CYNOPSISSPORTS
11.03.15
Good morning. It’s Tuesday November 3, 2015, and this is your first early morning Sports briefing.
The Royals victory in the 2015 World Series once again handed FOX with a winner, as Game 5 drew a 10.0/17 household rating/share with 17.2 million viewers to rank as the most-watched Game 5 since 2003. The final contest was up 37% in rating and average audience over 2014 Royals-Giants Game 5 a year ago. Kansas City posted a 60.0/80, the highest rated single market for a World Series Game since Phoenix posted a 62.3/80 for Yankees-Diamondbacks 2001 Game 7, while New York followed with a 25.5/40 for the contest. FOX Deportes’ own Spanish-language telecast of Game 5 averaged 296,000 total viewers, the most for a World Series Game 5 telecast in the channel’s history and up 41% for total viewers vs. last year’s Game 5.
Overall, the 2015 Fall Classic averaged an 8.7/16 household rating/share for FOX, with 14.7 million viewers, up 6% over last year’s full seven-game performance, while viewership of the 2015 World Series on FOX Sports GO was up 136% year-over-year.
Meanwhile, TiVo released its top five moments from the 2015 World Series, based on live and same day ratings.
1. Nov. 1 Game 5 Game goes into extra innings
2. Oct 31 Game 4 Bartolo Colon strikes out Perez for the third out in the sixth.
3. Oct. 27 Game 1 Escobar hits an inside-the-park home run to deep center in the first inning.
4. Oct. 28 Game 2 Cespedes grounds to third but was ruled safe at first.
5. Oct. 31 Game 4 Familia gives up a single to Perez scoring Hosmer and giving the Royals a 5-3 lead.
ON THE AIR
Meanwhile, the battle of the undefeated teams on NBC’s SNF averaged 23.0 million viewers, according to Nielsen Fast National data. The marks the most-watched and highest-rated of six NBC SNF games played on the same night as the World Series, and serves as the fifth time in six matchups that the franchise has topped the viewership and household rating of the World Series.Viewership and household rating were up 22% and 19%, respectively, over last year’s Week 8 matchup (18.8 million viewers, 10.9/17 rating for Packers-Saints). Through eight weeks of the NFL season and nine telecasts, SNF is averaging 23.6 million viewers the best viewership for the NFL’s broadcast primetime package at this point in the season in 19 years (23.9 million in 1996).
In addition, the NFL announced that the Week 11 Bengals/Cardinals game on Nov. 22 will now be played on SNF on NBC at 8:30p as part of its flex scheduling option. That means that the Chiefs/Chargers matchup will shift to CBS at 4p, while the Packers/Vikings matchup hits FOX at 4:25p.
TMZ is coming to FS1, with the show announcing that it will expand its brand with the debut of TMZ Sports on the channel on Nov. 9 at midnight. The half-hour program will run as a strip on Monday-Fridays offering “exclusive up-to-the-minute, off-field stories and breaking news specifically focused on sports personalities making headlines around town.” “TMZ Sports offers a window into the world where sport and celebrity cultures intersect — whether at a party, movie premiere or an ordinary day,” said Jamie Horowitz, President of FOX Sports National Networks. “To both avid and casual sports fans, these stories are captivating.”
Today will see the first reveal of the College Football Playoff weekly rankings as determined by the College Football Playoff Selection Committee on ESPN at 7p. College Football Playoff: Top 25 will span five weeks on consecutive Tuesdays through December 1 with the first two shows, November 3 and November 10, extended to hour-long editions in lieu of 30 minutes. The discussion and debate show will be hosted weekly by Rece Davis, who will be joined by analysts Joey Galloway and David Pollack with additional analysis from Kirk Herbstreit and Paul Finebaum. The November 17 rankings will be revealed live from the United Center in Chicago, host to the annual State Farm Champions Classic basketball event. At approximately 9:30 p.m. in between the night’s two matchups, Davis will be joined by Herbstreit and Pollack to announce the latest College Football Playoff rankings in a special on-site edition of College Football Playoff: Top 25.
Golf Channel announced the first recipients of collegiate golf’s newly established Tom Cousins Award on Monday during the inaugural East Lake Cup presented by Hewlett Packard Enterprise in Atlanta, naming Laura Lonardi (Baylor University) and Alex Burge (University of Illinois) as this year’s honorees. The award recognizes one male and female student athlete in the field for their character on and off the golf course. Lonardi and Burge are joined by their respective teammates this week to compete in the inaugural East Lake Cup, resuming today at 7:30a on Golf Channel.
FOX Sports Kansas City carries the Royals’ victory parade today at Nov. 3 at noon CT. Broadcasters Ryan Lefebvre, Rex Hudler, Joel Goldberg, Jeff Montgomery and Morgan Uber will contribute to the coverage, which will be presented in partnership with WDAF-FOX 4. Lefebvre will host the victory rally in front of Union Station at approximately 2p, shortly after the parade ends. FOX Sports Kansas City and FOX 4 are the official broadcast partners of the Royal Celebration.
A CYNOPSIS MESSAGE
DO YOU HAVE YOUR TICKET?
DECEMBER 2 I NEW YORK CITY
Join Cynopsis Sports at this year’s Engagement Summit, an event that will bring together some of the most accomplished executives in the world of sports, spanning marketing, technology, public relations, eSports, and social media. As an attendee, you will gain exclusive insight into the techniques, strategies and tactics that have been successful for brands, leagues and networks as they motivate, activate and aggregate their fans.
Register today!.
