will cover everything you need to know about cross-platform ratings, social TV data, advanced targeting, and more. It will get you and your colleagues on the right track to tackle all the opportunities and challenges 2017 will bring us. Check out the agenda and register by Jan 6 for the advance rate.
CLICK FOR SPONSORSHIP INFORMATION.
OTT + SVOD
VIZIO has added XUMO, the live and OTT/VOD platform available to more than 20 million smart TVs in the U.S., to VIZIO SmartCast. XUMO‘s catalogue of more than 70 premium OTT channels includes FOX Sports, People/Entertainment Weekly Network and Sports Illustrated.
PLATFORMS, APPS + DEVICES
Sonos officially rolled out third-party app support for Spotify on Tuesday, making it possible for Spotify users to control playback on Sonos speakers directly from the music service’s mobile apps. The feature was announced in August, and went to beta trial in early November.
Jason Goldberg of e-commerce company Fab said his new startup Pepo has raised $2.3 million in seed funding, according to BusinessInsider. Pepo is a messaging app.
RESEARCH
During 3Q16, 52% of all video viewing came from mobile devices, says Ooyala’s Global Index report – up a whopping 233% since 3Q13. Viewing on phones is more extended, too, with 48 percent of viewing on smartphones related to clips that are five minutes or longer, and 30 percent of viewing about videos that are 20 minutes or longer.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (11/28/16 – 12/4/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
EXECUTIVE MOVES
Rob Roy has joined Sprint as Chief Digital Officer. He most recently was Senior Vice President, Digital Revenue, for Comcast.
Conde Nast named Bruce Perlmutter SVP of Production. He joins Conde Nast from BuzzFeed, where he was Executive Producer.
TRIVIA
Which MMOG (massively multiplayer online game) just turned up on Yahoo’s 2016 Year in Review Report ranked number three among the year’s top searches, behind Donald Trump (#2) and 2016 Election (#1)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Which service owns the streaming rights to Seinfeld? The answer is Hulu, the decade-old VOD joint venture. Kudos to Andy Pittman-TAMU/TX, Dan Quitério-Understood/NY, Tim Delaney-Showtime/NY, Vinny Smith-Tennis Channel/CA, Kevin Conroy-NBC Sports/NY, Matt Meachem-Gracenote/NY, John Carlo-UP/NY, Len Appel-Branded Entertainment Network/NY, Luke Watson-Roker Labs/NY, Jeff Mirkin-2:25 Engagement/CA, Jill Weiss-Royal Caribbean/FL, Faye Kulik-Fox Networks Group/NY, David Westberg- SAG-AFTRA Federal Credit Union/CA, Alejandro Sacasa-Albavision/FL, Alexis Michalakis-NBCUniversal/NY, Danielle Benjamin-Toyota/CA, Carol Cummings-Deluxe Entertainment Services Group/CA
A CYNOPSIS MESSAGE
CYNOPSIS WEBINARS // DEC 15
Diversity and Inclusion: What You Need to Know to Make it Real
Reaching and resonating with today’s diverse audience is a necessity. But what kinds of data and insights are available now to help create the kind of authentic programming and campaigns that foster brand affinity? Are you using the latest tools and tactics to attract the largest possible share of the audience you hope to engage? Get the answers you need this December 15th during the latest Cynopsis Webinar. Save your spot today.
DIGITAL SPOTLIGHT
Want to see a 16 year old drop out that makes his parents proud? Click here.
