Good morning. It’s Wednesday November 2, and this is your first early morning digital briefing.
Unduplicated audience: The phrase unduplicated audience refers to the number of unique individuals exposed to a specified domain, ad, or webpage within a specified time period.
Hulu’s internet-based live TV service, set to debut early next year, just landed a ton of new programming courtesy of deals with 21st Century Fox and Disney. (It’s not too surprising – both companies co-own Hulu.) The deals will bring over 35 networks to the service, including Fox, ABC and ESPN.
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Yikes. In September, Facebook admitted that it had been measuring ad viewership in a way that artificially inflated how long users tend to watch ads. Now three marketers have filed a class-action suit against the social media giant, alleging that the company “induced” advertisers to buy video ads and pay overly-high prices. The marketers – Tom Letizia, Mark Fierro, and Greg Agustin – filed the case in the U.S. District Court for the Northern District of California. They’re seeking both monetary damages and attorney’s fees. If they win their case, it could open the floodgates to similar lawsuits
Instagram is partnering with close to two-dozen retailers on a new initiative. The Facebook-owned platform is now allowing J. Crew, Macy’s and others to tag retail products in Instagram photos. The tags lead directly to the brands’ website, where the products can be purchased. It’s just a limited beta test – at least for now.
A CYNOPSIS MESSAGE
How to Use Podcasting to Amplify Your Brand
Are you making the most of your podcasting potential? Whether it’s selling a product, amplifying excitement about a TV show or creating brand integrations that accomplish both goals, podcasting can be a powerful tool.
With over 20 percent of Americans, or 57 million, listening to a podcast monthly, (up 17 percent from last year), those numbers add up! Find out how to leverage this market by joining Cynopsis, Edison Research, Mack Weldon and Midroll Media on November 29, from 1:30 – 3:30 PM (EST).
Sign up today.
PLATFORMS + DEVICES
Roku is getting a bit of DVR-like functionality. With the Roku OS 7.5 update, the Roku TV app will enable users to pause live over-the-air TV broadcasts for up to 90 minutes. The update started rolling out yesterday to current generation devices. Other enhancements that come with the new update include volume control for Roku remotes, as well as a private listening mode that enables users to listen to audio through a pair of headphones inserted into the Roku remote.
Snapchat offers a prime opportunity for media companies to work with influencers – but there are keys to doing it right. So said Cameron Curtis, Editor-in-Chief of Food Network’s Snapchat Discover channel, at last week’s Cynopsis Snapchat Boot Camp. “Part of the goal of working with influencers is trying to reach people who probably wouldn’t have tuned into Food Network to begin with,” said Curtis. “We look for influencers who are tangentially related. They talk about food, they’re into health, they’re into fitness…But their audience probably doesn’t overlap with our audience… we’re getting influencers that…promote to their fans and say, ‘hey, I’m working with Food Network now…Why don’t you go check them out?’” Skyler Bouchard, an influencer who works with Food Network, had thoughts about how best to work with sponsors. “I don’t like to be scripted much,” she said at the Boot Camp. “But it really depends on what the brand gives you. They’re my client and I want to be sure I’m pleasing them.”
OTT + SVOD
Better to strike late than never. FilmStruck, Turner’s new SVOD service for classic, foreign and indie films, is now live. FilmStruck had been slated for an October 19 launch, but Turner wound up delaying the service’s debut. (Turner says it needed to fix glitches in FilmStruck’s registration process.) The service, developed and managed by Turner Classic Movies and the Criterion Collection, will cost $6.99 per month without the Criterion Channel, and $10.99 per month with it.
VIRTUAL + AUGMENTED REALITY
The NY Times is diving deeper into 360-degree video. The Times has launched The Daily 360, a new project that aims to debut at least one new 360-dgree video daily. The videos will be available on the Times’ website, as well as its VR apps and for the Samsung Gear VR headset. (The first Daily 360 video focuses on a building in Yemen that recently fell victim to an airstrike, killing more than 100 civilians.) Samsung will produce the series in partnership with the Times.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands backing the World Series.
It doesn’t matter if you’re a Cubs fan or an Indians fan, marketers – particularly automakers, wireless brands and insurance companies – want to reach you. Those were the top three categories of advertisers during games 1-5 of the World Series on Fox, with Verizon, Geico, Chevrolet, Google (for its new Pixel phone) and Apple (for the iPhone 7) the top individual brands, in that order, ranked by estimated spend. But in terms digital buzz generated by ads airing during the games, Apple came out on top, followed by Geico, Taco Bell, T-Mobile and Farmers Insurance. Farmers got baseball fans talking with quirky ‘Hall of Claims’ ads featuring swimming dogs (“mer-mutts”) and “romantic rodents.” -iSpot.tv
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (10/24/16 – 10/30/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
According to a report form the IAB (Interactive Advertising Bureau), total digital ad revenues in the U.S. amounted to $32.7 billion during the first half of 2016 – an all-time high. Mobile revenue saw the biggest year-over-year gain, increasing from $8.2 billion to $15.5 billion, an 89% shift. Ad revenues from mobile video rose to $1.6 billion, a 178% rise from the same time period in 2015. Mobile search rose to $7.4 billion, a 105% shift. Total digital video revenue (including both mobile and desktop), rose to $3.9 billion, a 51% year-over-year increase. And total search revenue rose to $16.3 billion, a 19% increase. One notable bit of info from the report: Mobile revenue looks on pace to overtake desktop soon, quite possibly by the end of the year. In fact, desktop ad revenue fell for the first time ever. The IAB Internet Advertising Revenue Report was prepared by PwC US. You can check it out here.
