CYNOPSISDIGITAL
10.31.16
Good morning. It’s Monday October 31, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Lookalike Audiences: In social media advertising, the phrase Lookalike Audiences refers to consumers who are likely to be interested in a brand or business because data indicates that they’re similar to the business’s existing customers. The phrase is most prominently used in reference to Facebook advertising, but some people have also begun to use it in reference to other social platforms, including Snapchat.
TOP NEWS
On Thursday, Twitter announced that it would soon be shuttering Vine, its six-second video app’s. Shortly afterward, Vine co-founder Rus Yusupov issued a cautionary tweet to his followers: “Don’t sell your company!” No matter – now he’s co-founded a new company. Yusupov’s new project, also announced Thursday, is Hype, a new mobile live-streaming app. Hype will have plenty of competition in the mobile live-streaming space (particularly Twitter’s Periscope and Facebook Live), but it’s got some unique features. Most notably, Hype allows users to add pre-recorded videos and photos to its live-streams. Hype has been available as a private beta-test since this past March. On Thursday, the company stripped the app of its required registration code, opening the app up to anyone who wants to try it.
Amazon Prime is coming to China – but not its video and music content. Instead, Chinese customers will only have access to the service’s unlimited free shipping. It’s not surprising: Western streaming services have found it nearly impossible to break into the Chinese market, largely because of China’s strict regulatory practices. The country favors domestic media, largely to the exclusion of foreign content. Even Netflix recently acknowledged that it has little hope of breaking into China anytime soon.
A CYNOPSIS MESSAGE
They had what IT takes to make the “It List,” now it’s your turn to celebrate their achievements by joining Cynopsis Digital and your peers on November 4 in New York City. We will be honoring the most innovative execs in digital media. See which pros made the cut and network with top tier talent from Maker Studios, Mindshare, NBCU, UM, Yahoo, Zenith and more – by registering here.
PLATFORMS + DEVICES
FOTV Media Networks Inc., an interrelated group of digital media companies that produces and distributes video, hologram, VR and 360-degree content, now has a Roku app. In addition to Roku devices, the FOTV app is also available for iOS and Android, and comes pre-loaded on Lenovo PCs.
CYNOPSIS SNAPCHAT BOOT CAMP
“Snapchat gives people the opportunity to see and experience what other people are doing…in real-time, day to day…It represents a massive opportunity [for advertisers] to reach people who are actively looking for and consuming the things that are happening that day.” That was Alec McNayr, Co-Founder and CCO of McBeard, at Cynopsis’s Snapchat Boot Camp last week. Indeed, if you want to reach young consumers while they’re going about their daily lives, having a Snapchat game-plan is more crucial than ever. Thanks to McBeard, Food Network, Mindshare, Innovid, Sweet, Laundry Service & Cycle, and digital influencer Skyler Bouchard for explaining how to make that game-plan a reality.
DIGITAL INFLUENCERS
Over the past year or so, we’ve seen a number of digital stars ink deals with traditional media companies and agencies. The latest on that list is YouTube comedian Grace Helbig, who just signed onto an overall deal with Lionsgate. (The news was first reported by Variety.) Under the pact, Helbig will develop movies and TV series for the studio. That includes an upcoming romantic comedy feature, which Helbig will star in alongside fellow YouTuber Mamrie Hart. Lionsgate is also looking into creating two other films with Helbig, and exploring other TV opportunities.
POLICY
The FCC just made life harder for the likes of Comcast and Verizon. The regulator voted to prohibit broadband providers from using subscribers’ behavioral data in ad targeting. (Behavioral data includes info gleaned from web activity and app use.) “It is the consumer’s information,” said FCC Chairman Tom Wheeler. “It is not the information of the network the consumer hires to deliver that information.” The rules don’t apply to web publishers, search engines or social networks. Not surprisingly, privacy advocates supported the decision, while ad industry groups and broadband providers fiercely opposed them. Like many of its more controversial recent decisions, the FCC’s vote was 3-2.
EXECUTIVE MOVES
The IAB (Interactive Advertising Bureau) has made a new hire. Dennis Buchheim, most recently Yahoo’s VP of Product Management for advertising platforms, will hold two titles at the trade org: SVP of Data and Ad Effectiveness and GM of IAB Data Center of Excellence. Buchheim will develop business cases and executive programs promoting effective advertising. He’ll also oversee the education of 3MS (“Making Measurment Make Sense”), a cross-industry initiative focused on improving the way digital media is measured, planned, and transacted.
