CYNOPSISeSPORTS & GAMING
09.08.16
It’s Thursday, September 8, 2016, and this is your weekly early morning eSports & Gaming brief.
Activision Blizzard is pulling in another heavyweight sports name, tapping FOX Sports executive Pete Vlastelica to serve as President and CEO of Major League Gaming where he will join Steve Bornstein and as Mike Sepso atop the eSports brand. Recently serving as FOX Sports’ Executive Vice President of Digital, Vlastelica will now be charged with expanding and enhancing the company’s broadcast, content and distribution leadership across the global eSports ecosystem.
“We continue to add to our all-star esports leadership team. Pete is an entrepreneurial leader with a history of creating inspired content and developing new digital channels of distribution,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “As we continue to build MLG into the premier esports network, Pete will further our mission celebrating the accomplishments of gamers worldwide.”
“I’m joining MLG because of the rare combination of massive digital scale and deep audience engagement around competitive gaming, and because there’s no better category of live streaming video content out there,” said Vlastelica. “It’s clear that video games are the future of sports and if any company is positioned to capitalize on this global opportunity, it’s Activision Blizzard. I’m thrilled to join the team.”
COMPETITION & TOURNAMENTS
EVO is on the cusp of entering Japanese waters. Japanese gaming pub 4Gamer reports that the combo of Aetas, Hearts United Group and Shochiku Broadcasting are investing $1 million into Evo Japan, partnering with SRKX Productions and that EVO Japan, LLC has now been established as a legal entity in the country with a formation date of late September. More info is expected to be revealed at Tokyo Game Show next week.
ELeague lined up its preliminary schedule for its second season, with Valve’s Counter Strike; Global Offensive once again in the crosshairs. Preliminary rounds launched yesterday with TBS set to offer ELeague Extra on tomorrow at 10p and again on Sept. 16 with highlights and analysis. Richard Lewis will host the one-hour show with analysts Jason “Moses” O’Toole and Duncan “Thorin” Shields.
ESL and Nintendo are dangling a shiny new NX for players to compete in the newly-launched weekly ESL Go4Splatoon tournaments, which begin on Sunday. The six-month season of tournaments will culminate in a grand final showdown, where the winning team from each month’s cup battling to win Nintendo’s next video game system, aka NX.
Blizzard will reportedly turn to The eSports Association to play host to a year-long collegiate competition for both Overwatch and Hearthstone, according to the eSports Observer, continuing ties between the two parties that includes Heroes of the Dorm.
Meanwhile, the Collegiate StarLeague opened its doors for the 2016-17 season of its eSports run. Players are now able to enter college-level tournaments for titles that include StarCraft 2, League of Legends, Dota 2, Counter-Strike: Global Offensive and Vainglory throughout September with competing teams and players able to win cash and scholarship prizes with pools hitting as much as $50,000. Play begins the second week of October with playoffs spanning March 18-April 8. Last week, CSL released a statement saying that the Hearthstone and Overwatch tournaments had been canceled at Blizzard’s request.
Speaking of Overwatch, MSI MGA laid out plans for an annual international tournament for the Blizzard title with a prize pool of $75,000 offered to the four best teams from America, Europe and Asia before competing in London for the grand final, which will be offered live on MSI Twitch channels.
The Esports Championship Series, an eSports initiative founded by FACEIT and backed by Twitch, announced the replacement for Natus Vincere in its Development League, opening the doors for Epsilon eSports. The team will now have the shot at the $3.5M main league of ECS. The Development League is set to begin on September 9.
Newzoo Esports released its quarterly update of the Global Esports Market Report with data pointing to higher-than-anticipated revenues in the industry. The report now projects that eSports revenues for 2016 will hit $493 million in 2016, up 7% from the $463 million projected at the start of the year and pushing year-on-year growth to a spike of 51.7%. The increase is attributed to higher-than-anticipated investment by publishers and a faster uptake of the media rights business model within the eSports economy, creating a shift from direct advertising income to media partnerships comparable to traditional sports.
