CYNOPSISSPORTS
08.06.14
Good morning. It’s Wednesday, August 6, 2014, and this is your first early morning Sports briefing.
OMEGA is going long, locking in a partnership deal with the PGA of America through 2022. The brand is already the Official Timekeeper of the PGA of America and the 2014 PGA Championship, will see the company continue to serve as Official Patron and Official Timekeeper of the PGA of America for another eight years beginning in 2015. The extended agreement also includes advertising on golf telecasts of PGA of America championship events, marketing support for the PGA’s player development efforts and support for PGA members and their facilities.
“We are delighted to extend our agreement with the PGA of America through 2022," said Urquhart. “With our tournaments in Europe and Asia, OMEGA has long supported the growth of golf as a global game, and our involvement in the premier events organized by the PGA of America including the much-anticipated 2014 PGA Championship has given us a fantastic platform to develop the brand in the important American market.”
ON THE AIR
Aug. 14 will see MLB owners select from three final candidates for Commissioner, according to USA Today. The report states that they will select from among Rob Manfred, MLB’s COO; Tim Brosnan, MLB’s EVP of Business; and Boston Red Sox chairman Tom Werner.
ESPN Events released brackets for its owned and operated early-season basketball tournaments, which launch this year in November and run through the Christmas holiday. The five multi-day, destination events consist of the Gildan Charleston Classic, Puerto Rico Tip-Off, Wooden Legacy, Orlando Classic and the Hawaiian Airlines Diamond Head Classic and will be shown across ESPN, ESPN2, ESPNU and ESPN3. The bracket-format tournaments feature 12 games over three days and begins with the Gildan Charleston Classic on Nov. 20, featuring Akron, Charlotte, Cornell, Drexel, Miami (Fla.), Penn State, Southern California and South Carolina. This year’s Puerto Rico Tip-Off will also be on Nov. 20 with teams that include Connecticut, Boston College, Charleston, Dayton, George Mason, New Mexico,Texas A&M and West Virginia.
Nicole Briscoe will continue her work with ESPN after her current role as host of ESPN NASCAR Countdown wraps up this year. Briscoe locked in a new contract with the company and will serve as a SportsCenter anchor as well as taking on additional new assignments.
NFL Network offers four live Week 1 Preseason Games on the channel through the weekend, beginning with the 49ers/Ravens on Aug. 7 at 7:30p – with Ari Wolfe and Kurt Warner calling the action from NFL Network’s studios – followed by Cowboys/Chargers at 10:30p. Aug. 8 will see Saints/Browns at 8p and Aug. 9 will feature Browns/Lions at 7:30p.
ESPN Deportes debuts its new monthly show Reportajes Especiales tomorrow at 7:30p. The show, launched off of a SportsCenter segment, will continue to offer “investigative reports on sports and in-depth features on athletes, uncovering the inspiring stories yet to be told.” Luis Alfredo Alvarez will host the show. According to the release, episode one will profile Joe Gaetjens, a US soccer scorer whose legacy vanished due to one of the cruelest dictatorships in history. The show continues with the story of a young Mexican man who discovered that sports could lead to his freedom and wraps up with the story of Nick Pugliese, an American soccer player whose passion for the sport led him to an unexpected destiny.
We are under two weeks until the 2014 Cynopsis Sports Business Summit on Aug. 19-20 at NY Athletic Club. Confirmed names speaking this year include CBS Sports Chairman Sean McManus, NFL Media COO Brian Rolapp, College Football Playoff Executive Director Bill Hancock, award-winning producer Ross Greenburg, Big East Commissioner Val Ackerman, Turner Sports President Lenny Daniels, HBO Sports President Ken Hershman, NBA Deputy Commissioner Mark Tatum, GroupM CEO Bryce Townsend, SiriusXM President/CCO Scott Greenstein, Soccer United Marketing President Kathy Carter, ESPN CFO Christine Driessen, WWE Chief Brand Officer Stephanie McMahon, NHL CMO Brian Jennings, NBC Sports CMO John Miller and so many more! Other organizations in the mix include the NBA, MLS, WNBA, NBC Sports, FOX Sports, Turner Sports, AEG, Univision, LPGA, Telemundo, IMG, ESPN, Twitter, Learfield Sports, US Ski and Snowboard Association, CSE, CBS Radio, Nielsen, USA Gymnastics, Univision, Bloomberg, Neulion, Sporting News, Omnigon, USA Today Sports, EA Sports, Mars, Chobani, etc. For more info and to register, click here.
