A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS
BEST SHARK WEEK EVER!
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Highest Rated Shark Week in its 27-Year History!
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CYNOPSIS
08.21.14
Good morning. It’s Thursday, August 21, 2014, and this is your first early morning briefing.
Tonight’s Premieres:
FYI: Food Factory USA at 9:30p, The Feed at 10p
TLC: Gypsy Sisters at 9p
Tonight’s Finales:
ABC: Rookie Blue at 9p
SundanceTV: Rectify at 9p
Billy Crystal will lead the Emmy tribute to his long-time friend Robin Williams at Sunday’s awards show. “We felt we needed to do something powerful and memorable,” said producer Don Mischer. “Billy seemed like the perfect choice.” Williams, who last year honored Jonathan Winters in the Emmys’ In Memoriam segment, was found dead on August 11 at age 63.
IN THE NEWS
Change is in the wind at Turner. CEO John Martin sent a memo to staffers on Tuesday alerting them to a restructuring that will be communicated in the next two months. “We’ll start 2015 a more streamlined, nimble and efficient company,” said Martin, “focused on driving programming, monetization and innovation.” The exec’s message reiterates his sentiment in a June 2 memo, describing a “Turner 2020” initiative focused on “reducing spending and maximizing growth and profitability.”
NBC canceled summer series Working the Engels, pulling it from the lineup tonight in favor of an extra helping of Welcome to Sweden. The show premiered to 2.7 million viewers, but had dropped to 1.9 million. Engels’ fellow summer scripted series The Night Shift, Undateable and Sweden have all gotten renewals from the net.
Firing back at Al Gore over the former Vice President’s charges of breach of contract and fraud over its purchase of CurrenTV, Al Jazeera said in a statement, “The lawsuit and statement simultaneously issued by Al Gore’s celebrity trial lawyer were designed to grab headlines with misleading accusations like ‘fraud’ and ‘price discount. This is an ordinary commercial dispute, of the type courts decide all the time.” Gore and CurrenTV co-founder Joel Hyatt claim Al Jazeera attempted to seize $65 million held in escrow.
CBS is offering a double dose of the Madame Secretary series premiere on Sunday, September 21, due to live coverage of The NFL on CBS. Season 47 of 60 Minutes starts off the night at 7:30p ET, followed by Madame Secretary at 8:30p, the season five premiere of The Good Wife at 9:30p and a Secretary encore at 10:30p.
Season one of Mom will run for four weeks on TBS ahead of the launch of season two on CBS. Starting Monday, August 25, the comedy airs weeknights at 7:30p after The Big Bang Theory. “It’s my hope that this incredible platform will allow people who might not have seen the show on CBS a chance to get acquainted with it,” said exec producer Chuck Lorre. “And perhaps that acquaintance can turn into an ongoing relationship.” Mom’s launches Monday, September 29 at 8:30.
The star of OWN’s Iyanla: Fix My Life, Iyanla Vanzant, broke with the show’s format to travel to Ferguson, MO, amid protests and unrest following the shooting death of an unarmed black teenager, Michael Brown, by a white police officer on August 9. A spiritual life coach who specializes in conflict resolution, Vanzant said she hopes to “provide a set of tools to begin the healing process while also promoting peaceful change.” Episode date tbd.
The NFL is considering charging A-list acts to pay for the privilege of performing at halftime during the Super Bowl, reports the Wall Street Journal. With Rihanna, Katy Perry and Coldplay on their short list of contenders for a 2015 slot, the league asked at least some acts for a financial contribution in return for the high-profile gig, said WSJ – adding the suggestion got “a chilly reception.” Last year’s halftime show drew a record 115.3 million viewers.
Former Entertainment Tonight correspondent Kevin Frazier returns to the magazine show Tuesday, September 9, replacing Rob Marciano as co-host. Frazier’s spot as The Insider co-host will be filled by Louis Aguirre, co-anchor of Miami show Deco Drive.
Get up to speed with the latest in TV measurement on Wednesday, September 24 at Cynopsis’ exclusive training webinar, Understanding the Latest Ratings Advancements. From new metrics to better target your marketing and programming, to how to differentiate among multi platform, media, video, mobile and ad measurements, our agency and research experts will guide you through the latest in measurement science. Brad Adgate, SVP/Director of Research for Horizon Media; Brian Fuhrer, SVP Product Leadership and Cross-Platform TV Audience Measurement at Nielsen, Bruce Goerlich, Chief Research Officer for Rentrak and Mainak Mazumdar, Chief Science Officer for Simulmedia will be presenting. Click here for more info.
