CYNOPSISSPORTS
10.29.15
Good morning. It’s Thursday October 29, 2015, and this is your first early morning Sports briefing.
From power outages to game-tying homers to an extra innings marathon, FOX Sports’ coverage of Game 1 of the 2015 World Series made plenty of memories as the contest drew 14.9 million viewers, according to Nielsen Fast Nationals, and a 9.0/17 ratings/share. That marks the game the highest-rated World Series Game 1 since 2009 and the most-watched since 2010. The contest was also up 23% in rating and 22% in audience over Game 1 a year ago. On the digital front, the matchup became FOX Sports GO’s most-viewed MLB game and the second most-viewed event of all-time on an authenticated basis with more than 177,000 unique streamers.
ON THE AIR
Despite stiff competition from the World Series, the NBA season opened with its own uptick. Turner reports that TNT’s NBA Opening Night doubleheader saw a gross audience of six million total viewers, according to Nielsen Fast Nationals, swelling 28% over last year. The Cavaliers/Bulls telecast averaged 3.5 million total viewers and a 2.1 rating, for upticks of 52% and 40% over the comparable game last year, while the late game saw an average of 2.5 million total viewers and a 1.5 rating with viewership up 4% over the network’s comparable game last year. The pair of games also handed Turner’s TV Everywhere platforms with spikes, including a 202% increase in unique visits and gains of 145% in minutes consumed and 110% in video starts.
The Audi 2015 MLS Cup Playoffs continue tonight with another single-elimination Knockout Round Match, set to be carried by UniMas with English-language SAP. The broadcast slate will then see MLS’s American broadcasters ESPN, FS1 and Fox Deportes, along with UniMas, showcase the Conference semifinals and finals, before ESPN and UniMas close out the season with the MLS Cup Final on Dec. 6. The Semifinals kick off Nov. 1 at 3p with a pair of games on ESPN and ESPN Deportes, before heading to FS1 and FOX Deportes with two more matches later that day starting at 7p. Conference championships launch Nov. 22, with the MLS Cup on Dec. 6.
The Dallas Mavericks locked in a multi-year local TV rights extension with FOX Sports Southwest. The channel is slated to carry 81 team games this season with Mark Followill returning for his 15th season with the Mavericks and 11th season as television play-by-play announcer for all telecasts, beside Derek Harper. “FOX sports has been an amazing partner for the Mavs and our fans,” said Mavericks owner Mark Cuban. “We are excited to do a long term deal that will allow Mavs fans to stream our games as well as watch on television.”
Get in early and claim your spot as we head toward the Cynopsis Sports Engagement Summit on Dec. 2 in NY. One can’t miss session will unite some of the most powerful people in marketing as Campus Insiders’ Bonnie Bernstein moderates our famous CMO Roundtable, with speakers that include the NBA’s Pam El, the USOC’s Lisa Baird, MLS’ Howard Handler, MLB’s Jacqueline Parkes, and UFC’s Jackie Poriadjian. Get your tickets now before it sells out at http://www.sportsengagementsummit.com.
SiriusXM announced that Detroit Pistons rookie Stanley Johnson and Charlotte Hornets rookie Frank Kaminsky will serve as the featured hosts on the third season of Year One, the SiriusXM NBA Radio show. The program debuts tonight at 7p and will run every Thursday on SiriusXM NBA Radio throughout the 2015-16 season. The pair will both host the season premiere episode tonight before alternating the show each week beside SiriusXM’s Justin Termine.
Sport1 GmbH snagged platform-neutral, audiovisual broadcasting rights to the NBA for pay-TV channel SPORT1 US for the 2015/16 and 2016/17 seasons from London-based Perform Group as part of a sublicense agreement. Games will now be broadcast live for the next two years on SPORT1 US in Germany, Austria and Switzerland with up to 120 games showcased per season.
Speaking of the NBA, FOX Sports Southeast reports that the Atlanta Hawks’ 2015-16 season opener versus the Pistons on Tuesday scored a 100% surge in ratings for the channel compared to the first game of the team’s 2014-15 campaign. The network drew a 2.2 household score for Tuesday’s contest, doubling last year’s 1.1 HH rating for Atlanta’s season-opener at the Toronto Raptors.
