CYNOPSISDIGITAL
08.22.16
Good morning. It’s Monday August 22, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Stickiness: Stickiness is a measure used to gauge how effectively a site is retaining individual users. It’s usually measured by the duration of users’ visits.
TOP NEWS
According to a report from the Financial Times, the music video service Vevo is trying to raise a whopping $500 million from investors. The money would go toward Vevo’s planned SVOD service, as well as other international expansions. Earlier this month, Vevo reached a deal to gain the rights to the Warner Music catalogue, enabling the company to distribute content from all three major record labels. The move was essential to Vevo’s efforts to launch its own streaming service. It also made the company’s efforts be less dependent on YouTube and Facebook more urgent: Under the terms of the deal, Vevo can place Warner content on its owned platforms, but not on third party platforms. The company has hired Goldman Sachs to help with its new fundraising, according to the FT report.
According to a prediction from BTIG analyst Brandon Ross, Hulu’s upcoming live TV bundle – slated to launch next year – might lose money. That’s based on the service’s subscription price (about $40 per month, according to reports) and on the assumption that Hulu will include CBS content in the bundle. “We are skeptical that the Hulu bundle will meaningfully impact the MVPD landscape from a subscriber standpoint,” Ross wrote in a research note. “We simply wonder whether the price/value will be strong enough to attract customers at $40, with much less content than the current larger bundles….” But Ross also says that if the bundle winds up being successful, it could have a huge effect on the future of the pay TV industry. “The ramifications of success could have an effect that goes far beyond just Hulu’s partners, from MVPDs to cable networks to Netflix,” he wrote.
A CYNOPSIS MESSAGE
The winners have been announced for the
Cynopsis HR Awards!
We received fantastic entries that demonstrated excellence in media-related human resources & all winners will be honored at a swanky reception on
Thursday, September 15 in NYC.
For more information on the winners and/or to register for the event, please click here.
ADVERTISING
According to a study from Twitter and the ad giant IPG Mediabrands, video ads that are viewed within a social media feed are more effective in terms of recall than ads running on non-feed-based video sites like YouTube. The study found that autoplaying Twitter videos led to stronger ad recall in less viewing time. Half of the study’s participants even said that they remembered video ads that they’d glimpsed after viewing them for just one second.
VIRTUAL + AUGMENTED REALITY
Ford has launched a new virtual reality app featuring immersive stories related to the Ford brand. First up is a behind-the-scenes-look at the 24 Hours of Le Mans, a day-long French sports car race. This year’s winner, Joey Hand, drove in a Ford-sponsored car. Hand serves as narrator in the VR experience, which also shows pit crews at work, and a view from a Ferris wheel at the racetrack.
OTT + SVOD
In-between building and testing new nuclear weapons, North Korea apparently found the time to create a Netflix clone. According to the American site NK News, the country has assembled an on-demand service for movies and TV shows. The site will only be available to North Koreans who have access to the country’ state-run version of the Internet – which, according to some reports, may be only a few thousand people. The new service is called Manbang, which translates to “everywhere.”
CYNOPSIS SPORTS WEBINAR
Learn how to reach millennials & tailor your ads to include live game action during our free Sports webinar, “How Building Live Sports Action into Your Ads Delivers Results.” Don’t miss this exciting opportunity to learn on September 14.
AUDIO
In a move that will surprise no one, Samsung announced that it will shutter its Milk Music streaming service on September 22. Samsung’s media efforts have not gone as planned since the 2014 launch of Milk Video, which folded last year. Milk Music, initially envisioned as a major competitor to the likes of Apple Music and Spotify, failed to gain popularity, and has already seen major staff reductions. In July, it was announced that John Pleasants, Samsung’s top media exec, would be leaving the company. One Samsung media venture that seems to be gaining traction is the virtual reality video hub Samsung VR. Samsung VR was called Milk VR when it was launched in December 2014, but the company changed the name in June.
The Wall Street Journal reports that Pandora is close to locking up a deal with the three major record labels. The deal would enable the company to launch a new on-demand service, similar to Spotify and Apple Music. The new service – which would cost $10 per month, and would allow users to play individual songs and albums – could launch as early as September. Pandora also plans to improve its $5 subscription plan, which lets users listen to ad-free radio streams. According to the Journal, those improvements might include allowing users to download songs for offline play, and granting users the ability to skip more songs.
EXECUTIVE MOVES
Univision Communications has made a new promotion. Silvia Garcia, who previously served as VP of Media Planning and Multiplatform Media Strategy, has been upped to SVP. She’ll continue to report to Jesse Rodriguez, the company’s EVP and Chief Marketing Officer.