Woven Digital, a digital media company geared toward male millennials, has made the biggest of promotions. As first reported by Variety, Benjamin Blank will serve as the company’s new CEO. He takes over for Colin Digiaro, who will now serve as the company’s Executive Chairman. Blank joined the company in 2014, previously serving as Chief Creative Officer. Woven’s brands include Uproxx, BroBible, Dime, and, since earlier this year, HitFix.
Our Last Trivia Question: Triumph the Insult Comic Dog has been around for a while now, getting his start on Late Night with Conan O’Brien and starring in a couple of election-themed Hulu specials this year. Who’s the creator (and voice) of the character? Answer: Robert Smigel. Kudos to Andy Pittman-TAMU/TX, Dan Quiterio-Understood.org/NY, Pete Gautieri-A&E Networks/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Jeff Mirkin-2:05 Engagement/CA, Nekia Seymore-Turrner/NY, Eric Wright Sr.-D S Simon Media/NY, Barry G. Waldman/New York, Joseph Lepe-Comcast Spotlight/CA, and Dave Gaetano-Yahoo/NY
Follow-up: What’s the name of the recurring animated segment that Robert Smigel created for Saturday Night Live? (Email email@example.com with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Call for Entries:
2016 Cynopsis Buyers & Planners Awards
Do you work in the realm of media buying & planning within linear & digital content? If so, listen up!
We’re seeking the most creative & dynamic media buyers & planners who work to execute the campaigns that run on broadcast, cable & digital platforms.
Submissions are FREE so why not enter?
Learn More & Start Your Entries.
Fuller House will be back for a second season December 9, and Netflix is out with a new trailer. Check it out here.
See you on tomorrow,
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SENIOR EDITOR, WELLNESS/NBC NEW DIGITAL/NYC: Seeking an editor that understands this mix, someone who can drive our coverage of Wellness (fitness fads and latest medical to finance, family, career) Full info/apply HERE (11/9)
POLITICS EDITOR/NBC NEWS DIGITAL/NYC: NBC News Digital is seeking an editor who will be working with a range of journalistic talent from both digital and TV to produce political journalism that sets us apart. Full info/apply HERE (11/9)
EXECUTIVE PRODUCER, MSNBC/NYC: MSNBC Live is seeking a Dayside Executive Producer who is responsible for the overall vision, content, editorial planning process, and day to day operations of show. Full info/apply HERE (11/9)
SR DIR, MARKETING STRAT/MSNBC/NYC: Seeking talented Marketing Strategist, with Brand Planning and strong Digital Strategy skills, to work closely with research and marketing brand leaders for NBC News & MSNBC. Full info/apply HERE (11/9)
SENIOR PRODUCER, MSNBC/NYC: Seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. This person will oversee the editorial vision.Full info/apply HERE (11/9)
MGR, REVENUE STRATEGY & ANALYTICS/Discovery/NYC: Digital ad sales expert resp for identifying key revenue drivers & dvlpng revenue strategies & optimization for end-to-end Dig. business. Support Discovery Go’s digital growth strat/dev & its supporting metric/ analytics. 5+ yrs TV Ad Sales exp. Full info/apply HERE (11/9)
MANAGER, COMPETITIVE STRATEGY & MARKETPLACE ANALYTICS/Discovery/NYC: Data & analytics expert to develop strategies, build a framework that analyzes competitive pricing & derives actionable insights, & identify solutions to improve performance. 6+ yrs exp in TV Ad Sales. Full info/apply HERE (11/9)
SR. MANAGER, REVENUE STRATEGY & ANALYTICS/Discovery/NYC: Linear Ad Sales expert to identify key revenue drivers & develop sales demographics strategy based on network performance/ad sales incumbencies, & manage the national sales team’s performance. 7+ yrs exp. in TV Ad Sales. Full info/apply HERE (11/9)
DIGITAL PRODUCER/Discovery/LA: Stellar digital/social producer supporting Discovery Network brand/shows. Drive overall content plans, strategy + social distribution plans for tentpole shows through brand filters to drive awareness, traffic and aud engagement across pltfrms. 5+ yrs exp. in TV. Digital/social media pref. Full info/apply HERE (11/9)
DIR NETWORK COMMS & MEDIA RELATIONS/Science/NYC: Strategic team player willing to take resp. for dev. of multiplatform comms strtgy & outreach on behalf of Science Channel, its talent & execs. Pitch prgrms, ntwrk stories & clips to news sources. 7+ yrs exp. in media relations, ntwrk exp. a +. Apply HERE (11/8)
DIGITAL AD OPS TRAFFICKER (PROJECT)/A+E Networks/NY: Execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply HERE (11/8)
