CYNOPSISDIGITAL
08.18.16
Good morning. It’s Thursday August 18, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Paid content: Paid content is content that a marketer puts out by any paid means, such as Google Adwords or Facebook Ads
TOP NEWS
Apple will fund a new documentary about Cash Money Records, the record label of hip hop and rap artists such as Nicki Minaj, Drake, and DJ Khaled. The documentary is the next step in Apple’s nascent original content efforts; the tech giant is already moving forward with Planet of the Apps, a reality competition series about app developers, and recently gained the rights to Carpool Karaoke, a spinoff of the Carpool Karaoke segment on CBS’s Late Late Show with James Corden. News of the Cash Money Records doc was first reported by Bloomberg.
Q&A: NAT GEO WILD
Nat Geo WILD recently launched its first major foray into the digital space, a new web series called wild_life with Bertie Gregory. The series follows the titular Bertie Gregory, a young wildlife photographer, as he tracks down and films predators on Vancover Island. Cynopsis Digital recently asked Nat Geo WILD SVP Geoff Daniels about the new series, and about the network’s digital future. Check out the Q&A here.
VIRTUAL + AUGMENTED REALITY
Intel is throwing its hat into the VR hardware ring. At its developer conference, the company unveiled Project Alloy, a new virtual reality headset. Unlike other mainstream headsets, Project Alloy is intended to serve as a reference design for manufacturers, as a opposed to a pre-made item shipped by the company. What makes the headset special – and unique – is that it works without either a mobile phone or an external computer, instead using its own computing chips. The company will open source Project Alloy next year, allowing third parties to build their own headsets based on Intel’s designs.
Closing the Dream, a new short 360-degree video documentary about the U.S. Basketball team’s preparations for the 2016 Olympics, has debuted for the Samsung Gear VR headset. The doc is narrated by star player Kevin Durant; it was produced by Viceland.
A CYNOPSIS MESSAGE
Cynopsis is excited to announce the finalists for the
2016 Kids !magination Awards
View the list of those who made the cut in the highly
competitive & dynamic kids media industry.
Please join us in celebrating on Tuesday, September 27 in NYC.
REGISTER TODAY.
LIVE VIDEO
MTV launched its new true-crime series, Unlocking the Truth, yesterday at 11 PM ET/PT. And in addition to the linear broadcast, MTV also simulcast the premiere on Facebook and YouTube – a first for the network. There will be no free digital simulcasts past the premiere, though – this is a one-time effort to get viewers on-board.
DEALS + COMPANY ACQUISITIONS
Twitch, the gaming-centric live broadcasting service owned by Amazon, announced that it will acquire Curse, an Alabama-based company providing gaming services such as in-game chat, news, and guides. Curse operates over 65 gaming sites, as well websites with news and tools built around individual game titles. Deal terms weren’t disclosed.
CYNOPSIS RISING STAR AWARDS
We will honor Rising Star Award winners from companies such as Horizon Media, LeadDog Marketing, NBC, Univision, Xaxis and more at a NYC awards reception on September 15. Save your seats today!
SOCIAL MEDIA
Snapchat is planning a major staff expansion in New York. The Los Angeles-based company agreed to create 396 New York State jobs in exchange for $5 million worth of tax breaks from Empire State Development, a state-owned organization. In order to receive the tax break, Snapchat must create the new jobs over the next five years – and keep them through the beginning of 2027.
RESEARCH
@LaurenMose1234: If you like creepy weird shows watch stranger things on Netflix right this second
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming for Aug. 10-16 using Twitter data from Nielsen. Trends and insights from the 9,906,871 tweets expressing a specific Emotional Reaction (ER) include:
– NBC was the home of beauty, with 43.5% of all “beautiful” ERs across all networks driven by, no surprise, the Rio Olympics. Other NBCU networks that are broadcasting Olympic events are also in on the beauty, led by NBC Sports, which had 18.7% of all “beautiful” ERs.
– Outside of the Olympics, Netflix drove 1.2% of all “weird” ERs across all networks, thanks primarily to its hit Stranger Things.
– Also outside of the Olympics, MTV drove 1% of all “crazy” ERs across all networks, mostly due to new episodes of Catfish: The TV Show.
– NBC was also, once again, the home of moist eyes, with 51.9% of “cried” ERs prompted by Olympic performances.
