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CYNOPSISSPORTS
08.19.14
Good morning. It’s Tuesday, August 19, 2014, and this is your first early morning Sports briefing.
CBS Sports’ annual Media Day Luncheon saw an influx of NFL Network talent and executives this year, as the companies met with the press to break down expectations, promotion and talent for the coming season of Thursday Night Football. CBS Sports Chairman Sean McManus noted that he was pleased with the pairing, comparing it to the company’s relationship with Turner Sports for the NCAA Men’s Basketball Tournament. NFL Media EVP Brian Rolapp noted that the resources from the partnership will have a visual impact in the new season and lift up the channel’s brand. Variety reports that CBS is looking for over $500,000 for a 30-second spot for TNF this year, with SBJ writing that the inventory was 80% sold. Lowe’s and Verizon will sponsor the first half-hour and second-half hour of the Thursday pre-game show, while Lexus will sponsor halftime and Mazda takes on the post-game show, according to the reports.
Meanwhile, the two companies firmed up pregame and postgame talent roster for the TNF brand on NFL Network and CBS. Joining host James Brown and analysts Deion Sanders and Bill Cowher will be an additional set featuring host Rich Eisen with analysts Michael Irvin, Marshall Faulk and Steve Mariucci. Every Thursday at 6p on NFL Network, Eisen will kick off the NFL week with Irvin, Faulk and Mariucci live from outside the stadium on NFL Total Access Kickoff. At 7:30p, the action shifts with Brown, Sanders and Cowher anchoring NFL Thursday Night Kickoff from inside the stadium. The show will air on CBS and be simulcast on NFL Network during Weeks 2-8 and air exclusively on NFL Network during Weeks 9-12 and 14-16. During halftime, Brown, Sanders and Cowher host the Lexus Halftime Show on CBS and NFL Network.
A CYNOPSIS MESSAGE
Cynopsis Sports Business Summit
Tomorrow – Aug. 20 | NYAC | REGISTER NOW
Thank you to our sponsor - FOX Sports 1 & Forward Market Media
Keynotes Announced
Opening Keynote: Ross Greenburg – Executive Producer
Q&A: Scott Greenstein, President/CCO – SiriusXM
Hear speakers from:
ESPN, CBS Sports, NBC Sports Group, HBO Sports, NBA, SiriusXM, Turner Sports, NFL, NASCAR, NHL, Neulion, Omnigon, FOX Sports 1, Telemundo, MLS, Fox Deportes, CSE, Sports Nielsen, USA Today Sports Media Group, Univision and more.
ON THE AIR
The Mid-American Conference and ESPN are slated to announce a rights extension this morning the will keep the conference in the fold well into the next decade. SI reports that the deal will run through the 2026 season thanks to the 10-year addition. The report states that the deal will see the MAC move ahead of the American, Conference USA, Mountain West, and Sun Belt in pay, and ensures the continuation of the strong MACtion brand of mid-week games. More on this tomorrow.
Time for the US Open. ESPN is lining up 100 hours of this year’s tournament on television and 400 from up to seven courts on ESPN3 stating Aug. 25. Before the action at the year’s final Major begins, ESPN3 will show the draw announcement live on Aug. 21 at noon. ESPN2’s live coverage of the opening Monday night will include a three-song set by Fitz and the Tantrums. During the first week of the tournament, coverage on ESPN begins at 1p each weekday and will continue nonstop until transitioning to ESPN2 at 6p (except Tuesday). Talent includes Darren Cahill, Cliff Drysdale, Chrissie Evert, Mary Joe Fernandez, Chris Fowler, Brad Gilbert, LZ Granderson, John McEnroe, Patrick McEnroe, Chris McKendry, Tom Rinaldi, Pam Shriver, Hannah Storm, and Mike Tirico.
Around the dial, Tennis Channel serves up around 75 hours of live matches from the first day of play through the second Thursday at this year’s two-week US Open, starting Aug. 25. The channel will offer more than 260 hours overall dedicated to the tournament including 60 hours of encore matches, four hours of daily lead-in show Tennis Channel Live at the US Open, and 130 hours of nightly US Open Tonight and daily Breakfast at the Open. Typically, the schedule will see the channel on the air at 10:30a with the half-hour Tennis Channel Live at the US Open with live match coverage at 11a-7p. News and highlight show US Open Tonight airs from 11p-2:30a, Microphone duties will be handled by Lindsay Davenport, Jim Courier, Martina Navratilova, Tracy Austin, Brett Haber, Mark Knowles, Bill Macatee, Mary Carillo and more.
