CYNOPSIS
08.26.14
Good morning. It’s Tuesday, August 26, 2014, and this is your first early morning briefing.
Tonight’s Premieres:
BBC America: Superhuman Animals at 9p
Comedy: Tosh.0 at 10p
Discovery: Alaska: The Last Frontier: Kilchers Revealed at 8p
Music Choice Play: Chronicles at 8p
Tonight’s Finales:
CNBC: Restaurant Startup at 10p
FX: Tyrant at 10p
Travel: Food Paradise at 10p
truTV: Motor City Masters at 10p
USA: Covert Affairs at 10p
Most viewers discover new shows by watching commercials on TV. According to Horizon Media’s Finger on the Pulse survey, 72 percent of viewers found out about new summer shows by watching TV spots, versus 28 percent from online and print reviews, 22 percent by word of mouth, 17 percent for radio or online streaming spots and 8 percent by outdoor media. Millennials skew highest on the WOM scale – 44 percent said their viewing was influenced by word of mouth, versus 14 percent for Baby Boomers.
IN THE NEWS
NBC‘s telecast of the 66th Primetime Emmy Awards last night featured host Seth Meyers (Late Night), a slew of celeb presenters and more than a few surprises in the winner’s circle. Trophies went to:
Lead Actor in a Drama Series: Bryan Cranston
Lead Actress in a Drama Series: Julianna Margulies
Lead Actor in a Miniseries or Movie: Benedict Cumberbatch
Lead Actress in a Miniseries or Movie: Jessica Lange
Lead Actor in a Comedy Series: Jim Parsons
Lead Actress in a Comedy Series: Julia Louis-Dreyfus
Outstanding Reality-Competition Program: The Amazing Race
Outstanding Miniseries: Fargo
Outstanding Variety: Colbert Report
Outstanding TV Movie: The Normal Heart
Outstanding Drama: Breaking Bad
Outstanding Comedy: Modern Family
Syfy’s Lost Girl will end after season five. “It’s time for Bo’s journey to come to an epic conclusion,” said star Anna Silk in a YouTube message Monday. Final season of the Canadian drama launches on Showcase up north December 7.
The Writers Guild of America is officially asking the FCC to oppose the proposed Comcast-Time Warner Cable merger by submitting formal opposition to the $45 billion agreement. “The deal would grant an unprecedented amount of power to a single entity, harm consumers and create a serious threat to competition,” said the guild in a statement, “because it does not meet the FCC’s criteria for serving the public interest.”
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Do you know how to read ratings?
Join Cynopsis on Wednesday, September 24, 2014, for a deep dive into how to read and understand the latest changes in TV ratings. Whether you’re just starting out in the TV industry or want a refresher on interpreting the most recent advanced data collection methodologies, you won’t want to miss this info-packed event.
Cynopsis’ Understanding the Latest Ratings Advancements Webinar
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PRODUCTION & DEVELOPMENT
HBO and Paramount are teaming to develop Ashecliffe, based on the 2010 Martin Scorsese film Shutter Island. Scorsese will direct the pilot, from a script by author Dennis Lehane, who wrote the novel.
Fox issued a put pilot commitment for medical thriller The Cure, to be written by best-selling author Malcolm Gladwell (Outliers: The Story of Success) and Glenn Gordon Caron (Medium). Imagine TV and 20th Century Fox TV will produce.
IFC has put in development comedy Rabbit Hole, co-created and co-written by Jamie Denbo (Ronna & Beverly) and Kerry Kenney-Silver (Reno 911), from Chelsea Handler’s Borderline Amazing Prods.
Lifetime ordered six eps of Damien, based on the 1976 horror film The Omen, from Fox Television Studios. Glen Mazzara, Ross Fineman and Pancho Mansfield will exec produce the series, showing a grown-up Damien Thorn coming to terms with the fact that he’s the Antichrist.
Canada-based Corus Entertainment’s W Network ordered season three of Love it or List it Vancouver. The Big Coat Productions real estate series premiered on W in 2013; franchise airs in the U.S. on HGTV.
Rashida Jones and Will McCormack’s Le Train Train production company sold dramedy Mix to ABC. Writer Jennifer Cecil will exec produce with Jones and McCormack.
