CYNOPSISDIGITAL
09.11.15
Good morning. It’s Friday September 11, 2015, and this is your first early morning digital briefing.
TODAY’S TOP NEWS
More details on the latest Apple TV: The new version features a motion sensitive remote (think Nintendo Wii), which includes a trackpad. The remote also features Siri integration – and that woman is smarter than ever. (Business Insider’s Lisa Eadicicco observed that when she asked Siri for action movies starring Jennifer Lawrence, the system brought up The Hunger Games and Lawrence’s X-Men films.) But the biggest game-changer: The new Apple TV is open to third party app developers, enabling users to buy and use apps – including games – on their TVs. Netflix, HBO, and Hulu apps will all be available as well.
It wasn’t all about the Apple TV. The company also introduced the iPhone 6s and 6s Plus. Among the most significant updates: The phones integrate 3D Touch. Put simply, applying different levels of pressure with your fingers will elicit different responses. For instance, TechCrunch notes that lightly tapping on the phone’s camera icon will bring up camera options, whereas pressing harder will bring a user straight to selfie mode.
ROK Mobile and SeaChange International are launching an all-you-can-eat video service for mobile users in the U.S. in Q1 of 2016. The service will feature thousands of movies and television series as well as niche content ranging from animation for young adults to extreme sports. "What’s driving all of the announcements this week from Apple and Verizon is the rapid growth of mobile video viewing," Jay Samit, SeaChange CEO, tells Cynopsis. "SeaChange and ROK Mobile have taken the next logical step in pay-tv’s evolution with mobile premium video in a truly liberating 21st century experience that lets mobile subscribers watch the best available content wherever, whenever, and without a long-term contract." The video service will be an added value to ROK Mobile plans, which include unlimited talk, text, data and music. SeaChange is providing the OTT platform and mobile video content for iOS and Android.
MOBILE APPS
Periscope, Twitter‘s red-hot live video streaming tool, unveiled some major new updates: In the latest versions of iOS and Android, users can watch or broadcast in Landscape mode. Instead of being bound to portrait orientation, users now have access to a wider field of vision without having to tilt their heads sideways. Other new features include Share Context, which lets users know exactly who shared a feed with them, and Mutual Follow, which makes private broadcasting easier. For more on a platform that’s been called the missing link in social media, check out the September 22 Cynopsis webinar, "Harnessing the Power of Periscope." Info here.
ADVERTISING
YouTube revealed the 10 most popular branded ads from the month of August, and they were dominated by athletes. Seven out of the ten videos on the latest YouTube Ad Leaderboard were sports-centric. Full list below:
10. Rafael Nadal for Tommy Hilfiger: it all comes off, 2.5M views
9. BuzzFeed + Purina Friskies – Dear Kitten: Regarding Friendsip, 2.5M views
8. Gatorade Sweat It to Get It |High Knees Featuring Peyton and Eli Manning 3.1M views
7. Gatorade Sweat It to Get It | Tip Featuring JJ Watt, 3.2M views
6. Old Spice | And So It Begins, 6.9M views
5. Quaker – “The Recital”, 7.2M views
4. Jordan: The Dunk to End All Dunks, 9M views
3. The Lexus Hoverboard: It’s here, 9.8M views
2. ROC by Monster: Cristianao Ronaldo in Disguise – ROC, 10.8M views
1. DC SHOES: Robbie Maddison’s “Pipe Dream,” 18M views
This was inevitable: A new report from mobile analytics firm Flurry concludes that, for the very first time, the average U.S. consumer is spending more time per day inside mobile apps than watching TV. To be more precise, that’s 198 minutes per day spent inside apps, as opposed to 168 minutes on TV.
BRANDS
Brand management company Sequential Brands has partnered with e-commerce company Delivery Agent to launch a digital commerce campaign for the 10th anniversary of Jessica Simpson’s brand. Fans will be able to shop for products over her new branded digital store, and later over social media and Delivery Agent’s smart TV app. Jameel Spencer, Division President, Fashion & Entertainment at Sequential Brands, and Mike Fitzsimmons, Delivery Agent’s CEO, spoke separately with Cynopsis. “It was essential that we create an experience online for her customers,” says Spencer. “Jessica has millions of direct followers, and [the] ability to monetize those followers,” Fitzsimmons adds.
CONTENT PRODUCERS
Did we say nine? Well, scratch that: In addition to the upcoming Paris facility that Cynopsis mentioned Wednesday, YouTube announced that it will be building a production space in Rio de Janeiro, Brazil. All told, that makes ten YouTube production facilities…for now.
A CYNOPSIS MESSAGE
BACKSTAGE AT ADVERTISING WEEK XII
THE PEOPLE. THE PARTIES. THE BUZZ.
From September 28 – October 2, Cynopsis Media will be publishing a special afternoon eNewsletter full of the entertaining behind-the-scenes details of all things ADVERTISING WEEK XII. From the seminars and workshops to the celebrities and hallway chatter, our afternoon editions provide all you need to know about the who, what, and where!
For more information, please contact Chris Florio.
CONTENT PROGRAMMING
Fashion production company Videofashion (handle: @Videofashion) has teamed up with Periscope for New York Fashion Week, slated to run until September 17. The company’s TV crews and social media producers will be capturing the runway -but just as importantly, a behind-the-scenes look at the designers. That includes exclusive interviews, and also fan interaction: Viewers will be able to ask designers questions and share comments.