A CYNOPSIS MESSAGE
DO YOU HAVE YOUR TICKET?
DECEMBER 2 I NEW YORK CITY
Join Cynopsis Sports at this year’s Engagement Summit, an event that will bring together some of the most accomplished executives in the world of sports, spanning marketing, technology, public relations, eSports, and social media. As an attendee, you will gain exclusive insight into the techniques, strategies and tactics that have been successful for brands, leagues and networks as they motivate, activate and aggregate their fans.
Register today!.
SPONSORSHIP & PROMOTION
Twitter unveiled it’s first-ever TV spot during Game 1 of the World Series on Tuesday night. Dubbed "Post-Season," the 30-second commercial featured a slate of fast-moving clips that highlighted the biggest Moments from the playoffs and while showcasing tweets from users.
Visa informed FIFA that the company could cut ties with the organization following recent scandals. The AP writes that, if the credit card company is not satisfied with new reforms, it will depart as a major sponsor. Visa Vice Chair Ellen Richey made the announcement at a British parliamentary hearing into the soccer corruption crisis, while executives from McDonald’s, Coca-Cola and Anheuser-Busch “stopped short” of issuing the same threat over the future of their sponsorships.
PowerShares QQQ, struck a multi-year partnership to serve as the title sponsor for the NASCAR XFINITY Series season opener at Daytona International Speedway. The 120-lap, 300-mile race will now be known as the PowerShares QQQ 300, and runs Feb. 20, 2016. “We’re excited about forming this new relationship with PowerShares QQQ,” Daytona International Speedway President Joie Chitwood III said. “Daytona International Speedway and DAYTONA Rising, our $400 million redevelopment project, are great platforms for new partners to showcase their brands to our passionate NASCAR race fans at the ‘World Center of Racing.’ ”
The Collegiate Licensing Company locked in a ten-year extension of its global partnership with University of Mississippi (Ole Miss). The deal will see CLC continue to manage the school’s trademark licensing program. "CLC is excited to continue building the brand of one of our longest-standing partner institutions,” said Cory Moss, SVP and Managing Director, CLC. “Ole Miss has grown its licensing revenues nearly 200% in the past ten years, and just completed another record royalty year after doing a great job leveraging our complete suite of services from our national marketing platforms and strategic brand management to CLC’s legal and audit services.”
Editor’s Note: Please join the Cynopsis team and your industry peers for the half-day Programmatic TV Summit on Nov. 5. Register now.
DIGITAL & STREAMING
Time Inc. is launching a slate of new mobile apps from the company’s FanSided network. The free apps, dubbed "NFL Spin Zone," "Saturday Blitz" and "The Landry Hat" are available now in the App Store. Saturday Blitz offers FanSided’s comprehensive college football coverage with personalization options to follow the latest news, rumors and analysis about favorite teams, conferences, the College Football Playoff, recruiting and more: NFL Spin Zone offers FanSided’s while The Landry Hat marks the first team-specific app to be released by FanSided covering all things Dallas Cowboys.
beIN SPORTS entered a new content distribution agreement with go90 giving customers access to live international soccer and more. In advance of the Nov. 21 “El Clsico,” beIN SPORTS content will be available in both English and Spanish reaching the majority of Verizon’ FiOS 5.8 million customers.
Saturday Night Live co-head writer Bryan Tucker is launching a new sports comedy platform offering “a unique take on daily sports news and hilarious video content, starring top athletes and celebrities. The destination, dubbed The Kicker, is part of the Above Average network, the premier online destination for original comedic videos and digital arm of Broadway Video. The outlet will release daily content comprised of scripted and shareable videos, images, and articles across its website, YouTube channel, Facebook, Twitter, and other social channels. The Kicker has already collaborated with popular celebrities including Kenan Thompson, Andy Samberg, JB Smoove, Ricky Williams, "Weird Al" Yankovic and athletes like Jamaal Charles, Odell Beckham Jr. and Eric Decker. For more information about The Kicker, visit www.thekicker.com.
