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CYNOPSISDIGITAL
11.03.15
Good morning. It’s Tuesday November 3, 2015, and this is your first early morning digital briefing.
TOP NEWS
Snapchat updated its privacy policy last week, and the changes left some users a tad freaked out. Among other things, the updated policy states that Snapchat has the right to “exhibit, and publicly display [user] content in any form and in any and all media or distribution methods[.]” Snapchat has now sought to reassure users: “The Snaps and Chats you send your friends remain as private today as they were before our update,” the company wrote. “Snapchat is not – and never has been – stockpiling your private snaps or chats. And because we continue to delete them from our servers as soon as they’re read, we could not – and do not – share them with advertisers or business partners.”
Even Simon Cowell couldn’t save a Yahoo original series. The company, which recently announced $42 million in Q3 losses stemming from underperforming original programming, has now put the kibosh on Ultimate DJ, its planned electronic dance music competition. Cowell was set to produce. The news comes on the heels of last week’s decision to cancel production of The Pursuit, an original comedy. Yahoo says it will continue with its short-form content and live programming (such as its recent NFL live stream). The company has also renewed its deal with Live Nation Entertainment to stream live concert video.
CBS launched CBS All Access just over a year ago, and the network clearly wants the digital platform to live long and prosper. CBS announced that it will debut a new Star Trek TV series in January 2017. After previewing one episode on CBS’s linear network, CBS will debut subsequent first-run episodes on CBS All Access. The series will be Executive Produced by Alex Kurtzman, a co-writer and producer of J.J. Abrams’s 2009 Star Trek movie, as well as its 2013 sequel.
NEW PROGRAMMING + DEALS
Jay Z isn’t just about music. (That should have been obvious once he founded a sports agency.) Tidal, the rapper’s streaming music service, is adding original scripted and unscripted programming, according to Variety. The company has acquired two series: No Small Talk, a stand-up-comedy showcase for up-and-comers, debuts November 3. Season 2 of urban street-life drama Money and Violence debuts in January. (Season one ran on YouTube.) The acquisitions aren’t completely out of left field: Tidal already offers some video content, including short films and music videos.
Video technology platform Kaltura has partnered with video engagement platform Viewbix. According to a release, the new Viewbix Kaltura player plugin will provide clients with new ways to engage viewers, as well as measure that engagement to help them gauge the effectiveness of their videos. The plugin adds new analytics capabilities designed to help clients track actions that occur on the player, and optimize campaigns in real time.
Programmatic advertising platform SpotX and programmatic television platform Clypd have developed an ad sales system that can manage both digital and traditional ad inventory, according to a release. The companies also announced a partnership with TiVo Research. According to SpotX, the TiVo partnership will allow the company to precisely match ads against targeted linear TV viewers in TiVo Research’s 2.5 million households.
CONTENT PROGRAMMING
CodeGirl, a documentary about 5,000 female coders competing to win an app-designing competition, is free to watch on YouTube until November 5. The film was directed by Lesley Chilcott, best known for producing docs from Oscar-winning director Davis Guggenheim.
The show’s the thing – but not the only thing. In the digital age, companion video is the pillar that keeps the cathedral standing. The 2015 Model D Awards Finalists for Use of Companion Video for a TV Show demonstrated a flawless understanding of their viewerswhat would glue them to their screens, and what would whet their appetites for the main event. This year, Cynopsis Digital honors AMC Digital, USA Network, Nickelodeon in association with Schneider’s Bakery Inc, HISTORY, and SundanceTV. Check out their work and register for the 2015 Model D Awards Luncheon – here: http://cynopsis.com/model-d-finalists/
Speaking of, Cynopsis Digital had some questions for Drew Pisarra, VP of 2015 Model D finalist SundanceTV. Here’s what he had to say:
What was your first job?
I had a job as a page shelving books at the Long Branch Public Library when I was
15 years old.
What’s your all-time favorite digital-first TV series?
Drunk History. Those early webisodes are such smart examples of mixing business with pleasure in the creative process as well as in the execution. Plus it’s educational!
What’s your favorite social media platform?
