A CYNOPSIS MESSAGE NAB SHOW NEW YORK
NAB Show New York, Nov. 9-10 at the Javits Center focuses on digital strategies for advertising pros.
Lineup includes:
The Marriage of Content and Brands, keynoted by Endemol Shine’s Charlie Corwin, moderated by Jeanine Poggie, Ad Age.
360 Ad Wars? Are 360 and VR the Next Wave of Advertising?
Selling Stories: AKA on Entertainment Advertising
Investment Drivers for Next-Generation Advertising Technologies
Programmatic is Coming to Local Broadcast TV
Data Driven Sales
View complete schedule of events, search exhibitors and learn more!
CYNOPSISDIGITAL
11.01.16
Good morning. It’s Tuesday November 1, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Bid Management: In automated ad-buying, bid management is the component of a buying algorithm that faces the auction and places bids on ad impressions.
TOP NEWS
CenturyLink just made a $25 billion purchase. The telco has reached a deal to acquire Level 3 Communications, a major fiber-optic network provider. Level 3 has been increasingly focused on business customers, both small and midsize. In other words, the merger would increase CenturyLink’s level of corporate focus; over 75% of its revenue would come from business customers. The combined company still wouldn’t lack for home subscribers, but most of them would use slower digital lines than the company’s business customers. The $25 billion deal comes in the form of cash and stock.
CYNOPSIS DIGITAL MODEL D AWARDS
This Friday at the Cynopsis Digital Model D Awards, we’ll be celebrating the best of the best in technology, ad campaigns, and branded and original content. There are only ten seats left. Register here!
AD TECH
Google has inked a deal with the demand-side platform MediaMath. Under the new partnership, advertisers will be able to use MediaMath to negotiate and secure premium publisher inventory across Google’s DoubleClick Ad Exchange. The deal makes MediaMath the first third-party vendor to have access to DoubleClick’s premium inventory. The integration is designed to streamline the negotiating and buying process.
The cross-device demand-side platform Adelphic has partnered with TripleLift, a company specializing in programmatic native technology. Under the new partnership, the companies will provide ad buyers access to native inventory sources across display channels.
A CYNOPSIS MESSAGE
Entries are now open for the inaugural [Cynopsis TV Awards] saluting excellence in national TV programming!
From writing and directing to casting and hosting, we will recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers and from the leading B2B digital publication in our industry that your work has risen to the top in entertaining and enriching a broad audience.
** Enter before Nov 10 **
PLATFORMS + DEVICES
Discover, Snapchat’s platform for publisher-controlled channels, used to be the only place on the app were brands could advertise. But, since earlier this year, Snapchat advertising has expanded to users’ Stories. That’s “opened up a huge, huge pool of inventory,” said Mindshare’s Jon Mottel at the recent Cynopsis Snapchat Boot Camp. And all of that inventory, he explained, can be targeted based on age, gender, geo-location, lifestyle categories. Why’s this such a big deal? Because over 150 million users are on Snapchat daily, and they largely fall within the coveted younger demos.
Speaking of which, a massive, young user-base isn’t just good for marketing; it’s good for electioneering too. Barack Obama is now the first U.S. president to grant a Snapchat-exclusive interview. The interview, conducted by Snapchat news chief Peter Hamby, debuts today at 6 AM ET, just one week ahead of election day. (The interview comes as part of an effort to boost Hillary Clinton’s candidacy with millennials.) The interview, airing as part of the Snapchat political show Good Luck America, will only be available for 48 hours.
MEASUREMENT
Snaplytics is born. The Danish third-party software vendor, devoted entirely to Snapchat measurement, has emerged from beta. Snaplytics is designed to pull marketing insights from Snapchat usage, offering metrics including views, open rates, average number of screen shots taken per Snapchat Story, completion rates, and details about how users learned about specific Snapchat accounts. Snapchat has 11 measurement partners, including Nielsen, but those partner programs are designed to service brands that are spending hundreds of thousands of dollars on the platform. Snaplytics, meanwhile, is geared toward brands with more moderate followings and immediate ambitions. Overall, the company has worked with 30 companies, including Ben & Jerry’s and Vodafone.
