CYNOPSISDIGITAL
09.30.14
Good morning. It’s Tuesday, September 30, 2014, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
Amazon is jumping on the binge bandwagon this fall, releasing all 10 episodes of the second season of political comedy Alpha House on Friday, Oct. 24. For the John Goodman-starring series’ first season, Amazon initially offered the first three eps for free to entice viewers to sign up for Prime membership.
MTV’s dating-show-cum-social experiment, Are You The One?, returns next Monday, Oct. 6, at 10p with a revamped Facebook app to help fans get into the spirit. The new “Match Machine” app scours your friend list to uncover your level of compatibility with individual friends and calls out your most compatible cast member. MTV is also launching the Perfect Match game from Joust featuring point-driven trivia, survivor and fantasy game stats. The fan that accumulates the most points at the end of the season will be flown to the reunion taping to meet the cast.
CONTENT MEDIA
Verizon added 10 channels to its TV Everywhere lineup that are delivered via its FiOS mobile app. The new additions are: Fox Sports 1, HBO Latino HD, Max Latino HD, More Max HD, Showtime Family Zone, Showtime Showcase HD, Showtime Women, Encore Black, Encore Westerns, and Starz Kids & Family HD.Verizon’s TVE app presently runs on iPads and iPhones, select Android tablets and smartphones, as well as Kindle Fire tablets.
Comedy Central is satisfying appetites for funnymen Key & Peele with a new episode of their self-titled series premiering Oct. 1 at 10:30p from CC Studios.
A CYNOPSIS MESSAGE
Cynopsis Future TV Summit
October 16| Grand Hyatt NYC | 8:30am 4:15pm
BENEFITS FOR ATTENDING:
Executive Summary
Dedicated "Speaker Salon" Networking Time
Access to Speaker Presentations/Videos
Full attendee list
TV Ratings Cheat Sheet
Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483
Sponsors – Gold: Brightcove | Silver: TVGN | FreeWheel | Media Partners: natpe & Magnet Media
ADVERTISING
Facebook is revamping Atlas ad server to offer more “people-based marketing,” including the ability to target users of its photo-sharing app Instagram. The company tapped Jivox as a dynamic creative ad platform partner. The Jivox IQ data-driven ad platform will deliver rich media display ads throughout the entire Atlas ecosystem and enable it to be tracked and measured within Atlas. Facebook currently counts 1.3 billion users. "The Atlas announcement underscores a significant trend in digital advertising, namely the integration of social media for facilitating conversations between brands and consumers, with the interactivity and engagement that so far has only been possible in rich media display advertising," Diaz Nesamoney, founder/CEO of Jivox, tells Cynopsis. "Jivox’s unique ability to produce rich media, data-driven ads that are triggered by real-life events and trending topics and then served across all screens makes us an ideal partner for Atlas as they take a leadership role in reinventing the way companies market to prospects and customers.”
Google announced a new set of tools to simplify the display of advertising on smartphones. The new technology automatically resizes advertising spots for desktop computers to fit mobile devices, Jonathan Alferness, Director of Product Management for mobile display ads, said in a post. Google also will offer “anchor” marketing spots that remain at the bottom of the mobile device screen even as viewers scroll down a page; users can dismiss the ads at will.
Mirriad, a provider of native in-video advertising, Universal Music Group and Havas inked a deal enabling UMG to feature digital brand integrations in select music videos using Mirriad’s Academy Award-winning video technology. Havas clients include LVMH, Dish Network, LG, and Coca-Cola. Havas’ venture Siliwood, a research center launched in collaboration with Orange Silicon Valley, will also incorporate Mirriad technology and UMG content in ongoing research it is conducting in media, content, technology and data science.
Digital media holding company CPXi launched its first consumer-facing division, Consumer Media, content from which will launch initially on two of its O&O websites–PressRoom VIP and Hip Hop My Way. Consumed Media will create content designed for websites, videos, articles, photo galleries and more. CPXi says the content is designed to “find’ targeted users based on their consumption behaviors, and to be easily shared across social media platforms.
AD PLATFORMS
Tremor Video has partnered with seven demand-side platforms. Newly integrated into Tremor’s platform are Google DoubleClick Bid Manager, Rocket Fuel, TubeMogul, Turn, Videology, IgnitionOne and DataXu. The DSP partners will have access to video inventory via open real-time bidding exchanges as well as private exchanges.
NBCUniversal is launching a programmatic digital ad sales technology NBCUx, which will offer data-enabled targeting to accompany its premium digital display of mobile and video content across its portfolio of digital properties, which reach more than 100 million unique visitors.
