CYNOPSISDIGITAL
10.27.16
Good morning. It’s Thursday October 27, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Skyscraper: A skyscraper is a digital ad unit with dimensions of 160×600 pixels.
TOP NEWS
At a recent event on the 102nd floor of One World Trade Center, National Geographic announced a new global rebrand across all of its media platforms and businesses. First off, Nat Geo unveiled its new tagline, “Further.” Nat Geo says that the tagline is designed to “capture the aspirations of the National Geographic audience.” Also of note: National Geographic’s TV network will drop the word “Channel” from its title. And Nat Geo will launch a new brand logo across all of its media platforms, including linear, print, and digital properties. The rebranding launch will coincide with the November 14 premiere of MARS, the network’s upcoming mini-series. (National Geographic’s magazine will also feature a November Mars issue.) “Why say National Geographic Channel when it’s all National Geographic? We’re pushing content from one platform to another,” Nat Geo’s Susan Goldberg told Cynopsis Digital. Goldberg holds the dual titles of Editor in Chief, National Geographic Magazine, and Editorial Director, National Geographic Partners. “We’re taking our content from the magazine, for example, and disaggregating it, and rebuilding it for all the different platforms where we are,” she said. “So we’ll take a magazine story and remake it one way for Facebook, and a different way for Snapchat, and a different way for nationalgeographic.com…It really feels like ‘National Geographic,’ without that platform definition, is the way to go.”
According to a new report from Bloomberg, Snapchat aims to raise as much as $4 billion in its 2017 IPO. Bloomberg’s sources say that the company’s valuation could range anywhere from $25 billion to $40 billion.
CYNOPSIS SNAPCHAT BOOT CAMP
There’s a lot of news about Snapchat these days. That’s because Snapchat boasts immense and growing usership, particularly among younger demos. So how can you make use of Snapchat as a media pro? Mindshare, Food Network, Innovid, McBeard, and Hearst’s Sweet will have the answers at today’s Cynopsis Snapchat Boot Camp. We only have THREE spots left, and the event starts at 8:30 AM today in NYC. Last chance to register here!
VIRTUAL + AUGMENTED REALITY
Mamma Mia – even Swedish pop groups are getting into VR. ABBA is teaming up with American Idol-creator Simon Fuller to integrate the group’s classic songs into virtual reality experiences. Universal Music Group will also be involved in the new venture, which will include non-VR digital projects as well. Not much else is known about the venture just yet; those involved say they’ll be out with more details next year. ABBA has sold 375 million albums over the years. They haven’t actually performed together in over three decades.
A CYNOPSIS MESSAGE
Digital Model D Awards Luncheon
Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on November 4th at the Apella in New York City.
View the finalist list here.
CLOUD SERVICES
IBM’s Cloud Services unit is unveiling some new tech. Its new services, which will be integrated with the IBM cognitive supercomputer Watson, are geared toward digital video. According to IBM, the new integrations will allow users to automatically segment videos into shorter clips based on “meaningful concepts”; provide instant frame-by-frame audience reactions to live-streamed content by analyzing social media channels; and improve search-and-discovery for viewers by “identifying new content based on related interests for targeted audience groups.” The new technologies are being piloted by IBM’s R&D unit.
BRANDED CONTENT
Celebs and public figures on Facebook can now share branded content with followers. The social media giant has some strict rules for such sharing, including a ban on overly aggressive marketing and the requirement that publishers tag their clients in any sponsored posts. Now expanding to individuals with Verified Profiles, the ability to post branded content was previously restricted to publishers’ Verified Pages. While Facebook doesn’t get a cut of the revenue from branded content deals, it does rake in some bucks when publishers or advertisers pay for extra promotion of their posts. Facebook, no doubt, expects plenty of branded posts to go for that promotional push.
PROGRAMMING
The Disney-owned digital media company Maker Studios will roll out a slate of fifteen original series this fall and winter. The shows will be available on Polaris, Maker’s gaming channel, as well as The Station, its comedy channel. Here’s where things get interesting: Maker will first debut the content on Sling TV, Dish Network’s internet-based TV service, as well as two other as-yet unnamed premium platforms. In the past, Maker has generally used YouTube as its first stop for monetization. It seems some diversification is in order.
RESEARCH
@NewsOfTheDead: THIS IS SO STRESSFUL #TheWalkingDead
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Oct. 19-25 using Twitter data from Nielsen. Insights from the 8,705,643 tweets expressing a specific Emotional Reaction (ER) include:
– 49.8% of viewers who said they saw something crazy on TV were watching the third and final Presidential Debate.