According to data from Pivotal Research Group, Internet-connected devices significantly increased overall TV viewership in July. PRG finds that total use of TV (which is defined by all sources of "content inputs") was up 1% for 18-49-year-old viewers. Overall TV use rose 2.6% in terms of average household. But for the 18-49 group in particular, PRG found that use of Internet-connected TV devices – such as Roku and Apple TV – rose by 65%, accounting for an 8.5% share of all TV use during the month. In July 2015, it was 4.9%.
The online video analytics company Tubular Labs took a look at the most watched online video publishers in July 2016. Some of their findings:
- Overall: The top 100 video brands and creators together generated 48.5 Billion total cross-platform views in July, representing a 20% increase over June view numbers. These videos had an average V30 (views per video) of 4.2 Million and an average ER (engagement rating) of 1.1x, with 1x representing average engagement.
- Facebook: Facebook rankings are separated into two categories: Facebook Publishers and Facebook Personalities. BuzzFeed’s Tasty was unseated from its #1 spot by UNILAD, which had views of 2.6 Billion followed by The LADbible at #2 with 2.1 Billion views. Tasty ranked #3 with 1.7 Billion views followed by NowThis and Tastemade, which took the #4 and #5 spots respectively.
– Instagram: Soccer continued to rule on Instagram with 433 Football (Soccer) maintaining its #1 rank at 349 Million views. The Shade Room, an entertainment and celebrity gossip site was new to Instagram rankings this month. It ranked #2 with 298 Million views. Hood Clips came in at #3 with 284 Million views.
– YouTube: Entertainment and family content dominated YouTube rankings this month. Ryan ToysReview was at #1 again with 585 Million views. T-Series, India’s largest music label and movie studio climbed four places to #2 with 547 Million views. Netd müzik, a property of Turkey’s Dogan TV Holding, WWE and Webs and Tiara’s took the #3, #4 and #5 spots respectively on YouTube rankings.
TRIVIA
Actor Jason Schwartzman is credited with co-developing which Amazon series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Once Gawker Media’s assets are officially sold to Univision, a new owner will take over. But who’s the current owner? Answer: Nick Denton. Kudos to Andy Pittman-TAMU/TX, Katie Cifarelli-ESPN/NY, and David Westberg-SAG-AFTRA Federal Credit Union/CA
A CYNOPSIS MESSAGE
Are you using Instagram’s new Stories feature?
Find out how this new feature works, and more importantly, how to make it work for YOU, during our Digital Webinar on 8/31:
Instagram Stories: The New Tool for Connecting with Fans
Hear from our Executive Panel:
David Kraft – ESPN Sales & Marketing
Dan Grossman – Vayner Media
RESERVE YOUR SPOTS!
.
DIGITAL SPOTLIGHT
This week, Google launched Duo, a new video chat app. Duo doesn’t come with many bells and whistles, but it’s got one major advantage over Apple’s Facetime: It isn’t a closed system. In other words, an Android user and an iOS user can use Duo to interact. Courtesy of the Wall Street Journal’s YouTube page, check out a quick video overview of Duo – here.
