A CYNOPSIS MESSAGE FROM CONTENT AND COMMUNICATIONS WORLD
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CYNOPSISDIGITAL
11.05.14
Good morning. It’s Wednesday, November 5, 2014, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
YouTube’s Epic Meal Time gang (6.6 million subscribers, 749 million views) will return to A+E’s FYI Network on Epic Meal Empire starting Nov. 15. The premiere episode will be Thanksgiving-themed, airing at 10p ET.
Hallmark Channel kicked off the digital and social initiatives for its Countdown to Christmas programming this year. Digital content includes a new site (sharethehappiness.tv) for Hallmark’s original movie Northpole, a Countdown to Christmas Clock made shareable on Facebook with access to exclusive content, an updated Countdown to Christmas website, a Hallmark Channel Everywhere App, eight new Snow Much Fun interactive and the online Joy to the World Sweepstakes.
A CYNOPSIS MESSAGE FROM NATPE
Pitch your original reality TV ideas directly to top executives from the worlds of broadcast, cable and syndicated television at NATPE’s Reality PRO Pitch, part of NATPE Miami – to be held Jan. 20-22, 2015. NATPE is the first marketplace of the year to meet with the media and TV executives who can put your content on the map. Register now for Reality PRO Pitch, then get ready to launch strategic relationships in Miami! You must be registered for NATPE Miami to participate in PRO Pitch. All applications must be received by Nov. 21.
CONTENT MEDIA
Hulu announced the cast of the second season of its Emmy-nominated original series about sport mascots, Behind the Mask. New episodes will include spotlights on the San Francisco Giants mascot, the show’s first female mascot performer from Gilbert Arizona High School, and Tux, from minor league hockey team Wilkes-Barre/Scranton Penguins. BTM will hit Hulu in Feb. 2015.
The full 12-episode second season of the docu-series City.Ballet arrived on AOL platforms yesterday. The show, executive produced by Sarah Jessica Parker, showcases the lives of dancers, choreographers and other artists in the New York City Ballet.
British TV streaming service Acorn TV premiered new programs including Nixon’s The One, dramas Girl Number 9 and The Clinic, Drop Dead Gorgeous, comedies Outnumbered and The Royal Bodyguard, documentary How To Look At A Painting, the BBC’s The Hour and another new episode of ANZAC Girls. Acorn TV content can be viewed at Acorn.TV, via its Apple app and on its Roku channel.
Google partnered with The Walt Disney Studios to bring the Disney, Pixar and Marvel digital movie collections to Android device owners through the Disney Movies Anywhere app. Google Play consumers can buy more than 400 available films and watch through the app, website and Google Play movies.
ADVERTISING
According to new data from Borrell, “It’s a landmark year for digital advertising,” said the report. “For the first time, more than half of all automotive dollars will be spent on digital media. While it’s clearly come at the expense of radio and newspaper budgets, the next phase of erosion will likely affect TV the most.” Online spending is predicted to jump 33.7 percent, to $7.4 billion in 2015.
A CYNOPSIS MESSAGE
Digital Model D Awards Luncheon
The Best in Online Video Content & Advertising…
Awards Event: Friday, November 14, 2014
Grand Hyatt NYC | Noon to 2pm
VIEW FINALISTS & REGISTER NOW!
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Sponsorship Opportunities, Contact Information and FAQs.
AD PLATFORMS
ChoiceStream launched a new native advertising solution, cs.Native, to give marketers access to auto-formats for creative aspects of a spot. “Our new product joins the benefits of programmatic with those of native… and now we can expose brands to interested consumers within the content stream of a website” Vice President of Product and Research Aidan Cardella said. The creative suite includes logo, image, headline, caption and click-through URL to the page layout of a site, built-in social sharing buttons in an ad.
Eyeview announced the new Weather Tracker platform to monitor weather forecasts and programmatically optimize local targeted video ads. Retailers can use the Weather Tracker to automatically stop serving ads for brick-and-mortar locations during a snowstorm or personalize ad content based on local weather conditions. “Retailers can’t risk a drop in sales around the holidays due to inclement weather; this is the most important selling season for them, and, as always, our goal is to help our retail partners reach their target consumer with the right message, at the right time,” CEO and Co-Founder Oren Harnevo said.
Sizmek introduced the new self-serve Sizmek Social toolset, to help clients build ads that drive better results on Facebook, Twitter, Pinterest and Tumblr. “Social marketers often have hours – not months – to build a campaign,” Global Vice President of Social A. J. Vernet said. “We are committed to giving brands the ability to put messages out to market quickly across all key social and mobile channels.”
RESEARCH
Social media “reminds” people to watch an episode after the live airing, according to a new report from Nielsen. The more social the show, the greater the boost in time-shifted viewing, with the audience for “high social” shows 36 percent higher in Live+7, versus a 16 percent boost for “low social” shows.
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Oct. 27-Nov. 2.
Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black (Netflix) / 480,500 / 20.07% / 3.48% / 76.45% / 66,500 / 12,053
2. Trailer Park Boys (Netflix) / 108,314 / 100% / 0% / 0%
/ 74,699 / 21,663
3. Community (Yahoo! Screen) / 99,018 / 84.26% / 4.40% / 11.34%
/ 54,756 / 10,429
4. BoJack Horseman (Netflix) / 37,864 / 53.05% / 17.80% / 29.15%
/ 13,853 / 2,870
5. House of Cards (Netflix) / 34,077 / 66.09% / 16.72% / 17.19%
/ 15,531 / 11,260
6. Lilyhammer (Netflix) / 11,487 / 95.12% / 3.04% / 1.84%
/ 7,535 / 2,732
7. Hemlock Grove (Netflix) / 7,529 / 68.40% / 6.83% / 24.77%
/ 3,551 / 1,030
8. Transparent (Amazon) / 6,742 / 93.65% / 3.06% / 3.29%
/ 4,354 / 902
6. Turbo (Netflix) / 6,160 / 100% / 0% / 0%
/ 4,248 / 1,540
10. Alpha House (Amazon) / 950 / 83.79% / 9.89% / 6.32%
/ 548 / 133
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
EXEC MOVES
Interactive Advertising Bureau (IAB) promoted Lisa Milgram to Senior Vice President of Membership Programs, Carl Kalapesi to Vice President of Industry initiatives and Virginia Rollet Moore to Vice President of Events. Milgram has overseen the IAB conference portfolio for the last five years as Vice President of Events. Kalapesi worked on IAB’s programmatic work, data and QAG as the Senior Director, Industry Initiatives. Moore was previously the Head of Events.
PopSugar hired Garrett Albanese as Vice President of Integrated Marketing and Elyssa Starkman as Senior Director of Integrated Marketing. Albanese was previously Senior Vice President of UM’s J3, and Starkman was the Vice President of Development and Production for LiquidThread.
A CYNOPSIS MESSAGE
Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
Watcheroo
Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.
DIGITAL SPOTLIGHT OF THE DAY
For the fourth year in a row, Jimmy Kimmel once again asked parents to tell their children that they ate all their hard-earned Halloween candy and record the kid’s reactions. Check out the priceless responses in the latest installment of I Told My Kids I Ate All Their Halloween Candy 2014 at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
11.05.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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The post 11/05/14: Hulu announces ‘Behind the Mask’ second season cast; Google, Disney partner in new content deal for Android devices; Online spending to jump to 7.4 billion in 2015 appeared first on Cynopsis Media.