CYNOPSISSPORTS
11.04.15
Good morning. It’s Wednesday November 4, 2015, and this is your first early morning Sports briefing.
The NFL locked in a partnership with the Rugby Football Union in a move that will see the league play a minimum of three regular-season games at Twickenham Stadium in London over a three-year span, in addition to its deals with other venues in the city, including Wembley. The deal begins in Oct. 2016 with the matchup for the first International Series game at Twickenham to be announced later this year. The agreement also gives the NFL the opportunity to stage two additional games over the same period. “We are committed to continuing to grow our sport in the UK and believe that adding Twickenham Stadium to our roster of host venues in London is further evidence of that commitment,” said Mark Waller, NFL EVP of International. “We are very excited to give our fans the opportunity to enjoy NFL action at another world-class venue famous for attracting loyal and passionate fans from across the globe.”
ON THE AIR
A Colts/Panthers battle on ESPN’s Monday Night Football propelled the network to win the night among all networks in households, viewers and all key male and adult demos, drawing a 7.8 household Nielsen score with 12,404,000 viewers. In Indianapolis, the game reeled in a 13.2 rating on ESPN with an 18.1 on WRTV-ABC, for a combined 31.3 rating in the market. In Charlotte, the game delivered a 12.5 rating on ESPN and a 20.1 on WSOC-ABC, for a combined 32.6 rating in the market.
In other Nielsen news, FOX Sports is reporting that Sunday handed the channel with over 16 billion minutes viewed, anchored by America’s Game of the Week, pitting the Seahawks/Cowboys, along with Game 5 of the 2015 World Series. Overall, the channel served up 16+ consecutive hours of programming from 9:00-1:12a (Nov. 2), making it the network’s biggest non-Super Bowl day ever. “Sunday was a great day for FOX Sports, and I’m so proud of the cumulative effort that led to Americans watching over 16 billion minutes of sports on FOX,” said FOX Sports President & COO Eric Shanks. “We were on the air for more than 16 hours from two continents and nine different cities, and a day like Sunday proves that live big-event sports television is still the best option to attract sizable audiences over an extended period of time.”
Scratch earlier reports on NBC scoring its best Breeders’ Cup numbers since 2010. With more Nielsen data in the books, American Pharoah’s final run actually handed the network its best numbers for the telecast in 20 years. The telecast earned a 2.6/6 household rating, marking the best rating for a Breeders’ Cup telecast since 1995, up 53% from last year’s primetime Breeders’ Cup Classic. An average of 4.6 million viewers tuned in between 5:45-6p, up 39% from last year’s race quarter-hour (3.3 million).
ESPN entered a multi-year agreement with TrackTown USA to showcase the launch of the TrackTown Summer Series beginning in 2016. The TrackTown Summer Series serves as a new domestic circuit of scored track and field meets featuring competition “between top teams of elite athletes in cities on both the East and West coasts”. The Series will culminate with a championship meet at historic Hayward Field on July 29 which will be shown on ESPN or ESPN2. “This is outstanding news for our sport,” TrackTown USA President and 2016 U.S. Olympic Men’s Head Track & Field Coach Vin Lananna said. “We look forward to continuing to explore fresh and creative ways to spark interest in track and field in the U.S.”
MLB Network warms up for the offseason this week, anchored by exclusive coverage of several end-of-season awards throughout November. Starting Monday at 8p, the winners of the Players Choice Awards presented by MLB The Show will be unveiled, followed by the announcement of the finalists for the BBWAA Awards on Nov. 10 at 6p. The winners of the Wilson Defensive Player of the Year Awards will be announced on Nov. 11 at 6p, with the recipients of the Silver Slugger Awards presented by Louisville Slugger the next day at 6p. On Nov. 16, MLB Network dedicates four straight days to the BBWAA Awards and the exclusive announcements of the winners of the Rookie of the Year, Manager of the Year, Cy Young and Most Valuable Player awards. The Esurance MLB Awards will then air on Nov. 20 at 8p.
Leaderboard results are in! From vending machines and scavenger hunts to improvisational videos and surprise parties, these 12 campaigns reconfigured how social media campaigns can impact a brand. Join us on Dec. 2 when we honor these campaigns as part of the Cynopsis Sports Engagement Summit in NY. Top marks (alphabetically) went to Buffalo Wild Wings, ESPN, Fed Ex/EA Sports, Golf Channel, the Mountain West Conference, the NBA, NHL, PGA TOUR, Showtime Sports, Turner Sports, US Soccer and WWE. Leaderboard top rankers can be found here. Get your tickets now!
ESPN will salute Veterans Day with a week of content initiatives that include a live SportsCenter telecast from the US Air Force Academy and a college basketball game from a U.S. Marines base in Japan, spanning Nov. 7-13 with the company’s seventh annual America’s Heroes salute. The SportsCenter from the Air Force Academy takes place on Nov. 11, while ESPN2’s First Take will air live from Westover Air Reserve Base on Nov. 9. USAA and Applebee’s serve as sponsors of ESPN’s week-long Veterans Day activation, while athletes, coaches and celebrities will provide daily “shout outs” to members of the military within ESPN programming.
ONE World Sports debuts A Bridge to Cuba on Saturday at 4p. The documentary recaps “the historic journey of the New York Cosmos trip to Havana, a trip that transcended a sports competition and unified two nations through the commonality of sport.”
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CYNOPSIS Social Good Awards
Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.
CHECK OUT THIS YEAR’S CATEGORIES, AND START YOUR ENTRY TODAY!
