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CYNOPSISDIGITAL
11.04.14
Good morning. It’s Tuesday, November 4, 2014, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
Sony Pictures Animation and animator Fred Seibert (The Powerpuff Girls) will launch Go! Cartoons, a new digital platform focused on animated shorts. In the deal, Sony will fund 12 animated shorts, each five minutes long, which debut every month on the Cartoon Hangover YouTube channel as part of Seibert’s Channel Frederator Network (1.3 million subs). Additionally, one of the shorts will become a series on the YT channel.
A CYNOPSIS MESSAGE FROM MEDIA STORM AND PACE UNIVERSITY
First-ever media agency co-branded Masters in Social Media
Pace University’s Lubin School of Business in NYC and Media Storm, the second largest independent media planning and buying agency in the U.S., announce a first-of-its-kind co-branded:
MS in Social Media and Mobile Marketing
Accepting applications now for the Spring, 2015 term priority application deadline is December 1, 2014. GMAT and GRE accepted for admission.
StyleHaul CEO Stephanie Horbaczewski confirmed RTL Group has acquired the MCN for $107 million. StyleHaul received multiple offers dating back to when Disney acquired Maker Studios in April, Horaczewski told The Hollywood Reporter. “The acquisition is a smart move for an international company like RTL Group, not just because StyleHaul is one of the largest and fastest-growing vertically-focused MCNS, but what makes this acquisition stand out is that StyleHaul’s business model is somewhat unique among MCNs,” Peter Csathy, the CEO of digital business advisory agency Manatt Digital Media. “Because the beauty and fashion industry is commerce driven, StyleHaul stands to draw in big revenues that don’t need to be split with YouTube, in addition to more typical ad revenues and sponsored/branded content opportunities.”
Netflix will debut the original series from DreamWorks Animation, called All Hail King Julien, on Dec. 19. The animated series follows Madagascar movie franchise characters in 22-minute episodes with five episodes to hit the service first, and the rest rolling out in 2015. DreamWorks Animation first original series Turbo Fast debuted on Netflix in 2013, and plans to bring another ten episodes to Netflix in 2016.
Electric Sheep and FashionOne launched a new fashion-focused website, called Stylebrity. The new destination features Fashion One TV’s original content, allowing women to pick favorite looks while exploring related tips, makeup advice, street wear, designers, labels and more.
Southwest Airlines passengers will get access to Apple’s Beats Music curated music playlists starting Friday, thanks to a partnership with Global Eagle Entertainment. It is Apple’s first deal since purchasing Beats Music, and will bring GEE programming to airlines with wireless inflight service in the future.
Travel Channel launched its search for the next Travel Channel Star! on Monday. First prize in the three-round competition show, set for 2015 on Travelchannel.com, is a five-part series on the net’s digital platforms; entrants can attend a casting call in NYC or LA, or submit a video online at TravelChannelStar.com.
Starz is offering multiplatform sampling of the first episode of upcoming limited series The Missing starting Saturday, November 8, one week ahead of the show’s November 15 premiere at 9p. Starz subscribers will also be able to catch every new episode a week early, via On Demand and Starz Play app, with the final two shows available two weeks ahead of schedule. “This new scheduling strategy optimizes the value of our digital platform offerings as we increase viewer flexibility for viewing,” said David Baldwin, EVP, program planning, network operations for Starz.
Canadian SVOD Shomi launches today, with shows including American Horror Story, Modern Family, Sleepy Hollow and The Strain. The streaming service from Shaw Media and Rogers Media has an $8.99/month price tag, and an eye towards beating Netflix to the punch with binge-worthy offerings.
Nat Geo Wild announced the second annual “Wild To Inspire” filmmaking competition, with the winner getting the opportunity to travel to Africa and document wildlife for the net. Submissions will be accepted on Vimeo through January 16.
A CYNOPSIS MESSAGE FROM NATPE
Pitch your original reality TV ideas directly to top executives from the worlds of broadcast, cable and syndicated television at NATPE’s Reality PRO Pitch, part of NATPE Miami – to be held Jan. 20-22, 2015. NATPE is the first marketplace of the year to meet with the media and TV executives who can put your content on the map. Register now for Reality PRO Pitch, then get ready to launch strategic relationships in Miami! You must be registered for NATPE Miami to participate in PRO Pitch. All applications must be received by Nov. 21.
CONTENT MEDIA
British TV streaming service Acorn TV acquired the first two seasons of the Australian drama A Place To Call Home. The 13-episode first season will hit the service on Dec. 1, and the ten-episode second season will debut in 2015. Acorn TV content can be viewed at Acorn.TV, via its Apple app and on its Roku channel.