SEGMENT PRODUCER/MSNBC/NYC: We are looking for an experienced Segment Producer to write and produce segments with speed and accuracy for daily news programming, in a breaking news environment. Full info/apply HERE (11/8)
MGR DIG ANALYTICS/ADVERTISING/NYC: Supply analytics framework for record label. Conduct rsrch & analysis on artists & releases to support mktg campaigns. Use data to dvlp & monitor ad campaigns. 3+ yrs of relevant exp & being avid fan of music a plus. Full info/apply HERE (11/8)
AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS req. Full info/apply HERE (11/8)
VP DIGITAL/Sprout/NYC: Create digital strategy roadmap for Sprout and operationally execute on key objectives. Min 10 years digital product experience required. Full info/apply HERE (11/8)
SALES RESEARCH ANALYST/CW/NY: Responsible for supporting Media Sales Research Dept. Create/maintain daily linear reports & weekly network reports. Metric reports for CWTV and CW Seed. Interest in stats/analysis. Full info/apply HERE (11/5)
SENIOR MANAGER, COMMUNICATIONS/Pac-12/San Francisco: Develop & implement strategic PR programs to increase brand awareness. Must have experience in the Media industry. For full posting/apply HERE (11/5)
JOB OPENING: ACCOUNT EXECUTIVE/WGN America/NYC: Plans and organizes a sales strategy aimed at meeting individual and team sales goals. Min 5 yrs exp selling or buying television advertising time. BA deg req’d. Strong written/comm skills. Full info/apply HERE Job # 2016-44922 (11/5)
MANAGER, INTERNAL COMMUNICATIONS/HGTV&Food Network/Knoxville: Design and drive meaningful messaging to employees around the globe. 5-8 years of comms exp. Strong writing & verbal skills a must. Cable ntwk & media exp a plus. Full info/apply HERE (11/5)
ACCOUNT EXECUTIVE, SALES/Music Choice/NYC: Generate rev & dvlp sales strategies across full portfolio to achieve ad sales revenue goals. 3-5 yrs exp in media w/1-3 yrs specifically in ad/sponsorship sales (Planner/ASR & above) Must be able to travel regularly. Full info/apply HERE (11/5)
SALES PLANNERS/Music Choice/NYC: Resp for development/fulfillment of integrated media plans & proposals across all MC TV platforms for advertising clients. 1-2 yrs in media or sales planning/assistant at an agency or network. Solid understanding of media math. Full info/apply HERE (11/5)
AD SALES PLANNER/Baby First TV/NY: Reports to SVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Reply to firstname.lastname@example.org (11/4)
MGR, DIGITAL PRICING & YIELD, SPORTS/Turner/NYC: Each req’s 3+ yrs exp inventory and/or analytics for Ad Agency, Publisher, or Ad Tech Vendor. Able to mng a team a must. For more info/apply for each HERE (11/4)
MARKETING BUDGET ASSOC/AMC Networks: IFC/NYC: 2+ yrs exp Accting or Finance. Strong math skills. Ensure all projects, payments & deal memos are tracked & processed. Inter-Adv knwldg of Excel. Exp w/accruals, month end close processing, maintaining contract log, processing invoices, and T&E’s. Apply HERE (11/4)
MGR, VOD OPERATIONS/iN DEMAND/NYC: Seeking experienced mng. with great communication skills to mng. relationship/roll out of content to new affiliates. Work closely with all departments internally. 3-4 yrs exp in cable. Knowledge of movies/TV a +. Resume/cover: email@example.com (11/4)
VP, PRODUCT MANAGEMENT/NBCU/NYC: Manage a team of product managers and designers who are focused on creating products for our English and Spanish speaking audiences. A passion for consumer-led design, technology and news a plus. Full info/apply HERE (11/4)
SR MGR, REVENUE SOLUTIONS/MTV/NYC: Track/report social revenue w/an eye towards optimization to help inform editorial driven branded content ideas. 5+ yrs exp Digital or Social Media Mktg. Strong orgnzt’l skills, ability to muti task & strong public speaker. Full info/apply HERE (11/3)
CONTENT EDITOR/WFAA TV/Dallas: Traditional assignment editor, & also publishing to digital platforms content that is gathered & confirmed on the desk. 3 yrs exp publishing to digital platforms. Strong Social network knwlg. Full info/apply HERE (11/3)
SR MGR DIGITAL MEASUREMENT STRAT/A+E Networks/NY: Lead & own analytics implementation across A+E sites & Apps, partnering w/ key stakeholders across Prod., Design, UX, Tech, Mktg, Sales, Ad Ops & Research to build innovative measurement solutions FullInfo/Apply HERE (11/3)
MEDIA ASSOC PRGM (MAP) COORD/A+E/NY: Are you a recent college grad or someone with 1 to 2 years media experience looking to “learn the ropes” at a global media co? If so then apply to: www.aenetworks.com/career.html (11/3)
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