CYNOPSISDIGITAL
11.28.16
Good morning. It’s Monday November 28, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Output Device: An output device is any device that’s used to send data from a computer to another device or user. Examples include monitors, speakers, printers, and headphones.
TOP NEWS
Black Friday has come and gone, and the numbers speak volumes. According to estimates from Adobe, Friday was the first individual shopping day in U.S. history in which consumers made over $1 billion worth of purchases via phones and tablets. (About $1.2 billion, to be precise.) That’s a 33 percent increase over last year’s Black Friday numbers. And that’s just mobile. Total online Black Friday sales hit $3.34 billion, according to Adobe.
Comcast and Dish Network announced plans to integrate Sling TV, Dish’s OTT-based Live TV service, into the Comcast video platform X1. Over 425 Sling TV platforms will be included.
A CYNOPSIS MESSAGE
SEE YOU TOMORROW AT 1:30PM, OR ON DEMAND FOR THE CYNOPSIS WEBINAR:
HOW TO USE PODCASTING TO AMPLIFY YOUR BRAND
If you haven’t done so already, REGISTER NOW!
VIRTUAL + AUGMENTED REALITY
The open source multimedia player VLC has added 360-degree video support to its desktop apps. (Users can download free test versions from the VLC website.) VLC says that mobile support will follow soon. And VLC apps designed specifically for VR headsets like the Google Daydream View and Oculus Rift will likely debut next year. The new 360-degree video functionality comes as a result of a collaboration between the VR camera developer Giroptic and VideoLAN, the non-profit software developer behind VLC.
Last year, Microsoft said it planned to let users stream Xbox One games to the Oculus Rift VR headset. That was around the same time Donald Trump announced he was running for president; it’s been a while. But almost a year and a half later, it looks like the promise is finally coming to fruition. Come December 12, Microsoft says it will launch a free Oculus Store app. The app will let users send Xbox One games to a Rift headset that’s attached to a Windows 10 PC.
OTT + SVOD
Perhaps it’s not surprising that rival streamers should get into spats every now and again. It’s previously been reported that Amazon paid about $160 million for The Grand Tour, its new auto-centric series starring the former cast of Top Gear. That’s a certainly a pretty penny, but Netflix content chief Ted Sarandos recently insisted that the number was closer $250 million. Then, in a recent interview with CNN, The Grand Tour star Jeremy Clarkson pushed back on Sarandos’s claim. "Amazon spent far less than Netflix would have you believe," said Clarkson. Either way that’s a lot of money – but the first episode, which aired November 17, was Amazon’s most-watched premiere.
PLATFORMS + DEVICES
Looks like Google is phasing out Google Cast…Well, its name at least. The tech giant has been quietly rebranding the internet-connected loudspeakers and smart TVs that are compatible with its Chromecast streaming players. Now Google and its partners have begun saying that such products have "Chromecast built-in." Google confirmed the shift to Variety a day after the trade pub spotted it. The company says the new branding will officially begin next year.
The Chinese electronics company LeEco has opened up a pop-up shop at The Grove, a well-known shopping center/farmer’s market in Los Angeles. It’s the company’s first U.S. store, but it won’t be around too long: The shop opened on Friday, and it’ll close its doors on December 27. The store’s featured items will include smartphones, VR headsets, TVs, and even connected bikes. Most of the items will be display-only; consumers will have to go online to actually buy them. LeEco officialy entered the U.S. market in October.
VC FUNDING + INVESTORS
The Middle Kingdom has live video platforms too — and one of them is now flush with cash. Yixia Tech, a company that operates live video streaming operations of the microblogging company Sina Weibo, is set to receive $500 million in a new investment round. $120 million of that will come from Sina Weibo. (Sina Weibo had already invested $190 million in the company.) Other investors include Everbright, Focus Media, and Shanghai Media Group.
EXECUTIVE MOVES
Verizon‘s go90 unit has a new Head of Programming. In the new role, Steve Woolf will head up all programming efforts for the go90 mobile video platform. Woolf previously served as Global Head of Networks for the teen- and tween-oriented digital media company AwesomenessTV, overseeing technical operations and business development for the company’s multichannel networks.
TRIVIA
Who’s the CEO of Twitch, the gaming-oriented live-streaming platform owned by Amazon? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: An apocryphal story states that Apple‘s logo — an apple with a bite taken out of it — is an homage to an important figure in the history of modern computing. The individual in question is believed to have died by eating a poisoned apple. Who was it? Answer: Alan Turing. Kudos to Steve Lanzano-TVB/NY, Stephen McDowell-SVM Productions/CA, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./NY, Louis Lewow-Lewow Media Group/GA, Andy Pittman-TAMU/TX, David Westberg-SAG-AFTRA Federal Credit Union/CA, Jocelyn Avila-Rhiza/PA, Lorrie Shilling/CA, Mathew Tombers-Intermat, Inc./NY, Ted Dresdner-Nickelodeon/NY, and Kevin Sullivan-YES Network/NY
A CYNOPSIS MESSAGE
Mastering Mobile Programmatic
Mobile programmatic video spends will likely surpass desktop by next year. eMarketer projects that it will reach $15.45 billion in the U.S. by the end of this year. That’s 69% of all programmatic digital display ad spending. Are you up to speed on this technology? If the answer is no, then register today to hear from Assembly, Centro, Mindshare and The Weather Company during the latest Cynopsis Digital webinar on December 13.
DIGITAL SPOTLIGHT
Actress Amber Heard talks domestic violence in an emotional new PSA from the #GirlGaze Project. Just watch – here.