COMING UP
Naive newcomers who fall prey to big city dangers are the focus of new ID series Dead on Arrival. Premiere episode Wednesday, September 3 at 10p, tells the tragic story of young actress Rebecca Schaeffer, the victim of homicidal stalker.
Reelz is adding four shows to its fall lineup: reality series Celebrity Close Calls premiering Tuesday, September 30 at 9p, Jean-Claude Van Damme: Behind Closed Doors on Thursday, October 2 at 11p and Full Throttle Saloon Friday, October 3 at 11p, and documentary series Gangsters: America’s Most Evil on October 3 at 9p.
CBS’s The Price Is Right is looking for its first-ever male model. Starting Saturday, September 6, men 18 and older who think they’ve got what it takes to show off the Showcases can submit videos online, with fans submitting their votes for the final three contestants. Winner announced Monday, December 8, to begin a week-long modeling job on Monday, December 15.
Weather Channel’s “Survival Week” launches Sunday, August 31 with segments featuring survival stories on Wake Up with Al and AMHQ with Sam Champion, as well as new eps of survival-themed Fat Guys in the Woods and So You Think You’d Survive, along with Hurricane 360 and Weather Caught on Camera throughout the week in primetime.
Animal Planet is taking Labor Day literally, with a weekend of live animal births broadcast from the Nebraska Sate Fair on its first-ever “Labor Live” multimedia event. In between first looks at calves, lambs and piglets are daily marathons of Dirty Jobs from Friday, August 29-Monday, September 1.
Missed last week’s news? Get the roundup at In Case You Missed It.
CASTING
Matt Bomer (White Collar) will guest on an episode of FX’s American Horror Story: Freak Show. Season four of the drama launches Wednesday, October 8 at 10p.
Steve Zahn (Treme) joins season six of Modern Family in a recurring role as a neighbor of the Dunphys. ABC comedy returns Wednesday, September 24 at 9p.
CASTING CALL: Animal Planet’s-My Cat From Hell: Is your cat out of control? Expert behaviorist, Jackson Galaxy can help transform your cat back to the feline you love! Email the issues you are experiencing and include your name, age, city, contact number and cat’s age, breed and photos. Email to: HellCatsCasting@gmail.com
BRANDS AND ADVERTISING
Soda-sponsored Fanta for the Funny is drawing eyeballs. The comedy series of six-second Vines edited into 5- or 6-minute segments drew over 270,000 views on CollegeHumor.com and YouTube its first week, reports MediaPost, with a promotional Vine getting 437,000 loops. Purpose of the campaign: uniting teens around “their shared desire for fame and their shared passion for humor, while allowing them to be themselves and to connect their way,” said Racquel Mason, AVP Fanta and Flavors, of the effort from Fanta and agency 360i.
Automated TV buying platform AdMore and marketing software and analytics platform Turn are partnering. Admore’s 110M households will be integrated with the Turn platform to provide inventory access for data-driven marketing campaigns from Turn’s customers. “While programmatic is still in the early stages, there is no doubt that this year automation will become top-of-mind with both CMOs and CFOs who want to reach a targeted audience efficiently and effectively,” said Brendan Condon, CEO of AdMore and Media Properties Holdings.
Get up to speed with the latest in TV measurement on Wednesday, September 24 at Cynopsis’ exclusive training webinar, Understanding the Latest Ratings Advancements. Why the need for an update? “TV buying is being transformed by the use of massive and passive viewing data combined with knowledge about the cars people drive, the products in their pantries and the way they vote,” says webinar presenter Bruce Goerlich, Chief Research Officer for Rentrak. Register to hear more from Goerlich, as well as Brad Adgate, SVP/Director of Research for Horizon Media; Brian Fuhrer, SVP Product Leadership and Cross-Platform TV Audience Measurement at Nielsen and Mainak Mazumdar, Chief Science Officer for Simulmedia, here.
A CYNOPSIS MESSAGE
Cynopsis Kids Business Summit
Monday, September,8th 2014 | Yale Club NY
At the Crossroads of Traditional, Digital & Social Tools, You Will Learn How to Maximize Revenue & ROI in the Kids & Teen Space
For more information & to register, visit our website:
http://www.cynopsiskidssummit.com
Questions? Please contact pete@cynopsis.com at 203-899-8483.