Bellator MMA is restructuring its format next year to spotlight superfights and tentpole events instead of tournaments, according to MMAjunkie. New company president Scott Coker said that in 2015, Bellator will move away from its staple format of two 12-week seasons along with Summer Series events and instead focus on one event per month along with the promotion’s four major shows for 16 events per year on Spike TV.
Monetize your video, capture growing demographics, leverage your fans and peek into the future starting today at the Cynopsis Sports Business Summit and Women of Action in NY. Today and tomorrow will see around 70 speakers and hundreds of fellow participants slated to attend. Hear from companies that include Turner Sports, ESPN, CBS Sports, the NFL, College Football Playoff, NBA, Mars, NHL, EA Sports, MLS, Big East, FOX Sports, Chobani, WWE, HBO Sports, Twitter, SiriusXM, Soccer United Marketing, AEG, Univision, LPGA, Telemundo, IMG, Learfield Sports, US Ski and Snowboard Association, CSE, Nielsen, AVP, Troika, Sports Illustrated, Daytona International Speedway, WNBA, Campus Insiders, GroupM, USA Gymnastics, Bloomberg, NeuLion, Sporting News, Omnigon, USA Today Sports Group and more! Make a move before the fall and don’t miss out. For more info and to register, click here.
NBA TV will carry the USA Basketball/Dominican Republic game presented by Nike tomorrow evening at 7p. Marv Albert will call the exhibition game with analysts Grant Hill and Steve Smith, both former members of the USA Basketball Men’s National Team, and Matt Winer as sideline reporter. In addition, the network will offer 20 games from the 2014 FIBA Basketball World Cup starting Aug. 20 at noon.
Universal Sports Network offers a special interview with former professional cyclist George Hincapie in George Hincapie: The Loyal Lieutenant on Friday at 8p. The one-hour special will see the 17-time Tour de France veteran, three-time national road champion and five-time Olympian reflect on his career through an era plagued by performance-enhancing drug use.
Comcast SportsNet Mid-Atlantic named longtime host, anchor and reporter Chick Hernandez as co-host of SportsTalk Live with Brian Mitchell, the weeknight series that runs at 10p on the channel. Hernandez will officially assume his new role Sept. 1.
Sportsman Channel announced that the network launched on the HD platform of GCI’s Digital Variety package on August 14. “The opportunity to enjoy Sportsman Channel HD content on GCI in Anchorage, Fairbanks, Juneau, Palmer and Wasilla is a welcome development in the growth surge of the network in Alaska,” said Nory LeBrun, head of affiliate sales for Sportsman Channel. “Sportsman HD brings viewers closer to the action while hunting, fishing and shooting in some of the most interesting and scenic parts of the world. Viewers in Anchorage, Fairbanks, Juneau, Palmer and Wasilla will undoubtedly find Sportsman programs the best in outdoor lifestyle viewing as a result.”
The NHL will hold its 2015 and 2016 NHL Combines at First Niagara Center and HARBORCENTER in Buffalo. “The NHL Combine is an essential event for all of our Member Clubs in advance of the Draft, which continues to grow in importance,” said Colin Campbell, senior executive vice president of NHL Hockey Operations. “The League has pushed to improve the Combine each year and the state-of-the-art facilities in Buffalo will allow us to further enhance the quality of the event for our teams, prospects and media.”
A CYNOPSIS MESSAGE
Understanding the Latest Ratings Advancements Webinar
Wednesday, September 24, 2014 | 1:30 to 3:00 PM EST | REGISTER NOW!
Join Cynopsis for a deep dive into how to read and understand the latest changes in TV ratings. Viewing habits change by the day, it’s more important than ever to be up to speed on state-of-the-art ratings data.