FANTASY/GAMING/ESPORTS
Already valued at $747M in 2015, eSports revenues are set to skyrocket, according to SuperData, and is on course to hit nearly $2 billion in 2018 with growth of direct revenue source sources such as betting sites and amateur tournament platforms. “Brand advertising accounts for 77% of the market, and is on course to reach $1B by 2017E,” says SuperData’s Director of Research and Consumer Insights Stephanie Llamas. “eSports are becoming more mainstream and that has attracted traditional media channels like TBS and ESPN. So far, fans have had to seek out platforms to watch tournaments and players, but now people can stumble upon eSports while flipping through channels. Even old-fashioned brands are taking notice and there is a growing interest in advertising to the coveted millennial male demographic on a medium they know well.”
ROSTER MOVES
New spring football outfit Major League Football is reeling in former NFL head coach and current ESPN NFL analyst Herm Edwards as the League’s and Management Team’s Senior Advisor. Herm Edwards will serve as the company’s and league’s Senior Advisor to offer advisement and consultation to members of the Company’s management. Edwards will provide guidance on the League’s player development and mentorship to athletes.
Catalyst’s Marlon LeWinter is leaving the IMG-owner PR firm, and will head south to Miami as the newest member of rbb Communications.
THE MAIN EVENT
Dolphins/Patriots on CBS/NFL Network at 8p.
A CYNOPSIS MESSAGE
CYNOPSIS is accepting entries for the Social Good Awards
We know the Cynopsis community is a vibrant group of engaged professionals who work hard, committed to evolving the media industry to be first and best at serving the consumer. But this is not all you and your organization are dedicated to. You’re also a collection of civic-minded citizens who want to give back to the public through their profession.
WITH THAT IN MIND, CHECK OUT THIS YEAR’S CATEGORIES AND START YOUR ENTRY TODAY!
ON THIS DAY in 1995: Jerry Rice becomes the NFL career receiving leader with 14,040 yards.
In The Know:
Which two NFL teams were the first to play in London in 2007? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which two players each scored 60+ points in single NBA games last season? (My bad, with the new season launching, it should have read “last year” or “in 2014.” Sorry for the confusion.) Answer: LeBron James, Carmelo Anthony. Kudos: Andrew Feingold-Nielsen/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions/Santa Monica; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.29.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: SR RESEARCH ANALYST/TV ONE/Silver Spring MD or NY: Asst Sr Rsch Dir w/interpreting media rsrch results & communicating results. Strong knwlg Nielsen software prods & 3rd party software systems. BS deg & 2+ yrs rsrch exp @ media co/agency. Full info/apply HERE (11/5)
JOB OPENING: AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: recruiting@uptv.com (11/5)
JOB OPENING: DIGITAL SALES SPECIALIST/WFAA/Dallas: Grow our digital rev by proactively finding opps to optimize campaign performance. Familiar w/SEO, SEM, social media, targeted display, mobile & video mktg strategies. Proven track record of excellence. Full info/apply HERE (11/5)
JOB OPENING: CREATIVE DIRECTOR/SundanceTV/NYC: Oversee daily creative ops of On-Air Promos. Mng team Writer/Preditors & external resources to support projects. Work w/SVP of Brand as well as Marketing, to identify & solidify brand identity. Full info/apply HERE (11/5)
JOB OPENING: SR PRODUCER EDITOR/SundanceTV/NYC: Conceptulize/create on-air promos using prgrm footage, motion graphic elements & creation of own materials. Creative capacity to understand ntwrk brand & to execute effective brand-supportive work a must. Full info/apply HERE (11/5)