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PRODUCTION & DEVELOPMENT
A drama project about guardian angels is in development at NBC, from husband-and-wife producing team Roma Downey and Mark Burnett (The Bible). Downey starred in Touched By An Angel (1994-2003) for CBS, where the couple are exec producing mini-series The Dovekeepers.
ABC has put in development a crime drama from Ellen Pompeo (Grey’s Anatomy). Pompeo’s Calamity Jane also has a drama, Debt, at ABC Family.
The Bad Stanleys, a comedy about two brothers, has a put pilot commitment from Fox. Dana Klein (Friends with Better Lives) and Aaron Kaplan will executive produce; project comes from 20th Century Fox and Kaplan’s Kapital Entertainment.
COMING UP
The re-building of One World Trade Center is the topic of Crowning New York, premiering on Smithsonian Channel Sunday, September 7 at 8p. Documentary from Pulse3TV includes never-before-seen footage of the aftermath of the 9/11 terrorist attacks. “It is not often that a story about a building stirs deep human emotion, but Crowning New York is about defiance, resurrection and triumph over evil,” David Royale, EVP, programming and production for Smithsonian Channel, tells Cynopsis. “We are proud to take our viewers on a visually stunning journey.”
Take flight, Seattle Seahawks – Hallmark is launching the Feline Football League, with adoptable kittens competing (with celeb assistance) on obstacle courses for a spot in the net’s Kitten Bowl II on Super Bowl Sunday. “The newly inducted league makes it possible for Crown Media to build a world-class programming and merchandising franchise around Kitten Bowl,” said Bill Abbott, president and CEO, Crown Media Family Networks, “while still shining a spotlight on the incredibly beautiful and talented pets available for adoption.”
The fourth Stand Up to Cancer telecast will have no shortage of star power as it raises money for cancer research programs. Celebs joining host Katie Couric in the digital lounge, where they’ll reach viewers on the phone and through social media, include Jennifer Aniston, Will Ferrell, Ben Stiller, Reese Witherspoon and Halle Berry, to name just a few. The Who, Dave Matthews, Jennifer Hudson, Lupe Fiasco & Common and Ariana Grande are scheduled to perform. Co-exec producing the show are Gwyneth Paltrow and Joe Gallen of Tenth Planet Productions. Hour-long SU2C airs live Friday, September 5 on 31 broadcast and cable nets, streaming on Hulu and Yahoo.
A series finale date has been set for Sons of Anarchy: The FX biker drama concludes Tuesday, December 9. But Anarchy will live on – a behind-the-scenes companion book, Sons of Anarchy: The Official Collector’s edition will be released the next day, and a DVD and Blu-Ray Collector’s Set has also been announced. Season seven premieres Tuesday, September 9 at 10p, with a supersize episode, and post-show Anarchy Afterward.
Will Lupita and Miguel Angel be able to overcome their families’ differences and find happiness? The finale of Univision’s Que Pobres Tan Ricos on Sunday, August 24 at 8p has the answer. The next night is the 10p premiere of La Malquerida, about a mother and daughter who fall for the same man.
With unrest continuing in Ferguson, MO, ID will air a special presentation of The Injustice Files: Sundown Towns, about all-white communities that exclude African-Americans. Filmmaker Keith Beauchamp criss-crosses the country to find out whether the practices still exists today, in a documentary from Al Roker Entertainment encoring Sunday, August 23 at 10a.
The fourth installment of FX anthology series American Horry Story launches Wednesday, October 8 at 10p. American Horror Story: Freak Show is set in Jupiter, FL, circa 1952.”
RETURNING SERIES
AMC picked up Halt and Catch Fire for a sophomore run. While the drama about the rise of the PC era didn’t deliver a Walking Dead-size crowd, the net notes “a committed core audience and notable critical acclaim.” Not to leave out Nielsens: season one of Halt was one of the most upscale dramas on ad-supported television, reports the net, number three among A18-49 and number four among A25-54. “We have a history of demonstrating patience through the early seasons of new shows, betting on talent and building audience over time,” said Charlie Collier, AMC president. “We see that opportunity here.”
Showtime gave season three orders to summer series Ray Donovan and Masters of Sex. The dramas are “quintessentially Showtime: bold, provocative, premium television with production values at the top of the food chain,” said David Nevins, president, Showtime Networks. Masters is averaging nearly four million viewers across platforms per week, while Donovan is averaging five million weekly.