TRIVIA
Who are the two co-founders of Wikipedia? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Who wrote and performed the opening theme song for the Louis CK web series Horace and Pete? Answer: Paul Simon. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Randy Abramson-BBG/Washington, D.C.
A CYNOPSIS MESSAGE
Are you using Instagram’s new Stories feature?
Find out how this new feature works, and more importantly, how to make it work for YOU, during our Digital Webinar on 8/31:
Instagram Stories: The New Tool for Connecting with Fans
Hear from our Executive Panel:
David Kraft – ESPN Sales & Marketing
Dan Grossman – Vayner Media
RESERVE YOUR SPOTS!
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DIGITAL SPOTLIGHT
XOXO, a new original coming-of-age film about six strangers who meet at an electronic music festival, debuts this Friday, August 26 on Netflix. You can check out the trailer here.
Watcheroo Premieres and Tune-in Alerts for the week of August 22-28:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personality and former U.S. soldier Noah Galloway (ABC’s Dancing with the Stars), actress Sabrina Carpenter, (Disney Channel’s Girl Meets World), and actress Elizabeth Mitchell (Freeform’s Dead of Summer)
– Acorn TV: The 2015 BBC One drama series The Syndicate, All or Nothing, premieres on the streaming service today, August 22
- Snapchat: A short-form series based on NBC’s The Voice debuts today, August 22
- YouTube: Smosh Live!, a live variety and sketch comedy special from Defy Media’s Smosh duo, will stream on August 26
- Netflix: Jeff Foxworthy and Larry the Cable Guy: We’ve Been Thinking…, a new comedy special, debuts August 26
- Netflix: XOXO, a new original coming-of-age film about six strangers who meet at an electronic music festival, debuts August 26
Watcheroo is Cynopsis Digital’s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you on tomorrow,
David Teich
08.22.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: MGR, BRAND MARKETING/Comedy Central/NYC: Support dvlpmnt/execution of off-channel tradit’l/digital & pd social ad campaigns for orig series, specials & tent pole events. 3-5 yrs exp executing paid ad campaigns for ent brand. 1+ yrs mngmnt exp & good sense of humor req’d. Full info/apply HERE (9/1)
JOB OPENING: DIGITAL AD SALES EXEC/Edge Media/NYC: Drive online ad revenues for sports/entertain properties. Dvlp new business thru ntwrk of contacts & prospecting. BA deg req’d. Min 3 yrs Digital Ad Sales exp working w/major brands and/or online video ad sales. Apply to: thammack@edgets.com (9/1)
JOB OPENING: CHIEF OPERATING OFFICER/NYC: Searching for COO to manage strategic, financial, legal and HR for growing TV prod company in NYC. 8-10 years of operating and financial management preferred. Please send resume to Jonna Mclaughlin: jonna@lucky8.tv (9/1)
JOB OPENING: AWARDS CAMPAIGN MGR/AMC and Sundance TV /LA: 3-5 yrs exp of hands-on communications and media relations exp, including strong knowledge of awards. Exp pitching, booking and covering national and local media press. Strong knowledge of key members of the press including key awards press. Full info/apply HERE (9/1)
JOB OPENING: ANALYTICS & RESEARCH CONSULTANT/Nielsen/NYC: Lead relationship with high profile music client. Consultative business partner using analytics to solve client’s most pressing business issues. Min 5 yrs Marketing, Ad, Research exp. Full Info/Apply Here (8/31)
JOB OPENING: ENTERPRISE SALES DIRECTOR/Sportradar/San Francisco: Build/mng a deal pipeline of high-rev customer accts. At least 5 yrs exp in a sales “hunter” role & exp selling B2B solutions into leading enterprise companies, fortune 500 co, strategic accts & emerging mkt players in media. Full info/apply HERE (8/31)
JOB OPENING: SALES ASSISTANT/ION Media Networks/Burbank, CA: Seeks Assistant for netwk longform sales. Provide general admin support to Acct Execs, deg preferred. EOE Full info/apply HERE (8/31)
JOB OPENING: PRODUCER/SHOWRUNNER/Phoenix Productions/LA: Strong credits in reality, scripted, & talk TV & driven for new opp. Additional exp in digital media & film are a plus. Job Description: Head of Production & Development – Long-term, full-time, senior level position. Resume/cover HERE (8/31)
JOB OPENING: EXECUTIVE ASST/LA: Fast paced LA Based prod company looking for Exec Asst for its 2 Exec Producers. Candidate must be a seasoned asst & comfortable going above and beyond the avg asst duties. Candidate must be a multi-tasker. Resume to: ampleinformation@gmail.com (8/31)
