CYNOPSISDIGITAL
10.25.16
Good morning. It’s Tuesday October 25, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Standard Ad Units: The IAB (Interactive Advertising Bureau) defines a standard ad unit as a set of ad specifications for standard image or animated in-page ad units that establishes a framework for advertising inventory and webpage design.
TOP NEWS
Maker Studios is hopping across the pond. Disney, which owns the multi-channel network, has inked a deal with the U.K. telecoms company TalkTalk. Under the deal, TalkTalk will feature some of Maker’s short-form video content on its pay-TV service. Some of the digital creators who will be featured on TalkTalk’s service will include How Ridiculous, Noodlerella, Shameless Maya, Camila Coelho, and Daym Drops.
Over the last few years, Netflix has spent a lot of money very quickly, particularly on content. That’s why the company’s long-term debt sits at over $2.3 billion. And it looks like that number will top $3 billion sometime soon. Netflix says that it plans to raise an additional $800 million in debt, using the funding on “general corporate purposes.” A huge chunk of that money will go toward original content. Next year alone, Netflix says that it intends to spend $6 billion. The company also says that, in the long run, it wants half of its movies and shows to be original productions.
ADVERTISING
GfK MRI, a market research unit owned by the German institute GfK, has reached a deal with CubeYou, a customer insights software company that studies American consumers through the lens of social media data. Under the new partnership, CubeYou will complement GfK MRI’s research with social data across Facebook and Twitter. The goal is to let advertisers and agencies look more closely at the relationship between a brand’s social media presence and the way consumers actually use its products. “Brands can understand clearly where they stand with consumers in the social world, and learn how to enrich those connections through special offers, events or even mass media advertising,” said GfK MRI exec Andrew Arthur in a statement.
CYNOPSIS SOCIAL GOOD AWARDS
The Cynopsis Social Good Awards program salutes TV’s commitment to community – and what better way to highlight your network’s demonstration of that dedication than by entering your best social good-themed episodes? Start your entry now and submit by December 8 at 11:59 p.m. EST.
LIVE VIDEO
The Viacom R&D unit Viacom Labs is rolling out a new TV format. According to Viacom, the format can pull fans’ online live-streams into on-air TV broadcasts during a regularly scheduled TV show. The live-streams will be visible as “curated real time feed[s],” according to Viacom. MTV Australia will be the first Viacom property to produce and launch an original series using the format. The show, untitled at the moment, is slated to launch on MTV Music, MTV Australia’s linear music channel, in 2017. Viacom says that the format was first tested successfully in a June broadcast, when MTV Music Australia invited fans to live-stream themselves dancing to music videos. According to Viacom, the broadcast drew an audience more than double its average viewership.
A CYNOPSIS MESSAGE
Tickets Now Available:
Cynopsis Snapchat Boot Camp
Leveraging a Platform to Reach Users & Increase ROI
Thursday, October 27 in NYC
Want to become a Snapchat specialist? Join us to gain valuable insight on the social media business explosion & learn all you need to know regarding digital ad campaign execution, live event access, exclusive content & much more!
To sponsor the Boot Camp, contact Mike Farina.
[ REGISTER ]
DEALS + COMPANY ACQUISITIONS
The New York Times is spending $30 million to buy The Wirecutter, an online consumer guide that offers recommendations for tech gadgets. (The Wirecutter also owns Sweethome, a similarly-formatted consumer guide for home appliances.) The Wirecutter was founded in 2011 by Brian Lam, formerly an editor at Gawker Media’s Gizmodo.
VIRTUAL + AUGMENTED REALITY
Can’t afford a VR headset? The virtual reality production company Jaunt VR is bringing VR experiences to desktop computers. Jaunt is rolling out Compass, a patent-pending technology that auto-pilots a user’s VR experience, automatically shifting to pre-determined “points of interest.” (You can also manually shift perspective, though that’s a capability that’s already available for online 360-degree videos.) Jaunt has already rolled out four new series that make use of Compass, available on the company’s website.