SPONSORSHIP & PROMOTION
ESPN is turning to Jimmy Kimmel, Robin Thicke, Kelly Rowland and Josh Duhamel to gear fans up for the College Football Playoff Semifinals on Dec. 31 at 4p and 8p. ESPN’s new commercial debuted last night on MNF, serving up stars in a playoff rendition of “Auld Lang Syne.” The video serves as the latest installment of ESPN’s “Who’s In?” campaign, is aimed at celebrating and reminding fans that for the first time the Semifinal games will take place on New Year’s Eve, created in collaboration with creative agency Wieden + Kennedy New York.
Patriots’ tight end Rob Gronkowski is teaming with Capital One to launch #GRONKonomics a program in which the star athlete shares his personal finance tips. The campaign serves up photo content on the athlete’s Facebook and Twitter pages, in a move to “motivate others to challenge their savings and provoke a dialogue around financial well-being.”
Editor’s Note: Please join the Cynopsis team and your industry peers for the half-day Programmatic TV Summit on Nov. 5. Register now.
Global marketing services network Engine Group announced the US launch of Synergy, its sports marketing and sponsorship agency. Based in New York, Synergy U.S. will be led by newly appointed CEO Dominic Curran and look to adopt ”the brand-facing model integrating strategy, creative, digital, experiential marketing and public relations that has made it a leading sports sponsorship agency in the U.K.” Worldwide clients include BMW, Coca-Cola, Emirates and MasterCard on global sporting events such as the FIFA World Cup, the Olympic Games, and the Rugby World Cup. Standard Life Investments, Worldwide Partner of the Ryder Cup, will be on board as a launch client of the new US office.
The ATP and PEUGEOT are partnering up starting in 2016, in a new deal with will see PEUGEOT become the Official Car of the ATP World Tour, with a fleet of 500 vehicles worldwide. The brand will become a Platinum partner of the ATP World Tour as well as the Official Car at more than 20 ATP World Tour tournaments. Off-court, PEUGEOT will enjoy a presence on ATPWorldTour.com.
The United States Golf Association is enrolling the University of Minnesota for a five-year master research partnership to study and develop solutions to golf’s present and future challenges. The partnership will utilize the university’s Les Bolstad Golf Course to serve as a living, learning laboratory to support research projects, as well as a classroom for demonstrating best practices in course design, maintenance and operations.
Active wear and lifestyle brand Rhone launched its inaugural Rowvember Challenge, partnering with the Testicular Cancer Foundation (TCF) to raise awareness and funds for research in November. To help, Rhone will tap its rolodex for the Give a Pair to Save a Pair challenge, asking every willing participant to hop on a stationary rower for 2 minutes and donate $1 for every 100 meters rowed, before tagging two friends and challenging them to do the same.
DIGITAL & STREAMING
The PGA TOUR and Microsoft locked in a three-year alliance designed to leverage Microsoft solutions to create new ways for fans, players and broadcasters to engage with the PGA TOUR. The solutions will be designed to “instantaneously mine the TOUR’s vast video library and statistical information to enhance and simplify the way data is interpreted, providing fans, players and commentators new and engaging ways to access insight as never before.” Over the next few months, the PGA TOUR will adopt Windows 10, Microsoft Azure and Microsoft Office to make data analysis easier to interpret and understand and Microsoft will create solutions to assist in analyzing information faster.
Stadium and team app developer Yinzcam unveiled a deal with the NBA that will see the company redesign 22 NBA team apps during the 2015-16 season, and develop features that include location-based awareness, in-seat food ordering and delivery and seat upgrades. The deal will see the league claim an equity stake in the privately held YinzCam. According to the release, “the new apps will personalize the home screen experience based on the fan’s location. Core game information, such as stats, play-by-play and box score, will remain accessible, however, the most relevant features, based on a fan’s location and game status, will be delivered to the home screen.”
FANTASY/GAMING/ESPORTS
FanDuel announced that Pro Football Hall of Famers Joe Montana and Dan Marino will serve as hosts of the 2015 World Fantasy Football Championship weekend in San Diego on Dec. 12-13. The WFFC consists of 120 fantasy players who will compete in a one-day league vying for the first place prize of $3 million. “Joe Montana and Dan Marino are hands down two of the most recognizable players in the history of football. By bringing them together for the FanDuel World Fantasy Football Championship, we’re offering an experience that our users wouldn’t have access to otherwise. The finalists will have the opportunity to test their skills with two of the greatest quarterbacks to ever play and then come back the next day to compete for FanDuel’s largest payout to date of $3 million.” said Nigel Eccles, CEO of FanDuel.
ROSTER MOVES
NASCAR Senior Vice President and Chief Communications Officer Brett Jewkes is leaving the track, accepting a role as Senior VP Chief Communications Officer with Atlanta-based AMB Group, LLC, the investment management and support services arm of Arthur Blank’s family of businesses. He will leave his role at NASCAR following Ford Championship Weekend. “Brett has made significant contributions to NASCAR as a trusted member of our management team and skilled leader of our world-class communications group,” said NASCAR Chairman and Chief Executive Officer Brian France. “He has passionately promoted NASCAR for the last 15 years and we know he will continue to be a great friend and ambassador for the sport. We wish Brett and his family all the best and continued success in this new opportunity.”
THE MAIN EVENT
Kings/Blues on NBCSN at 8:30p.
A CYNOPSIS MESSAGE
Digital Model D Awards Luncheon
Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on
November 13th at the Marriott Essex in New York City.
View the finalist list here.
ON THIS DAY in 1990: Quarterbacks David Klingler of Houston and Matt Vogler of TCU combined for 12 touchdowns and 1253 yards in a 56-35 win for Houston.
In The Know:
Which state has the most ski resorts? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who is the all-time points leader for the Phoenix Suns? Answer: Walter Davis. Kudos: Michael Ritz-BucStar Consulting/NY; Christian Matthews-Washington Redskins/DC; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; Steve Hirsen-Producer/Director/Sherman Oaks; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
11.03.15
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