JOB OPENING: DIRECTOR, DEVELOPMENT/NYC: TV & film prod co that works across all genres (comedy, reality, game, scripted, doc). Must have creative ideas, strong ntwrk connections & able to follow thru on projects, from ideation to pitch. Ample dvlp exp @ production company essential. CVR/Res: HERE (8/31)
JOB OPENING: PRODUCER/DAILY LIVE SHOW/LA: Plan & produce field and lifestyle segments for daily live television show, brainstorm and pitch ideas daily, write scripts, attend set visits/red carpets when necessary. 5+ yrs exp. Resumes to: jobs@hollywoodtodaylive.com (8/28)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Full info/apply HERE (8/28)
JOB OPENING: COUNSEL, BUSINESS & LEGAL AFFAIRS/OWN/LA: Resp. for handling deal negotiations and drafting/ review of agreements for talent, new media, and licensing for OWN. Guide creative partners on production legal protocol. 5+ yrs exp working in entertainment. Full info/apply HERE (8/28)
JOB OPENING: DIR COMMS-CONTRACT/OWN/LA: Develop/oversee strategic comms for scripted/unscripted series and specials. Resp for press announcements, releases, internal comms, + press events. 6 mnth contract possible extension. 7+ yrs exp television comms/publicity. Full info/apply HERE (8/28)
JOB OPENING: MARKETING MGR/Spotlight Cinema Networks/NYC: Dvlpmt/execution of cinema mktg programs and provide strategic sales support. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes HERE (8/28)
JOB OPENING: WRITER/PRODUCER/EDITOR ON AIR PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/28)
JOB OPENING: LOCAL SALES ASSISTANT/WFAA/Dallas: Clerical & support person for the local sales staff. 1yr exp & strong organizational and time management skills & able to effectively communicate with others. Full info/apply HERE (8/27)
JOB OPENING: SUPERVISOR MKTG/MLB Network/Secaucus NJ: Serve as the primary NHL team & League contact in the promotion of NHL Network. 3-5 yrs mktg exp or equivalent Strong familiarity w/NHL & MLB teams & players, past & present. Strong social media knwldg as well as sm trends. Resume/cvr HERE (8/26)
JOB OPENING: CREATIVE DIRECTOR/PREDITOR-ON AIR PROMO/REELZ/Albuquerque: Direct and guide staff of 5 Preditors for national network series & documentaries. Some editorial required. Excellent opportunity for fresh, Sr. Producer to move up. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/26)
JOB OPENING: TEMP COORD, AD SALES PLNG/Smithsonian Channel/NYC: Maintain ad schedules, ensuring accuracy. Input ad schedules, handle schedule changes, and make-goods. Provide admin. support and assist with client presentations. 0-1 yr ad sales coord exp. Full info/apply HERE: http://tinyurl.com/zxrgmwo (8/26)
JOB OPENING: DIRECTOR PROGRAM RESEARCH/BRAVO/OXYGEN/NYC: Manage analyses/ratings reporting, audience profiling, for both nets and their competitors. 7 yrs media research req. Full info/apply HERE (8/26)
JOB OPENING: VP MKTG STRATEGY & PARTNERSHIPS/Discovery/MD: Strong relationship builder to develop and implement robust partner mktg strategy for Discovery’s US Nets Portfolio that build value and support distribution. 8-10 yrs mktg exp. Oversee all aspects of relationships w/top MSO partners. Full info/apply HERE (8/26)
JOB OPENING: SVP DIGITAL AD SALES/Discovery/NY or LA: Digital sales vet to lead the strategic development and prospecting of digital sales offerings across all Discovery digital properties. Navigate digital marketplace to keep Discovery in front and innovative. Full info/apply HERE (8/26)
JOB OPENING: PROGRAM SCHEDULING LEAD/Cartoon Network/ATL: Strategize/drive schedule plan’g for all Cartoon Network dayparts incl ROS & key prime franchises. Must possess excellent project mngmnt, analytical, written & verbal skills. Exp at cable network pref’d. BA deg req’d. Full info/apply HERE (8/26)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply here fuse.tv (8/25)
JOB OPENING: SR ADMIN ASST/Fuse Media/NY: Mng head of Ad Sales phone/calendar/travel. Gen. office/admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. BA deg comm/mktg & 1yr exp in media co, brdcst station, rep firm or ad agency pref’d Solid MS skills. Appy here fuse.tv (8/25)