MTV revealed that its next Ultimate Fan Experience sponsored by Applebee’s Neighborhood Grill & Bar will feature Nick Jonas. MTV and Applebee’s will run a series of spots across MTV’s various channels and screens (including MTV, MTV Hits, MTV.com, and MTV Artists) to encourage fans to head to UFE.MTV.com to enter for a chance to win. Starting yesterday, fans can enter for a chance to join Jonas for an a night during his 2015 US Tour where they will act has his stage manager for the day, receive a private meet and greet and gain special backstage access.
Want to find out what shows from Acorn TV, and Yahoo Screen are online and when? They’re just three of the latest companies whose programming is included in
Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
RESEARCH
OpenSlate Engagement Data for People and Blog channels, based on the engagement metric for the week ending 11/3.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
BFvsGF (9.8) / 69382230 / 4982978 / 840
SHAYTARDS (9.8) / 48943380 / 2757568 / 814
RomanAtwoodVlogs (9.5) / 17196540 / 1219276 / 745
shane (9.4) / 18765000 / 4229999 / 833
ungefilmt (9.1) / 13162980 / 748860 / 706
itsJudysLife (9) / 12180120 / 949370 / 773
MoreMarcus (9) / 7564200 / 1228000 / 669
boogie2988 (8.9) / 8067300 / 2031216 / 780
LeFloofTV (8.9) / 9459900 / 660297 / 732
buzzfeedblue (8.9) / 33259110 / 888227 / 646
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of 10/27/14
Program, Date, Unique Audience (000), Tweets (000)
The Walking Dead (AMC), 11/2, 4087, 384
American Horror Story: Freak Show (FX), 10/29, 3360, 222
Drumline: A New Beat (VH1), 2105, 362
WWE Monday Night Raw (USA), 10/27, 1825, 152
Saturday Night Live (NBC) 11/1, 1679, 75
Kourtney & Khloe Take the Hamptons (E!) 11/2, 1672, 34
Scandal (ABC), 10/30, 1668, 215
Dancing with the Stars (ABC), 10/27, 1502, 71
The Voice (NBC) 10/27, 1247, 70
The Voice (NBC) 10/28, 1200, 44
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets were sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.
EXEC MOVES
Netflix hired Larry Tanz as the Vice President of Content Acquisition. He was formerly the CEO of Vuguru, the digital studio owned by former Walt Disney CEO Michael Eisner.
Turner Broadcasting promoted Dan Riess as Executive Vice President of Integrated Marketing and Branded Content for the Ad Sales division. He has worked with Turner for the past 15 years, and prior to his new role he was Senior Vice President of Integrated Marketing for Turner Entertainment Ad Sales and Marketing.
Hawthorne Direct promoted Sheryl Bergren as Senior Media Strategist/Analyst, Lacey Asplund as Business Science Analyst and Amber Papp as Media Strategist/Analyst.
The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced today that Linda Woolley has been named president and CEO of TAG. Woolley was formerly with the Direct Marketing Association (DMA), where she most recently served as CEO & President.
Oracle’s Madison Logic named Tom O’Regan as the Chief Executive Officer. Former CEO and Founder Erik Matlick will take on the role of Chief Executive Officer for its new sister company Madison Logic Data.
A CYNOPSIS MESSAGE
Will you make The Leaderboard?
Join Cynopsis Sports on Monday, December 8 when we present our end-of-year 2014 Cynopsis Sports Leaderboard, a showcase of the best social media campaigns in the sports industry from 2014. Enter today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year
Don’t miss your chance for greatness… Enter Today!
http://www.cynopsis.com/event/sports-leaderboard/
.
DIGITAL SPOTLIGHT OF THE DAY
John Oliver set out to prove why humans will always do a better job, especially when it comes to customer service, by enlisting actor Nick Offerman as a Home Depot employee. Oliver produced the fake spot in response to Lowes testing robotic staff for the Holiday season on his latest episode of Last Week Tonight. Did Oliver nail it, or do you think robots are a good solution to the holiday rush? Check out the video at www.cynopsis.com/#video.
A CYNOPSIS MESSAGE
Hallmark’s "Countdown to Christmas" Contest!
What do you love most about the holiday season?
Enter for a chance to win a Deluxe Gift Wrap Kit!
<
ENTER TODAY >
See you tomorrow,
Jessica Reese @JMarieReese
11.04.14
Roberta Caploe: Editorial Director @robertacaploe
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The post 11/04/14: Sony Pictures Animation and animator Fred Seibert launch animated short platform, RTL Group officially acquires StyleHaul for $107M, Netflix debut DreamWorks Animation series ‘All Hail King Julien’ in December appeared first on Cynopsis Media.