CYNOPSISDIGITAL
08.22.14
Good morning. It’s Friday, August 22, 2014, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
VEVO debuted a new series called A.K.A, to interview artists on how they chose their stage names. The first ep features hip-hop artist Iggy Azalea (formerly known as Amethyst Amelia Kelly). Series will highlight Daddy Yankee, Future, Common and others.
A CYNOPSIS MESSAGE
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Cynopsis Digital Model D Awards
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The Whistle inked a deal with Major League Soccer channel KickTV to distribute its content to the Xbox app. “This partnership will allow MLS and KickTV to reach an audience of 80 million engaged Xbox users who align very well with our target of young tech-savvy soccer fans,” MLS Digital Vice President Chris Schlosser said. The Whistle launched its Xbox 360 app earlier this month. MLS joins the network along with NFL, MLB and NASCAR.
Discovery Digital Networks is firing up the BBQ in a new branded series with Ball Park Brand hotdogs called America’s Finest Grill. The three-ep series, hosted by Tekzilla’s Patrick Norton, features a 19-foot grill that includes seating for eight, beer taps and a sound system. The first installment is available at Destination America’s site and YouTube channel.
Comcast is going back to college with its new streaming TV service Xfinity on Campus. Students living in school housing will be able to watch 80 live TV channels and On Demand programming on any mobile device while on campus. Subscribers can also upgrade to premium channels HBO, Showtime, STARZ and others as well as get the cloud-based DVR service. XOC is currently available at seven schools: Bridgewater College, Drexel University, Emerson College, Lasell College and U of Delaware.
AEG Live is bringing its music and artists to NCM’s FirstLook pre-movie series in a multi-year deal, including a Shazam integration. “The Shazam connection means that fans can purchase concert tickets or music from their seats,” AEG Live Senior Vice President Marketing Amy Morrison said. “Having the ability to market directly to a captive audience is another example of the services that AEG Live provides to its artists.”
Clothing brand PacSun and multi-channel network StyleHaul stars launched a four-part video series to help back-to-school shoppers with fashion ideas. The MCN’s beauty and fashion experts BeyondBeautyStar, Macbby11, MyLifeAsEva and MamaMiaMakeup (who collectively reach 3.5 million subscribers), will supply advice on their individual channels, using PacSun’s fall line. Viewers can also submit their own ideas. The series will run until the end of September.
TODAY! If you were unable to get in your entry for the Cynopsis Digital Model D Awards last week, you’re in luck. Due to popular demand, we have extended the deadline to tonight at midnight. Please note: late entry charges still apply. Please contact Pete Romas with any questions.
CONTENT MEDIA
Lenovo and The Onion are launching season two of fantasy football web series Tough Season. Last year’s eight-episode first season garnered 13.5 million views, and the new 13-ep arc will include four bonus videos to be released throughout the football season as well as a new companion series titled Owner’s Box. OB is a parody of Showtime’s Inside the NFL, and will offer real-time NLF fantasy football news with Tough Season’s main character as the focus. The show is in partnership with DigitasLBi.
Two-time Emmy winner Aaron Paul, nominated again for his Breaking Bad role, is sending fans on a Hollywood scavenger hunt Emmy night. Paul posted a photo on Instagram Wednesday promising signed scripts, “really cool” art, posters and action figures as a thank you to viewers for supporting the show. 66th Primetime Emmy Awards air Monday, August 25 at 8p on NBC.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
A CYNOPSIS MESSAGE
Do you know how to read ratings?
Join Cynopsis on Wednesday, September 24, 2014, for a deep dive into how to read and understand the latest changes in TV ratings. Whether you’re just starting out in the TV industry or want a refresher on interpreting the most recent advanced data collection methodologies, you won’t want to miss this info-packed event.
Cynopsis’ Understanding the Latest Ratings Advancements Webinar
| 1:30 to 3:00 PM EST | REGISTER NOW! |
ADVERTISING
Get ready iTunes, Spotify and Pandora: SoundCloud will now incorporate advertising and let artists and labels collect royalties. The New York Times reports the six-year start-up has more than 175 million people on its platform each month around the world – four times the Spotify user base. The company will allow some record labels to have equity in the company, to prevent copyright issues. SoundCloud will also introduce a new ad-free subscription service, called Premier. The first adverts include Red Bull, Jaguar and Comedy Central; content partners include Sony/ATV, BMG and Funny or Die.