RATINGS
CBS’s Big Brother scored a season high 2.5/8 among A18-49 Sunday night, according to preliminary Nielsens, its highest on any night this summer.
In the Nielsens, True Blood’s series finale Sunday drew 4 million viewers at 9p, on par with the season 6 finale last year and the June season 7 debut. The net’s The Leftovers hit a viewership high of 1.9 million at 10p.
Up against CBS’s football and MTV’s VMAs, Sunday’s finale of ABC singing competition Rising Star managed to jump 13 percent week to week among A18-49, to .9/3, drawing its biggest overall audience (3.2 million) in 3 weeks.
The season premiere of The Incredible Dr. Pol on Nat Geo WILD Saturday was the net’s highest rated August telecast ever, delivering 729,000 viewers P2+ and a 0.4 P25-54 rating.
HBO’s True Blood topped the list of Xfinity on Demand’s most-watched shows the week of August 10, followed by VH1’s Love & Hip Hop Atlanta, TNT’s The Last Ship, FX’s The Strain and E!’s Keeping Up with the Kardashians.
NIELSEN TWITTER TV TOP TEN for the week of 8/18/14
Program, Date, Unique Audience (000), Tweets (000)
2014 MTV Video Awards (MTV), 8/24, 10,890, 12,644
Pretty Little Liars (ABC Family), 8/19, 2116, 213
WWE Monday Night Raw (USA), 8/18, 1942, 222
Love & Hip Hop: Atlanta (VH1), 8/18, 1876, 582
Big Brother (CBS), 8/21, 1543, 179
True Blood (HBO), 8/24, 1373, 100
Teen Wolf (MTV) 8/18, 1331, 186
Doctor Who (BBC America) 8/23, 1218, 120
Big Brother (CBS) 8/20, 1077, 102
Bachelor in Paradise (ABC), 8/18, 773, 21
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
Friday A18-49 Analysis: CBS had the most A18-49 viewers Friday with 1.5/6, according to final primetime national ratings from Nielsen, winning every hour with NFL pre-season football. CBS’s football topped 8p with 1.4/7, versus 1.3/5 for Univision’s Mi Corazon es Tuyo. Football scored 1.7/7 at 9p, followed by 1.4/5 for Uni’s Hasta Fil Del Mundo. CBS led 10p with 1.5/5, versus 1.3/5 for Uni’s Que Pobres Tan Ricos.
A18-49: CBS 1.5/6, UNI 1.3/5, NBC .9/3, ABC .8/3, FOX .5/2, TELE .5/2, CW .3/1, ION .2/1
Live + Same Day Household Ratings: Friday, August 22, 2014 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.5/7
NFL Pre-Season Football 3.5/7
NBC: 2.8/5
Running Wild with Bear Grylls 1.3/3, Dateline 3.6/7
ABC: 2.5/5
Last Man Standing [r] 2.3/5, Last Man Standing [r] 2.4/5, Shark Tank [r] 2.6/5, 20/20 2.6/5
UNIVISION: 1.7/3
Mi Corazon Es Tuyo 1.7/3, Hasta Fin Del Mundo 1.7/3, Que Pobres Tan Ricos 1.7/3
FOX: 1.3/2
MasterChef [r] 1.2/2, Bones 1.4/3
TELEMUNDO: .8/1
Reina de Corazones .5/1, En Otra Piel .7/1, Senor de los Cielos 1.1 /2
ION .8/1
Law & Order: CI .8/1, Law & Order: CI .8/2, Law & Order: CI .8/1
CW: .6/1
Masters of Illusion .9/2, Whose Line Is it Anyway [r] .7/1, America’s Next Top Model [r] .4/1
EXECUTIVE MOVES
Digital creative agency Big Spaceship announced three executive promotions: Rob Thorsen is moving from Head of Client Services to Managing Director; Mark Pollard from VP Brand Strategy to EVP Strategy, and Chris Fahey from VP Product and User Experience to SVP Product and User Experience.
Chris Seda has joined 360i in the newly created role of Group Director of Experience Design. Previously, Seda spent four years at TBWA/Worldhealth and CAHG.
