CYNOPSISSPORTS
08.29.16
Good morning. It’s Monday August 29, and this is your first early morning Sports briefing.
After serving up a heavy dose of major international soccer since launching in 2012, beIN Sports hits a new stage in its strategy shift this week with the launch of college sports coverage through its recent deal with Conference USA, which will now feature college football, men’s and women’s basketball and soccer, baseball, softball and volleyball. Saturday will see the company kick off the programming with New Mexico State/UTEP at 8p, with a 30-minute pre-game show, half-time show, and post-game show hosted by Jeremy St. Louis, who joins Donovan McNabb, O.J. McDuffie, and Ki-Jana Carter in the Miami studio. Microphone duties for the game will be handled by Matt Martucci, Brett Romberg, and Jordan Daigle.
Cynopsis Sports spoke with beIN’s Deputy Managing Director Antonio Briceno about the new addition to the family and its role in shaping its platforms in the years ahead.
Briceno on the evolution of beIN Sports: The addition of new sports to our lineup marks a new change in our strategy. We were born out of international sports, going after the best leagues out there, but this is an extremely competitive market and most of the premium content was mostly related to soccer, which is still not one of the top three sports in this country for the US audience, even though it continues to grow. The reality was that we needed to expand our presence in the English general market and we decided that we didn’t want to be perceived as an international network anymore.
On the addition of Conference USA to the mix: We started looking at the whole change of strategy late last year but deals for leagues in this country are often constructed to run for a long period of time. So we took a look at what was available and felt that college sports stood out as an area where some of the conferences were in deals that precluded them from having the exposure that they deserved. We felt that there was an audience out there for these schools who may not be in a top five conference.
On new sponsor opportunities: So far we have seen six sponsors come in to partner with us on college sports and we are in talks with 16 new advertisers that we previously were not in touch with. The other fact here is that one of the issues we have with soccer, no matter how good the audience may be, is that the inventory is extremely limited with six commercial breaks per game. Now that we are getting into football, this opens tremendous up tremendous opportunities because we go from six to 19 commercial breaks so the inventory is almost triple.
On mulling eSports: As part of the new strategy that we are planning for the next five years, we are very much looking to bring in more millennials. eSports and other type of short, entertaining content are very much of interest to us. We are looking into eSports, although we haven’t made any decisions so far.
ON THE AIR
After tackling Australia with its California/Hawaii matchup over the week, the Pac-12 Conference is getting a permanent home in the country, announcing a multi-year deal with FOX Sports Australia to carry 13 Pac-12 football and 21 basketball games annually. In addition, the network will offer all episodes of Pac-12 Networks’ “The Drive” for football and men’s basketball. This season’s contests will be part of a Game of the Week package running through the entire Pac-12 season while basketball games will include both a Game of the Week package starting Dec. 3 and eight games of the Pac-12 Men’s Basketball Tournament.
ESPN serves up its US Open coverage today, highlighted by a prime-time doubleheader headlined by matches featuring Novak Djokovic and Madison Keys at 7p on ESPN2. ESPN2’s live coverage of the opening Monday night will include the traditional Opening Night ceremony, highlighted by a performance from Phil Collins. Play begins at 11a on WatchESPN, before the linear channel jumps in at 1p.
Meanwhile, Tennis Channel announced that, as it enters its eighth year of US Open coverage, the network now lays claim to more than 45 million US homes, according to comScore, with households expected to reach more than 60 million in 2017. That marks a rise of 10 million since February; the channel’s last month as an independent network prior to its purchase by Sinclair.
NFL Network locked in Sept. 13 as the day that Undrafted returns to the channel. This season will see eight hour-long eps runs on Tuesdays at 8p as part of an expanded season. This season’s targets include Jeremiah Allison, Mike Bercovici, Mariel Cooper, Jakeem Grant, LaQuan McGowan, and Swayze Waters.
WWE announced the passing of WWE Hall of Famer Harry Fujiwara, aka Mr. Fuji, at the age of 82. Fuji spent more than 30 years as both an in-ring competitor and manager, working with the likes of George “The Animal” Steele, Kamala, Killer Khan, Demolition, The Powers of Pain, Yokozuna and “Magnificent” Don Muraco.
A CYNOPSIS MESSAGE
The winners have been announced for the
Cynopsis HR Awards!
We received fantastic entries that demonstrated excellence in media-related human resources & all winners will be honored at a swanky reception on
Thursday, September 15 in NYC.
For more information on the winners and/or to register for the event, please click here.
