CYNOPSISDIGITAL
08.31.16
Good morning. It’s Wednesday August 31, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Augmented and Virtual Reality Hotspots: In interactive AR and VR, hotspots are tappable spots within the experience. Hotspots, which can be animated and are often shown as glowing orbs, reveal more content or options when they’re activated.
TOP NEWS
Twitter’s new pitch to win over would-be YouTube advertisers: We’ll let you keep more money. Twitter has expanded its Amplify advertiser program, which launched in 2013 and enables big-name publishers to monetize videos with pre-roll ads. The new Amplify Publisher Program opens those monetization abilities to all video creators. Twitter says it will pay video creators 70% of all ad revenue, keeping the other 30% – the same deal it offers its current Amplify partners. YouTube, by comparison, keeps 45% of ad revenue, paying creators 55%.
A CYNOPSIS MESSAGE
SEE YOU AT 1:30PM, OR ON DEMAND FOR THE CYNOPSIS DIGITAL WEBINAR:
Instagram Stories: The New Tool for Connecting with Fans
If you haven’t done so already, REGISTER NOW!
ADVERTISING
The creative management platform Flite has launched Velocity, a scalable ad-building tool for mobile vertical video. Flite says that the new tool enables the use of editing tools, letting users trim, scale, pan, jump cut, and add filters or other themes and templates. Velocity also allows ad-makers to layer branding and call-to-action elements on top of a vertical video, according to Flite. In addition, Flite says that Velocity contains face detection technology, making it easier to keep focus around one central object in a video, and therefore making it easier to edit the video. As of yet, Velocity is only available in beta.
Speaking of vertical video advertising, Gatorade is taking a novel approach on Snapchat. As part of its ongoing sponsorship with tennis star Serena Williams, the Pepsi-owned brand has placed an in-app game onto ESPN’s Discover channel. Serena Match Point features 22 different levels, each of them representing the final point of one of Williams’ grand slam titles. (Next month, should Williams win the U.S. Open title, a 23rd level will become available.) Naturally, the game prominently displays Gatorade signage. It’s also a lot of fun. In addition to Snapchat, you can find it at SerenaMatchPoint.com.
CYNOPSIS SPORTS LEADERBOARD
We want to know how you’ve been playing the field in social media to reach sports fans. Enter our Sports Leaderboard award program by October 21 and YOU might take home the trophy!
PROGRAMMING + CONTENT ACQUISITIONS
Endemol Shine Beyond USA, Endemol’s digital arm, announced a new content partnership with Mashable. Mashable will distribute five of Endemol’s upcoming digital series, whose genres will range from tech to lifestyle (and more), distributed across the platforms owned and operated by Mashable and Endemol, including OTT channels, connected TV apps, websites, YouTube and other social platforms. The first series to roll out under the new partnership will be season 3 of Endemol’s eSports series Legends of Gaming. It’ll premiere in Q4 of this year.
PLATFORMS + DEVICES
Snapchat has launched new customizable templates for geofilters, the app’s location-based overlays. On Snapchat’s on-demand geofilter page for desktop, users can now access tools to help design their own geofilters. Users just pick a theme (celebrations, weddings, etc.) and then choose from a number of available designs. Users can also add in their own colors and texts. It can all be done in minutes, though Snapchat will take at least a business day to approve each new design.
RESEARCH
U.S. kids may love junk food and toys – but it seems they love digital video even more. In its eighth annual ‘Brand Love’ survey, the market research firm Smarty Pants found that YouTube is the most popular brand among kids, topping brands such as OREO (#2) and Toys “R” Us (#7). YouTube was in seventh place last year. The ranking was driven mostly by tween (9-to-12-year-old) respondents, particularly boys. Smarty Pants surveyed 8,125 U.S. children and their parents, evaluating 285 total brands.
OpenSlate Engagement Data for the Entertainment vertical, based on the engagement metric for the week ending 8/28.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
vegetta777 (9.8) / 173,407,410 / 15,119,777 / 785
doseoffousey (9.7) / 55,059,900 / 3,711,130 / 735
comedyshortsgamer (9.6) / 104,558,250 / 7,192,596 / 744
sxephil (9.6) / 35,890,440 / 4,501,569 / 773
McJuggerNuggets (9.6) / 33,865,350 / 3,281,989 / 730
felipeneto (9.4) / 25,255,230 / 6,001,422 / 769
slivkichanel (9.4) / 44,755,980 / 5,946,563 / 710
fatosdesconhecidos (9.4) / 33,508,260 / 2,968,883 / 702
iTownGamePlay (9.4) / 66,809,850 / 6,567,236 / 774
BuzzFeedVideo (9.4) / 244,125,210 / 10,497,964 / 782
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a look at the brands that backed the 2016 MTV Video Music Awards on MTV and simulcast on sibling networks VH1, TV Land, Comedy Central, BET, MTV2, CMTV, Spike TV and Logo.