RESEARCH
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of October 17-23, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 378, 10, 38, 9343
2. Trailer Park Boys (Netflix) 135, 22, 6, 1928
3. BoJack Horseman (Netflix) 85, 23, 4, 812
4. Narcos (Hulu) 83, 9, 9, 3524
5. Sense8 (Netflix) 74, 4, 18,1469
6. Stranger Things (Netflix) 56, 5, 11, 3422
7. Daredevil (Netflix) 55, 6, 9, 3426
8. Chelsea (Netflix) 53, 49, 1, 307
9. Longmire (Netflix) 43, 6, 7, 531
10. Luke Cage (Netflix) 28, 14, 2, 653
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (10/17/16 – 10/23/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Comedy vertical, based on the engagement metric for the week ending October 23.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
whinderssonnunes (9.6) / 88,319,940 / 13,451,167 / 742
RiceGum (9.6) / 29,050,710 / 4,572,057 / 714
DalasReview (9.5) / 29,473,140 / 3,052,269 / 751
h3h3Productions (9.4) / 33,802,590 / 2,528,128 / 690
(9.2) / 38,746,830 / 861,341 / 659
Rclbeauty101 (9.1) / 62,472,180 / 9,908,935 / 726
DavidParody (9.1) / 33,004,380 / 2,279,327 / 692
Liza Koshy (9.0) / 38,232,000 / 4,502,997 / 686
IISuperwomanII (9.0) / 37,641,270 / 9,991,544 / 758
LuisitoComunicaa (8.9) / 34,765,620 / 2,946,439 / 723
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXECUTIVE MOVES
Bustle has a new exec. The female-oriented news and lifestyle publisher has hired Viacom’s Kate Robinson to oversee distribution deals for Bustle and Romper, the company’s two brands. Robinson served at Viacom for nine years, most recently as VP of Digital Business Development. At Bustle, she’ll hold the title of SVP of Business Development. She started work at the company on October 17.
TRIVIA
Emmy winner Kyle Chandler (Friday Night Lights) currently stars in which streaming series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What Seinfeld-alum has been cast as Lemony Snicket in the upcoming Netflix adaptation of A Series of Unfortunate Events? Answer: Patrick Warburton. Kudos to Louis Lewow-Lewow Media Group/GA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, and Lorrie Shilling/CA
A CYNOPSIS MESSAGE
Digital Model D Awards Luncheon
Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on November 4th at the Apella in New York City.
View the finalist list here.
DIGITAL SPOTLIGHT
Sooner than later, Tesla wants all of its cars to have self-driving capabilities. To that end, the company is starting to equip its vehicles with self-driving software systems. Courtesy of the Wall Street Journal’s YouTube page, learn more here.
See you on tomorrow,
David Teich
10.25.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: WRITER-PRODUCER/DISCOVERY-MKTG/LA: Does your creative break through the noise? Are you a great promo writr/innovatve thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (10/29)
JOB OPENING:
ANALYST, ADVERTISING RESEARCH & INSIGHTS/Comcast/MD: 2+ yrs of industry specific media rsarch exp. including linear TV and Digital ad sales analytics and insights exp. Exp working w/aud measurement tools & strong knwlg MS applications. Full info/apply HERE (10/29)
JOB OPENING:
ATTORNEY/BUSINESS & LEGAL AFFAIRS/Jim Henson Company/LA: Seeks a junior-level attorney responsible for negotiation of talent and production deals and documentation, providing legal guidance and services to producer. CV and Resume: jobpostings@henson.com (10/29)
JOB OPENING:
SR MGR, EDITORIAL OPERATIONS/M2M Fashion Video Channel/NYC: Mng all content operations incl publishing videos & prgrmng all platforms for the brand. Fluent in dig. publishing practices & CMS systems. 5+ yrs dig media/digital publishing exp, w/an emphasis on digital video. Full info/apply HERE (10/29)
JOB OPENING:
MARKETING MGR/TLC/MD: Seasoned marketer w/proven experience in entertainment. Keen analytic w/exp for 360 marketing/brand-building. Project mgmt, promo strategy, and partnership marketing. 5+ yrs exp. TV network marketing strongly desired. Full info/apply HERE (10/28)
JOB OPENING:
SALES COORD/TV ONE/NYC: Temp position which will handle the direct comm w/advertising agencies regarding the logistics of commercial scheduling. Work w/acct execs & sales planners to fulfill sales orders. Self-starter w/2 yrs exp ad sales & deg. Full info/apply HERE (10/28)
JOB OPENING:
PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Create scopes of work & project budgets with client input. Manager project budgets; Plan and execute live events; 2+ years experience in Event Product Management. Knowledge of esports, gaming, etc is pref’d. Resume/cover: jobs.us@eslgaming.com (10/28)
JOB OPENING:
SR PRODUCT MGR ESL/ESL Gaming; Burbank, CA: Directly mng small groups of Assoc/Product Mgrs. Create scopes of work & project budgets w/client input. Mng project budgets; Plan/execute live events; 4+ yrs exp in Event Product Mngmnt. Managerial exp; Ability to handle mult projects at a time. Resume/cover: jobs.us@eslgaming.com (10/28)
