CYNOPSISDIGITAL
11.29.16
Good morning. It’s Tuesday November 29, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Link Building: In search engine optimization (SEO), link building is when website owners develop strategies to earn links to their sites from other websites, with the goal of improving their search engine ranking.
TOP NEWS
CNN isn’t new to the digital space. Aside from taking great pains to build up its own brand’s digital media presence, it also helped to launch the short-form video publication Great Big Story last year. Now the network has acquired Beme, a video-sharing app co-founded by Tumblr vet Matt Hackett and YouTube star Casey Neistat. Deal terms weren’t disclosed. With the acquisition, CNN says it will form a new venture — launching next summer – geared toward millennial viewers. Neistat, a filmmaker and reporter with 5.8 million YouTube subs, will take charge of the new venture’s editorial direction and, presumably, serve as its primary on-camera presence. (He’ll serve as Executive Producer.) Beme currently has 11 employees, and they’ll all be joining CNN. The only thing that won’t survive the acquisition is the Beme app itself, which CNN intends to shutter.
DirecTV Now, AT&T‘s much-anticipated OTT-based live TV service, made its debut yesterday. Dish Network‘s Sling TV, arguably DirecTV Now’s biggest competitor in the space, apparently didn’t want to get lost in the conversation. Dish announced that it’s introducing cloud-based DVR functionality to Sling TV, starting with a new beta test. Users won’t be able to record everything, though; Disney‘s distribution agreements with Dish don’t allow its networks, including ABC and ESPN, to be recorded through Sling TV. The new beta program will first be available via Roku devices, starting next month.
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ADVERTISING
The programmatic digital ad space has been growing by leaps and bounds for years, and that’s not likely to change in 2017. According to Zenith‘s new ‘Programmatic Marketing Forecasts‘ report, programmatic advertising is set to grow by 31% next year, more than social media (25%), online video (20%), or any other ad market. The report estimates that programmatic will be the primary method of trading digital display ads by the end of 2016, accounting for 51% of all expenditures. Zenith projects that the number will hit 58% next year.
One reason for the explosive growth of programmatic advertising, according to Zenith exec Benoit Cacheux: "The greater availability of programmatic mobile media." Indeed, we’re long past the days when programmatic advertising was a desktop-only affair. If you want to master programmatic, that means mastering mobile. Cynopsis’s new webinar, Mastering Mobile Programmatic: What You Need to Know Now, will help you do just that. Centro, The Weather Company, Mindshare and MDC‘s Assembly will be on-board to answer all your questions. Register here.
PLATFORMS + DEVICES
The BBC has launched a new video product within its mobile News app. Designed to be viewed vertically in full-screen format, the product features a curated list of "videos of the day." The BBC also says it will incorporate "vertical interstitial ad formats" into the videos. The new features were cooked up by Project Newstream, a mobile-oriented video journalism initiative that the BBC first announced in September of 2015. According to the BCC, over 60 percent of BBC News’s digital traffic now comes from mobile devices.
RESEARCH
According to a report from the data firm Sensor Tower, the biggest app advertiser on Facebook is Instagram. That’s not too surprising, given that Instagram is a Facebook property. Sensor Tower, which monitors app activity on millions of devices, has long found Instagram to be among Facebook’s top 10 app advertisers. But 2016’s Q3 was the first time Instagram jumped into first place. Twitter, meanwhile, is nowhere on the list. That’s because it’s been banned from advertising on Facebook. They are competitors, after all. According to a source who spoke with Advertising Age, Twitter has attempted to run app-install campaigns on Facebook in the past, but has been explicitly denied.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (11/21/16 – 11/27/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows. [Note: Data for the past week excludes Tumblr mentions.]
EXECUTIVE MOVES
BuzzFeed is seeing a couple of notable departures. Chief Marketing Officer/Chief Creative Officer Frank Cooper is leaving the company. Cooper joined BuzzFeed from PepsiCo, where he’d served as CMO of Global Consumer Engagement. News of Cooper’s departure comes shortly after NBCU re-upped its investment in BuzzFeed, matching its previous $200 million cash infusion. According to the Wall Street Journal, BuzzFeed missed its 2015 revenue projection by about 20%, but is on track to meet this year’s revenue target. Also leaving the company is McKay Coppins, Senior Political Writer for BuzzFeed News, who announced that he’ll be joining The Atlantic as a staff writer. The two departures don’t appear to be related.
The programmatic advertising platform PulsePoint has named a new exec to head up PulsePoint Health, its recently launched health care division. Chris Neuner will serve as PulsePoint’s SVP and GM of Digital Health Solutions. Neuner has previously held Sales EVP positions at Sharecare and QualityHealth.
The cross-device marketing technology company Tapad has named a new exec. Igor Elbert will oversee the company’s data science team as VP of Data Science. He most recently served as Distinguished Data Scientist for the shopping site Gilt Groupe.