“Your Future Is Not Mine”
“As celebrities strolled the red carpet, brands got ready to spend big and capture viewer attention during the VMAs. Verizon came out on top, followed by Samsung Mobile, Pantene, Truth (the anti-smoking campaign) and Taco Bell, in that order, ranked by estimated spend. But when it came to digital engagement, GEICO ruled the pack, along with runners-up Trojan, Adidas, M&M’s and Verizon, in that order. Looking at specific commercials, Adidas was the winner in grabbing attention; its “Your Future Is Not Mine” spot featuring Iman Shumpert of the Cleveland Cavaliers captured over 13% of the digital SOV of all individual commercials. The audience consuming commercials through the VMAs, by the way, skewed young (38.6% 18-34) and female (54.6%).” – iSpot.tv
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (8/22/16 – 8/28/16)
Streaming Series (8/22/16 – 8/28/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
EXECUTIVE MOVES
Reader’s Digest has made some new editorial moves. The Trusted Media Brands-owned publication has promoted Lauren Gelman, previously the publication’s Site Content Director, to Executive Digital Director. Gelman will head up Reader’s Digest’s digital team. Reader’s Digest has also named a new Executive Editor (Marc Peyser, previously of Money Magazine) and a new Managing Editor (Lorraine Burton, previously of Reader’s Digest’s books division). Reader’s Digest has been significantly upping its digital presence of late; indeed, Trusted Media Brands made its first-ever appearance at the Newfronts in May.
TRIVIA
Actress Julia Stiles is the star of which web series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Next year, the CBS All Access streaming service will exclusively air Star Trek: Discovery, a new original series. The showrunner of the series was announced back in February. Who is it? Answer: Bryan Fuller, who formerly served as showrunner for NBC’s Hannibal and ABC’s Pushnig Daisies. Kudos to Andy Pittman-TAMU/TX, Luke Watson-Roker Media/NY, and David Westberg-SAG-AFTRA Federal Credit Union/CA
A CYNOPSIS MESSAGE
Tickets Now Available:
Cynopsis Snapchat Boot Camp
Leveraging a Platform to Reach Users & Increase ROI
Thursday, October 27 in NYC
Want to become a Snapchat specialist? Join us to gain valuable insight on the social media business explosion & learn all you need to know regarding digital ad campaign execution, live event access, exclusive content & much more!
To sponsor the Boot Camp, contact Mike Farina.
[ REGISTER ]
DIGITAL SPOTLIGHT
The irony is rather wonderful: TV ads urging you to quit TV. Sling TV, Dish’s Internet-based “skinny” TV service, has launched a multi-million dollar campaign featuring the ultra-gruff actor Danny Trejo. Check out one of the new spots here.
