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CYNOPSISDIGITAL
12.03.14
Good morning. It’s Wednesday, December 3, 2014, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
Comedian Bill Burr pulls no punches in Netflix special I’m Sorry You Feel That Way, premiering Friday, December 5. “If you have strong religious beliefs, politically correct opinions, or are easily offended by crude language and sexual innuendo, consider yourself warned,” cautions the trailer.
ABC continues to embrace the digital space, with a new ABC.com talk show about General Hospital called GH Now. The soap’s Nancy Lee Grahn (Alexis Davis) and a panel of celebrity fans chat all things GH with comedy sketches, interviews and behind-the-scenes footage. The show will premiere in January.
CONTENT MEDIA
Comedy Central is looking to get a piece of that PewDiePie pie…by featuring a cameo from Swedish vlogger megastar (32 million subscribers) Felix Kjellberg in a South Park episode. The episode involving Kjellberg, called #Rehash, was announced on his channel yesterday and will premiere tonight on CC at 10p ET. The ep will then be available to stream for free on Hulu and the South Park Studios site. Until it airs, mum’s the word: “I don’t know exactly what it’s going to be, but I’m so fing excited for it,” Kjellberg said.
Starz kicked off #OutlanderOfferings campaigns to tease the second half of Outlander season one, set to return on April 4 at 9p ET. The 25 Days of #OutlanderOfferings will lead up to the show’s first eight-episode marathon airing on Christmas Day. Each day on Twitter and select days on Facebook, Starz will release exclusive content, fresh footage, holiday recipes, cast interviews and Outlander Store Discounts.
International TV and movie streaming service DramaFever announced that the third annual DramaFever Awards will take place at the Hudson Theatre in New York City on Feb. 5. Winners are decided through fans’ votes online, which will remain open until mid-December. Leading the nominees with six is It’s Okay, That’s Love, followed by Tomorrow’s Cantabile with four nominations and My Loveable Girl, Fated to Love You and Emergency Couple, each with three. These and other programs from around the world will compete in 13 categories including: Best Actor and Actress, Best Kiss and Best Couple, as well as new categories Best Korean Drama, Best Japanese Drama, Best Chinese Language Drama, Best Movie, Rising Star, Fan Favorite and Boldest Moment in Drama presented by Toyota.
A CYNOPSIS MESSAGE
Cynopsis Digital Presents…
Webinar: What You Need to Know Now about Digital Media
TODAY! |1:30PM to 3:00PM | REGISTER HERE
EXECUTIVE PANEL
Sara Moscowitz, SVP, Brand & Strategic Marketing, SYFY
Melissa Romig, VP, Group Director, Havas Media
Marco Parente, Sr. Dir., Digital Ratings Product Leadership, Nielsen
Jonathan Tavss, Sr Advisor,Head of Original Content Prod, OWNZONES
Key Talking Points: The Digital TV Ecosystem, Content and Selling.
AD PLATFORMS
AOL acquired cross-screen video exchange Vidible to expand its video management tools, increase inventory, provide a self-serve platform for publishers and content owners and add more video content into AOL’s current exchanges. “AOL is focused on transforming the digital media environment by creating an open marketplace for video,” President of AOL Video and Studios Dermot McCormack said.
MediaMath released a new TerminalOne (T1) app, which provides access to the Nielsen’s Online Campaign Ratings data. “By enabling this access, we’re not only simplifying campaign measurement, but also ensuring greater consistency in how marketers measure, evaluate, and optimize marketing performance,” MediaMath Co-Founder and Senior Vice President of OPEN Partnerships Greg Williams said.
RESEARCH
Native advertising spend is expected to hit 3.2 billion by the end of 2014, and will increase 34.4 percent to $4.3 billion next year, according to a new report from eMarketer. "Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it. … Brands that have a strong point of view and great partners to help them express it can enjoy massive engagement [with native],” GE’s Global Head, Media Strategy, Jason Hill told eMarketer.