See you on tomorrow,
David Teich
08.18.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: LOCAL SALES ASSISTANT/WFAA/Dallas: Clerical & support person for the local sales staff. 1yr exp & strong organizational and time management skills & able to effectively communicate with others. Full info/apply HERE (8/27)
JOB OPENING: SUPERVISOR MKTG/MLB Network/Secaucus NJ: Serve as the primary NHL team & League contact in the promotion of NHL Network. 3-5 yrs mktg exp or equivalent Strong familiarity w/NHL & MLB teams & players, past & present. Strong social media knwldg as well as sm trends. Resume/cvr HERE (8/26)
JOB OPENING: PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/26)
JOB OPENING: CREATIVE DIRECTOR/PREDITOR-ON AIR PROMO/REELZ/Albuquerque: Direct and guide staff of 5 Preditors for national network series & documentaries. Some editorial required. Excellent opportunity for fresh, Sr. Producer to move up. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/26)
JOB OPENING: TEMP COORD, AD SALES PLNG/Smithsonian Channel/NYC: Maintain ad schedules, ensuring accuracy. Input ad schedules, handle schedule changes, and make-goods. Provide admin. support and assist with client presentations. 0-1 yr ad sales coord exp. Full info/apply HERE: http://tinyurl.com/zxrgmwo (8/26)
JOB OPENING: DIRECTOR PROGRAM RESEARCH/BRAVO/OXYGEN/NYC: Manage analyses/ratings reporting, audience profiling, for both nets and their competitors. 7 yrs media research req. Full info/apply HERE (8/26)
JOB OPENING: VP MKTG STRATEGY & PARTNERSHIPS/Discovery/MD: Strong relationship builder to develop and implement robust partner mktg strategy for Discovery’s US Nets Portfolio that build value and support distribution. 8-10 yrs mktg exp. Oversee all aspects of relationships w/top MSO partners. Full info/apply HERE (8/26)
JOB OPENING: SVP DIGITAL AD SALES/Discovery/NY or LA: Digital sales vet to lead the strategic development and prospecting of digital sales offerings across all Discovery digital properties. Navigate digital marketplace to keep Discovery in front and innovative. Full info/apply HERE (8/26)
JOB OPENING: PROGRAM SCHEDULING LEAD/Cartoon Network/ATL: Strategize/drive schedule plan’g for all Cartoon Network dayparts incl ROS & key prime franchises. Must possess excellent project mngmnt, analytical, written & verbal skills. Exp at cable network pref’d. BA deg req’d. Full info/apply HERE (8/26)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply here fuse.tv (8/25)
JOB OPENING: SR ADMIN ASST/Fuse Media/NY: Mng head of Ad Sales phone/calendar/travel. Gen. office/admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. BA deg comm/mktg & 1yr exp in media co, brdcst station, rep firm or ad agency pref’d Solid MS skills. Appy here fuse.tv (8/25)
JOB OPENING: DIGITAL LEADER, POLITICS/NBU NEWS/NYC: NBC News Digital is seeking an editor to drive our coverage of politics. The Politics Editor will be responsible for content for a newly-constituted section on Full info/apply HERE (8/25)
JOB OPENING: VP PROD & OPS/Discovery/LA: Collaborative, detail-oriented rock star to oversee in house prod/post-prod teams, budgets, studio ops, and mgmt. prod/post projects. Strong relationship builder w/internal and external partners. Resp for prod/ops of Studios facilities. 10+ yrs exp. Full info/apply HERE (8/25)
JOB OPENING: HR BUSINESS PARTNER/DISCOVERY/LA: Strategic partner to provide client support to Discovery Digital Networks & Global Enterprises. Expertly navigate employee related challenges while maintaining bal between bus. partner to leadership & employee champion. 7+ yrs exp. Full info/apply HERE (8/25)
JOB OPENING: EDITOR IN CHIEF/Discovery Digital Networks/San Fran: Editor in Chief to play a key leadership role in the voice and editorial strategy of Seeker’s science, news and exploration website and publishing platforms. Oversee and lead a best in the biz creative team. Full info/apply HERE (8/25)
JOB OPENING: PRODUCT MKTG MGR/Viacom/NYC: Mng mktg initiatives aligned to strategic objectives of the co. & its brands. Resp for driving execution of prod mktg efforts to scale awareness & adoption of Viacom’s advanced ad products. 5+ yrs. prod mktg exp & B2B ad tech/media exp pref’d. Full info/apply HERE (8/24)
JOB OPENING: ASSOCIATE DIRECTOR, MULTICULTURAL BRAND STRATEGY/Canvas/LA: Utilize skills/knwldg of existing/tradit’l multicultural strategic media plan’g approaches, as well as emerging & creative multicultural comm channels & media trends. Min 5-7 yrs exp dvlpg multicultural strategies. Resume HERE APPLY (8/24)