Organizers of the virtual ePrix in Las Vegas detailed plans for the upcoming eSports event with 10 gamers set to face off against Formula E drivers in January with a prize pool of $1 million. Series CEO Alejandro Agag told Reuters that the lucky 10 would secure their places through online qualifying races dubbed the ‘Road to Vegas Challenge’. The event will be held at Mandalay Bay from Jan. 5-7 during CES.
Vainglory now has Cloud9 in the fold, with the team’s acquisition of Nemesis Hydra, one of the longest-running competitive organizations in the game’s history and the only North American team to make Semifinals/Grand Finals Day of every seasonal championship to date. The team will compete as Cloud9 in this weekend’s 2016 North America Summer Live Championships.
UKI Games are making a push into eSports with the unveiling of the first Dash Legends World Championship this fall. The publisher is lining up a ‘Tournaments’ feature in the game, tempting players with new tablets, smartphones and in-game resources. The first tournament will be a National one and will be held in Bulgaria in the second half of October.
INSIGHTS
Activision clocked 42 billion hours of play and watch time for its titles for the -12-month period ending with 1Q16, according to Market Realist, placing the company with the likes of Netflix and Facebook atop the user engagement list. Comparatively, Netflix drew viewership of 42.5 billion hours in 2015 with Facebook’s video consumption landing around 37 billion hours annually. The report states that in 2Q alone this year, Activision notched more than 10 billion hours of games played with Overwatch alone drawing around 500 million hours.
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INDUSTRY
Sony’s Neo is now the PS4 Pro, as the company unveiled details about the upcoming console on Wednesday, which will cost $399 with a launch on Nov. 10. The platform will offer users improved image processing capability and support for 4K quality images and marks the first time in the history of PlayStation that a higher-end system will be introduced in the middle of the platform’s lifecycle. In addition, PS4 Pro supports 4K video playback to deliver 4K streaming video services such as Netflix and YouTube. “Today marks an exciting new milestone for PlayStation as we unveiled the high-end PS4 Pro in the midst of the console lifecycle, catering to gamers who are looking for a heightened PS4 experience," said Andrew House, President and Global CEO of Sony Interactive Entertainment. "By accelerating the innovation cadence at PlayStation, we’re introducing choice in the marketplace, enabling gamers to choose the PS4 model that meets their needs. Ultimately, with titles that leverage the potential of PS4 Pro plus PlayStation VR launching soon all PS4 owners continue to benefit from having the best place to play.” The company also announced the PlayStation 4 slim, hitting retailers on Sept. 15 for $299.
A blast from the past may be in the works at Nintendo, according to The Wall Street Journal, which reports that the company is planning to once again adopt cartridges for its upcoming next-gen console, aka NX, instead of discs. The chip-based cartridges would be harder to damage, “allow games to load faster, are harder to copy and can be mass-produced faster than discs,”
Meanwhile, Mario is also running to the iPhone. Nintendo announced that the face of the brand will star in Super Mario Run for the platform and iPhone via an action platformer developed specifically for mobile, available on the App Store in December. The game will see Mario continually run forward while the player guide him to “jump over obstacles, avoid pesky enemies and capture the flag pole to complete levels. “The App Store has made so many things better in our lives the way we communicate, the way we work and the way we have fun,” said Tim Cook, Apple’s CEO. “But for gamers of all ages, the story just hasn’t been complete without Mario, so we are thrilled that Nintendo is bringing him to iOS for the first time this December.”
Meanwhile, Niantic CEO John Hanke revealed that Pokemon Go has now been downloaded over 500 million times since its July bow. The new came as he revealed the app for Apple Watch. Overall, he said, players have now walked over 4.6 billion kilometers thanks to the game.