Activia, Samsung and Nike took the top spots for Unruly’s most shared social video brands of 2014. Activia’s collaboration with Shakira for the World Cup, La La La (Brazil 2014), was the most shared ad of all time at 5.8 million global shares. Samsung (#Galaxy11: The Training and #Galaxy11: The Beginning campaigns) came in second at 4.3 million shares, in front of third place Nike at 3.8 million shares (The Last Game and Winner Stays). Coca-Cola took fourth place (3.3 million shares) followed by the NBA (3.1 million shares), Budweiser (3.1 million shares), GoPro (2.8 million shares), Adidas (2.8 million shares), Pepsi (2.4 million shares) and Electronic Arts in the last spot (2.3 million shares). “The video produced with Shakira in support of the World Food Programme has received an incredible response online…achieving this is also important in our approach of brand advertising, as viral or social videos have the ability to create a strong level of viewer engagement, and an active endorsement, which is a great measure of success,” Activia’s Global Marketing Director Nicolas Frerejean said.
EXEC MOVES
Evan Shapiro was appointed NBCUniversal’s Executive Vice President of Digital Enterprises. Shapiro spent the last two years at Participant Media, where he launched Pivot, a millennial-focused cable channel known for original series such as Joseph Gordon-Levitt’s HitRecord on TV and TakePart Live. Shapiro starts the newly created position on December 8th, and will report to NBCU Exec VP Cesar Conde. He is tasked with working on company-wide development of digital businesses and opportunities to reach audiences.
Digital studio Click 3X hired Damien Drake as the team’s Director. Drake is known for his work on Procter & Gamble’s Everyday Effect campaign, and his documentary collaborations with Oscar-winning producer Fisher Stevens. He is currently working his first feature-length doc, Friday Night Throwdown.
Universal Pictures named Michael Wise as Chief Technology Officer. He was most recently Vice President, Multiplatform Distribution Technologies for Turner Broadcasting System.
A CYNOPSIS MESSAGE
Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
Watcheroo
Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.
DIGITAL SPOTLIGHT OF THE DAY
Canadian airline WestJet pulled another tearjerker stunt again for this year’s holiday spot. Grab the tissues, and watch WestJet surprise residents of a village in the Dominican Republic after families ask for gifts through a video chat with Santa. However, this year’s presents don’t just include flat-screen TVs and cameras, but rather items to fit bigger needs, such as a washing machine, a horse, a playground and more. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
12.03.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR MGR, RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s; interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (12/10)
JOB OPENING: Sr. INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Resume to: hr@mynuvotv.com (12/10)
JOB OPENING: SALES ASSISTANT/DISH MEDIA SALES/NY: Overall support to multiple teams, executing/maintenance of linear and interactive television deals, facilitating the sales process. FULL INFO/APPLY HERE (12/9)
JOB OPENING: DIR, STUDIO PRODUCTION/NBC SPORTS GROUP/NYC: Supervise newsroom and field staff involved in developing, producing and airing news programs, daily sports entertainment shows and Pre/Post Game shows FULL INFO/APPLY HERE (12/9)
JOB OPENING: MKT RESEARCH/STRATEGY DIR/NYC: Lead program rsch efforts for NBCU content. Skilled presenter & data mgmt/analysis. Expert w/Nielsen suite. Digital rsch experience preferred. FULL INFO/APPLY HERE (12/9)
JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy & excellent communication skills are a must. 1-3 yrs exp req’d. Contact Pam Eaton: HERE (12/9)
JOB OPENING: ACCOUNT EXECUTIVE/Flite/NY: Establish East Coast sales presence for SF-based adtech startup, create relationships w/media agencies & brands, develop pipeline to achieve sales targets. 3-5 yrs exp. in online advertising = important! Apply HERE (12/9)
