CYNOPSISDIGITAL
09.10.15
Good morning. It’s Thursday September 10, 2015, and this is your first early morning digital briefing.
TODAY’S TOP NEWS
Cynopsis Digital will be unwrapping this for the next day or twelve, but here goes: Apple debuted a slew of much-anticipated product updates, including the iPhone 6S, the iPad Pro (which can only be described as ginormous), the Apple Pencil, and an updated Apple TV, which enables gaming and shopping. Seems like every time Tim Cook speaks publicly, the world shifts on its axis.
Instagram is majorly expanding its ad game. The Facebook-owned company already dabbles in video advertising, but the ads re limited to just a few big companies (including Disney and CW), and they’re only 15 seconds long. Now they’ll be thirty seconds long, and the number of advertisers will be anything but limited: According to a blog post from Instagram, “advertisers both large and small,” from over 30 countries, will have access to the new ad format. It becomes available on September 30.
NBC Universal has called in the big digital guns. Recently, the company forged partnerships with the digital-savvy sites BuzzFeed and Vox, investing $200 million in each. “We need to get better in terms of taking our existing video content and bringing it to consumers directly via the Internet,” said NBCU CEO Steve Burke. Burke said the deals will pave the way for content sharing, as well as education and joint advertising panels. First up, NBCU and BuzzFeed will work together on a project about the Olympicsalthough not many details are known yet, including which Olympics.
OTT + SVOD
Netflix’s march toward global hegemony continues unabated. The SVOD giant announced that its service will debut in Hong Kong, South Korea, Singapore and Taiwan in early 2016. The service launched in Japan, its first Asian market, only eight days ago.
Endemol Beyond USA, the digital content network of the TV producer and distributor Endemol Shine North America, launched GetBeyond.US, a new direct-to-consumer OTT platform. The platform’s programming includes content from YouTube makeup expert Michelle Phan, and will soon add content from Smasher, Endemol Beyond USA’s yet-to-be-released e-sports and gaming network. Endemol Beyond USA designed GetBeyond.US with the help of online-video consulting firm Piksel, which provided Endemol with the new OTT service’s cloud-based video platform.
DIGITAL PIRACY
The creator of infamous movie-pirating website Popcorn Time has come forward. Argentinian software designer Federico Abad revealed his identity to Norwegian newspaper Dagens Næringsliv. Abad told the paper that he initially created Popcorn Time, which allows users to easily stream movies online illegally, in part because it took too long for American movies to reach Argentina after their release. Abad took Popcorn Time offline in 2014. But the site had used an open-sourced code, which other groups have since used to create readily available versions of the software.
CONTENT PROGRAMMING
James Franco hasn’t been himself lately. Season 2 of Franco’s web series Making a Scene, a comic mash-up of miscellaneous movies and TV shows, premiered yesterday on AOL. In the opening episode, Franco dares to ask the question that literally no one has ever asked: What if Breaking Bad’s Walter White and Sex and the City’s Carrie Bradshaw started dating? Franco, naturally, plays both roles.
A CYNOPSIS MESSAGE
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NEW PROGRAMMING + DEALS
Al Roker and the newswire service Business Wire have joined forces to release a series of digital video projects. The videos will focus on trends in business, with an emphasis on start-ups. “The new video platforms we are developing will deliver insights into what we see driving digital and social conversations,” said Business Wire CEO Cathy Baron Tamraz.
The Oprah Winfrey Network (OWN) expanded its online courses (available here.) Offerings include digital O Courses and guided meditation experiences featuring instructors including Shawn Achor and Deepak Chopra. The latest new offering, "21 Days to Happiness," begins October 12.
RESEARCH
Stephen Colbert debuted as host of The Late Show, and the Twitter response was mostly positive. According to Amobee Brand Intelligence, there were 73,467 tweets around the time of the episode (11:35 pm September 8 – 1:35am September 9, EST). Sentiment around those tweets was 33% Positive, 53% Neutral, and 14% Negative.
It’s been a great summer for Fetty Wap and The Weeknd. According to research from Google, the two musicians combined for six of the top 20 most-played music videos on YouTube from May 25 to September 7, taking three spots apiece. No one else took more than two (and that includes Taylor Swift). Full list below.