TV One’s Celebrity Crime Files, investigating the scandals, misdeeds and mysterious deaths of celebs, landed rapper/actor Ice-T as narrator for season three, premiering Monday, September 8 at 10p. But that’s not the only change for the docu-series. “Though crimes involving celebrities are both fascinating and shocking, this season the series will broaden its lineup by reexamining historically significant events and include topics that have captured the attention of America over the decades,” D’Angela Proctor, SVP programming and production tells Cynopsis.
Syndicated Lauren Lake’s Paternity Court is back for season two Monday, September 22. The daytime courtroom series, distributed by Orion TV Productions, can be seen in 92 percent of the country.
Relationship drama Full Circle landed a 10-ep second season at DirecTV, reports TVLine. Story by Keith Huff (House of Cards) will focus on a man dealing with the consequences of putting his father-in-law in prison 28 years earlier.
UPCOMING EVENTS
The Producers Guild of America’s Produced By conference will be held at NYC’s Time Warner Center on October 25, after six years on LA. The educational/networking event will feature speakers including Bob and Harvey Weinstein, Mark Gordon (Ray Donovan), Barbara Hall (Homeland) and Jenni Konner (Girls).
The Paley Center for Media’s annual LA gala will celebrate the role TV has played in the issue of LGBT equality. “From All in the Family, Soap, All My Children, An Early Frost, LA Law and Roseanne to Will & Grace, The Real World, Ellen, Six Feet Under, The L Word, Glee, Modern Family and dozens more, television has reshaped and redefined American identity and culture and has led to important social change,” said Maureen Reidy, president & CEO of the Center. “We believe this is the perfect time to celebrate television’s role in LGBT progress.” Event takes place Wednesday, November 12 at the Skirball Cultural Center.
CASTING
Tony Shaloub (Monk) joins the season seven cast of Showtime’s Nurse Jackie. The Emmy winner will recur as a new ER doctor.
Scott Adsitt (30 Rock) has been added to the cast of AMC pilot We Hate Paul Revere, as Sam Adams. The comedy is set in Colonial Boston.
Rachel Brosnahan (House of Cards) has been cast as the lead in CBS mini-series The Dovekeepers, set in ancient Israel.
Brooklyn Nine-Nine welcomes Eva Longoria (Desperate Housewives) for a 3-ep arc in season two. Fox comedy returns Sunday, September 28 at 8:30p.
Megan Mullally will return to Parks and Recreation in the second episode of the NBC comedy’s seventh and final season, slated to launch midseason. Also coming back: Natalie Morales (Girls), who appeared in season two.
CASTING CALL: Animal Planet’s-My Cat From Hell: Is your cat out of control? Expert behaviorist, Jackson Galaxy can help transform your cat back to the feline you love! Email the issues you are experiencing and include your name, age, city, contact number and cat’s age, breed and photos. Email to: HellCatsCasting@gmail.com
BRANDS AND ADVERTISING
Usher stars in a Honey Nut Cheerios spot launching Monday that has singer/The Voice coach trading dance moves with the cereal brand’s Buzz the Bee. The ad from Saatchi & Saatchi, New York, follows ads with Grumpy Cat and rapper Nelly. Saatchi’s Peter Moore Smith, executive creative director for General Mills business told AdAge, “The work we did with Nelly was very popular, so we felt Usher was the next great chapter; something beyond what an ordinary commercial might achieve.”
A CYNOPSIS MESSAGE
DEADLINE IS TOMORROW!
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Enter Now: Click Here | Entry Questions: Pete Romas.
RATINGS
In its third outing Monday, FX’s Kelsey Grammer/Martin Lawrence comedy, Partners, dipped to a low of 380,000 total viewers at 9p and 450,000 at 9:30p, a 55 percent drop in 9p viewers versus last week, and down 36 percent in viewers the next half hour.
Tuesday’s season four premiere of Braxton Family Values, the season two opener of SWV Reunited, two catch-up specials and the launch of SWV Reunited companion show, WatchIt With SWV, delivered a combined audience of 4.5 million viewers to the net from 8p-12:30a. In primetime cable, WE tv boasted the number one ranking with African American audiences in the A18-49, W18-49 and W25-54 demos.
Friday’s season finale of Animal Planet’s Treehouse Masters delivered 1.3 million P2+ viewers across its premieres in Live+3, and helped the net rank number three in ad-supported cable in its 10p time slot among P25-54.