See you on tomorrow,
David Teich
12.07.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SOCIAL ENGAGEMENT PROD/NYC: Social Engagement Prod. Seeking brilliant aud. engagement prod/creative storyteller to run social media accounts for digital-first vertical within NBC News. Full info/apply HERE (12/15)
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VIDEO JOURNALIST/NBCU/NYC: Disruptive digital video journalist with eye for undiscovered stories; new digital vertical at NBC News. Full info/apply HERE (12/15)
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ASSOCIATE PRODUCER, NEWS/NYC: Plan & coord production of MetroFocus – story dev thru post-prod & delivery; min 2 yrs editorial exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (12/15)
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DIR DIGITAL MARKETING/SOCIAL TV/NY: Oversee networks digital content strategy and messaging across all platforms. Focus on social. 6-8 yrs experience in consumer marketing/social/creative. Full info/apply HERE (12/14)
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SR MGR, DIGITAL/PARTNERSHIP MRKT/FREEFORM/BURBANK: Develop/execute social mrkt strat, content creation, moderation and reporting. 5 yrs exp digital/social media, strng writing skills. Full info/apply HERE (12/14)
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SALES ASSISTANT/GSN/NY: Deal maintenance, traffic, mtg. prep., and admin duties; Excellent math skills; Knowledge of gen media terms; Strong knowledge of Microsoft programs incl. Excel, PP, MS Word and Outlook is req.; College deg req; Send Res and CL to tvcareers@gsn.com (12/14)
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SALES PLANNER/GSN/NY: Media plans, decks, acct mngment & mktg collateral for ad proposals; asst. in prog., events, new bus prospecting, tracking & reporting client’s activity. 2+ yrs exp. sales asst. or media plan’r/buyer. exp. in TV & Dig Plan’g; Knwlg of MS programs. BA deg req; Send Res/CL: tvcareers@gsn.com (12/14)
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SR PUBLICIST/Adult Swim/ATL: Create/manage publicity campaigns for tv series/digital launches/industry events. 4-5 years ent publicity experience, strong press contacts, excellent verbal and written skills. Full info/apply HERE (12/14)
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JR MOTION GRAPHICS DESIGNER/EDITOR/Serino Coyne LLC/NYC: A division of Omnicom Group Inc is seeking candidate w/strong work ethic & the ability to multi-task & excel in a deadline driven environment. Min 4 yrs exp graphics design & animation. BA deg related field. Full info/apply HERE (12/14)
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SENIOR WRITER/PRODUCER/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years experience. Submit resume and reel link HERE (12/14)
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MARKETING MGR/Consumer Reports/Yonkers NY: Join as key part of the team that dvlps & launches a new member exp program. 5+ yrs’ exp in marketing with digital focus. Demonstrated track record of success developing and executing marketing programs that drive brand engagement. Full info/apply HERE (12/13)
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PRODUCER/ EDITOR (FREELANCE)/SPIKE BRAND CREATIVE/NYC: Help dvlp/produce innovative, relevant & brand-defining creative promos, content and campaigns for Spike scripted series. 3-5 yrs exp in TV or Digital producing/editing exp for TV/content/advertising specifically. Resume HERE (12/13)
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DIR, ACCOUNT MGMT ADVANCED AD PRODUCTS/FOX/NY: Client-facing role resp for proposal dev, campaign execution & mgmt of all digital campaigns. Min 5-7 yrs exp operating at Dir level in an agency account mgmt like role with exp managing staff incl account services & prod. http://bit.ly/2gT0ngK (12/10)
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DIRECTOR, CONSUMER MARKETING/CMT/Nashville: Serve as primary project mgr for all advertising efforts, consumer promotion, & aud engagement. BS degree mktg related field req’d. Min 7 yrs mktg with at least 3-4 yrs in consumer mktg in a corp. environment. Full info/apply HERE (12/10)
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BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a plus. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (12/10)
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PHOTO SERVICES CONSULTANT/EPIX/NYC: Dvlp/mng the Photo Services process & static asset library for EPIX Original Productions, w/a thorough understanding of internal business partners’ needs & objectives. BA deg & 5+ yrs TV exp in creative project/photo management. Full info/apply HERE (12/10)
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VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (12/9)
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FACILITY OPERATIONS DIR/Viacom/LA: Sprvs maintenance staff & vendors that provide srvcs & support to the employee population at mult locations. Extensive knwldg of building systems, BMS systems, local building codes & ADA req’s. 10 yrs exp managing staff, 5 yrs in Facilities mngmnt. Apply HERE (12/9)
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PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5 yrs TV Network exp. Create/manage logs and allocate inventory. Implement/schedule ad campaigns, promos plus work with Ad Agencies and RSNs nationwide. Traffic software exp. & excel skills req. Res/cvr to Rose HERE (12/9)
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DIRECTOR SALES OPERATIONS/NBCU/NYC: Will help lead the Sales Operations team for the NBC Owned Television Stations, reporting to the VP, Sales Operations. Full info/apply HERE (12/8)
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