JOB OPENING: MKT DEV MGR MEDIA SALES/Pokemon Company International/Bellevue, WA: Rsch/analyze evolving mkts & consumer trends. Dvlp & present bus opps 4 new media chnls/pforms. Mng/negotiate deals & contracts. Content/prod licensing exp. a +. MBA req’d. Apply HERE (12/7)
JOB OPENING: FREELANCE PA/Viacom/NYC: 1 yr exp. digi content, prod & CMS. Resp. incl. track schedules, gather assets, CMS content entries & publishing updates across multiple sites. Note: NOT A VIDEO PROD ROLE. RESUMES HERE Subj line: Viacom Int’l Digital PA (12/7)
JOB OPENING: SOCIAL MEDIA MRKTG MGR/USA TODAY/VA: Strategic mktg mgr to grow fan base & consumer engagement. Creative, independent & passion for news a must. BA/Mktg or related field. 5+ yrs exp online media, analytics or mktg w/1-2 yrs exp in SM. Apply HERE (12/7)
JOB OPENING: DIRECTOR, DIGITAL RSRCH & MEASUREMENT/NEW YORK NY: Measure, analyze and recommend strategies leveraging audience, platform and competitive data. MBA degree req’d. Hands-on knwldg of digital media 1st & 3 party tools a must. (8746) Apply HERE (12/7)
JOB OPENING: AdWorks DIRECTOR RSCH & INSIGHTS/AT&T/NY: Lead a team across all rsrch, data partnerships & analytics efforts. BA/BS req’d. Min 10 yrs exp & 3+ yrs of recent exp. in data partnerships &/or consumer privacy relating to advrtsng. Full info/apply HERE (12/7)
JOB OPENING: EXEC DIR, CONSUMER MKTG/Sony Pics/LA: 10+ years exp to develop and manage national marketing campaigns for Crackle. Veteran w/media & mktg analytics & how to use insights to test & optimize prgrms. Full Info/Apply HERE (12/7)
JOB OPENING: VP- ACCOUNTING OPERATIONS INT’L/A+E Networks/NY: leading day to day accounting operations of the division, developing & implementing policies & procedures both in the accounting & general operating areas. Full Info/Apply HERE (12/7)
JOB OPENING: DIG. AD OPS TRAFFICKER/A+E Networks/NY: Execute day-to-day tasks as part of Ad Ops team including testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. Full Info/Apply HERE (12/7)
JOB OPENING: SR. MARKETING MGR/DISH Media Sales NY: Seeking that strategic, cutting-edge leader to create, define and position TV, Digital & OTT efforts in marketplace. 4-7years Ad Sales Marketing or related experience Full Info/Apply HERE (12/7)
JOB OPENING: DIRECTOR, AUDIENCE DEVELOPMENT/NBCU/NY: Role Purpose Reporting to Vice President, Consumer Marketing at TV Everywhere (TVE), and this position will be responsible for the development and conversion of audiences. Full info/apply HERE (12/7)
JOB OPENING: LOCAL SALES MGR/FOX SPORTS/SOUTHWEST: Oversee ad sales team/meeting local sales revenue goals/develop/implement strategic sales plans for the sale of advertising/sponsorships-new bus develop. Full info/apply HERE (12/7)
JOB OPENING: SR RESEARCH ANALYST/A+E Networks/NY: To assist in the development of strategies, presentations and pertinent data in positioning the marketplace. FullInfo/Apply HERE (12/7)
JOB OPENING: GRAPHICS PRODUCER PM SHIFT/A+E Networks/NY: Supv PM Shift designers srvcng in house edit sessions. Proficient animation 2D, AfterEffect, Illutrator, 3D Element C4D. 5 +yrs Exp Post Prod or Broadcasr Design/Motion Graphics. Info/Apply HERE (12/7)
JOB OPENING: MGR, SCHEDULING/CNN/NY: Mng daily sched’g processes to ensure accurate comm of prgrmng plans internally/externally. Mng systems for prgrm scheduling, asset mngmnt & on-air talent schedules. 3-5 yrs TV prod &/or prgrm plan’g/sched’g. Full info HERE (12/7)
JOB OPENING: MGR, MULTIPLATFORM SCHEDULING/CMT/Nashville: Strategize the prgrmng rollout for variety of platforms including VOD. BA Degree. 5+ yrs escalating exp in TV prgrmng. Some exp with scheduling linear & nonlinear platforms a + Full info/apply HERE (12/7)
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EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: d.schwartz@twinwingames.com for more information. (12/12)
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The post 12/03/14: PewDiePie will get a cameo on ‘South Park’; eMarketer: Native advertising spend to hit $3.2 billion this year; Activia, Samsung and Nike are most shared social video brands of 2014 appeared first on Cynopsis Media.