Tuesday A18-49 Analysis: NBC won the most A18-49 viewers Tuesday with 1.7/6, according to Nielsen. Univision’s Mi Corazon Es Tuyo was first at 8p with 1.5/6, followed by CBS’s NCIS with 1.1/4. NBC’s America’s Got Talent topped 9p with 2.0/7, versus 1.5/5 for Uni’s Hasta Fin del Mundo. Talent stayed in the lead at 10p with 2.0/7; ABC’s 20/20: From Hell and Tele’s Senor de los Cielos tied for second with .9/3.
A18-49: NBC 1.7.6, UNI 1.4/5, ABC .9/3, CBS .9/3, FOX .6/2, TELE .6/2, ION .5/2, CW .2/1
Live + Same Day Household Ratings: August 19, 2014 – time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 4.8/8
NCIS [r] 6.0/11, NCIS: Los Angeles [r] 4.8/8, Person of Interest [r] 3.6/6
NBC: 4.7/8
Food Fighters 2.8/6, America’s Got Talent 5.7/10
ABC: 2.5/4
Extreme Weight Loss 2.4/4, 20/20: From Hell 2.6/5
UNIVISION: 1.8/3
Mi Corazon Es Tuyo 1.0/3, Hasta Fin del Mundo 1.9/3, Que Pobres Tan Ricos 1.6/3
TELE: .8/1
Reina de Corazones .8/1, En Otra Piel .8/1, Senor de los Cielos 1.1/2
FOX: .9/1
Family Guy [r] 1.1/2, Brooklyn Nine-Nine [r] .9/1, New Girl [r] .8/1, Mindy Project [r] .7/1
ION: 1.0/2
Criminal Minds 1.0/2, Criminal Minds 1.1/2, Criminal Minds 1.0/2
CW: .4/1
Arrow [r] .5/1, Supernatural [r] .4/1
EXECUTIVE MOVES
Reality producer A. Smith & Co. Productions promoted Katie Hash to Vice President of Development and Steve Miller to Head of Creative Services.
Belle Lenz has been appointed to the newly created position of Regional Director of Communications, Dentsu Aegis Network, Americas. Previously, Lenz had been Vice President, Global Communications at IPG Mediabrands.
A CYNOPSIS MESSAGE
Understanding the Latest Ratings Advancements Webinar
Wednesday, September 24, 2014 | 1:30 to 3:00 PM EST | REGISTER NOW!
Join Cynopsis for a deep dive into how to read and understand the latest changes in TV ratings. Viewing habits change by the day, it’s more important than ever to be up to speed on state-of-the-art ratings data.
Featured Speakers
Brad Adgate,
SVP, Director of Research, {Horizon Media}
Brian Fuhrer, SVP, Product Leadership & Cross-Platform Audience Meas., {Nielsen}
Bruce Goerlich, Chief Research Officer, {Rentrak}
This Day In History: 1920 – Christopher Robin Milne, the son of author A.A. Milne, was born. The younger Milne was immortalized in his father’s Winnie-the-Pooh books.
Answer to Our Last Trivia Question: On The Mary Tyler Moore Show (1970-1977), why did Rhoda push Mary to join the Better Luck Next Time Club, for divorced people? The club offered discounted airfare to Paris. Kudos to: Andrew Goldman-HBO/NYC, David Stern-BARD Entertainment/NYC, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Judy Margolis-The Ad Place/Dallas, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA/LA
Today’s Trivia Question – The Mary Tyler Moore Show theme week: What was the name of the annoying WJM receptionist Mary knew from summer camp, who desperately wanted to be Mary’s best friend again? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
WPIX-TV alums are gathering in New York for a reunion on September 19. Former employees of the station can email beth@finerpartydetails.com or patricia.hughes74@gmail.com for info.
Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey
08.21.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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WHAT’S ON TONIGHT – THURSDAY AUGUST 21, 2014
ABC: The Quest, Rookie Blue [f]
CBS: The Big Bang Theory [r], Mom [r], Big Brother, Elementary [r]
CW: The Vampire Diaries [r], The Originals [r]
Fox: Sleepy Hollow [r], Bones [r]
NBC: Hollywood Game Night [r], Welcome to Sweden, Welcome to Sweden, America’s Got Talent [r]
PBS: This Old House Hour [r], Secrets of Althorp – The Spencers [r], Antiques Roadshow [r]
Telemundo: La Alfombra de Premios Tu Mundo, Premios Tu Mundo
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Qhe Pobres Tan Ricos
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