SPONSORSHIP & PROMOTION
The NHL will see the 2016 NHL Fan Fair presented by Bridgestone span four days ahead of the All-Star celebration in Nashville from Jan. 28-31. The event is slated to cover 250,000 square feet of space in the Music City Center and will feature family-friendly interactive games, attractions and live music; along with NHL memorabilia and trophy displays, live TV and radio broadcasts; special appearances by current and former players as well as NHL Mascots; and more. Tickets will be $20 for adults, and $15 for children between the ages of 3 and 12, seniors 65 and older, and college students and military personnel with valid ID.
Müller Rice and the NBA locked in a partnership for the NBA Global Games London 2016, which will see the Raptors/Magic at The O2 Arena in London on Jan. 14. As an associate partner of NBA Global Games London 2016, consumers will have the opportunity to win tickets through a range of social media promotions, with the brand also participating in a variety of in-arena and concourse activities. “Together with Müller Rice, the NBA is pleased to announce this new partnership as we prepare for our sixth regular season game in London,” said NBA EMEA Vice President, Global Marketing Partnerships Marc Armstrong. “We are excited to work closely with one of the most renowned British brands in the food business and we look forward to jointly promoting the game in London in January.”
Editor’s Note: Please join the Cynopsis team and your industry peers for the half-day Programmatic TV Summit on Nov. 5. Register now.
Speaking of the NBA, the league will honor the nation’s military this Veterans Day with its annual Hoops for Troops Week from Nov. 3-11. In collaboration with the Department of Defense, the NBA will focus on the four pillars of the Commitment to Service initiative: leadership, transition, community and health, with teams partnering with local installations and a variety of military and veteran-serving organizations for several events, including leadership seminars, community service projects and basketball-focused fitness activities for active and retired service members and their families. In addition, during Hoops for Troops Week, NBA players and officials will wear special oncourt apparel, including adidas shooting shirts and sweatshirts, as well as Stance socks honoring members of the military.
CLC locked in a six-year extension to continue managing University of Nebraska’s licensing program, continuing a relationship that began in 1984. “Throughout our 31-year partnership, CLC’s ability to attract marquee licensees and develop national retail programs has allowed Nebraska to continue to grow our brand,” said Nebraska Sr. Associate AD David Witty. “We look forward to the new synergies from WME resources to increase exposure for Nebraska merchandise to our fans.”
NASCAR and Universal Technical Institute cemented a 10-year partnership extension to continue offering training for students seeking employment in the motorsports and automotive services industries. “UTI has created a pipeline of highly skilled automotive technicians that have been embedded throughout the NASCAR ecosystem for the past 15 years,” said Norris Scott, NASCAR vice president of partnership marketing. “Our 10-year extension underscores the mutual benefit of our partnership and sets us up for a decade of success.”
UFC’s #RouseyRevolution unveiled the first of four videos that will be dedicated to Ronda Rousey as she prepares for UFC 193: ROUSEY vs. HOLM on Nov. 14 in Australia. The campaign recognizes the talents of her young female fans from around the world and shares theirs stories in a move to inspire and empower fans of all ages. Launching this campaign today is a video of eight-year old Evnika, which can be found at https://www.youtube.com/watch?v=Ozrb0SaxTu0.
Competitor Group inked an expanded partnership with GEICO, which will become title sponsor of the GEICO Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon from Nov. 12-15. More than 45,000 runners will participate in the nighttime race, which features live bands performing along the course, a Run-Thru Wedding for couples to elope on-the-go and the infamous group of Running Elvi. “We are thrilled to expand our longstanding partnership with the Rock ‘n’ Roll Marathon Series as the title sponsor in Las Vegas, which is certainly one of the most unique running events in the world,” said Melissa Halicy, senior marketing manager at GEICO. “It’s the only event of its kind in the world of marathons and it fits well with our brand. We look forward to elevating the runner experience over race weekend with our engaging activations starting with GEICO’s footprint at the three-day expo on Thursday and continuing through the nighttime race on Sunday.”
The Sports & Fitness Industry Association is working up a six-month long social media campaign to urge Americans to send digital letters to Congress in support of the PHIT (Personal Health Investment Today) Act. Dubbed #PassThePHITAct, will see a series of four videos produced pro-bono by national advertising agency, BBDO Atlanta, as well as facts about inactivity.
FANTASY/GAMING/ESPORTS
Consumer engagement solutions provider SignalShare announced a new partnership with DraftKings that will see the daily fantasy company tap into stadiums’ wireless networks to place content in front of fans on their mobile devices during the game. The partnership will see DraftKings ads placed in front of every event participant who logs on to its network during these sporting events.
ROSTER MOVES
Monterosa hired Ben Barker to serve in the newly created position of Director of Sports for the company. The role created following the recent addition of adidas and World Rugby to its sports roster. At Monterosa, Barker will be charged with creating interactive mobile content and leading business development in the commercial sports sector.
THE MAIN EVENT
Clippers/Warriors on ESPN at 10:30p.
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Cynopsis Digital’s Programming Guide
Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
ON THIS DAY in 1989: The Orlando Magic open their inaugural season in the NBA with a 111-106 loss to the Nets.
In The Know:
Which athlete’s autobiography was entitled Drive: The Story of My Life? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which state has the most ski resorts? Answer: Most popular answer was Colorado but the correct answer is actually New York. Kudos: Kyle Helm-CBS Sports Network/NY; Michael Ritz-BucStar Consulting/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Mark Darnell-Golf Services/Augusta; Andy Pittman-TAMU/College Station; Will Allmendinger-Clear Channel Outdoor/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
11.04.15
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