Instagram will now give advertisers instant access to data about the effectiveness of their posts. The data will be revealed in real-time, and focus on impressions, reach and engagement on paid and unpaid posts. “Brand marketers will be able to better understand the best time of day to post a photo or video,” Instagram said in its blog announcement. The photo-sharing app first started selling ads last year.
Millennials love their music — and while they want artists to be paid, they don’t want to be the ones shelling out the bucks. Enter brands and corporations, who are no longer considered "uncool" in the modern music industry, as Revolt CEO Kevin Clinkscales tells Cynsiders.
RESEARCH
People are spending the majority of their time on apps while using mobile devices, according to comScore’s latest U.S. Mobile App Report. As of June, apps account for seven of every eight minutes a user spends on mobile media, a 52 percent growth over last year and a 24 percent increase in time spent on digital media. The top app goes to Facebook for time spent and audience size, but Google, Apple, Yahoo, Amazon and eBay follow behind. Additionally, the study found smartphone users download at least one app a month and 57 percent access those apps every day, with 26 percent tablet users doing the same. Android accounts for 83.8 million smartphone users, and iPhone has 70 million users.
EXEC MOVES
Tremor Video appointed Manish Jha as the President of Publisher Platforms. Jha was formerly the General Manager of Mobile at the National Football League (NFL).
HYFN hired Peter Pouliopoulos as the Executive Vice President of Client Partnerships and Marketing. He was most recently the Executive Vice President of Sales at multi-channel network Machinima.
DIGITAL SPOTLIGHT OF THE DAY
The iconic dancing Kia hamsters are back in a new ad, and they’re ramping up the sex appeal with the help of Maroon 5’s “Animals.” The lovable rodents are channeling their inner tech geek with the ladies (lady hamsters, of course). Check it out at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
08.22.14
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: RESEARCH ANALYST/Comedy Central & Spike TV/NYC: Freelance. Collect, analyze/interpret Nielsen TV, social data & other TV consumer tracking sources for client reqs. 4yr deg & exp w/Excel, Word & PP Send resume/cover: HERE (8/29)
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JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBC.COM/NYC: Lead digital research for NBC.com. Provide data, analysis & insights on traffic & performance across digital platforms. 5+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/29)
JOB OPENING: DIGITAL RESEARCH MANAGER/NBC.COM/NYC: Support digital research for NBC.com. Provide data & analysis on traffic & performance across all digital platforms. 3+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/29)
JOB OPENING: MGR PRGRM INVENTORY & ADMIN/AMCN/NYC: Track rights all prgrm content across all ntwrks, in-depth knwldg of complex media rights, 6+ yrs. exp at TV/cable net, or similar bus. that specializes in ent/media transactions. Apply HERE (8/28)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (8/27)
JOB OPENING: INT’L SALES REP/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (8/27)
JOB OPENING: SR DIR, STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. Exec must have strong creative & strategic experience. Analytics are a plus. Apply HERE (8/27)
JOB OPENING: HEAD OF CUSTOMER ENGAGEMENT/AMAZON INSTANT VIDEO/Seattle: Amazon Instant Video seeks a talented individual to join the team. 10+ years’ exp in online and/or consumer mktg pref w/online retail exp. Full info/apply HERE (8/27)
JOB OPENING: SALES DEVELOPMENT MGR/NYPost/NY: Cross platform sales support & oppty dev’t w/focus on digital. 3+ yr sales mktng/dev exp, w/sales writing, project management, client svc, digital media exp preferred. Details/apply: HERE (8/27)