On Tuesday, digital media company Refinery29 debuted a new interactive series focused on unconventional female celebrities. The interactive, multiplatform series, titled (Un)Cover, reinvents the magazine cover feature. Each installment will include video interviews, photography, and editorial content. The ongoing series featured Anne Hathaway as its first subject.
Back in April, YouTube partnered with teen and preteen-oriented digital media company AwesomenessTV, announcing a plan to produce several feature films starring famous YouTube creators. And now they’ve shared details about the first of them, a dance-focused feature titled, appropriately enough, Dance Camp. The film, which has no official release date as of yet, stars well-known YouTuber Meg DeAngelis. Jon M. Chu, director of dance flick Step Up 3D, is producing.
He likes…Well, you know. Hip-hop artist Sir Mix-A-Lot and actress/singer Hailee Steinfeld will perform at the September 17 Streamy Awards. The show will be hosted by YouTube stars Tyler Oakley and Grace Helbig. The show will air on VH1 and its digital platforms. Tubefilter, which co-produces the event, has released the Audience Choice award nominees for Entertainer of the Year and Show of the Year. List below:
Entertainer of the Year
Cameron Dallas / #CameronDallas
Connor Franta / #ConnorFranta
Grace Helbig / #GraceHelbig
Jack & Jack / #JackAndJack
Jenna Marbles / #JennaMarbles
Kandee Johnson / #KandeeJohnson
King Bach / #KingBach
Miranda Sings / #MirandaSings
IISuperwomanII / #Superwoman
Tyler Oakley / #TylerOakley
Show of the Year
EnchufeTV / #EnchufeTV
fouseyTUBE / #fouseyTUBE
Good Mythical Morning / #GoodMythicalMorning
The Philip DeFranco Show / #ThePhilipDeFrancoShow
PrankvsPrank / #PrankvsPrank
Rooster Teeth / #RoosterTeeth
Smosh / #Smosh
SourceFed / #SourceFed
Teens React / #TeensReact
Video Game High School / #VideoGameHighSchool
OTT + SVOD
Slowly but surely, Marvel is taking over Netflix. Marvel’s Jessica Jones, the new action series starring Krysten Ritter (Breaking Bad, Don’t Trust the B—- In Apartment 23), has an official start date: November 20, 2015. Ritter plays a former superhero who becomes a New York City private eye – which is arguably harder than being a superhero.
First Amazon, now Rakuten: The Japanese company’s TV and film streaming video service, Wuaki.tv, has launched an offline video download feature, available on iOS and a limited number of Android devices. Wuaki.tv has about 3 million users, all in Europe. Wuaki’s Global Product Director, Sidharth Jayant, explained the move to TechCrunch: “At this point the idea is primarily for mobile phones and adding mobility to the on demand experience,” he said. “You don’t have to be stuck in a particular place to watch something now.”
Comcast Wholesale, a Denver-based unit of Comcast that delivers multiscreen video services, has launched a livestreaming service that it intends to market to programmers and OTT video distributors. The service, designed to help partners effectively deliver linear video streaming, makes use of mpx, a video management system from online video publishing firm thePlatform. (thePlatform, incidentally, is owned by Comcast.) As of yet, no official deals involving the service are in place.
Join us at the Cynopsis TV Conference: Up @ Night on October, 15 from 1-7:30P to gain insight on how to utilize OTT to broaden your audience reach, create long-term engagement and monetize in today’s contentscape. Details here.
RESEARCH
It’s no secret that Super Bowl spots are the most viewed ads on U.S. TV. Though according to a survey from video ad tech company Unruly, a majority of viewers actually aren’t watching them on TV. Unruly found that 51% of Super Bowl XLIX viewers said they only watched the commercials online. According to the survey, the speed of ad sharing has increased in part because of the launch of Facebook Video. On Facebook, the survey found, 70% of sharing took place within two days of the ads being posted. On YouTube, that number was 30%.
NEW PROGRAMMING + DEALS
Digital ad tech firm Exponential Interactive announced that it has partnered with the analytics firm Moat. Moat will measure viewability for brands and advertisers that are using Exponential’s new VDX formats, which deliver a single video experience across multiple types of media. “Viewability has become a top-of-mind issue for marketers,” said Moat CEO Jonah Goodhart, “as an ad that does not have an opportunity to be seen has very little value.”
Philo is carving out a nice little empire in the world of higher education. The IPTV startup delivers linear TV and DVR services, as well as access to TV Everywhere services such as HBO Go, using a college’s own on-campus network. Philo supports web browsers, iOS and Android tablets, and several other platforms. The company now serves more than 40 schools.
Call for Submissions: Please send submissions for Watcheroo, the digital programming guide on Cynopsis.com, to David@Cynopsis.com. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS PRESENTS
THE LEADERBOARD
A showcase of the best 2015 SOCIAL MEDIA campaigns in the
SPORTS INDUSTRY.
Enter the
LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.
Deadline to enter: WEDNESDAY, OCTOBER 7
DIGITAL SPOTLIGHT
New York Fashion Week hit Manhattan yesterday. YouTube noticed. The site launched a huge collaboration that will bring Conde Nast fashion pubs Vogue and Teen Vogue, along with supermodel Karlie Kloss, to YouTube Space New York, YouTube’s New York production facility. YouTube beauty stars, including Amanda Steele and Ann Lee, will be involved as well. Kloss promoted the collaboration on Vogue’s YouTube channel – check out the video here.
See you Monday,
David Teich
09.11.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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The post 09/11/15: New Apple TV includes third party app developers; YouTube’s top ads from august were sports-heavy; Netflix announces premiere date for latest Marvel series appeared first on Cynopsis Media.