Featured Speakers
Brad Adgate,
SVP, Director of Research, {Horizon Media}
Brian Fuhrer, SVP, Product Leadership & Cross-Platform Audience Meas., {Nielsen}
Bruce Goerlich, Chief Research Officer, {Rentrak}
SPONSORSHIP & PROMOTION
NFL sponsor Lenovo laid out plans to give two top fantasy football players the chance to take part in the Pro Bowl. The second season of its Fantasy Coach of the Year contest will see the top finalists flown to Arizona, where they will team-up on national television with NFL alumni captains to draft the two Pro Bowl teams. All fantasy coaches on NFL.com are automatically entered into the contest. Lenovo’s Fantasy Coach of the Year finalists are determined using a unique algorithm combining win-loss percentages, league championships, a difficulty-of-league index and a “quality moves” indicator taking into account sit/start point differential.
Speaking of the new NFL season, Cam Newton signed on to be the face of Drakkar Essence. Newton will star in a social media campaign to encourage fans to share their power, using the hashtag #showyourpower so consumer can show how “they celebrate their greatest moments and feel their most powerful.” Fans can post, tweet or gram @DrakkarEssence on Facebook, Twitter and Instagram to take part.
DIGITAL & TECHNOLOGY
FOX Sports is teaming up with YouTube Space LA to produce a daily web-video series explicitly focused on fast-breaking stories that will be shared online, according to Variety. The move is designed to help entrench FOX Sports with younger audiences on social channels. The videos would be a minute long and posted to FOX Sports’ YouTube channel as well as on the FOX Sports page, targeting 4-10 videos a day.
SIDEARM Sports, a Learfield Sports’ company, is reporting record growth, propelled by “enhanced design, technology and innovation,” according to the company. Newly established partnerships with collegiate entities at the brand include the Heisman Trophy, The Citadel, Hofstra, Northern Colorado, Coppin State and Xavier (LA). In addition, SIDEARM Sports has launched a total of 68 new and redesigned collegiate sites for the start of the 2014-15 school year, including Middle Tennessee, UNC Wilmington, Drury, James Madison, the Colonial Athletic Association and the American Athletic Conference.
The PGA Tour wants to put a younger face to the sport with help from a new web series pairing professional golfers with YouTube celebs. The show, Clubbed (wt), will be a similar format to Dancing With The Stars, and partner six pros with 12 web stars to mentor and compete in golf games. “PGA Tour has been successful in marketing to the millions of golfers and golf lovers in the over 30 demographic,” Bedrocket CEO Brian Bedol told Cynopsis. “We’re helping the brand reach a younger, untapped audience who shares a similar passion for the sport by creating an original made-for-digital series with YouTube talent young viewers are most interested in.”
ROSTER MOVES
The NFL named Peter O’Reilly as the league’s Senior VP of Events. O’Reilly served the past nine years as the NFL’s VP, fan strategy and marketing and replaces Frank Supovitz, who left to form his own events company. O’Reilly will be charged with the execution of all NFL events run by the league office, including the Super Bowl, Pro Bowl, NFL Draft, NFL Kickoff, NFL International Series and league business meetings.
THE MAIN EVENT
Reds/Cardinals on MLB Network at 8p.
ON THIS DAY in 1921: Ty Cobb becomes the fourth MLB player to get 3,000 hits.
In The Know:
Who played Gale Sayers in the classic 1971 movie Brian’s Song? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What number was retired in honor of Larry Bird? Answer: 33. Kudos: Scott Henkle-Westwood One/NY; Jon Latzer-CBS Digital Media/NY; Rick Rosenfelt-ESPN New York/NY; Barry G. Waldman-Vistrada/NY; Mike Antolini-Tiger Woods Foundation/Boston; Larry Kahn-Golf Channel/Orlando; Chris Faulds-Bell Media Digital/Toronto; Christine Ferrara-WBZ-TV/WSBK-TV/Boston; Jay Goslee-Comcast Spotlight/Nashville; Gretchen Brady-KDAF-TV CW33/Dallas; Jeff Timpa-Soul of the South Television/Little Rock; Barbara Spafford-Spafford Creative/Mobile; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Judie Henninger-Valentine Productions Inc./Santa Monica; Rick Pike-InterMedia Advertising/Woodland Hills; Mary Downey-Mary Downey Casting/Burbank; Paul Gygli-NBCUniversal Television Distribution/Universal City.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
08.19.14
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The post 08/19/14: CBS Sports and NFL Network reveal latest TNF blueprints, The MAC and ESPN have some big news, ESPN, Tennis Channel serve up the US Open appeared first on Cynopsis Media.