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Good morning. It’s Monday October 3, and this is your first early morning digital briefing.


Volume: Volume refers to how much traffic (i.e., page views and impressions) a website has garnered over a specific time period.


Amazon Prime members just got a new benefit: An ad-free version of Twitch. And the live video-streaming site, which is owned by Amazon, will also allow Prime subs free access to one paid Twitch channel per month, as well as access to digital games, free same-day game delivery, and other perks. The new program is called Twitch Prime. The new features were announced at TwitchCon, the site’s gamer-friendly annual event. One other notable announcement: Twitch will begin allowing users to upload videos. It’s a major new addition to the site, which up till now has been focused on live-streaming.

Like its subsidiary Instagram, Facebook is taking some inspiration from Snapchat. Specifically, Facebook Messenger is out with a new feature that allows users to tack stickers and filters onto shared videos and photos. Oh, and said videos and photos disappear after 24 hours. TechCrunch was the first to report the new feature. Facebook told the publication that this is just a “small test.” They’re not kidding: At the moment, it’s only available in Poland.


Maybe Snapchat should be flattered by all the emulation? In any event, nobody’s fleeing the app anytime soon. In fact, if you work for a media company and you want to reach young users, Snapchat is the place to be. That’s why Cynopsis is offering a Snapchat Boot Camp on October 27. Food Network, Mindshare and others will be on-hand to teach you everything to know about Snapchat, including how to navigate the app, how to use it to build a media game plan, and how to master measurement and metrics. Register here.


Dentsu Aegis Network has opened up a new research and development center focused on creating and implementing new uses of data. Called the Dentsu Aegis Network Global Data Innovation Centre, the unit will serve as Dentsu’s hub for technologists and data scientists. Dentsu says that it hopes the Innovation Centre will shore up its digital efforts and revenue, especially when it comes to video, mobile, and programmatic. “Dentsu Aegis Network Global Data Innovation Centre allows us to hone data literate talent that will lead to a competitive advantage for our clients,” said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, in a statement. The center will be based in Singapore.


Tickets Now Available:
Cynopsis Snapchat Boot Camp
Leveraging a Platform to Reach Users & Increase ROI

Thursday, October 27 in NYC

Want to become a Snapchat specialist?  Join us to gain valuable insight on the social media business explosion & learn all you need to know regarding digital ad campaign execution, live event access, exclusive content & much more!

To sponsor the Boot Camp, contact Mike Farina.



As Netflix has focused on an original content-centric strategy, it’s also declined to forge as many new licensing deals (and allowed old ones to lapse). The result: The streaming giant’s content library has shrunk by more than half since 2012, from about 11,000 titles to about 5,300 titles. It was the streaming blog Exstreamist that crunched the numbers, in part by referring to uNoGS, a site that tracks Netflix data. It’s not as if Netflix is pursuing a less expensive strategy, of course; its budget for 2016 is $6 billion. Bottom line: Original content is mega-expensive, and Netflix can’t pursue it if it’s also maintaining all of its costly licensing deals. And anyway, the service has made the bet that licensed movies and TV shows aren’t its main ticket to customer growth.


With cheaper options like the Samsung Gear VR on the shelves, high-end hardware-makers are going to have to set themselves apart. That’s why HTC, maker of the $799 Vive headset, just launched its own VR app store. Called Viveport, the store features both cinematic VR experiences and games.


Sometimes piracy gets punished – severely. Just ask William Kyle Morarity, a California man who illegally shared The Revenant and The Peanuts Movie online after stealing copies of the films while working on the 20th Century Fox studio lot. As part of his sentence for felony copyright infringement, a federal judge has ordered Morarity to pay $1.12 million in restitution.  That’s in addition to eight months of house arrest and 24 months of probation. Don’t steal copyrighted material from a major movie studio, kids. Especially if you’re their employee.


According to a study from SurveyMonkey Intelligence, the three-month-old live-streaming app Live.ly now boasts 4.6 million monthly active users on Apple’s iOS. That places Live.ly ahead of Twitter’s Periscope, which has 4.3 million monthly iOS users. Created by Musical.ly, the video app is geared toward teenage girls. It just launched for the Android operating system last month, and already has 1.2 million users. With a little more time to grow its Android user base, it’s likely that Livel.ly will soon become the most popular stand-alone live-streaming app.


