CYNOPSISSPORTS
09.26.14
Good morning. It’s Friday, September 26, 2014, and this is your first early morning Sports briefing.
Chobani is doubling down on its ties with the United States Olympic Committee, announcing a long-term partnership with the organization that runs through 2020. The brand will now serve as the official yogurt provider to Team USA for the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil, 2018 Olympic and Paralympic Winter Games in Pyeongchang, South Korea, and 2020 Olympic and Paralympic Games in Tokyo, Japan.
“Chobani has served as an important addition to our roster of partners, and we are thrilled the company will remain in the USOC sponsor family through 2020,” said USOC CMO Lisa Baird. “Through its ongoing commitment to creating healthy products and promoting healthy lifestyle choices, Chobani has been an integral partner in our mission to support the competitive aspirations of current and future Team USA athletes, many of whom include Chobani in their diets and training regimens.”
A CYNOPSIS MESSAGE
DIGITAL MEASUREMENT SUMMIT
Reaching & Retaining Viewers in a Disrupted Ecosystem
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ON THE AIR
Good news for the NFL, as the league which is preparing to play its ninth regular season game in London on Sunday locked in a deal with Sky Sports, which has been an NFL broadcaster in the UK since ’95, with a five year extension. The deal now adds Monday Night Football rights to the mix and will offer fans in the UK as many as 80 games a year. Sky Sports’ coverage also includes all games from the league’s International Series.
The IOC is mandating that future Olympic host cities to abide by anti-discrimination rules, according to the AP, following protests “caused by Russia’s adoption of a law banning so-called gay ‘propaganda’ before the Sochi Winter Games.” The International Olympic Committee sent a letter to the three candidates for the 2022 Winter Games stating that the host city contract will now include new wording on non-discrimination, including a specific reference to discrimination based on gender.
NBA TV will play host to nearly 100 hours of live NBA preseason coverage and announced coverage plans ahead of the 2014-15 regular season. The action tips off today with NBA Media Days and followed by the return of NBA Real Training Camp, along with 30 live game telecasts. The network’s live game action will feature multiple appearances by the NBA Champion San Antonio Spurs, as well as the Cleveland Cavaliers, Chicago Bulls, Houston Rockets, Los Angeles Lakers and Los Angeles Clippers, with live game coverage beginning Oct. 5 at 6p with Maccabi Tel Aviv/Cavaliers. Meanwhile, NBA TV’s NBA Real Training Camp will go all-access with the Minnesota Timberwolves, Portland Trail Blazers, Los Angeles Lakers, Phoenix Suns and Washington Wizards as they prepare for the upcoming season.
Speaking of basketball, ESPN announced its plans for the 2014 FIBA World Championship for Women, which will be shown across ESPN platforms in its entirety, including the Final on ESPN2 on Oct. 5, at 2p. Commentator pairings include Michael Bett from Ankara Arena and Jeff Taylor and Lloyd Gardner from Abdi Ipekçi Arena. Bett and Taylor will pair for the single-elimination rounds from Fenerbahçe Arena. Women’s basketball analyst Rebecca Lobo will provide analysis for the title game on ESPN2 with play-by-play commentator Pam Ward.
Sunday MLB on TBS will feature Derek Jeter’s final game of his career with the channel offering Yankees/Red Sox on Sept. 28 at 1:30p. Ernie Johnson joins Ron Darling and Cal Ripken with Matt Winer reporting. Yesterday’s issue mistakenly said that his last game would run on FOX on Saturday.
Morganna gets her time in the spotlight as the subject of E:60 Presents: Morganna, The Kissing Bandit, a half-hour film from the newsmagazine that will air on Friday, Sept. 26 at 7:30p on ESPN. Morganna will sit down with Wright Thompson for what she says will be her last interview.
FOX Sports added veteran motor sports reporter Jamie Little to its lineup where she will join the NASCAR on FOX crew starting in January. Little serves as a pit reporter for NASCAR on FOX’s NASCAR Sprint Cup Series coverage and its first year televising the NASCAR XFINITY SERIES. Her assignments also include select additional races and special events throughout the year. She joins after multiple years with ABC and ESPN.
NBCSN lined up 20 hours of coverage of the 2014-15 Volvo Ocean Race, which marks the 12th edition of the offshore sailing race and spans nearly 40,000 nautical miles around the globe. NBCSN’s coverage of the nine-month race begins Oct. 26 at 1p with a 90-minute special highlighting the start of the race and previews the 39-week sailing campaign. The network will then carry 30-minute highlight shows each weekend.
MSG Networks hired John MacLean as a hockey analyst for the 2014-15 season. MacLean will replace Ken Daneyko as studio analyst after Daneyko filled the seat as in-game analyst for the retired Glenn “Chico” Resch.
SPONSORSHIP & PROMOTION
The Topps Company, Inc. and the UFC will feature UFC bantamweight Champion TJ Dillashaw as the brand ambassador for Topps’ UFC products. As the Topps ambassador, Dillashaw’s autographed trading cards will be featured in all upcoming Topps UFC releases including the new Topps UFC Champions collectible card set, which marks Topps first-ever UFC Champions Set.
Upper Deck has launched a promotion searching for the best man caves in North America via its 2014 Upper Deck Ultimate Man Cave Contest. The contest runs through Oct. 13 and will see Upper Deck vote on and reward the five best fan entries with a piece of autographed memorabilia from one of Upper Deck’s athlete spokesmen and exclusive signers from Upper Deck Authenticated. The five winners will have the opportunity to choose a memorabilia prize based on their standing in the voting.
DIGITAL & TECHNOLOGY
The Whistle Sports Network is joining the Linsanity, inking a deal with Laker Jeremy Linn, who already boasts the most subscribers on YouTube of any athlete in the world, according to the company. Whistle Sports President Jeff Urban has estimated that only 30 athletes in the world currently have their own active YouTube channel.
THE MAIN EVENT
Eagles/49ers on FOX at 4p on Sunday.
ON THIS DAY in 1992: Jimmy Connors beats Martina Navratilova, 7-5, 6-3.
In The Know:
(Courtesy Golf Channel) At the 2014 Ryder Cup, U.S. Captain Tom Watson is leading his second team after prevailing in 1993. Who is the last U.S. Captain to lead multiple teams to victory? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Former NBA player Gheorghe Muresan starred with Billy Crystal in what movie? Answer: My Giant. Kudos: Michael Brown-PGA TOUR/NY; Valerie Bellegarde-11th Street Productions/NY; Matthew Luisi-NBCU/NY; Mike Donato-ABC/NY; Jumoke Davis- Monumental Network/DC; Carene Grant-Kaplan/Miami; Scott Jenkins-Gracenote/Queensbury; RT Harris- WideOrbit/Detroit; Tim Merryman-Iheartmedia Inc/San Antonio; Bill Adusei-Comcast SportsNet/Houston; Karl Duesterhaus-Continental TV Sales/Chicago; Judie Henninger-Valentine Productions Inc./Santa Monica; Willie Price-American Forces Network/Riverside; Greg Dudsic/Venice; Adam Deverell-Cox Reps/LA.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
09.26.14
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The post 09/26/14: Chobani goes long with the USOC; The NFL gets big Sky; The Whistle joins the Linsanity appeared first on Cynopsis Media.