JOB OPENING:
VP, HR/GSNTV/Santa Monica: Looking for a VP, HR 10 yrs strategic & tactical HR Leadership. Cable, broadcast, media & digital experience. Send res and CL to GSNTVHR@gmail.com (10/28)
JOB OPENING:
PROJECT MGR, SHORT FORM VIDEO & DIGITAL/Nickelodeon/NYC: Organz’d self-starter to oversee plan’g/management of all short form video for our owned & operated digital platforms & all YouTube short form video content. Min 3-5 yrs of project mngment, prod mngmnt or related exp. Full info/apply HERE (10/28)
JOB OPENING:
ASSOCIATE MANAGER, PROGRAMMING/Spectrum/SportsNet & SportsNet LA/LA: Plan/execute RSN’s programming & scheduling of Lakers, Dodgers, Galaxy content . 3-5 yrs exp in content plan’g at TV network,detail-oriented, creative & passionate about sports. Full info/apply HERE (10/28)
JOB OPENING:
RESEARCH ANALYST/Outdoor Channel/Denver: 1+ yrs exp in TV/Digital Research. Love the Outdoors? Looking for Research Analyst for growing cross-platform outdoor ent company. Nielsen, comScore, or Google Analytics exp a plus. Resume/cvr HERE MediaCareers@TeamKSE.com (10/28)
JOB OPENING:
DIGITAL ANALYTICS MANAGER/The Outdoor Channel/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE MediaCareers@TeamKSE.com (10/28)
JOB OPENING:
MGR., MEDIA PLANNING/FOX SPORTS/LA: Dev off-air media strategy & execute campaigns for Fox Sports. Min 5 yrs’ exp media planning/buying. Must be creative & strategic thinker w/strong knowledge of sports and/or television. Full info/apply HERE (10/27)
JOB OPENING:
PROJ. MGR, ON-AIR PROMOTIONS/FOX SPORTS/CHARLOTTE: Spearhead & facilitate pre-prod, prod, and post-prod of on-air promos. Procure all elements, resources & info for campaigns. Min 5 yrs’ exp in TV or film production. Must have contacts in commercial TV industry. Full info/apply HERE (10/27)
JOB OPENING:
FREELANCE PREDITOR/FOX SPORTS/CHARLOTTE: Conceive, write & edit of all video, audio & graphic materials for air. Min of 4+ yrs’ exp with Adobe Premiere & After Effects. Full info/apply HERE (10/27)
JOB OPENING:
BUYER/Beacon Media Group/Northern New Jersey: Ad agency looking for buyer with national exp. Kids exp a +. Must be detail orientated & able to mng multiple campaign’s. Must be proficient w/MS off. Competitive salary/ benefits. Resumes to: thorner@thebeaconmg.com or llebron@thebeaconmg.com (10/27)
JOB OPENING:
ACCOUNT EXEC, AD SALES/Daytona Beach, FL: Orgnz, build & mng customer base. Dvlp revenue opportunities & provide excellent customer srvc. Min 2 yrs media sales or related exp. Self-motivated w/professional attitude & approach to accomplishing goals in a team oriented envir. Apply at http://adtrk.tw/7Fyxp (10/26)
JOB OPENING:
ACCOUNT EXEC REGIONAL SALES/St. Petersburg, FL: Orgnz, build & mng customer base. Dvlp revenue opportunities & provide excellent customer srvc. Min 2 yrs media sales or related exp. Self-motivated w/professional attitude & approach to accomplishing goals in a team oriented envir. Apply at http://adtrk.tw/7Fyxz (10/26)
JOB OPENING:
DIRECTOR, SPONSORSHIP SALES/Glory Kickboxing/Denver: Plan/implement a broad range of sales, to dvlp new corp partnership integration showcasing the culture of Glory Kickboxing. Min 5-7 yrs sponsorship sales exp, pref w/sports category. Exc writing/comm skills. Full info/apply HERE (10/26)
JOB OPENING:
SR MGR/MGR DIG. AD PROD DVLP/A+E Networks/NY: Helping diversify A+E Networks ad prod. line up, creating ground breaking ad products, certifying new partners, devices & points of distribution, & owning the prod education, maintenance, & specification process. Full Info/Apply HERE (10/26)
JOB OPENING:
TEMP COORD, AD SALES PLANNING/Smithsonian Channel/NY: Input ad schedules; handle schedule changes & make-goods. Provide admin support & asst w/client presentations. 1 yr ad sales coord exp. Strong orgnztnl/analytical skills & knwlg level PP, MS Word, Excel & Outlook. Apply HERE (10/26)
JOB OPENING:
COORD, AD TRAFFIC/Smithsonian Channel/NY: Handle operational functions to support ad team. Prep logs, input spot tape data, deliver commercials to post prod svcs, sched. bdcast logs & coord. w agencies. 1 yr ad traffic exp. Strong comm skills & knwlg of PP, MS Word, Excel & Broadway. Apply HERE (10/26)
JOB OPENING:
SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (10/26)
SITUATION WANTED:
SENIOR ADV SALES EXECUTIVE: 20+ yrs exp. management and line, diverse background, broadcast, cable, syn, print [B2B]. Excellent presentation skills, start-up preferred New York/Conn. based, willing to travel or relocate. srr31@aol.com (10/26)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
The post 10/25/16: Netflix will raise $800 million in new debt appeared first on Cynopsis Media.