I’m a regular user of Twitter, Facebook, Instagram, Vine and Tumblr, but my favorite is probably Miranda July’s Somebody App. This social experiment subverts the prevailing notion – that all social media obstructs/avoids actual connections – by encouraging us to act as live surrogates in conversations between people we don’t know. Like everything July does, it’s quirky, funny, clever, deep and disarming.
Register for the November 13 Model D ceremony here.
VIRTUAL REALITY
Dodging bullets has never sounded this fun before. Lionsgate has partnered with the virtual reality startup Wevr to launch a new fully animated John Wick-themed VR experience. (The sequel to the well-received 2014 shoot-‘em-up is currently in production. Keanu Reeves will reprise his starring role.) In the John Wick VR experience, users will find themselves in the midst of a hectic, gunfire-heavy scenario in a hotel setting from the film’s universe. The experience is powered by the HTC Vive VR headset, as part of the headset’s global roadshow. The Vive officially debuts next year. Also debuting next year is a full-fledged John Wick video game from Lionsgate.
A CYNOPSIS MESSAGE
Magna Global predicts that programmatic digital ad spend will increase by 43% this year.
Are you ready?
To make sure you’re prepped, sign up today for the Cynopsis Programmatic TV Summit on November 5th at Astor Center in New York City. You’ll get up to speed on the latest thinking in data, inventory, measurement, and more.
Check out our Agenda & Speakers
here and register today.
Sponsored by The Trade Desk, AdMore, MediaLink and Placemedia
APPS + GAMES
The Apple TV just got a little more adorable. Greeting card company American Greetings has added a gaming app to the new Apple TV. Care Bear-A-Thon allows users to guide Care Bears characters through different stories using the Apple TV’s new motion-sensing remote. The game is also available on iPhones and iPads.
DIGITAL PIRACY
Oliver Queen has fought all sorts of baddies; now he’s contending with pirates. On Sunday, online pirates got ahold of a rough cut of Episode 5, Season 4 of the CW’s superhero drama Arrow. The episode has already been downloaded well over ten thousand times. It airs on the CW November 7.
RESEARCH
Courtesy of Nielsen, some informative Twitter data from 10/26 to 11/01. Highlights below:
Most-Tweeted Minutes from the Top 3 Series and Specials:
15,500 Tweets were sent at 8:48pm EST on Wednesday, 10/28 about The Republican Presidential Debate: Your Money, Your Vote following Ted Cruz’ comment to the moderators about media bias.
4,400 Tweets were sent at 9:03pm EST on Sunday, 11/1 about The Walking Dead following a flashback to Morgan’s (Lennie James) angry monologue.
1,300 Tweets were sent at 10:31pm EST on Wednesday, 10/28 about American Horror Story after serial killer Aileen Wuornos (Lily Rabe) arrives in the hotel bar.
Most-Tweeted Minutes from the Top 3 Sports Events:
17,000 Tweets were sent at 1:19am EST on Wednesday, 10/28 about Game 1 of the 2015 World Series: New York Mets at Kansas City Royals after the Kansas City Royals won Game 1 in the 14th inning.
32,700 Tweets were sent at 12:35am EST on Monday, 11/2 about Game 5 of the 2015 World Series: New York Mets at Kansas City Royals after the Royals won The World Series for the first time in 30 years.
8,500 Tweets were sent at 11:04pm EST on Wednesday, 10/28 about Game 2 of the 2015 World Series: New York Mets at Kansas City Royals after the Royals won Game 2 of the World Series.
This week, The Republican Presidential Debate topped the Nielsen Twitter TV Ratings (NTTR) Weekly Top Ten Series and Specials list with 1.4 million event-related Tweets that were seen by a Unique Audience of 7.1 million people. In sports, MLB Baseball: New York Mets at Kansas City Royals topped the list with 1 million event-related Tweets sent in the U.S. that were seen by a Unique Audience of 8.1 million people.
The full results are here. – Source: Nielsen.
And for a quick guide, see a few terms defined below:
Tweets: Tweets ascribed to a linear TV episode or sports event.