You may know that famed comedy director/producer Judd Apatow co-created the Netflix original series Love. He also produced a 2016 Netflix original film. Which film was it? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Chris Messina, the co-star of Hulu‘s The Mindy Project, has directed one feature film. What’s it called? Answer: Alex of Venice. It premiered at the 2014 Tribeca Film Festival. (The writer of this newsletter had the chance to participate in a roundtable interview with Messina and the film’s cast-members at the time.) Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg M and S Entertainment, Inc./CA, Louis Lewow-Lewow Media Group/GA, David Westberg-SAG-AFTRA/Federal Credit Union, and Lorrie Shilling/CA


Call for Entries:

2016 Cynopsis Buyers & Planners Awards

Do you work in the realm of media buying & planning within linear & digital content? If so, listen up!

We’re seeking the most creative & dynamic media buyers & planners who work to execute the campaigns that run on broadcast, cable & digital platforms.

Submissions are FREE so why not enter?
Learn More & Start Your Entries.


Season 5 of The Mindy Project debuts on Hulu tomorrow. You can check out the trailer here.

Watcheroo Premieres and Tune-in Alerts for the week of October 3-October 9:

-People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actor Luke Evans (Universal Pictures’ ‘The Girl on the Train’), actor Charlie Weber (ABC‘s How to Get Away with Murder), and author Katherine Schwarzenegger
- Fullscreen: The reality show House Divided debuts on Fullscreen Media’s SVOD service today, October 3
- Hulu: Season 5 of The Mindy Project debuts October 4
- Netflix: The 13th, a new documentary from director Ava DuVernay (Paramount Pictures’ ‘Selma’), debuts in theaters and on Netflix October 7
- Netflix: The second half of Season 1 of The Ranch debuts October 7
- Netflix: Russell Peters: Almost Famous, a new comedy special, debuts October 7
- Netflix: The Siege of Jadotville, a new drama film, debuts October 7
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

See you on tomorrow,
David Teich


Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480

Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/10)


NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/10)


SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/10)


SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/8)


MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/8)


MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/8)


MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/8)


DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/8)


SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/8)


TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: peaton@trifecta.net (10/8)


PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/8)


MGR, DIGITAL ADVERTISING INSIGHTS/ABC National TV Sales/NYC: Support sales efforts of both ABC Nat’l TV Sales & the Owned TV Stations. Resp for insights for each of Owned TV Stations, Interfacing w/Dig Sales Mgrs @ each station, Sales Execs, Dig. rsrch, etc. Full info/apply HERE (10/7)


DEVELOPMENT EXECUTIVE: wanted for established production company/Valley Location:  Emphasis on young adult genre – adapting books to film. Please send resume to youngadultpics@gmail.com (10/7)


VP, BUSINESS DEVELOPMENT/IPSOS/NYC: Min 8 yrs of sales exp req’d. establishing & cultivating relationships w/SR mktg & media execs as well as, being resp for full-cycle consultative new bus. selling. Exp presenting syndicated & custom rsrch solutions is a+. Full info/apply HERE (10/7)


PARALEGAL/VULCAN PRODUCTIONS/SEATTLE OR LA: Temp to Hire. Exp’d entertainment paralegal to join our fast-paced team to analyze TV & feature documentary programming & distribution agreements. A min 2 yrs exp reviewing & analyzing complex contracts. Full info/apply HERE (10/7)


PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: researchjobs@nccmedia.com (10/7)


PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liaison btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: l.lehman@hollywoodtodaylive.com (10/6)


MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to jobs@bf-tv.com (10/6)


ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (10/6)


SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4 yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (10/6)

JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (10/6)


VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (10/5)


GM/ARIZONA PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (10/5)


SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (10/5)


MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (10/5)


DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (10/5)


SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (10/4)


SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Apply here: http://www.fuse.tv/ (10/4)


SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (10/4)


PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (10/4)


CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (10/4)


MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (10/4)


TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (10/4)


EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (10/4)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.

SITUATION WANTED: Posted by those looking to be hired (these are free to post)


ECOMMERCE DIRECTOR: 12+ yrs exp launching and growing D2C media, entertainment and gaming online storefronts. Leadership across full lifecycle – store build, product development, marketing, fulfillment, customer service, crm, reporting, p&l. LAecom@zoho.com (10/6)

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The post 10/03/16: Netflix has shed over half its titles since 2012; Facebook Messenger tests Snapchat-like feature; Amazon Prime users get ad-free version of Twitch appeared first on Cynopsis Media.

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