The fight for Ubisoft got personal as the company announced that the Guillemot family bought up another 4 million shares in a bid to stem a potential Vivendi takeover bid. The amounts to about 3.5% of the company on top of the 9% share capital the Guillemots held in July. Yves Guillemot currently serves as CEO of the publisher. Vivendi upped its stake in Ubisoft to 20.1% in July.
TITLES
Street Fighter 5 players are about to have a new option to play with as Capcom debuted Urien in a new trailer who will be part of an update to the game this month. Urien will become the sixth and final downloadable fighter in the company’s first round of add-ons for the game and brings back the character, who first made an appearance in 1997 as part of Street Fighter 3: 2nd Impact.
Another eSports staple, World of Tanks will see Sega bring in Valkyria Chronicles to its mobile and PC spinoff World of Talks Blitz. Wargaming and Sega confirmed the collaboration in a teaser with more info set to come as part of Tokyo Game SShow.
2K is tapping the talents of Michael B. Jordan to in the all-new NBA 2K17 MyCAREER storyline. The actor will star as Justice Young, described as a rising NBA star that teams up with your MyPlayer who “acts as a friend and support system while navigating the realities of playing in the NBA, with greater emphasis on in-game choices that will directly impact outcomes on-and-off the court.” 2K also announced that EuroLeague Basketball will be featured in the title, with 21 of Europe’s top teams, including all 16 competing EuroLeague teams, featured.
Call of Duty XP saw Activision announce that it will release a Call of Duty: Infinite Warfare multiplayer beta on Oct. 14, debuting first on PlayStation 4. Activision also shared that all 16 of the original multiplayer maps will be coming to Call of Duty: Modern Warfare Remastered, while Jackal Assault, the first-ever Call of Duty PlayStation VR experience, will be offered later this year to Call of Duty: Infinite Warfare players on PS4 as a free, added bonus.
Endemol Shine Beyond locked in a new slate of gaming publishers who will join Legends of Gaming Live at Alexandra Palace, London on Sept. 10-11. Among the participants will be EA Sports, where YouTube face Spencer FC will be on stage to offer a first look at FIFA 17. Other notables include the on-stage unveiling of Activision’s Skylanders Imaginators, Jagex’s Chronicle: Runescape Legends and gamers that include Ali-A, Spencer FC and LDShadowLady.
Most streamed categories for the week ending Sept. 4, per Gamoloco…
1.
League of Legends – 19,259,701 hours watched
2.
World of Warcraft – 11,635,673
3.
Hearthstone – 8,377,129
4.
Counter-Strike: Global Offensive – 6,316,740
5.
Dota 2 – 5,698,359
6.
Call of Duty Black Ops III – 3,842,628
7.
Battlefield I – 2,791,484
8.
Overwatch – 2,614,602
9.
Destiny – 1,486,320
10.
Dead By Daylight- 1,350,081
MARKETING & PROMOTION
Mobile Carrier SoftBank Group became the latest brand to align itself with Pokemon Go developer Niantic, announcing that around 3,700 of its stores in Japan will serve as PokeStops and Gyms within the game.
Gaming-focused marketing agency Freaks 4U Gaming is establishing a US presence, with the establishment of an office in Irvine. Under the leadership of Vice President Michelle Cheng, the expansion “supports the company’s growth and development in North America, as well as strengthens its global coverage of strategic consultancy services with regional offices in Taipei, Taiwan, and Nis, Serbia.” “I am very proud to spearhead yet another exciting Freaks 4U Gaming venture,” said Cheng. “The establishment of Freaks 4U Gaming LLC demonstrates our long-term commitment to the region, whether it’s offering our exceptional services or forming strategic alliance with industry partners. With the synergy of Freaks 4U Gaming teams worldwide, we aim to provide exceptional services and impactful marketing strategies unique to each client in the US market.”
Guinness World Records 2017 Gamer’s Edition is out today, with the 10th Anniversary Edition offering a forward from YouTube gamer Ali-A and fellow gamer Dan TDM, along with Twitch star OMGitsfirefoxx showcasing their record title achievements in photoshoots. Among the entries will be the most crowdfunded project ever, Most alternative control method’s used to complete Dark Souls, Most difficult level created in Super Mario Maker, and – for the first time – a dedicated chapter to eSports, including an Evolution of eSports timeline feature.