YouTube’s Top Streamed Videos of Summer 2015:
1. Silento – Watch Me (Whip/Nae Nae)
2. Fetty Wap – Trap Queen
3. Wiz Khalifa – See You Again ft. Charlie Puth
4. Taylor Swift – Bad Blood Featuring Kendrick Lamar
5. OMI – Cheerleader (Felix Jaehn Video Edit)
6. The Weeknd – The Hills
7. Mark Ronson – Uptown Funk ft. Bruno Mars
8. T-Wayne – Nasty Freestyle
9. Omarion Featuring Chris Brown & Jhene Aiko – Post to Be
10. Fetty Wap – My Way Featuring Monty
11. The Weeknd – Can’t Feel My Face
12. Taylor Swift – Shake It Off
13. Skrillex and Diplo – "Where Are Ü Now" with Justin Bieber
14. Major Lazer & DJ Snake Featuring MØ – Lean On
15. Maroon 5 – Sugar
16. Fetty Wap Featuring Remy Boyz – 679
17. Ed Sheeran – Thinking Out Loud
18. Rihanna – B…. Better Have My Money (Explicit)
19. Earned It (50 Shades of Grey)
20. WALK THE MOON – Shut up and Dance
EXECUTIVE MOVES
European ad tech startup S4M has appointed Brian Cronin to the post of General Manager. The company provides analytics related to mobile ad campaigns. Cronin was most recently the VP of Mobile Solutions and Programmatic at IgnitionOne.
A CYNOPSIS MESSAGE
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DIGITAL SPOTLIGHT
Some of the most well-known YouTube creators star in the upcoming web series Oscar’s Hotel for Fantastical Creatures. If you can see through the elaborate, Jim Henson Company-designed costumes and makeup, you may recognize Grace Helbig, Hannah Hart, and even Felix “PewDiePie” Kjellberg. (Okay, you probably won’t recognize PewDiePiehe’s not playing video games, and his character is a puppet.) The series debuts on Vimeo September 15. Check out the wonderfully nutty trailer here.
See you tomorrow,
David Teich
09.10.15
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JOB OPENING: MGR, INTEGRATED MARKETING/Viacom/NYC: Dvlp creative multi-platform integrated mktg programs for various Spike properties incl awards shows & Spike Original Prgrmng. Min 4 yrs Ad Sales &/or mktg exp. Strong orgnztl/time mngmnt skills. Full info/apply HERE (9/11)
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JOB OPENING: COORD ON-AIR PROMO SCHEDULING (NON-STAFF)/History/NYC: Traffic/sched/mng Promo Scheduling System and daily scheduling of promos on commercial logs. 1 yr exp as Traffic Coord for an ad agency, brdcst ntwk or cable ntwk or exp as an AP. Resume HERE (9/11)
JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO NETWORK/NY: Motivated/exp’d for our newest software pkg. Proven track-rec in cable ntwrk ind. 2+ yrs exp cable ntwrk w/in a sales dept is strongly pref’d or exp at a software co for cable ntwrk prods. Full info/apply HERE (9/11)
JOB OPENING: BUSINESS ANALYST/WO NETWORK/NYC: Mng full proj req’s definition-to writing detailed specs & bus. use cases, workflows etc. Comm effectively w/internal/external resources. 3+ yrs exp cbl ntwrk ind w/focus pricing/plan’g inv. Sales/traff exp a must. Full info/apply HERE (9/11)
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JOB OPENING: SENIOR DESIGNER/Nickelodeon/NYC: Conceptualize/execute Nickelodeon Live Action’s Off-Air Property designs that translate the attitude & values of the brand & properties. BA deg pref’d. Approx 5 yrs design/advertising exp. Full info/apply HERE (9/11)
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JOB OPENING: LOCAL SPOT AE/ION/NY: Launching spot sales in major east coast mrkts. Experience-agency relationships a MUST. Rare opp to launch TV ad sales with MAJOR established media company. Min 5 yrs exp. EOE See full ad http://www.ionmedianetworks.com (9/11)
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The post 09/10/15: Apple unveils product updates; Instagram ups its ad game; NBC Universal Partners with media-savvy sites appeared first on Cynopsis Media.