JOB OPENING: QA SPECIALIST/NBCU/NYC: The QA Specialist is responsible for reviewing and confirming the successful trafficking and launch of campaigns across the NBC Universal Entertainment Digital Group. Full info/apply HERE (8/24)
JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/24)
JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: thammack@edgets.com (8/24)
JOB OPENING: SR DIGITAL ANALYST, CORPORATE RESEARCH/Viacom/Santa Monica: Create innovative analyses across various data sets & help dvlp best practices. 3-5 yrs digital analytics &/or social analytics exp. TV, Media Dig. agency exp pref’d. Understanding of digital & social industry. Full info/apply HERE (8/23)
JOB OPENING: MGR PUBLIC RELATIONS/SCRIPPS HOME & TRAVEL BRANDS/Knoxville: Dvlp/execute media relations strategies. Organized & able to mng mult projects simultaneously under vast deadlines. Min 5 yr exp w/PR agency and/or corp comm. Exp in brdcst/cable TV ntwrk a +. Full info/apply HERE (8/23)
JOB OPENING: SOCIAL MEDIA MANAGER/DAILY SHOW/LA: Mng daily operations of social media platforms, enhance & grow company’s social media network & community, create social media campaigns & strategy, maintain editorial calendar across all platforms. Social media exp in TV req’d. 5+ yrs exp. Resumes to: jobs@bitesizetv.com (8/23)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of our media buying platform. Exp in product management or prgrm mngmnt Advertising or enterprise software exp is a MUST. Full info/apply HERE http://bit.ly/2ayN6p3 (8/23)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands).Strong knowledge of Programmatic TV and sales skills. Exp in client facing, sales engineer or acct mngmnt role in ad tech or programmatic Resumes HERE: hrobertt@wideorbit.com (8/23)
JOB OPENING: DIRECTOR OF RIGHTS & ACQUISITIONS/Tennis Channel/Santa Monica: Responsible for program acquisitions activities including program identification, evaluation, negotiation, and acquisition. Min 5 yrs exp in acquisitions & prgrm plan’g within a TV network. Full info/apply HERE http://tennischannel.com/ (8/23)
JOB OPENING: DIRECTOR, PROGRAM PLANNING & SCHEDULING/Tennis Channel/Santa Monica: Resp for long & short term prgrm schedules. Lead strategic scheduling & plan’g process for both the Tennis Channel linear & digital ntwrks. Min 5 yrs exp scheduling &/or prgrm plan’g at a TV network. Full info/apply HERE (8/23)
JOB OPENING: PRODUCT MANAGER/WO PROGRAMMATIC TV/SEATTLE, WA: Product Manager to mng all aspects of non-linear media & digital integrations. 5+ years of product management or prgrm mngmnt exp Strong understanding of internet technologies & web products is a MUST. Full info/apply HERE (8/20)
JOB OPENING: SR ACCOUNT MGR/WO PROGRAMMATIC TV/NYC: Mng post-sale relationships of our Demand clients (AdAgencies & direct Brands). 5+ yrs of exp programmatic TV buying or selling or in an enterprise level advertising technology company. 3+ yrs client facing or acct mngmnt role. Resumes HERE (8/20)
JOB OPENING: ACCOUNTING MANAGER/Fuse Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply fuse.tv (8/20)
JOB OPENING: VP CORP COMMUNICATIONS/DISCOVERY/NYC: Seasoned comms professional to be a strategic advisor to Discovery’s NYC-based leaders & teams, chiefly CEO, CFO & VP-IR. Dvlp/implement complex comms, public affairs & strategies for DCI corp affairs. Reputation mgmt., financial comms, media relations. 12+ yrs exp req’d, finance sector exp pref. Full info/apply HERE (8/20)
JOB OPENING: DIGITAL AD SALES EXEC/CafeMedia/NYC: Drive online ad revenues, meeting & exceeding all sales goals. Dvlp new business thru exec’s own ntwrk of contacts & prospecting. BA deg req’d. Min 2 yrs Digital Ad Sales, Acct Mngmnt, or Sales Plan’g exp working w/major brands. Full info/apply HERE (8/20)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 4-7 yrs of exp in media &/or ndustry; exp in comm related to data strategy & ad sales a +. Full info/apply HERE (8/20)
JOB OPENING: SR ENTREPRENEUR EDITOR/CNBC/NYC: Establish the vision for CNBC new entrepreneurship coverage. Generate story ideas; collaborate w/guide writers, ed.s and contributors, including on-air talent & guests. Full info/apply HERE (8/20)
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FALL INTERNSHIP CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: contact@bookmarks4fun.com (8/20)
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The post 08/18/16: Apple greenlights doc about Cash Money Records; Snapchat to increase New York staff; Intel unveils new VR headset appeared first on Cynopsis Media.