CYNOPSISDIGITAL
10.18.16
Good morning. It’s Tuesday October 18, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Rolling Five: When TV networks make the most recent five episodes of a series available digitally, it’s referred to as a rolling five. The word “rolling” derives from the fact that, when the most recent episode is added to the list, the oldest episode falls off.
TOP NEWS
ABC will begin making all episodes of new and returning series available to authenticated viewers on its digital platforms. That includes ABC.com, as well as the ABC TV Everywhere app. There’s also some hope for cord-cutters: Those without a pay-TV provider will have access to a rolling five of shows’ latest episodes. “More viewers are watching on their own terms, and we want to continue pursuing ways to better meet their expectations,” said ABC Entertainment President Channing Dungey.
Netflix won’t be catching its white whale anytime soon. The streaming giant says that, for now, it will not try to launch in China. Netflix hasn’t been shy about wanting to open up shop in the Middle Kingdom. (A country with 1.4 billion sets of eyeballs will have that effect.) But Netflix has not been able to clear China’s increasingly restrictive regulations, which overwhelmingly favor native programming. Instead, Netflix now plans to license its content to existing Chinese streaming services. “We still have a long term desire to serve the Chinese people directly, and hope to launch our service in China eventually,” the company said.
….but there’s some very good news for Netflix: the company beat Q3 earnings expectations. After a disappointing second quarter, Netflix reported $2.29 billion in total revenue, as well as earnings of 12 centers a share. Wall Street had expected $2.28 billion and earnings-per-share of six cents. Just as importantly, the company added 3.57 million new subs, 3.2 million of them overseas. The company’s stock rose as much as 20% after the report.
PROGRAMMATIC ADVERTISING
Sizmek, an open ad management company for multiscreen campaigns, announced the release of a new programmatic advertising feature. Dubbed Ad Builder 2.0, Sizmek calls the product an “enhanced” version of its existing rich media authoring tool. Ad Builder 2.0 features an upgraded user interface, as well as twenty rich media programmatic creative templates to facilitate faster creation of of HTML5 ads for desktop and mobile.
A CYNOPSIS MESSAGE
Digital Model D Awards Luncheon
Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on November 4th at the Apella in New York City.
View the finalist list here.
PLATFORMS + DEVICES
Video-sharing platform Vimeo has unveiled a redesign of its creator profile pages. The upgrade gives creators more control over how they showcase their videos and how their overall cover page looks. Included in the update is the ability to upload “cover” videos that silently loop at the top of the profile page. And instead of adding links to their bios, creators will now be able to display them as icons beneath their profile pictures. Finally, creators will be able to choose as many as ten videos to feature on the front page of their profile (in any order).
PBS Kids is set to release its own branded TV tablet. The tablet is expected to debut November 6 at Best Buy. It’ll also be available through Walmart’s e-commerce site and on PBS’s site. The device will come pre-loaded with the PBS Kids Video App, as well as the PBS Kids Scratch Jr. App, which uses PBS Kids characters to teach coding concepts.
Netflix is getting set to centralize its U.S operations and take greater control of its own productions. The streaming giant will soon be leasing production offices and stages at Sunset Bronson Studios in Los Angeles. The lease, which will span for ten years, comes as part of an expanded deal with Hudson Pacific Properties, the real-estate developer that has already leased Netflix a 323,000 square-foot SoCal office building. That building, the Hudson Pacific Icon office tower, will become Netflix’s California base of operations early next year.
PROGRAMMING + CONTENT ACQUISITIONS
There hasn’t been a third season of Bosch yet, but Amazon has seen fit to renew the cop drama for a fourth. (Season three debuts next year.) The series, based on novels from Michael Connelly, debuted in February of last year. It was the streaming service’s first original drama.
In other renewal news, Hulu’s Difficult People has earned a 10-episode third season. The comedy series, starring Billy Eichner and series creator Julie Klausner, will make its season three debut next year.
RESEARCH
In their respective efforts to compete with traditional TV, Netflix and Amazon have been spending a whole lot of money. According to an analysis from information and analytics firm IHS Markit, the two streamers spend a combined $7.5 billion on programming last year. That’s more than, say, HBO, Turner, or CBS. Between 2013 and 2015, Netflix’s programming expenditure rose from $2.38 billion to $4.91 billion. For Amazon, the spending rose from $1.22 billion to $2.67 billion. “The levels of investment we are seeing from Netflix and Amazon are only topped by Disney ($11.84 billion) and NBC ($10.27 billion),” said Tim Westcott, Senior Principal Analyst at IHS Technology,” in a statement.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
ALL Series (10/10/16 – 10/16/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Health & Fitness vertical, based on the engagement metric for the week ending October 16.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
strengthcamp (7.4) / 3,592,590 / 1,635,814 / 613
thetigerfitness (7.4) / 1,223,190 / 301,563 / 528
BeFit (6.4) / 6,301,320 / 2,412,484 / 584
ScottHermanFitness (8.1) / 5,264,190 / 1,150,802 / 617
OmarIsuf (8.5) / 2,759,550 / 543,908 / 614
gymvirtual (8.5) / 16,108,860 / 2,799,494 / 657
fitnessblender (6.6) / 8,931,720 / 3,302,626 / 658
CNN (7.2) / 13,628,400 / 3,550,113 / 577
Dakidissa (7.6) / 3,737,640 / 902,847 / 594
Freelea (7.3) / 4,588,950 / 720,823 / 600
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXECUTIVE MOVES
Amazon Studios has reshuffled its development team’s workload. Head of Comedy Joe Lewis will now taken on drama development as well. And Morgan Wandell, formerly Head of Drama Series, will now be put in charge of Amazon’s international productions.
TRIVIA
Back in 2000, Netflix CEO Reed Hastings offered a major company the chance to buy Netflix for $50 million. The company ultimately declined, and boy, did it live to regret it. Which company was it? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What’s the name of the Washington Post journalist who first reported on the now-infamous Donald Trump hot mic video? Answer: David Fahrenthold. Kudos to Susan Nessanbaum-Goldberg/M and S Entertainment, Inc./CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA.
A CYNOPSIS MESSAGE
Entries are now open for the inaugural [Cynopsis TV Awards] saluting excellence in national TV programming!
From writing and directing to casting and hosting, we will recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers and from the leading B2B digital publication in our industry that your work has risen to the top in entertaining and enriching a broad audience.
** Enter before Nov 10 **
DIGITAL SPOTLIGHT
If you’re a media professional whose company is active in India, you may have noticed a pronounced gender divide in the way that Indians engage with digital platforms. Courtesy of the Wall Street Journal’s YouTube page, learn more here.
See you on tomorrow,
David Teich
10.18.16
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