TRIVIA
What’s the title of Netflix‘s first-ever French original series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Who’s the CEO of Twitch, the gaming-oriented live-streaming platform owned by Amazon? Answer: Emmett Shear. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg M and S Entertainment, Inc./CA, Louis Lewow-Lewow Media Group/GA, and David Westberg-SAG-AFTRA Federal Credit Union/CA
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Live Video: Newest Tactics to Maximize Your ROI
Live video has taken a quantum leap forward in the past year, drawing viewers from around the world to connect & share real-time experiences. With a foothold in gaming, sports & awards events, live-streaming promises new business verticals for a broad swath of programmers & brands — the deals are coming down daily on the heels of the first-ever Live Fronts market.
No matter what stage of implementation you’re in, you won’t want to miss the Cynopsis Live Video webinar.
Register today.
DIGITAL SPOTLIGHT
You may think of Wes Anderson as a feature film director, but he actually has a fair number of commercials under his belt. His latest effort on that front, an Adrien Brody-starring Christmas spot for H&M, watches more like a short film than an ad. Check it out here.
See you tomorrow,
David Teich
11.29.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: DIRECTOR SALES OPERATIONS/NBCU/NYC: Will help lead the Sales Operations team for the NBC Owned Television Stations, reporting to the VP, Sales Operations. Full info/apply HERE (12/8)
JOB OPENING:
DIGITAL & ADDRESSABLE ADVERTISING OPERATIONS ANALYST/AT&T/NYC: Responsible for primary user support of the DealMaker Digital sales system as it relates to the Digital & Addressable platforms. 2+ yrs digital exp. Full info/apply HERE (12/7)
JOB OPENING:
DIR OF PROD, BRAND CREATIVE/SUNDANCE TV/NY: Prod mgmt of allmktg assets for on/off-air video, design & print for TV, digital, social, content mktg, int’l, PR & affiliates. 5-6 yrs exp in TV & print a must & min 3 yrs at mgr level or above. Exc written/comm skills. Full info/apply HERE (12/7)
JOB OPENING:
DIGITAL AE/NBCU/Chicago: AE for Telemundo digital properties. Generate, build, and grow accounts and develop digital media opps for key clients. 4 yr deg & min 2yrs of digital media sales exp req’d. Full info/apply HERE (12/7)
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AD SALES RESEARCH MGR, CROSS PLATFORM/beIN Sport USA/Miami or NYC: Create/update category & brand positioning presentations that position beIN SPORTS positively within the Ad Sales marketplace. 4+ years of exp in Ad Sales or Program Rsrch or equiv combination of edu & exp. Resume HERE (12/7)
JOB OPENING:
SR MGR INTEGRATED SALES MARKETING/beIN Sports/NYC: Manage 1-2 coords; direct daily workflow, write annual reviews, recommend dev training & identify opps to improve internal work processes. 5+ yrs of relevant exp in mktg, advertising, or a creative mktg agency w/2+ yrs of supervising exp. Res HERE (12/7)
JOB OPENING:
DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC: Create orig ideas/formats to pitch internally to the team for further dvlpmnt.Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE (12/7)
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MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)
JOB OPENING:
SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)
JOB OPENING:
SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)
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VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)
JOB OPENING:
HEAD OF MEDIA SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)
JOB OPENING:
AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)
JOB OPENING:
NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)
JOB OPENING:
NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)
JOB OPENING:
DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)
JOB OPENING:
PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)
JOB OPENING:
VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)
JOB OPENING:
DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)
JOB OPENING:
MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2)
JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2)
JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (12/2)
JOB OPENING:
MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)
JOB OPENING:
MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (12/1)
JOB OPENING:
PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (12/1)
JOB OPENING:
NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. FULL INFO/APPLY HERE (12/1)
JOB OPENING:
SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (12/1)
JOB OPENING:
PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (12/1)
JOB OPENING: MGR, MKTG & DIGITAL STRATEGY/Velocity/MD: Innovative leader w/360° perspective of strategic, creative & digital marketing needs including short form content & stills. Develop in-program messaging goals & strategy. Manage partnerships, barters & trade-outs for engaging brand campaigns. Full info/apply HERE (11/30)
JOB OPENING:
SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/30)
JOB OPENING: SR SALES PLANNER/beIN SPORTS/NYC: Create media plans while evaluating the pricing & inventory for all beIN SPORTS networks. Asst execs in strategy to maximize revenue/inventory & ensure campaigns are delivered in full. 2+ yrs exp sales plan’g or ad agency buying/plan’g. Full info/apply HERE (11/30)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (11/30)
JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/30)
JOB OPENING:
PROJECT MGR, ACCT SERVICES/Viacom/NYC: Handling of Projects cross all media (print, digital, video, design & branding for Viacom & it’s properties. Min 3-5 yrs proj mngmnt exp w/ability to mng multi-platform projects from initiation thru completion within a fast-paced envir. Full info/apply HERE (11/30)
SITUATION WANTED: Global Ad Sales Director/Manager: 18+ years of experience, management and line sales, multinational executions, cable and digital. Excellent communication and presentation skills. Bilingual: English and Spanish. New York, NY preferred. Willing to relocate. Contact: OMGL777@hotmail.com (12/7)
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