Watcheroo Premieres and Tune-in Alerts for the week of November 28-December 4
- People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personalities Danielle and Adam Busby (TLC‘s OutDaughtered), music group Rascal Flatts, and actor Diego Luna (Disney‘s Rogue One: A Star Wars Story)
– Amazon Video: Lost in Oz: Extended Adventure, an animated kids’ adventure-comedy special set in the ‘Wizard of Oz’ universe, debuts Friday, December 2
- Netflix: Pacific Heat, an adult-oriented Australian animated series, debuts Friday, December 2
- Netflix: Season 2 of Lost & Found Music Studios debuts Saturday, December 3
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you tomorrow,
David Teich
11.28.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 761 Main Avenue * Building F * Floor 2 * Norwalk CT * 06851 * USA
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: DIGITAL & ADDRESSABLE ADVERTISING OPERATIONS ANALYST/AT&T/NYC: Responsible for primary user support of the DealMaker Digital sales system as it relates to the Digital & Addressable platforms. 2+ yrs digital exp. Full info/apply HERE (12/7)
JOB OPENING:
DIR OF PROD, BRAND CREATIVE/SUNDANCE TV/NY: Prod mgmt of allmktg assets for on/off-air video, design & print for TV, digital, social, content mktg, int’l, PR & affiliates. 5-6 yrs exp in TV & print a must & min 3 yrs at mgr level or above. Exc written/comm skills. Full info/apply HERE (12/7)
JOB OPENING:
DIGITAL AE/NBCU/Chicago: AE for Telemundo digital properties. Generate, build, and grow accounts and develop digital media opps for key clients. 4 yr deg & min 2yrs of digital media sales exp req’d. Full info/apply HERE (12/7)
JOB OPENING:
AD SALES RESEARCH MGR, CROSS PLATFORM/beIN Sport USA/Miami or NYC: Create/update category & brand positioning presentations that position beIN SPORTS positively within the Ad Sales marketplace. 4+ years of exp in Ad Sales or Program Rsrch or equiv combination of edu & exp. Resume HERE (12/7)
JOB OPENING:
SR MGR INTEGRATED SALES MARKETING/beIN Sports/NYC: Manage 1-2 coords; direct daily workflow, write annual reviews, recommend dev training & identify opps to improve internal work processes. 5+ yrs of relevant exp in mktg, advertising, or a creative mktg agency w/2+ yrs of supervising exp. Res HERE (12/7)
JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC: Create orig ideas/formats to pitch internally to the team for further dvlpmnt.Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE (12/7)
JOB OPENING:
MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)
JOB OPENING:
SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)
JOB OPENING:
SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)
JOB OPENING:
VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)
JOB OPENING:
HEAD OF MEDIA MARKETING AND SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)
JOB OPENING:
AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)
JOB OPENING:
NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)
JOB OPENING:
NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)
JOB OPENING:
DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)
JOB OPENING:
PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)
JOB OPENING:
VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)
JOB OPENING:
DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)
JOB OPENING:
MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2)
JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2)
JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (12/2)
JOB OPENING:
MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)
JOB OPENING:
MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (12/1)
JOB OPENING:
PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (12/1)
JOB OPENING:
NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. FULL INFO/APPLY HERE (12/1)
JOB OPENING:
SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (12/1)
JOB OPENING:
PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (12/1)
JOB OPENING: MGR, MKTG & DIGITAL STRATEGY/Velocity/MD: Innovative leader w/360° perspective of strategic, creative & digital marketing needs including short form content & stills. Develop in-program messaging goals & strategy. Manage partnerships, barters & trade-outs for engaging brand campaigns. Full info/apply HERE (11/30)
JOB OPENING:
SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/30)
JOB OPENING: SR SALES PLANNER/beIN SPORTS/NYC: Create media plans while evaluating the pricing & inventory for all beIN SPORTS networks. Asst execs in strategy to maximize revenue/inventory & ensure campaigns are delivered in full. 2+ yrs exp sales plan’g or ad agency buying/plan’g. Full info/apply HERE (11/30)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (11/30)
JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/30)
JOB OPENING:
PROJECT MGR, ACCT SERVICES/Viacom/NYC: Handling of Projects cross all media (print, digital, video, design & branding for Viacom & it’s properties. Min 3-5 yrs proj mngmnt exp w/ability to mng multi-platform projects from initiation thru completion within a fast-paced envir. Full info/apply HERE (11/30)
JOB OPENING:
VICE PRESIDENT- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer to coach/counsel employees & Sr executives of Discovery Channel, Animal Planet & Science Channel. Strategic member of nets leadership teams to dev & implement HR strategies. 10-15 yrs exp pref media ind. Full info/apply HERE (11/29)
JOB OPENING:
MARKETING MGR/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: recruiting@uptv.com (11/29)
JOB OPENING:
PROGRAMMATIC ACCOUNT SPECIALIST/HGTV&Food Network/NY: establish/grow programmatic relationships with Agency Trading Desks, DSP’s, agency planning teams & direct clients. 3-4 yrs digital ad exp & buying/selling programmatic exp desired. Full info/apply HERE (11/29)
SITUATION WANTED: Global Ad Sales Director/Manager: 18+ years of experience, management and line sales, multinational executions, cable and digital. Excellent communication and presentation skills. Bilingual: English and Spanish. New York, NY preferred. Willing to relocate. Contact: OMGL777@hotmail.com (12/7)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
The post 11/28/16: Adobe: Friday was U.S.’s first billion dollar mobile shopping day appeared first on Cynopsis Media.