Adbrain, a cross-device technology provider that maps consumer behavior for advertisers and agencies, has opened up a new office in Fremont, Seattle. (The company already has offices in San Francisco and New York.) Adbrain CTO Jason Atlas will head up the Seattle office, which will serve as Adbrain’s engineering hub. The company has also made some new hires to fill out the Seattle team. Those include Chief Architect Poul Costinksy and VP of Global Engineering Manu Manianchira (both formerly of Microsoft), as well as cybersecurity expert Chris Curwood.
TRIVIA
Our Last Trivia Question: Which YouTuber has the must subscribers? Answer: PewDiePie, a Swedish gamer/potty mouth. And it’s not particularly close: PewDie has about 48 million subs. By comparison, the Chilean comedian/musician HolaSoyGermán places second on the list with about 29 million. Kudos to Andy Pittman-TAMU/TX, Jarrett Sherman-Digital Howard/Toronto, Canada, Dan Quiterio-Understood.org/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Ray Hughes-Food Network/NY, Christine Allen-McGee Media/NY, Gabi Schwartz-Nielsen/CA, Elouie Gopez-DirectAvenue/CA.
Follow-up: What’s PewDiePie’s real name?
A CYNOPSIS MESSAGE
We are seeking entries for the 2016 Cynopsis
Buyers + Planners Awards
Entry Deadline: Nov. 17th
Are you a creative + strategic media buyer or planner?
Do you work behind-the-scenes to execute the campaigns that run on broadcast, cable + digital platforms?
Show us what you or your team has done this past work year -
it’s free to enter and you might be recognized for your hard work!
Begin Your Submissions Today.
DIGITAL SPOTLIGHT
Remember Instagram Husband? The digital spot, about aggrieved husbands who are forced to act as their wives’ Instagram photographers, went viral last December. (5.7 million views and counting.) Now those same husbands are back, and just a little less put-upon, in a new spot for Fossil. The big change? The husbands can now use the selfie button on their smart watches to make their picture-taking a little easier. Called Just Husbands, the ad was created by digital marketing agency 360i. It’s pretty darn funny, and you can check it out here.
Watcheroo Premieres and Tune-in Alerts for the week of October 24-October 30
-People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress and comedian Tracey Ullman), actress Cheryl Ladd (FX’s The People v. O.J. Simpson: American Crime Story), and actress Olivia Holt (Paramount Pictures’ Same Kind of Different as Me)
- Acorn TV: The British comedy drama series Brief Encounters makes its exclusive U.S. premiere on the Anglophile-friendly streaming service today, October 31
– Twitch: ChefShock, a new cooking series hosted by Justin Warner, debuts today, October 31, at 8pm ET. It will run Monday through Friday each week. The series comes from Roker Media.
– Netflix: The Crown, Netflix’s new period drama about the early reign of Queen Elizabeth II, debuts Friday, November 4.
– Netflix: Dana Carvey: Straight White Male, 60, a new comedy special, debuts Friday, November 4.
– Netflix: The Ivory Game, a new documentary film about ivory poaching, debuts Friday, November 4
- Amazon: Thunderbirds Are Go, a new animated kids’ series, debuts Friday, November 4
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you on tomorrow,
David Teich
10.31.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: MGR DIG ANALYTICS/ADVERTISING/NYC: Supply analytics framework for record label. Conduct rsrch & analysis on artists & releases to support mktg campaigns. Use data to dvlp & monitor ad campaigns. 3+ yrs of relevant exp & being avid fan of music a plus. Full info/apply HERE (11/8)
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AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS req. Full info/apply HERE (11/8)
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VP DIGITAL/Sprout/NYC: Create digital strategy roadmap for Sprout and operationally execute on key objectives. Min 10 years digital product experience required. Full info/apply HERE (11/8)
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SALES RESEARCH ANALYST/CW/NY: Responsible for supporting Media Sales Research Dept. Create/maintain daily linear reports & weekly network reports. Metric reports for CWTV and CW Seed. Interest in stats/analysis. Full info/apply HERE (11/5)
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SENIOR MANAGER, COMMUNICATIONS/Pac-12/San Francisco: Develop & implement strategic PR programs to increase brand awareness. Must have experience in the Media industry. For full posting/apply HERE (11/5)
JOB OPENING: ACCOUNT EXECUTIVE/WGN America/NYC: Plans and organizes a sales strategy aimed at meeting individual and team sales goals. Min 5 yrs exp selling or buying television advertising time. BA deg req’d. Strong written/comm skills. Full info/apply HERE Job # 2016-44922 (11/5)