Unique Authors: Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode or sports event.
Impressions: The number of times any Tweets ascribed to a TV episode or sports event were seen.
Unique Audience: The total number of distinct Twitter accounts accruing at least one impression of one Tweet ascribed to a TV episode or sports event.
At the following link you can find an embed code to insert this week’s Sports Events list or Series and Specials list into your web platform: http://www.nielsensocial.com/rating/week-of-10-26-15/
OpenSlate Engagement Data for the Entertainment Vertical, based on the engagement metric for the week ending 10/4.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
iTownGamePlay (9.8) / 84295050/ 4601116/ 815
vegetta777 (9.7) / 149141580/ 11467705/ 781
comedyshortsgamer (9.4) / 70664910/ 5389749/ 736
DrossRotzank (9.3) / 38154210 / 6982406/ 779
BuzzFeedVideo (9.3) / 323040180 / 8033680/ 774
vcsabiavideos (9.2) / 14741760/ 2819592/ 722
PointlessBlogTv (9.2) / 18628410 / 2638216/ 717
BuzzFeedYellow (9.2) / 229816650/ 5095397/ 715
daifivetop (9.2) / 34036080/ 2113871/ 710
5incominutos (9.2) / 26922270/ 6264780/ 774
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Do people simply hate marketing updates and promotions? Not according to a new study from MarketingSherpa. The marketing research firm found that only eight percent of respondents wanted to receive no marketing whatsoever. Most of them simply had a preferred means receiving promotions: 49% said cited receiving emails as a preferred method. Meanwhile, 59% of respondents cited in-store browsing as a preferred method of discovering new products. Online advertising clocked in at 27%, while online content coming directly from a company clocked in at 16%. There’s a lot a more info – check it out here.
EXECUTIVE MOVES
Digital media company Fullscreen has a new CMO – its first, as a matter of fact. The company has appointed Jason Klarman to the newly created position. Between 2004 and 2013, Klarman held executive positions at both Bravo Media and NBCU’s Oxygen Media. Most recently, he served as President of digital media consulting firm Hashtag Media Ideas.
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DIGITAL SPOTLIGHT
As if banning Chromecast and Apple TV from its site weren’t enough of a leg up in the platform wars. Amazon is bringing out some big (and very British) guns: The company has recruited Jeremy Clarkson to pitch the Amazon Fire TV Stick. Two key facts about Clarkson: A) He will be starring in a new Amazon Prime series, which is currently in production and has a budget of roughly forty zillion dollars. B) He can really rock a Segway. Check out his ad here.
See you tomorrow,
David Teich
11.03.15
Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: recruiting@uptv.com (11/5)
JOB OPENING: DIGITAL SALES SPECIALIST/WFAA/Dallas: Grow our digital rev by proactively finding opps to optimize campaign performance. Familiar w/SEO, SEM, social media, targeted display, mobile & video mktg strategies. Proven track record of excellence. Full info/apply HERE (11/5)
JOB OPENING: CREATIVE DIRECTOR/SundanceTV/NYC: Oversee daily creative ops of On-Air Promos. Mng team Writer/Preditors & external resources to support projects. Work w/SVP of Brand as well as Marketing, to identify & solidify brand identity. Full info/apply HERE (11/5)
JOB OPENING: SR PRODUCER EDITOR/SundanceTV/NYC: Conceptulize/create on-air promos using prgrm footage, motion graphic elements & creation of own materials. Creative capacity to understand ntwrk brand & to execute effective brand-supportive work a must. Full info/apply HERE (11/5)
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JOB OPENING: MGR SALES DEVELOPMENT/Disney/NYC: Create/mng sales packaging strategy. Must have sales packaging exp, incl ideating/creating presentations & crafting sales solutions. Min 5 yrs mktg/promo exp w/3+ yrs in Dig. setting pref’d. Full info/apply HERE (11/4)
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The post 11/03/15: Snapchat tries to calm nervous users after privacy policy update; Yahoo bails on Simon Cowell-produced music competition; SpotX and Clypd develop ad sales system to manage traditional and digital appeared first on Cynopsis Media.