– 4.7% of viewers who said they were watching something beautiful on TV were tuned into ABC, with Grey’s Anatomy the top ABC show driving the beauty.
– 7.6% of viewers who said they were watching something cool on TV were tuned into Fox, led by Game 1 of the World Series.
– 12.9% of viewers who said they were upset about what they were watching on TV were tuned into AMC, with most of that distress sparked by the particularly traumatic season 7 premiere of The Walking Dead.
– Canvs
EXECUTIVE MOVES
The upcoming video service from AwesomenessTV and Verizon has named a new exec. Russell Rothberg, most recently Executive VP of Drama Development for Universal Television, will be the service’s VP of Creative. He’ll report to Samie Kim Falvey, the co-venture’s Chief Content Officer. AwesomenessTV and Verizon still haven’t given the service a name, or said when it will debut. AwesomenessTV, a digital media company geared toward teens and tweens, is majority-owned by Comcast. Verizon owns a 24.5% stake.
Samsung has named Gilles BianRosa to a major product role. BianRosa, the founder and former CEO of Fan TV, will serve as Samsung’s SVP and Chief Product Officer for Visual Display Content & Services. He’ll be in charge of product for the electronics company’s connected device and smart TV offerings. BianRosa technically joins Samsung from TiVo, which has owned Fan TV since 2014.
Lotame, a cross-device data management platform, has named Laura Lewellyn as its new Senior Director of Market Innovation. She’ll help to extend the company’s product and service offerings. Lewellyn previously worked at Resonate, serving as Director of Research.
TRIVIA
Our Last Trivia Question: Which comedian and digital talk show host is the nephew of a former Democratic congressman? Hint: He’s interviewed two extremely prominent Democratic politicians on his show. Answer Zach Galifianakis. His uncle, Nick Galifianakis, served as a two-term congressman from North Carolina, losing reelection to future senator Jesse Helms in 1972. (Zach Galifianakis has interviewed both Barack Obama and Hillary Clinton on Between Two Ferns.) Kudos to Louis Lewow-Lewow Media Group/GA, Scott Jenkins-Gracenote/NY, Susan Nessanbaum-Goldberg-Generate/CA, Tamara Jones-June Media/NY, and Marcia Robbins/NY
Follow-up: Who was the first-ever guest on Between Two Ferns? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Entries are now open for the inaugural [Cynopsis TV Awards] saluting excellence in national TV programming!
From writing and directing to casting and hosting, we will recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers and from the leading B2B digital publication in our industry that your work has risen to the top in entertaining and enriching a broad audience.
** Enter before Nov 10 **
DIGITAL SPOTLIGHT
In a new video, The Drum picks the brains of execs from Oracle Data Cloud, Direct Line Group, and other companies in the digital ad space. They discuss how to bring data and creativity to the programmatic marketplace, and they’ve got some thoughtful insights. Check out the video here.
See you on tomorrow,
David Teich
10.27.16
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JOB OPENING: AD SALES PLANNER/Baby First TV/NY: Reports to SVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Reply to jobs@bf-tv.com (11/3)
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MGR, DIGITAL PRICING & YIELD, SPORTS/Turner/NYC: Each req’s 3+ yrs exp inventory and/or analytics for Ad Agency, Publisher, or Ad Tech Vendor. Able to mng a team a must. For more info/apply for each HERE (11/3)
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MARKETING BUDGET ASSOC/AMC Networks: IFC/NYC: 2+ yrs exp Accting or Finance. Strong math skills. Ensure all projects, payments & deal memos are tracked & processed. Inter-Adv knwldg of Excel. Exp w/accruals, month end close processing, maintaining contract log, processing invoices, and T&E’s. Apply HERE (11/3)
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MGR, VOD OPERATIONS/iN DEMAND/NYC: Seeking experienced mng. with great communication skills to mng. relationship/roll out of content to new affiliates. Work closely with all departments internally. 3-4 yrs exp in cable. Knowledge of movies/TV a +. Resume/cover: resume@indemand.com (11/3)
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VP, PRODUCT MANAGEMENT/NBCU/NYC: Manage a team of product managers and designers who are focused on creating products for our English and Spanish speaking audiences. A passion for consumer-led design, technology and news a plus. Full info/apply HERE (11/3)
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SR MGR, REVENUE SOLUTIONS/MTV/NYC: Track/report social revenue w/an eye towards optimization to help inform editorial driven branded content ideas. 5+ yrs exp Digital or Social Media Mktg. Strong orgnzt’l skills, ability to muti task & strong public speaker. Full info/apply HERE (11/3)