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MANAGER, INTERNAL COMMUNICATIONS/HGTV&Food Network/Knoxville: Design and drive meaningful messaging to employees around the globe. 5-8 years of comms exp. Strong writing & verbal skills a must. Cable ntwk & media exp a plus. Full info/apply HERE (11/5)
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ACCOUNT EXECUTIVE, SALES/Music Choice/NYC: Generate rev & dvlp sales strategies across full portfolio to achieve ad sales revenue goals. 3-5 yrs exp in media w/1-3 yrs specifically in ad/sponsorship sales (Planner/ASR & above) Must be able to travel regularly. Full info/apply HERE (11/5)
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SALES PLANNERS/Music Choice/NYC: Resp for development/fulfillment of integrated media plans & proposals across all MC TV platforms for advertising clients. 1-2 yrs in media or sales planning/assistant at an agency or network. Solid understanding of media math. Full info/apply HERE (11/5)
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AD SALES PLANNER/Baby First TV/NY: Reports to SVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Reply to jobs@bf-tv.com (11/4)
JOB OPENING:
MGR, DIGITAL PRICING & YIELD, SPORTS/Turner/NYC: Each req’s 3+ yrs exp inventory and/or analytics for Ad Agency, Publisher, or Ad Tech Vendor. Able to mng a team a must. For more info/apply for each HERE (11/4)
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MARKETING BUDGET ASSOC/AMC Networks: IFC/NYC: 2+ yrs exp Accting or Finance. Strong math skills. Ensure all projects, payments & deal memos are tracked & processed. Inter-Adv knwldg of Excel. Exp w/accruals, month end close processing, maintaining contract log, processing invoices, and T&E’s. Apply HERE (11/4)
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MGR, VOD OPERATIONS/iN DEMAND/NYC: Seeking experienced mng. with great communication skills to mng. relationship/roll out of content to new affiliates. Work closely with all departments internally. 3-4 yrs exp in cable. Knowledge of movies/TV a +. Resume/cover: resume@indemand.com (11/4)
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VP, PRODUCT MANAGEMENT/NBCU/NYC: Manage a team of product managers and designers who are focused on creating products for our English and Spanish speaking audiences. A passion for consumer-led design, technology and news a plus. Full info/apply HERE (11/4)
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SR MGR, REVENUE SOLUTIONS/MTV/NYC: Track/report social revenue w/an eye towards optimization to help inform editorial driven branded content ideas. 5+ yrs exp Digital or Social Media Mktg. Strong orgnzt’l skills, ability to muti task & strong public speaker. Full info/apply HERE (11/3)
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CONTENT EDITOR/WFAA TV/Dallas: Traditional assignment editor, & also publishing to digital platforms content that is gathered & confirmed on the desk. 3 yrs exp publishing to digital platforms. Strong Social network knwlg. Full info/apply HERE (11/3)
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SR MGR DIGITAL MEASUREMENT STRAT/A+E Networks/NY: Lead & own analytics implementation across A+E sites & Apps, partnering w/ key stakeholders across Prod., Design, UX, Tech, Mktg, Sales, Ad Ops & Research to build innovative measurement solutions FullInfo/Apply HERE (11/3)
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MEDIA ASSOC PRGM (MAP) COORD/A+E/NY: Are you a recent college grad or someone with 1 to 2 years media experience looking to “learn the ropes” at a global media co? If so then apply to: www.aenetworks.com/career.html (11/3)
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WRITER-PRODUCER/DISCOVERY-MKTG/LA: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (11/2)
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ANALYST, ADVERTISING RESEARCH & INSIGHTS/Comcast/MD: 2+ yrs of industry specific media rsarch exp. including linear TV and Digital ad sales analytics and insights exp. Exp working w/aud measurement tools & strong knwlg MS applications. Full info/apply HERE (11/2)
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ATTORNEY/BUSINESS & LEGAL AFFAIRS/Jim Henson Company/LA: Seeks a junior-level attorney responsible for negotiation of talent and production deals and documentation, providing legal guidance and services to producer. CV and Resume: jobpostings@henson.com (11/2)
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SR MGR, EDITORIAL OPERATIONS/M2M Fashion Video Channel/NYC: Mng all content operations incl publishing videos & prgrmng all platforms for the brand. Fluent in dig. publishing practices & CMS systems. 5+ yrs dig media/digital publishing exp, w/an emphasis on digital video. Full info/apply HERE (11/2)
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