VC FUNDING + INVESTORS
Looks like Giphy is going to stay in the GIFication business for some time to come. The GIF search engine and hosting site has raised $72 million in a new funding round. Investors included Draper Fisher Jurvetson, China Media Capital, Institutional Venture Partners, and others. Giphy recently pitched itself as a lifeline for Vine creators, announcing a new tool allowing creators on Twitter’s soon-to-be-defunct service to turn Vine videos into looping GIF files. Giphy also leads its own content creation efforts with Giphy Studios, whose partners include Apple, Fox, and NBC. The company still hasn’t added advertising to its service, though that may well be on the horizon.
BUSINESS MOVES + REORGANIZATIONS
The Chinese e-commerce giant Alibaba is combining its mobile and entertainment businesses into a single a single division, according to a report from Reuters. And as part of the reorganization, the company will also launch a $1.54 billion fund devoted to entertainment. Called Alibaba Digital Media and Entertainment, the new unit will consist of the Youku Tudou streaming service, the mobile browser business UCWeb, and Alibaba Pictures Group. Yu Yongfu, who’s currently the chief of Alibaba’s mobile business, will head up the combined Digital Media and Entertainment unit.
RESEARCH
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at advertisers that are on both national TV and YouTube. Here’s what they found:
– 14% percent of companies that bought ads on national television from June – September 2016 also purchased ads on YouTube. This is surprisingly low. It suggests that campaigns running across the two formats are not necessarily coordinated. Large TV advertisers like Geico, Best Buy, Verizon, and Anheuser-Busch all advertised on both formats.
– Of the Top 10 companies advertising on National TV, all but one advertised on YouTube during the same time period. Pifizer was the only company of the top 10 national TV advertisers that didn’t purchase ads on the top 25 YouTube channels.
– Since June 2016, 588 companies have advertised 1,133 product lines through the top 25 YouTube channels.
– Verizon was a top three advertiser on both formats. Naturally, Verizon advertised Fios, their high-speed internet service, the most on YouTube. However, they also advertised their wireless services, the Verizon streaming app, go90, and their original digital series, Rush: Inspired By Battlefield and Transformers Combiner
Wars.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (10/24/16 – 10/30/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
It’s easy to mention Instagram and Snapchat in the same breath: Both apps allow users to share photos and videos, both are popular with younger users. Instagram even created a video-sharing tool that, shall we say, *emulates* Snapchat’s Stories feature. So what do millennials and Gen Z’ers think about the two apps? Adweek commissioned a survey from Survata to find out. Among the findings:
– Users age 13-34 felt fairly similarly about Instagram and Snapchat ads. For both platforms, a plurality of respondents said they “rarely notice” the ads, but over 30% said the ads are “okay” or better. Snapchat’s numbers are just a little better when it comes to the extremes: 18.4% “hate” the ads, and over 10% of users “like” or “love” them. For Instagram, the numbers are 20% for “hate” and under 10% for “like” or “love.”
– A narrow majority – 51.1% to 48.9% – said they’d use Snapchat over Instagram if they could only choose one.
– 64% of respondents said that Snapchat is “cooler”
– 67.3% said that Snapchat has “better features”
You can check out the full results here.
EXECUTIVE MOVES
21st Century Fox has a new Chief Technology Officer. The title goes to Paul Cheesbrough, who formerly served as CTO of Rubert Murdoch’s News Corp. In the new role, Cheesbrough will oversee all of 21st Century Fox’s technology, platforms, and systems. Based in New York City, he’ll report to Executive Chairman Lachlan Murdoch and CEO James Murdoch. He starts December 1.