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CONTENT EDITOR/WFAA TV/Dallas: Traditional assignment editor, & also publishing to digital platforms content that is gathered & confirmed on the desk. 3 yrs exp publishing to digital platforms. Strong Social network knwlg. Full info/apply HERE (11/2)
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SR MGR DIGITAL MEASUREMENT STRAT/A+E Networks/NY: Lead & own analytics implementation across A+E sites & Apps, partnering w/ key stakeholders across Prod., Design, UX, Tech, Mktg, Sales, Ad Ops & Research to build innovative measurement solutions FullInfo/Apply HERE (11/2)
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MEDIA ASSOC PRGM (MAP) COORD/A+E/NY: Are you a recent college grad or someone with 1 to 2 years media experience looking to “learn the ropes” at a global media co? If so then apply to: www.aenetworks.com/career.html (11/2)
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WRITER-PRODUCER/DISCOVERY-MKTG/LA: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (10/29)
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ANALYST, ADVERTISING RESEARCH & INSIGHTS/Comcast/MD: 2+ yrs of industry specific media rsarch exp. including linear TV and Digital ad sales analytics and insights exp. Exp working w/aud measurement tools & strong knwlg MS applications. Full info/apply HERE (10/29)
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ATTORNEY/BUSINESS & LEGAL AFFAIRS/Jim Henson Company/LA: Seeks a junior-level attorney responsible for negotiation of talent and production deals and documentation, providing legal guidance and services to producer. CV and Resume: jobpostings@henson.com (10/29)
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SR MGR, EDITORIAL OPERATIONS/M2M Fashion Video Channel/NYC: Mng all content operations incl publishing videos & prgrmng all platforms for the brand. Fluent in dig. publishing practices & CMS systems. 5+ yrs dig media/digital publishing exp, w/an emphasis on digital video. Full info/apply HERE (10/29)
JOB OPENING:
MARKETING MGR/TLC/MD: Seasoned marketer w/proven experience in entertainment. Keen analytic w/exp for 360 marketing/brand-building. Project mgmt, promo strategy, and partnership marketing. 5+ yrs exp. TV network marketing strongly desired. Full info/apply HERE (10/28)
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SALES COORD/TV ONE/NYC: Temp position which will handle the direct comm w/advertising agencies regarding the logistics of commercial scheduling. Work w/acct execs & sales planners to fulfill sales orders. Self-starter w/2 yrs exp ad sales & deg. Full info/apply HERE (10/28)
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PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Create scopes of work & project budgets with client input. Manager project budgets; Plan and execute live events; 2+ years experience in Event Product Management. Knowledge of esports, gaming, etc is pref’d. Resume/cover: jobs.us@eslgaming.com (10/28)
JOB OPENING:
SR PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Directly mng small groups of Assoc/Product Mgrs. Create scopes of work & project budgets w/client input. Mng project budgets; Plan/execute live events; 4+ yrs exp in Event Product Mngmnt. Managerial exp; Ability to handle mult projects at a time. Resume/cover: jobs.us@eslgaming.com (10/28)
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VP, HR/GSNTV/Santa Monica: Looking for a VP, HR 10 yrs strategic & tactical HR Leadership. Cable, broadcast, media & digital experience. Send res and CL to GSNTVHR@gmail.com (10/28)
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PROJECT MGR, SHORT FORM VIDEO/Nickelodeon/NYC: Organz’d self-starter to oversee plan’g/management of all short form video for our owned & operated digital platforms & all YouTube short form video content. Min 3-5 yrs of project mngment, prod mngmnt or related exp. Full info/apply HERE (10/28)
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ASSOCIATE MANAGER, PROGRAMMING/Spectrum/SportsNet & SportsNet LA/LA: Plan/execute RSN’s programming & scheduling of Lakers, Dodgers, Galaxy content . 3-5 yrs exp in content plan’g at TV network,detail-oriented, creative & passionate about sports. Full info/apply HERE (10/28)
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RESEARCH ANALYST/Outdoor Channel/Denver: 1+ yrs exp in TV/Digital Research. Love the Outdoors? Looking for Research Analyst for growing cross-platform outdoor ent company. Nielsen, comScore, or Google Analytics exp a plus. Resume/cvr HERE MediaCareers@TeamKSE.com (10/28)
JOB OPENING:
DIGITAL ANALYTICS MANAGER/The Outdoor Channel/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE MediaCareers@TeamKSE.com (10/28)
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