See you on tomorrow,
David Teich
08.31.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: RESEARCH MGR/NBCU/NYC: Provide top line & detailed analysis, reports, presentations & highlights covering NBCU brands across MVPD partners. Advanced knwlg Nielsen systems as well as advanced excel skills. 3+ yrs exp in rsch role w/in Media, Dig, Ent or mktg. Full info/apply HERE (9/9)
JOB OPENING:
SR MGR, MULTI PLATFORM/Viacom Int’l/NYC: Dig content strategist who can oversee content strategy, plan’g & execution for the VIMN portfolio w/a focus on BET, Paramount Channel & Spike. 5+ yrs exp in digital media enviro. Exp int’l environment pref’d. Full info/apply HERE (9/9)
JOB OPENING:
SR RESEARCH ANALYST/Discovery/MD: Detail oriented critical thinker to monitor/analyze Nielsen TV ratings and consumer data for 3 nets including Investigation Discovery. Passion and exp. w/TV research desired. Full info/apply HERE (9/9)
JOB OPENING:
DIRECTOR OF SALES/WFAA/DALLAS: 5+ yrs of TV sales management as Director of Sales or GSM. The ideal candidate should preferably have experience in a top 20 market with extensive experience in digital media. communicate effectively with the general manager on all sales related activities. Full info/apply HERE (9/9)
JOB OPENING:
DIRECTOR MARKETING/Discovery/San Fran: Impassioned advocate to lead brand & program mktg initiatives across Discovery Digital Networks & VR. Strong understanding of consumer messaging via social, digital & press. Work closely across depts. Full info/apply HERE (9/8)
JOB OPENING:
VP RISK MGT & INSURANCE/Discovery/LA, NYC or MD: Strong leader to be resp for both the company’s insurance prram & direct mgmt. of US prod ins prgrm. Select brokers & carriers, advise on coverage, ensure US prods are properly insured & improve processes. Min 8 yrs exp. Full info/apply HERE (9/8)
JOB OPENING:
DIGITAL AD TECH OPS SPECIALIST/Discovery/NYC: QA ad functionality to ensure best UX for consumers on Discovery Networks websites, apps, and content distribution platforms. 2+ yrs digital ad exp w/deep understanding of web architecture. Freewheel exp a +. Full info/apply HERE (9/8)
JOB OPENING:
DIGITAL AD OPS SPECIALIST/Discovery/NYC: Implement and maintain high profile sponsor campaigns w/complex targeting and media creative formats w/a strong eye for detail. Solicit creative materials from agency per specs. 2+ digital ad ops exp. Full info/apply HERE (9/8)
JOB OPENING:
COMMERCIAL LOG EDITOR/Katz Broadcasting/ATL: Schedule CM units. Manage log inventory. Work closely w/various teams in a 24/7 environment. Other backup duties as needed. WideOrbit exp pref. TV traffic exp req’d. Apply here: careers@katzbroadcasting.com (9/7)
JOB OPENING:
PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (9/7)
JOB OPENING:
SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/nyc: Resp for dvlpmnt/execution of strategic partnerships, 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (9/7)
JOB OPENING:
SALES PLANNER/20th Century Fox/NYC: Assist in all aspects of sales process such as generating plans out of internal operating sys. Previous exp @ media buying agency or media sales dept. Media math knwldg, such as CPM’s, ratings, and audience composition is pref’d. Full info/apply HERE (9/7)
JOB OPENING:
ACCOUNT EXECUTIVE/WMAQ/Chicago: Business Development. Sales Account Exec sell entire portfolio of NBC Local Media content distribution platforms. Min 2 yrs of exp in sales and/or mktg. Full info/apply HERE (9/7)
JOB OPENING:
DIR STRATEGIC PARTNERSHIP/The Onion/Chicago: dvlp high level client relationships with brand partners. 7+ yrs sales exp pref’d. Ad sales digital, radio, OOH. Full info/apply HERE (9/6)
JOB OPENING:
TUNE-IN MGR/MullenLowe/Boston: Evolve/dvlp/inspire consumer insights across our ent portfolio. Min 5+ yrs of work exp in a professional services environment; consulting, advertising or internal client teams with 3+ years rsch exp in ent category. Full info/apply HERE (9/6)
JOB OPENING:
TRAFFIC COORDINATOR/Tennis Channel/NYC: Highly proactive individual who will take initiative; can work independently & collaborate as part of a team seamlessly & has exceptional analytical & critical thinking skills. BA deg & 1-2 yrs log editing, copy & promo scheduling. Email: HR@tennischannel.com (9/5)
JOB OPENING:
ACCOUNT MGR/NeuLion/NY/London: Develop and manage customer relationships. 5 yrs in client development role. Exp in digital sports/entertainment for broadcast/rights holders/tech. Knowledge of sport/broadcast/content owners/ OTT. Resume Derek.Sekuler@neulion.com (9/5)
JOB OPENING:
TECHNOLOGY EVANGELIST/NeuLion/NY/London: Technical presales/sales engineering support of NeuLion Digital Video Platform and live event services. Exp in broadcast/entertainment/sports/digital media. Knowledge of encoding/CDN/streaming. Resume Derek.Sekuler@neulion.com (9/5)