POWER PLAYERS: Jeff Baker, VP of Brand Experience @ Arby’s
As an official partner of ELeague for both its debut and second seasons, Arby’s made a play for authenticity as the brand looked to put down roots within the eSports community. With activations that included having some of the world’s top Dota 2 players take their shot (literally) at gunning down an Arby’s sandwich, the company is now looking to capitalize on its momentum with the new season. Cynopsis eSports & Gaming spoke with Jeff Baker, VP of Brand Experience about the company’s experiences in the space.
On leveraging eSports: We’ve learned through social media engagement that our guests are fans of gaming and eSports. Our team at Arby’s also has passion for gaming, so we are able to produce content that isn’t forced, and our guests have been very appreciative of that. The ELeague partnership particularly offered us a unique opportunity to be a part of building a program for eSports and CS:GO that was a natural next step in our engagement with gamers.
On its approach: We knew that a boiler plate “sponsored by” program would not work. Our approach was to speak the gamer language without it coming off inauthentic. That’s where our genuine love for gaming came into play. We were able tap actual gamers and eSports fans at Arby’s and across our agencies to create content and activations that resonated with eSports fans, while helping us stand out from other brands in the space
On the biggest takeaways: A key takeaway is validation that eSports is a thriving sector of the gaming world with passionate fans that rival the loyalty of traditional sports. We also reinforced that is a space that makes sense for Arby’s. eSports fans showed their appreciation for a brand that gets them and doesn’t try too hard.
TECH
AMD announced that the first OEM systems to feature 7th Generation AMD A-Series desktop processors are now shipping, paired with the new AMD AM4 platform supporting DDR4 memory and next-gen I/O and standards. According to the company, the system delivers “high-speed processing, smooth eSports gaming, and enhanced HD and UHD streaming capabilities, including the highest memory bandwidth to date for an AMD desktop platform.” “The consumer release of these new HP and Lenovo designs is an important milestone for AMD on two fronts. First, it marks a major increase in productivity performance, streaming video and eSports gaming experiences sought after by today’s consumers, delivered through our new 7th Generation AMD A-Series desktop processors. Second, because these new OEM designs also feature our new AM4 desktop platform, the motherboard ecosystem shows its readiness for our upcoming high-performance “Summit Ridge” desktop CPUs featuring “Zen” cores, which share the same platform,” said Kevin Lensing, Corporate VP and GM of Client Computing at AMD.
Game Trailer of the Week: Friday the 13th
Don’t watch if you have a weak stomach as Gun Media Home Video and IllFonic released the new trailer at PAX West for the upcoming Friday the 13th: The Game. The collection of brutal kills from iconic horror movie villain Jason scores headlines around the country for its violence and delivers a plethora of ways to brutalize camp counselors, particularly the preppy guy. Click here if you dare.
ON THIS DAY in 1999: Square EA releases Final Fantasy VIII for the PlayStation.
Trivia: Name of the camp where Jason roamed in Friday the 13th. (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Name the Mario Kart course pictured last week. Answer: Rainbow Road. Kudos: Julie Moran/Australia; Chris Davies-Virgin Media/London; Brian Traynor-WME/IMG/NY; Ray Hughes-Food Network/NY; Danny Araque/NY; Luke Watson-Roker Labs/NY; Brian Dean-Cartoon Network/Atlanta; Glen Ross/Blacksburg; Joey Olson-Lowe’s/DC: Amanda Thornton-Red Arrow Industries/Knoxville; Andy Pittman-TAMU/College Station; Kurt Melcher-Intersport/Chicago; Daniel Hanson/Vail; Elena Chavira-OMD/LA; Greg Dudsic/Venice; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | eSports @VegasandVine
09.08.16
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