Publicis Groupe and AOL are expanding their partnership on multichannel marketing to include programmatic video and linear TV by giving VivaKi and other Publicis Groupe agencies greater access to “premium reserved and non-reserved video environments through AOL platforms."
IAB MIXX/ADVERTISING WEEK
The IAB kicked off Advertising Week in New York City yesterday, with a conversation between Yahoo Global Anchor Katie Couric and Facebook Chief Operating Officer Sheryl Sandberg (Lean In) on the digital industry. “We are still experimenting with content length right now,” Couric said about the digital programming. “I hope audiences will eventually not need everything to be ‘snackable,’ but rather longer form again. But, that is also what makes this such an exciting time; figuring out what works and what people actually like.” The conference also heavily focused on marketing to millennials, Conde Nast Entertainment President Dawn Ostroff called the generation the “selfie brand.” She broke down the best way to reach millennials based on this theme: personalize your brand to connect with this audience because they respond to individual experiences, engage them in a conversation and give access to celebrities and important influencers and to produce content with a point of view that matters to them. The conference’s first day ended with discussion on creativity. JWT North America Chief Creative Officer Jeff Benjamin lead the discussion, and urged the crowd to how do I make my brand more creative? Be braver and be a leader and be the first to do it. “We’re all creative, it’s just that some of us are braver,” Benjamin said. “Be a leader in the industry by being creatively braver.”
RESEARCH
NIELSEN TWITTER TV TOP TENfor the week of 9/22/14
Program, Date,Unique Audience (000), Tweets (000)
Scandal(ABC), 9/25,4126, 718
The Voice(NBC), 9/22,2876, 171
Gotham(FOX), 9/22,2713, 147
How to Get Away with Murder(ABC), 9/25,2706, 295
Big Brother(CBS), 9/24,2690, 314
Grey’s Anatomy(ABC), 9/25,2664, 206
Saturday Night Live(NBC) 9/27,2294, 110
The Voice(NBC) 9/23,2207, 103
Once Upon a Time(ABC) 9/28,1975, 225
Family Guy(FOX), 9/28,1993, 78
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
EXECUTIVE MOVES
Digital advertising firm Magnetic hired Justin Squezello as CFO. Squezello formerly was CFO at About.com.
Comcast has shuffled Charlie Herrin to fill the newly created post of SVP, Customer Service. Herrin previously was SVP, Product Design and Development for the company.
Hawthorne Direct named Kurt Werderman as Media Strategist & Analyst. Prior to joining Hawthorne, Werderman was a Strategic Planner with Havas Edge.
TechNet, an organization that lobbies inside the beltway for tech company policy, hired veteran Democratic fund-raiser Sue Hothem as VP of Membership.
DIGITAL SPOTLIGHT OF THE DAY
Don’t have a cow, man. The Simpsons are always mixing it up. Fans who tuned in Sunday night to the Season 26 premiere witnessed Bart as a floating blob, weirdly alien-esque Lisa and more animated hijinks courtesy of guest animator Don Hertzfeldt, an indie filmmaker. It had social media buzzing the day after, so check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
09.30.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: VP CREATIVE DIR ON-AIR/IFC/NYC: Proven creative mastermind to lead IFC on air promo team in creating brand defining breakthrough creative that is always on, slightly off. Comedy exp a plus. Sense of humor a MUST! Submit res http://tinyurl.com/mc92jqx (10/4)
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JOB OPENING: MGR COMMUNICATIONS/Travel Channel/NYC or Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Apply HERE (10/3)
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JOB OPENING: RESEARCH ANALYST: FULL-TIME FREELANCE/Comedy Central & Spike TV/ NYC location: Collect, analyze/interpret Nielsen TV, social data & other TV consumer tracking sources for client reqs. 4yr deg & exp w/Excel, Word & PP Send resume/cover HERE (10/3)
JOB OPENING: PRODUCT MANAGER/E!/LA: Develop new products, enhancements to existing product and overall operations for the mobile portfolio for E!. 2 yrs exp mobile web/app mgmt. Apply HERE (10/2)
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JOB OPENING: ON-AIR PROMO WRITER/PRODUCER/PAC-12/SF: 3-5 yrs exp writing/producing for brdcst/TV ntwk. Exp in sports brdcsting pref’d. Interest in collegiate sports a must. Full knwlg of all phases of pre-prod, prod & post-prod. Full posting/apply HERE (10/2)
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The post 09/30/14: Facebook revamps ‘Atlas’ for ‘people-based marketing,’ Google dives deeper into smartphone ads, Katie Couric and Sheryl Sandberg lick off Advertising Week at IAB MIXX appeared first on Cynopsis Media.