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Cynopsis Sports Webinar
Engaging with Teens and Millennials Across Platforms
Our Speakers:
Mark Stephens – Marketing Manager – Topps Company
Tim Reed – Senior Director, Events & Contents – ESPN X Games
James Mottram – Director of Content Development – USA Today Sports Media Group
REGISTER TODAY! | Wednesday, September 17, 2014 | 1:30 PM – 3PM
This Day In History: 1910 – Mother Teresa was born Agnes Gonxha Bojaxhiu, in Macedonia.
Answer to Our Last Trivia Question: Which 1980s game show featured the animated Whammy? Press Your Luck (1983-1986). Kudos to: Marni Gold/Westwood, NJ, Beth Chandler-Shinebox, Inc./Nazareth, PA, Anthony Fields-Discovery Communications/Silver Spring, MD, Gina Stallone-iTVX-Rentrak/NYC, Bob Ramsey-Weigel Broadcasting, Chicago, Anita Johnson-WMAQ-TV/Chicago, Adam Leston-Weigel Broadcasting/Milwaukee, Sally Sluss-Charter Media/St. Louis, MO, Anne Vega-Freelance Post Producer/St. Louis, MO, Kathy Carlson-Cuneo Advertising/Bloomington, MN, Renee McKinney-Cable One/Phoenix, Aaron Paquette-Vision Critical/Fort Worth, TX, Judy Margolis-The Ad Place/Dallas, Tena Hawkes-University of Arizona/Tucson, Stacy Soler-freelance editor/LA, Tal Vigderson-Icebox/LA, Scott Victor Nelson-actor/LA, Sam Zoda-ITV Studios America/LA, Karine Bengualid/Toronto.
Today’s Trivia Question: Which Melrose Place (1992-1999) cast member never had a regular role on a daytime soap opera: Marcia Cross (Kimberly), Laura Leighton (Sydney), Lisa Rinna (Taylor), Kelly Rutherford (Megan) or Grant Show (Jake)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
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CTHRA’s SYMPOSIUM: INSIGHT & IMPACT
October 14 in Philadelphia
Get engaged, inspired & informed on a variety of HR topics paramount to business success: how to be a take-charge catalyst for innovation, the importance of inclusion, crisis management, talent acquisition and diversifying your tech talent. Compelling speakers include Jason Collins, the NBA’s first openly-gay player, ESPN/CNN commentator LZ Granderson, Chief People Officer of Accretive Health Caroline Stockdale, and several HR thought leaders. Register at www.CTHRA.com.
Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey
08.26.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIR/SENIOR DIRECTOR OF SALES/JIM HENSON CO/LA: Sales of Company’s TV series in intl. territories to media platforms, including TV, home entertainment and digital. Must have proven sales track record with major kids’ TV brands. Email to jobpostings@henson.com (8/30)
JOB OPENING: DESIGN DIRECTOR/IFC/NYC: responsible for overall look & feel of IFC brand across all platforms, must be highly creative, hands-on, design guru. 7+ yrs. exp, knowledge of current software, print prod, post prod & photo retouching. Full info/Apply HERE (8/30)
JOB OPENING: MGR DIGITAL AD OPS/AMC NETWORKS/NYC: Work across all networks monitoring campaign performance, managing external vendors, troubleshooting errors, 3+ yrs. ad ops exp., at least 1+ dig exp. Full info/Apply HERE (8/30)
JOB OPENING: EXEC ASST/NYC: For on-air talent. Highly effective in Multi-tasking a must. Candidate should be resourceful w/exceptional commn skills. Fast paced high pressure envir. Plan’g travel, Mgmt of personal itineraries. Resume HERE (8/30)
JOB OPENING: RESEARCH ANALYST/Comedy Central & Spike TV/NYC: Freelance. Collect, analyze/interpret Nielsen TV, social data & other TV consumer tracking sources for client reqs. 4yr deg & exp w/Excel, Word & PP Send resume/cover: HERE (8/29)
JOB OPENING: SR WRITER/PRODUCER/NYC: Write, produce, concept high impact on-air promos and orig series launch campaigns. 3+ yrs exp & an impressive reel demonstrating a range of creative executions. Full info/apply HERE (8/29)
JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBC.COM/NYC: Lead digital research for NBC.com. Provide data, analysis & insights on traffic & performance across digital platforms. 5+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/29)
