CYNOPSISDIGITAL
10.22.15
Good morning. It’s Thursday October 22, 2015, and this is your first early morning digital briefing.
TOP NEWS
YouTube’s subscription service is coming, and soon. Dubbed YouTube Red, it will feature several original series, which will begin rolling out early next year. Those include Scare PewDiePie, a reality series starring Felix “PewDiePie” Kjellberg, and Lazer Team, a feature-length action comedy from Fullscreen Films and Rooster Teeth. YouTube Red will also allow users to download videos and watch them offline. And the service includes a redesigned version of YouTube Music with improved discovery tools. Priced at $9.99 a month – the same as Netflix – YouTube Red debuts exclusively in the U.S. on October 28, along with a one-month free trial offer. The service will debut in markets outside the U.S. in 2016.
And to think, community college is supposed to be relatively inexpensive. Yahoo announced that its recent foray into big-budget original programming (namely, Community, Sin City Saints, and Other Space) has proven anything but lucrative. The company wrote off the cost of the three shows, taking a $41.7 million charge in Q3. “[W]e couldn’t see a way to make money [from original video] over time,” said Yahoo CFO Ken Goldman in a Q3 earnings call. “We’re not saying we’re not going to do these at all in the future. But…in three cases at least, it didn’t work the way we had hoped…and we’ve decided to move on.”
Yahoo also announced that it has signed a three-year search advertising pact with Google. The deal builds on Yahoo’s existing partnership with Microsoft, wherein Yahoo gets a percentage of revenue from ads displayed on its sites.
OTT + SVOD
To The U.K…and beyond!!! Next month, Disney will launch DisneyLife, an online SVOD service available exclusively in the U.K. The service will feature Disney movies, TV series, music, and books. That includes Pixar’s entire catalogue, and classics such as Snow White and The Jungle Book. Disney also plans to launch in France, Spain, Italy, and Germany next year, though there are currently no plans to launch in the U.S.
This might be the first and last time you see Fargo and Batman and Robin mentioned in the same sentence: Those films, along with several others, are saying goodbye to Netflix come November 1. Other films getting slashed from the service include Scream and Saw. Meanwhile, Netflix will be adding new films to its service throughout November, including The SpongeBob Squarepants Movie and Anna Karenina.
Cinehost, a company specializing in building video-on-demand platforms for broadcasters and brands, has now launched a direct-to-consumer VOD platform. The platform enables creators to customize their own VOD stores, without having to go through a major consumer platform as an intermediary.
VIRTUAL REALITY
On Tuesday, production studio The Uprising Creative announced it is launching VEHICLEvr, a virtual reality content studio. VEHICLE will specialize in the production and direction of branded and original VR content. It will also provide production services to partner companies working in VR. Uprising co-founder Jeff Nicholas will serve as VEHICLE’s Managing Director and Head of Development. Uprising has previously worked on VR projects with multiple partners, including CBS Interactive.
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NEW PROGRAMMING + DEALS
I just love what you’ve done with that rotting flesh! Just in time for Halloween, lifestyle network StyleHaul has launched The Stylish Dead, a series that dares to explore what sorts of havoc a zombie apocalypse might wreak on the fashion world. The series is available exclusively on Snapchat.
BBC Three is slated to air a 60-minute documentary about YouTube vloggers. Rise of the Superstar Vloggers will center on YouTube star Jim Chapman as he interviews others in the YouTube community. Other YouTubers featured in the film will include Tyler Oakley, Joe Sugg, Laci Green, Ingrid Nilsen, Marcus Butler, and Alfie Deyes. The documentary will air later this year, though no date has been announced.
Content distributor The Orchard has reached a deal Nitro Circus, an extreme sports entertainment company helmed by filmmaker and former X-games star Travis Pastrana. The Orchard will distribute all of Nitro’s existing films, as well as its upcoming releases. Action Figures, Pastrana’s directorial debut, was the first new film to be released through the deal; it debuted yesterday along with the eight films in Nitro’s back catalogue. All of the films will be available on digital platforms such as iTunes, Vimeo On Demand, Google Play, Amazon, XBox and Vudu.
Wibbitz, a startup company that specializes in helping online publishers create video summaries of articles, has inked partnerships with USA Today Sports Digital Properties, Hearst, and ViralNova. Between the three publishers, Wibbitz will be creating content on mobile and desktop for over thirty-five outlets, including Esquire and SFGate.
CONTENT PROGRAMMING
Amazon announced a “preview weekend” of upcoming original series The Man In the High Castle, based on Philip K. Dick’s dystopian novel. The pilot and second episode of the series will be free to watch at www.amazon.com/maninthehighcastle beginning at 12am PST on Friday, October 23rd and ending at 11:59pm PST on Sunday, October 25th in the US and UK. Amazon will also make the pilot available, at various times, via IGN, CraveOnline, and Amazon’s affiliated Facebook pages. Following the Preview Weekend, the show’s second episode will be available exclusively to Amazon Prime members. All first season episodes will be launched on Amazon’s SVOD service November 20.