JOB OPENING: TALENT AGENT/Top Talent Agency/East Coast: Aggressive talent agency looking for highly motivated candidate with a passion and knowledge for journalism to represent high-level television, print, and digital talent. Resume HERE (11/5)
JOB OPENING: MGR SALES DEVELOPMENT/Disney/NYC: Create/mng sales packaging strategy. Must have sales packaging exp, incl ideating/creating presentations & crafting sales solutions. Min 5 yrs mktg/promo exp w/3+ yrs in Dig. setting pref’d. Full info/apply HERE (11/4)
JOB OPENING: DIGITAL AD OPS MGR/DISH Media Sales & Sling TV/NYC: Create/implement ops procedures for digital, OTT & TV Everywhere. Self-starter & team builder; 4+ yrs dig. ad ops w/yield mgt., programmatic & measurement exp. Full info/apply HERE (11/4)
JOB OPENING: MGR, DIGITAL & ADVANCED TV ANALYSIS/DISH Media Sales & Sling TV/NYC: Analyze, measure & report on Advanced TV, OTT, & TVE. 4yrs digital and/or TV data analytics exp; BA degree preferred. Full info/apply HERE (11/4)
JOB OPENING: MGR, PRODUCT SALES/EP/Burbank: Dvlp/implement/mng all Prod Sales channels. Mng Sales staff to grow/strengthen EP’s position in mktplace. Identify/improve processes & procedures to support bus. dvlpmnt & sales goals. BA deg bus or mktg req’d. Full info/apply HERE (11/4)
JOB OPENING: SR. COUNSEL/COMEDY CENTRAL/S. Monica: Draft/negotiate complex dev & prod agreemts. Advise clients & prod co. on legal matters. Strategic deal discussions & rsrch issues. Req’s 6+ yrs exp film/TV bus/legal affairs. CA/&or NY bar member. Full info/apply HERE (11/4)
JOB OPENING: SALES PLANNER/Music Choice/LA: Support Ad Sales team w/variety of sales functions incl updating agency contact info, mngng & dvlpng sales decks, media plans, campaign delivery & post reports for clients. 1-2 yrs media or sales plan’g exp. Full info/apply HERE (11/4)
JOB OPENING: SPECIAL ASSISTANT to CEO/RED/NYC: Mng info exchange btw CEO & high level execs. Special projs, track initiatives, correspondence, presentations. Mng CEO office action items. Update on strategic priorities. Exp. in media, creative a +. Full info/apply HERE (11/4)
JOB OPENING: AD SALES RESEARCH DIRECTOR/Travel Channel/GAC/NYC: Successful candidate will be well-rounded and experienced research leader and a strategic storyteller and business partner to the ad sales team. Min 7 yrs relevant experience For more detail www.scrippsnetworks.com #5021 (11/3)
JOB OPENING: MGR, PORTFOLIO SALES MKTG/NBCU/NYC: Mktg Mgr for Portfolio Sales Ent. Group to work on sales collateral, internal comm, post-sell process & trade events. 5+ yrs exp. Full info/apply HERE (11/3)
JOB OPENING: COMMERCIAL CLEARANCE COORDINATOR/DISNEY/BURBANK: Analyze commercial & synergy spots/review daily broadcast log/Excel, Sims and/or Wide Orbit exp a plus/commercial clearance or QA/QC exp preferred. www.disneycareers.com REQ 310110 (10/31)
JOB OPENING: MANAGER, PUBLICITY/CNBC/East Coast: Responsible to publicize and promote CNBC primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (10/31)
JOB OPENING: SR SALES PLANNER/LBI MEDIA/NYC: Work w/ Network Sales, Traffic & Rsch teams to dvlp media proposals for the Estrella TV network, utilizing all avail rsch, sales & prgrmng sources to meet ntwk & advertiser needs. 3yrs related buying exp. Resume HERE: careers@lbimedia.com (10/31)
JOB OPENING: DIRECTOR PR/USA NETWORK/NYC: Lead PR campaigns with 7 yrs TV publicity exp required. Must be PR leader w/strong writing skills. Full info/apply HERE (10/30)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: REALITY/COMEDY/SPORTS SUPV. PRODUCER/NY-STAMFORD: Award winning TV/Digital team leader with proven track record with MTV, FUSE, NICK, BET is available for hire within a co. Contact: bobmaurer06@gmail.com (10/30)
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
The post 10/29/15: World Series feeds FOX; NBA opens hot; eSports on fast track to $2 billion appeared first on Cynopsis Media.