JOB OPENING: DIGITAL RESEARCH MANAGER/NBC.COM/NYC: Support digital research for NBC.com. Provide data & analysis on traffic & performance across all digital platforms. 3+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/29)
JOB OPENING: MGR PRGRM INVENTORY & ADMIN/AMCN/NYC: Track rights all prgrm content across all ntwrks, in-depth knwldg of complex media rights, 6+ yrs. exp at TV/cable net, or similar bus. that specializes in ent/media transactions. Apply HERE (8/28)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (8/27)
JOB OPENING: INT’L SALES/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (8/27)
JOB OPENING: SR DIR, STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. Exec must have strong creative & strategic experience. Analytics are a plus. Apply HERE (8/27)
JOB OPENING: HEAD OF CUSTOMER ENGAGEMENT/AMAZON INSTANT VIDEO/Seattle: Amazon Instant Video seeks a talented individual to join the team. 10+ years’ exp in online and/or consumer mktg pref w/online retail exp. Full info/apply HERE (8/27)
JOB OPENING: SALES DEVELOPMENT MGR/NYPost/NY: Cross platform sales support & oppty dev’t w/focus on digital. 3+ yr sales mktng/dev exp, w/sales writing, project management, client svc, digital media exp preferred. Details/apply: HERE (8/27)
JOB OPENING: DIR, ON-AIR PROMO & PGRMNG STRATEGY/CMT/Nashville: Dvlp tactics to support varying levels of prgrmmng priorities. 5+ yrs exp prgrm plan’g/sched &/or in on air promo sched’g @brdcst/cbl ntwrk. Strong knwlg. of PTS, OAP & GRiPit software. Apply HERE (8/27)
JOB OPENING: MGR, PR/Scripps Ntwks/Chevy Chase MD or NYC: help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (8/27)
JOB OPENING: DIRECTOR EDITORIAL VIDEO/Washington Post/DC: Leader w/6+ yrs in video production Drives audience traffic w/track record storytelling w/graphics & video in time constraints tracy.grant@washpost.com http://linkd.in/1lXVn28 (8/27)
JOB OPENING: DIR GLOBAL SALES, ENTERTMNT/NYC: Create thriving biz model & adoption of ent platform w/in agency & client media comms. Set strategy & drive execution. 15 yrs of relevant sales w/emphasis on integrations deals. Full info/apply HERE (8/27)
JOB OPENING: DIGITAL ASSOCIATE MANAGER/Discovery Ad Sales/NY: Temporary opp. to develop digital and on-air sales solutions and execute sold marketing deals. Great presentation skills and client care. 2-5 years exp. APPLY HERE (8/27)
JOB OPENING: SR DIRECTOR, RESEARCH/SPROUT/NYC: Lead research for Sprout. Research systems expert & strong presenter. Must have network experience. 8+ yrs exp in media rsch required. Exp with Nielsen a must. Full info/apply HERE (8/27)
JOB OPENING: RESEARCH ANALYST/DIRECTOR/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch. careers@outdoorchannel.com (8/27)
JOB OPENING: SR MGR/DIR, DIGITAL PRODUCT/A+E Networks/NY: Dev & serve as owner of dig products & features across A+E Networks dig platforms. Full Info/Apply: http://www.aenetworks.com/careers (8/27)
JOB OPENING: MGR DVLPMNT/NY Established Prodco: Create and cast new shows for cable. 2+ yrs exp. mandatory. Please send job specific cover letter. devjobchelsea@gmail.com (8/27)
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WHAT’S ON TONIGHT – TUESDAY AUGUST 26, 2014
ABC: Bachelor in Paradise, 20/20 [r]
CBS: NCIS [r], NCIS: Los Angeles, [r] Person of Interest [r]
CW: The iHeartRadio Album Release Party with Maroon 5, Supernatural [r]
FOX: Family Guy [r], Brooklyn Nine-Nine [r], New Girl [r], The Mindy Project [r]
NBC: Food Fighters, America’s Got Talent
PBS: Lost Civil War Prison: A Time Team America Presentation, The Lost Pueblo Village: A Time Team America Presentation, Frontline [r]
Telemundo: Reina de Corazones, En Otra Piel, El Senor de los Cielos
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, La Malquerida
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The post 08/26/14: And The Winners Are…,TV promos more likely to draw viewers than word of mouth; season five marks point of no return for Syfy’s Lost Girl; HBO and Paramount teaming for Martin Scorsese project appeared first on Cynopsis Media.