This week, Nielsen gave Adweek a look at its upcoming Total Audience Measurement service. (Yes, it really is coming.) The platform will account for all viewing across linear TV, DVR, VOD, connected TV devices, mobile, PC and tablets and roll out late in the first quarter of 2016, though Nielsen will begin to share its data with clients this December, allowing them access to the tool. Among other features, the tool will allow users to track overall performance within a selected date range, and can remove duplicate views by the same person on different platforms, revealing the total unduplicated audience. Details are here.
A CYNOPSIS MESSAGE
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SOCIAL MEDIA
Twitter is officially launching its new polling feature, which allows users to create multiple-choice polls for followers to respond to. (Each poll remains open for voting for 24 hours after creation.) The feature will become available to all users over the next few days, and will be available to use on Twitter’s mobile apps as well as its website.
The company is also – finally – updating its iOS app, according to Senior Director of Product Jeff Seibert. The app’s new features will include native GIF and Vine playback, a dark mode, and support for private group messaging.
RESEARCH
Courtesy of Nielsen, some informative Twitter data from 10/12 to 10/18. Highlights below:
Most-Tweeted Minutes from the Top 3 Series and Specials:
33,500 Tweets were sent at 9:50pm EST on Tuesday, 10/13 about CNN Democratic
Debate following Bernie Sanders’ comment about Hilary Clinton’s emails.
8,200 Tweets were sent at 9:01pm EST on Tuesday, 10/13 about 2015 BET Hip
Hop Awards during Diddy’s performance.
8,500 Tweets were sent at 9:27pm EST on Sunday, 10/18 about The Walking Dead
after an 18-wheeler crashed into the walls of Alexandria.
Most-Tweeted Minutes from the Top 3 Sports Events:
31,400 Tweets were sent at 7:55pm EST on Tuesday, 10/13 about MLB Baseball: St. Louis Cardinals at Chicago Cubs after the Cubs defeated the Cardinals, allowing them to advance to the National League Championship Series.
14,000 Tweets were sent at 10:59pm EST on Sunday, 10/18 about NFL Football: New England Patriots at Indianapolis Colts after the Colts attempted a 4th down play and lost possession of the ball.
15,000 Tweets were sent at 11:36pm EST on Monday, 10/12 about NFL Football: Pittsburgh Steelers at San Diego Chargers after the Steelers scored a touchdown within the last few seconds of the game to defeat the Chargers.
This week, the CNN Democratic Debate topped the Nielsen Twitter TV Ratings (NTTR) Weekly Top Ten Series and Specials list with 2,8 million event-related Tweets that were seen by a Unique Audience of 8.9 million people. In sports, St. Louis Cardinals at Chicago Cubs topped the list with 717,000 event-related Tweets sent in the U.S. that were seen by a Unique Audience of 6.6 million people.
The full results are here. – Source: Nielsen
And for a quick guide, see a few terms defined below:
Tweets: Tweets ascribed to a linear TV episode or sports event.
Unique Authors: Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode or sports event.
Impressions: The number of times any Tweets ascribed to a TV episode or sports event were seen.
Unique Audience: The total number of distinct Twitter accounts accruing at least one impression of one Tweet ascribed to a TV episode or sports event.
The Cynopsis Sports Engagement Summit will be held on Wednesday, December 2 in New York City. The event will bring together some of the sports world’s most accomplished social media and eSports communicators. As an attendee, you’ll learn the techniques used by brands, leagues and networks to motivate, activate and aggregate their fans. Save your spot here: http://www.sportsengagementsummit.com/
EXECUTIVE MOVES
Haut et Court TV Producer Jimmy Desmarais, best known for French TV series including Panthers and The Returned, has been hired as co-CEO of Atlantique Productions. Atlantique, which is owned by Lagardere Studios, has produced TV series including Transporter and Borgia. Olivier Bibas will serve as Atlantique’s other co-CEO.
YouTube video marketing company Pixability has hired John Baker as its Chief Data Scientist. Most recently, Baker served as founder, CEO and Chief Scientist at DataKin.
Video ad marketplace Tremor Video has appointed John Walsh as its Chief Technology Officer. Previously, Walsh served as Chief Technology Officer at CareCloud. Company co-founder and now-former CTO Steven Lee will continue to act as a senior advisor to Tremor.
The CBC, Canda’s public broadcaster, has hired Chris Harris as Executive Producer of Digital Scripted Content. Most recently, Harris served as VP of Strategy and Business Development at Secret Location, a Canadian digital content studio.
Digital video company JW Player announced two hires: Brent Wood, previously the Head of Consumer Web and Mobile Engineering at Bloomberg LP, will serve as Chief Technology Officer. Rick Okin, previously the CTO of Integral Ad Science, will serve as Vice President of Data.
A CYNOPSIS MESSAGE
Here they are! The Finalists for the Model D Awards: Honoring the Best in Online Video, Talent & Advertising
Click to see who made the cut. Then come join us on November 13th at the Marriott Essex House for this luncheon celebration!
DIGITAL SPOTLIGHT
On August 27, Three Vice Media journalists were arrested on false charges in Turkey. Two were ultimately released, but one, Mohammed Ismael Rasool, still languishes in Turkish custody. Yesterday, Vice staged a two hour worldwide blackout of all its social media channels and homepages in support of Rasool. The company has also released a YouTube video about Rasool, and it’s very much worth watching. Check it out here.
See you tomorrow,
David Teich
10.22.15
Roberta Caploe: Associate Publisher @robertacaploe
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