JOB OPENING:
NEW SALES DIRECTOR/NeuLion/US/EMEA: Territory sales for NeuLion Digital Video Platform to content owners+rights holders in media/entertainment/sports. Knowledge of Internet/telecom concepts. Exp solution sales, quotas 2mil+. Resume Derek.Sekuler@neulion.com (9/5)
JOB OPENING:
ACCOUNT EXECUTIVE/NYC or DC: Research-based, consultative selling, w/established partnerships for development. Engage decision makers using email, phone & face-to-face. Strong bus dev & comm skills, interest in news. Exp working in a B2B environment. Apply here: http://bit.ly/2bFrs49 (9/5)
JOB OPENING:
DIR, MEDIA RIGHTS & LICENSING/MSG/NYC: Negotiate/draft music license agreements & secure licenses from performing rights organizations. 5+ yrs of relevant exp inc contract drafting/negotiating, knwldg of music, TV, film, industry & intellectual property issues. Full info/apply HERE (9/2)
JOB OPENING:
MGR, BRAND MARKETING/Comedy Central/NYC: Support dvlpmnt/execution of off-channel tradit’l/digital & pd social ad campaigns for orig series, specials & tent pole events. 3-5 yrs exp executing paid ad campaigns for ent brand. 1+ yrs mngmnt exp & good sense of humor req’d. Full info/apply HERE (9/2)
JOB OPENING:
DIGITAL AD SALES EXEC/Edge Media/NYC: Drive online ad revenues for sports/entertain properties. Dvlp new business thru ntwrk of contacts & prospecting. BA deg req’d. Min 3 yrs Digital Ad Sales exp working w/major brands and/or online video ad sales. Apply to: thammack@edgets.com (9/2)
JOB OPENING:
CHIEF OPERATING OFFICER/NYC: Searching for COO to manage strategic, financial, legal and HR for growing TV prod company in NYC. 8-10 years of operating and financial management preferred. Please send resume to Jonna Mclaughlin: jonna@lucky8.tv (9/2)
JOB OPENING:
AWARDS CAMPAIGN MGR/AMC and Sundance TV /LA: 3-5 yrs exp of hands-on communications and media relations exp, including strong knowledge of awards. Exp pitching, booking and covering national and local media press. Strong knowledge of key members of the press including key awards press. Full info/apply HERE (9/2)
JOB OPENING:
ANALYTICS & RESEARCH CONSULTANT/Nielsen/NYC: Lead relationship with high profile music client. Consultative business partner using analytics to solve client’s most pressing business issues. Min 5 yrs Marketing, Ad, Research exp. Full Info/Apply Here (9/2)
JOB OPENING:
ENTERPRISE SALES DIRECTOR/Sportradar/San Francisco: Build/mng a deal pipeline of high-rev customer accts. At least 5 yrs exp in a sales “hunter” role & exp selling B2B solutions into leading enterprise companies, fortune 500 co, strategic accts & emerging mkt players in media. Full info/apply HERE (9/2)
JOB OPENING:
SALES ASSISTANT/ION Media Networks/Burbank, CA: Seeks Assistant for netwk longform sales. Provide general admin support to Acct Execs, deg preferred. EOE Full info/apply HERE (9/1)
JOB OPENING:
PRODUCER/SHOWRUNNER/Phoenix Productions/LA: Strong credits in reality, scripted, & talk TV & driven for new opp. Additional exp in digital media & film are a plus. Job Description: Head of Production & Development – Long-term, full-time, senior level position. Resume/cover HERE (9/1)
JOB OPENING:
EXECUTIVE ASST/LA: Fast paced LA Based prod company looking for Exec Asst for its 2 Exec Producers. Candidate must be a seasoned asst & comfortable going above and beyond the avg asst duties. Candidate must be a multi-tasker. Resume to: ampleinformation@gmail.com (9/1)
JOB OPENING:
DIRECTOR, DEVELOPMENT/NYC: TV & film prod co that works across all genres (comedy, reality, game, scripted, doc). Must have creative ideas, strong ntwrk connections & able to follow thru on projects, from ideation to pitch. Ample dvlp exp @ production company essential. CVR/Res: HERE (9/1)
JOB OPENING:
PRODUCER/DAILY LIVE SHOW/LA: Plan & produce field and lifestyle segments for daily live television show, brainstorm and pitch ideas daily, write scripts, attend set visits/red carpets when necessary. 5+ yrs exp. Resumes to: jobs@hollywoodtodaylive.com (9/1)
JOB OPENING:
AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Full info/apply HERE (9/1)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
CASTING CALL: Companies can showcase their casting notices/casting calls.
EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.
INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.
SITUATION WANTED: Posted by those looking to be hired (these are free to post).
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
The post 08/31/16: Twitter gives ad monetization to video creators; Mashable, Endemol team on 5 series; Gatorade launches Serena Williams-themed Snapchat game appeared first on Cynopsis Media.