JOB OPENING: DIR, ON-AIR PROMO & PGRMNG STRATEGY/CMT/Nashville: Dvlp tactics to support varying levels of prgrmmng priorities. 5+ yrs exp prgrm plan’g/sched &/or in on air promo sched’g @brdcst/cbl ntwrk. Strong knwlg. of PTS, OAP & GRiPit software. Apply HERE (8/23)
JOB OPENING: MGR, PR/Scripps Ntwks/Chevy Chase MD or NYC: help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (8/23)
JOB OPENING: DIRECTOR EDITORIAL VIDEO/Washington Post/DC: Leader w/6+ yrs in video production Drives audience traffic w/track record storytelling w/graphics & video in time constraints tracy.grant@washpost.com http://linkd.in/1lXVn28 (8/23)
JOB OPENING: DIR GLOBAL SALES, ENTERTMNT/NYC: Create thriving biz model & adoption of ent platform w/in agency & client media comms. Set strategy & drive execution. 15 yrs of relevant sales w/emphasis on integrations deals. Full info/apply HERE (8/23)
JOB OPENING: DIGITAL ASSOCIATE MANAGER/Discovery Ad Sales/NY: Temporary opp. to develop digital and on-air sales solutions and execute sold marketing deals. Great presentation skills and client care. 2-5 years exp. APPLY HERE (8/23)
JOB OPENING: SR DIRECTOR, RESEARCH/SPROUT/NYC: Lead research for Sprout. Research systems expert & strong presenter. Must have network experience. 8+ yrs exp in media rsch required. Exp with Nielsen a must. Full info/apply HERE (8/23)
JOB OPENING: RESEARCH ANALYST/DIRECTOR/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch. careers@outdoorchannel.com (8/23)
JOB OPENING: SR MGR/DIR, DIGITAL PRODUCT/A+E Networks/NY: Dev & serve as owner of dig products & features across A+E Networks dig platforms. Full Info/Apply: http://www.aenetworks.com/careers (8/23)
JOB OPENING: MGR DVLPMNT/NY Established Prodco: Create and cast new shows for cable. 2+ yrs exp. mandatory. Please send job specific cover letter. devjobchelsea@gmail.com (8/23)
JOB OPENING: PRICING CONSULTANT/OPRAH WINFREY NETWORK/LA: Develop pricing strategies, business models for OWN’s eCourse business. Strategy, industry experience, analytics, web-based ecommerce required. Apply online at http://careers.own.tv (8/23)
JOB OPENING: VP, BRAND MKTG & ACTIVATION/SPIKE/NY: Oversee off-channel mktg for Spike brand & TV content. Min 10-15 yrs of relevant exp mktg and/or Media Plan’g. Exp in mktg leadership role in a media co, agency or client-side. Full info/apply HERE (8/23)
JOB OPENING: DIR, ANALYTICS & BRAND MKTG/SPIKE/NY: Measure, report, and analyze all key performance indicators across mktg initiatives. BA Deg req’d w/ 8-10+ yrs relevant work exp in a mktg analytics role 3+ yrs mngmnt exp. Full info/apply HERE (8/23)
JOB OPENING: RESEARCH PROFESSIONAL/Litton Entertainment/Charleston SC: Provide rsch/analysis supporting corp sales. TV rsch exp in ad agency or TV ind a must. BS deg & 6 yrs of TV exp req’d. MRI/Simmons, Ad Views & Nielsen sys knwlg req’d. Resumes HERE (8/23)
JOB OPENING: SCHEDULING SPECIALIST/Lifetime/NY: Resp for scheduling, dissemination, tracking & upkeep of all scheduling information & prgrm records. Create & update/maint all Air Schedules. Sched/rsch exp and able to multi task a must. Full info apply HERE (8/23)
JOB OPENING: SVP, BRAND CREATIVE/Comedy Central/NY: Lead team to dvlp all branding/mktg; Min 12 yrs brand-building exp. Digital creative background a must. Strong comedic dvlp background a + Apply HERE (8/23)
JOB OPENING: DR SALES ASSISTANT/TVI Media/NYC: Part-time. Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resumes HERE (8/23)
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SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. If you need someone to get it done, look no further. Email: mellinmara@gmail.com (8/28)
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The post 08/22/14: ComScore: mobile users spend majority of time on apps, SoundCloud to compete with Spotify and incorporate ads, The Onion and Lenovo bring back fantasy football series in season 2 appeared first on Cynopsis Media.