SPONSORSHIP & PROMOTION
The first-ever Ryder Cup Trophy Tour is getting larger, announcing an expansion to 20 appearances across 13 cities around the country. The month-long tour, a part of the "We Are 13" fan-engagement initiative designed “to connect, energize and educate fans on the Ryder Cup” begins today with US Ryder Cup Captain Davis Love III on the Today Show, CNBC "Squawk Box" and Facebook Live, with promotional support from NBCSN, Golf Channel, RSNs and NBC affiliates. The trophy will also hit up the likes of Notre Dame/Texas, Georgia/North Carolina, UNLV/UCLA and Ole Miss/Florida State in college football as well as two MLB games.
DIGITAL & STREAMING
comScore reported the top 10 digital media properties in the Sports category by their multi-platform unique visitors for the month of July, with a total sports audience of 176,303,000. The category was led by ESPN at over 79 million unique visitors, followed by Yahoo Sports/NBC Sports at almost 55 million, FOX Sports/Sporting News at over 43 million, USA Today Sports Media Group at 41 million and Bleacher Report/Turner Sports, also at 41 million. Rounding out the top ten were CBS Sports, MLB, SB Nation, NFL Internet Group and the Sports Illustrated sites.
FOX Sports GO is now up and running on Apple TV, Customers who receive FOX Sports TV networks as part of their pay-TV subscription will now be able to access FOX Sports, FS1, FS2, FOX Sports Regional Networks, FOX College Sports, FOX Deportes, and FOX Soccer Plus on Apple TV through the FOX Sports GO app.
CSN announced the additions of Seth Joyner and Barrett Brooks to the network’s Eagles game day programming where they will join Michael Barkann and Ray Didinger on the set of Eagles Pregame Live, Eagles Postgame Live, and In-Game Live on CSNPhilly.com. Derrick Gunn and Reuben Frank once again report from the field. Former Pennsylvania Governor Ed Rendell also returns this season.
ESPORTS
Yahoo Esports locked in a two-year partnership with ESL for distribution across Yahoo’s properties as well as development of new tournaments and integrated sponsorship opportunities for advertisers. The two companies will align to live stream ESL produced tournaments in HD quality across Yahoo properties. “ESL in a unique position to be able to offer access to some of the world’s best eSports competitions, and having a partner like Yahoo Esports means we will not only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for esports fans worldwide,” said Nik Adams, Senior VP of Sales at ESL.
HTC eSports stepped into the festering debate between Riot co-founder Marc Merrill and team owners in the League Championship Series, noting that it was mulling getting out of the LCS due to restrictions. The company posted on Facebook that “With less avenues for advertisement in League of Legends, stemming from the restrictions on the teams and players, restrictions on the subreddit, and the lack of available marketing opportunities at competitions, it is becoming difficult to justify our investments into the scene.”
UK-based online retailer Ebuyer.com announced a sponsorship with FMESPORTS. “We’re extremely happy to be partnering up with Ebuyer, one of the biggest names in UK online retail,” said FMESPORTS owner Darren Ball. “It was clear from the get go that both parties shared the same passion for progressing in the esports and gaming sectors and after meeting with many of Ebuyer’s staff, we knew that it would be a perfect match.”
THE MAIN EVENT
Mariners/Rangers on ESPN at 8p.
A CYNOPSIS MESSAGE
Entries are open for the
3rd Annual Cynopsis Sports Leaderboard
Have you utilized social media platforms to promote a product to sports fans throughout 2016? From global brands to local stations, social media has proven to be the great equalizer
and we want to see your work.
Submission Deadline: October 21st
ENTER TO WIN.
ON THIS DAY in 2012: The USADA announces that it has stripped Lance Armstrong of his Tour de France titles.
In The Know: What did Mr. Fuji use to blind his opponents? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What supermodel turned mogul played the kicker in the movie Necessary Roughness? Answer: Kathy Ireland. Kudos: Keith Marder-Halstead Property/NY; Len Appel-Branded Entertainment Network/NY; Jeff Spaulding-Spaulding & Associates Media Consulting/NY; Kevin Collins-Magna Global/NY; Ken Nice-TeamPeople/DC; Matt Marini-MLB Network/NJ; Tim McCann-Premier Media/DC; Brianne Maciejowski-Miles/Sarasota; Will Allmendinger-Clear Channel Outdoor/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Bill Robertson-WCHA/Edina; Karl Hoium-Fargo-Moorhead RedHawks/Moorhead; Irma Lozano-Brand One/LA; Anne Wettig-Fox Cable Networks/LA; Jim Himmel-TCB Media/San Clemente; Miguel Velasco-FOX Sports/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
08.29.16
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