JOB OPENING: DIGITAL LEADER, POLITICS/NBU NEWS/NYC: NBC News Digital is seeking an editor to drive our coverage of politics. The Politics Editor will be responsible for content for a newly-constituted section on Full info/apply HERE (8/25)
JOB OPENING: VP PROD & OPS/Discovery/LA: Collaborative, detail-oriented rock star to oversee in house prod/post-prod teams, budgets, studio ops, and mgmt. prod/post projects. Strong relationship builder w/internal and external partners. Resp for prod/ops of Studios facilities. 10+ yrs exp. Full info/apply HERE (8/25)
JOB OPENING: HR BUSINESS PARTNER/DISCOVERY/LA: Strategic partner to provide client support to Discovery Digital Networks & Global Enterprises. Expertly navigate employee related challenges while maintaining bal between bus. partner to leadership & employee champion. 7+ yrs exp. Full info/apply HERE (8/25)
JOB OPENING: EDITOR IN CHIEF/Discovery Digital Networks/San Fran: Editor in Chief to play a key leadership role in the voice and editorial strategy of Seeker’s science, news and exploration website and publishing platforms. Oversee and lead a best in the biz creative team. Full info/apply HERE (8/25)
JOB OPENING: PRODUCT MKTG MGR/Viacom/NYC: Mng mktg initiatives aligned to strategic objectives of the co. & its brands. Resp for driving execution of prod mktg efforts to scale awareness & adoption of Viacom’s advanced ad products. 5+ yrs. prod mktg exp & B2B ad tech/media exp pref’d. Full info/apply HERE (8/24)
JOB OPENING: ASSOCIATE DIRECTOR, MULTICULTURAL BRAND STRATEGY/Canvas/LA: Utilize skills/knwldg of existing/tradit’l multicultural strategic media plan’g approaches, as well as emerging & creative multicultural comm channels & media trends. Min 5-7 yrs exp dvlpg multicultural strategies. Resume HERE APPLY (8/24)
JOB OPENING: QA SPECIALIST/NBCU/NYC: The QA Specialist is responsible for reviewing and confirming the successful trafficking and launch of campaigns across the NBC Universal Entertainment Digital Group. Full info/apply HERE (8/24)
JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/24)
JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: thammack@edgets.com (8/24)
JOB OPENING: SR DIGITAL ANALYST, CORPORATE RESEARCH/Viacom/Santa Monica: Create innovative analyses across various data sets & help dvlp best practices. 3-5 yrs digital analytics &/or social analytics exp. TV, Media Dig. agency exp pref’d. Understanding of digital & social industry. Full info/apply HERE (8/23)
JOB OPENING: MGR PUBLIC RELATIONS/SCRIPPS HOME & TRAVEL BRANDS/Knoxville: Dvlp/execute media relations strategies. Organized & able to mng mult projects simultaneously under vast deadlines. Min 5 yr exp w/PR agency and/or corp comm. Exp in brdcst/cable TV ntwrk a +. Full info/apply HERE (8/23)
JOB OPENING: SOCIAL MEDIA MANAGER/DAILY SHOW/LA: Mng daily operations of social media platforms, enhance & grow company’s social media network & community, create social media campaigns & strategy, maintain editorial calendar across all platforms. Social media exp in TV req’d. 5+ yrs exp. Resumes to: jobs@bitesizetv.com (8/23)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of our media buying platform. Exp in product management or prgrm mngmnt Advertising or enterprise software exp is a MUST. Full info/apply HERE http://bit.ly/2ayN6p3 (8/23)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands).Strong knowledge of Programmatic TV and sales skills. Exp in client facing, sales engineer or acct mngmnt role in ad tech or programmatic Resumes HERE: hrobertt@wideorbit.com (8/23)
JOB OPENING: DIRECTOR OF RIGHTS & ACQUISITIONS/Tennis Channel/Santa Monica: Responsible for program acquisitions activities including program identification, evaluation, negotiation, and acquisition. Min 5 yrs exp in acquisitions & prgrm plan’g within a TV network. Full info/apply HERE http://tennischannel.com/ (8/23)
JOB OPENING: DIRECTOR, PROGRAM PLANNING & SCHEDULING/Tennis Channel/Santa Monica: Resp for long & short term prgrm schedules. Lead strategic scheduling & plan’g process for both the Tennis Channel linear & digital ntwrks. Min 5 yrs exp scheduling &/or prgrm plan’g at a TV network. Full info/apply HERE (8/23)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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The post 08/22/16: Samsung to shutter Milk Music; Vevo seeks $500 million in funding; Study from Twitter and IPG Mediabrands touts social media video ads appeared first on Cynopsis Media.