TRIVIA
Triumph the Insult Comic Dog has been around for a while now, getting his start on Late Night with Conan O’Brien and starring in a couple of election-themed Hulu specials this year. Who’s the creator (and voice) of the character? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What’s YouTuber PewDiePie’s real name? Answer: Felix Kjellberg. Kudos to Susan Nessanbaum-Goldberg-Generate/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Louis Lewow-Lewow Media Group/GA, and Lorrie Shilling-CA
A CYNOPSIS MESSAGE
Shine a light on your team’s work in the
CYNOPSIS Social Good Awards
Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.
CHECK OUT THIS YEAR’S CATEGORIES, AND START YOUR ENTRIES TODAY!
DIGITAL SPOTLIGHT
As far as mash-ups go, this one’s pretty seamless. Comedy Central U.K. has a new trailer out for Potter Things, which combines footage from the Netflix series Stranger Things and the Harry Potter film series. Check it out here.
See you on tomorrow,
David Teich
11.01.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: DIR NETWORK COMMS & MEDIA RELATIONS/Science/NYC: Strategic team player willing to take resp. for dev. of multiplatform comms strtgy & outreach on behalf of Science Channel, its talent & execs. Pitch prgrms, ntwrk stories & clips to news sources. 7+ yrs exp. in media relations, ntwrk exp. a +. Apply HERE (11/8)
JOB OPENING:
DIGITAL AD OPS TRAFFICKER (PROJECT)/A+E Networks/NY: Execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply HERE (11/8)
JOB OPENING:
SEGMENT PRODUCER/MSNBC/NYC: We are looking for an experienced Segment Producer to write and produce segments with speed and accuracy for daily news programming, in a breaking news environment. Full info/apply HERE (11/8)
JOB OPENING:
MGR DIG ANALYTICS/ADVERTISING/NYC: Supply analytics framework for record label. Conduct rsrch & analysis on artists & releases to support mktg campaigns. Use data to dvlp & monitor ad campaigns. 3+ yrs of relevant exp & being avid fan of music a plus. Full info/apply HERE (11/8)
JOB OPENING:
AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS req. Full info/apply HERE (11/8)
JOB OPENING:
VP DIGITAL/Sprout/NYC: Create digital strategy roadmap for Sprout and operationally execute on key objectives. Min 10 years digital product experience required. Full info/apply HERE (11/8)
JOB OPENING:
SALES RESEARCH ANALYST/CW/NY: Responsible for supporting Media Sales Research Dept. Create/maintain daily linear reports & weekly network reports. Metric reports for CWTV and CW Seed. Interest in stats/analysis. Full info/apply HERE (11/5)
JOB OPENING:
SENIOR MANAGER, COMMUNICATIONS/Pac-12/San Francisco: Develop & implement strategic PR programs to increase brand awareness. Must have experience in the Media industry. For full posting/apply HERE (11/5)
JOB OPENING: ACCOUNT EXECUTIVE/WGN America/NYC: Plans and organizes a sales strategy aimed at meeting individual and team sales goals. Min 5 yrs exp selling or buying television advertising time. BA deg req’d. Strong written/comm skills. Full info/apply HERE Job # 2016-44922 (11/5)
JOB OPENING:
MANAGER, INTERNAL COMMUNICATIONS/HGTV&Food Network/Knoxville: Design and drive meaningful messaging to employees around the globe. 5-8 years of comms exp. Strong writing & verbal skills a must. Cable ntwk & media exp a plus. Full info/apply HERE (11/5)
JOB OPENING:
ACCOUNT EXECUTIVE, SALES/Music Choice/NYC: Generate rev & dvlp sales strategies across full portfolio to achieve ad sales revenue goals. 3-5 yrs exp in media w/1-3 yrs specifically in ad/sponsorship sales (Planner/ASR & above) Must be able to travel regularly. Full info/apply HERE (11/5)
JOB OPENING:
SALES PLANNERS/Music Choice/NYC: Resp for development/fulfillment of integrated media plans & proposals across all MC TV platforms for advertising clients. 1-2 yrs in media or sales planning/assistant at an agency or network. Solid understanding of media math. Full info/apply HERE (11/5)
JOB OPENING:
AD SALES PLANNER/Baby First TV/NY: Reports to SVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Reply to jobs@bf-tv.com (11/4)
JOB OPENING:
MGR, DIGITAL PRICING & YIELD, SPORTS/Turner/NYC: Each req’s 3+ yrs exp inventory and/or analytics for Ad Agency, Publisher, or Ad Tech Vendor. Able to mng a team a must. For more info/apply for each HERE (11/4)
JOB OPENING:
MARKETING BUDGET ASSOC/AMC Networks: IFC/NYC: 2+ yrs exp Accting or Finance. Strong math skills. Ensure all projects, payments & deal memos are tracked & processed. Inter-Adv knwldg of Excel. Exp w/accruals, month end close processing, maintaining contract log, processing invoices, and T&E’s. Apply HERE (11/4)
JOB OPENING:
MGR, VOD OPERATIONS/iN DEMAND/NYC: Seeking experienced mng. with great communication skills to mng. relationship/roll out of content to new affiliates. Work closely with all departments internally. 3-4 yrs exp in cable. Knowledge of movies/TV a +. Resume/cover: resume@indemand.com (11/4)
JOB OPENING:
VP, PRODUCT MANAGEMENT/NBCU/NYC: Manage a team of product managers and designers who are focused on creating products for our English and Spanish speaking audiences. A passion for consumer-led design, technology and news a plus. Full info/apply HERE (11/4)
JOB OPENING:
SR MGR, REVENUE SOLUTIONS/MTV/NYC: Track/report social revenue w/an eye towards optimization to help inform editorial driven branded content ideas. 5+ yrs exp Digital or Social Media Mktg. Strong orgnzt’l skills, ability to muti task & strong public speaker. Full info/apply HERE (11/3)
JOB OPENING:
CONTENT EDITOR/WFAA TV/Dallas: Traditional assignment editor, & also publishing to digital platforms content that is gathered & confirmed on the desk. 3 yrs exp publishing to digital platforms. Strong Social network knwlg. Full info/apply HERE (11/3)
JOB OPENING:
SR MGR DIGITAL MEASUREMENT STRAT/A+E Networks/NY: Lead & own analytics implementation across A+E sites & Apps, partnering w/ key stakeholders across Prod., Design, UX, Tech, Mktg, Sales, Ad Ops & Research to build innovative measurement solutions FullInfo/Apply HERE (11/3)
JOB OPENING:
MEDIA ASSOC PRGM (MAP) COORD/A+E/NY: Are you a recent college grad or someone with 1 to 2 years media experience looking to “learn the ropes” at a global media co? If so then apply to: www.aenetworks.com/career.html (11/3)
JOB OPENING:
WRITER-PRODUCER/DISCOVERY-MKTG/LA: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (11/2)
JOB OPENING:
ANALYST, ADVERTISING RESEARCH & INSIGHTS/Comcast/MD: 2+ yrs of industry specific media rsarch exp. including linear TV and Digital ad sales analytics and insights exp. Exp working w/aud measurement tools & strong knwlg MS applications. Full info/apply HERE (11/2)
JOB OPENING:
ATTORNEY/BUSINESS & LEGAL AFFAIRS/Jim Henson Company/LA: Seeks a junior-level attorney responsible for negotiation of talent and production deals and documentation, providing legal guidance and services to producer. CV and Resume: jobpostings@henson.com (11/2)
JOB OPENING:
SR MGR, EDITORIAL OPERATIONS/M2M Fashion Video Channel/NYC: Mng all content operations incl publishing videos & prgrmng all platforms for the brand. Fluent in dig. publishing practices & CMS systems. 5+ yrs dig media/digital publishing exp, w/an emphasis on digital video. Full info/apply HERE (11/2)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
The post 11/01/16: Obama grants Snapchat interview appeared first on Cynopsis Media.