FOX Sports 1 offers the MotoGP World Championship on Sunday as it hits its second U.S. stop for the Red Bull Indianapolis Grand Prix at 2p. Host Bob Varsha leads the FOX Sports 1 broadcast team, with Ralph Sheheen providing play-by-play, Hall-of-Fame rider Scott Russell offering analysis and Jenny Taft reporting from the pits.
PBS series Finding Your Roots with Henry Louis Gates, Jr. will focus on three athletes when it returns for season two starting Sept. 23 at 8p. Derek Jeter, Billie Jean King, and Rebecca Lobo will all take part in the series this year, along with various other celebrities.
A CYNOPSIS MESSAGE
Cynopsis Media Presents…
Cynopsis Sports Business Summit
August 20th | New York Athletic Club
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Thank you to our sponsor - FOX SPORTS 1
Hear speakers from: Bloomberg Sports, CBS Sports, CSE, Electronic Arts, Fanatics, FOX Sports, Group M, HBO Sports, IMG College, MLS Business Ventures, NBA, NBC Sports Group, Neulion, NFL Media, NHL, Omnigon, SiriusXM, Sporting News Media, Troika and more.
SPONSORSHIP & PROMOTION
The Collegiate Licensing Company, the licensing affiliate of IMG College, revealed its annual list of top-selling institutions and manufacturers via royalties reported July 1, 2013 through June 30, 2014 on all collegiate merchandise sold on behalf of CLC-represented institutions. Overall, the retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion. For the ninth consecutive year, the University of Texas at Austin ranked No. 1 atop the rankings, with Alabama, Michigan, Notre Dame and Georgia rounding out the top five. Meanwhile, the Top-5 Non-Apparel Licensees finished with EA Sports at the top, followed by Wilson Sporting Goods, Rawlings Sporting Goods, Tervis Tumbler Company and Commemorative Brands dba Balfour.
The Patriot League and Learfield Sports have locked in an extension of their comprehensive marketing partnership, designed to offer “increased resources to the Patriot League and an additional boost to its corporate partner platform through Learfield’s dedicated National Sales Division.”
DIGITAL & TECHNOLOGY
Campus Insiders announced plans to live stream a special Big 12 Conference forum, hosted by Commissioner Bob Bowlsby. The forum, entitled “The State of College Athletics” is scheduled to take place in New York City on Wednesday, August 6, beginning at 4p and will feature a panel from the world of college athletics and sports media, with discussion focusing on college athletics and its place within the context of higher education.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, locked in a deal with Stylinity, the first social commerce platform designed to make Selfies shoppable. The licensing agreement that will allow NFL players to share their fashion styles on social media and enable fans to purchase their favorite “looks” simply by clicking on products in the photos.
ROSTER MOVES
The Women’s Sports Foundation named Deborah Slaner Larkin as its CEO. Larkin brings over thirty years of executive experience in corporate, government and non-profit leadership, serving most recently as the executive director of the United States Tennis Association (USTA) Foundation from 2010 through March 2013. "The Women’s Sports Foundation is an exceptional organization at the forefront of girls and women’s sports. Through its researched advocacy, the Foundation promotes participation and quality programming, and educates the public on the important educational and social benefits of sports participation that prepare girls and women to be leaders first on the field and later in the board rooms in the U.S. and globally. I’m honored for the opportunity to come home again," she said in a statement. The foundation recently announced the collective contribution of over $2 million from NBC Sports Group, ESPN and FOX Sports.
THE MAIN EVENT
Red Sox/Cardinals on ESPN at 8p.
A CYNOPSIS MESSAGE
TODAY!!!
Cynopsis Digital Video Forum
Wednesday, August 6, 2014
StumbleUpon HQ | San Francisco, CA
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Thank you to our Gold Sponsor - SIZMEK
ON THIS DAY in 1926: Gertrude Ederle becomes the first woman to swim the English Channel.
In The Know:
Which NFL quarterback was a contestant on Survivor? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which university has a mascot named Sammy the Owl? Answer: Rice (80% of the answers stated Temple, so don’t feel bad). Kudos: Marc Wollis-NBC Sports Group/NY; Michael Ritz-BucStar Consulting/NY; Tim Overmyer-20th TV/Atlanta; Mark Darnell-Golf Services/Augusta; Synda Kollman-Charter Marketing Group/Boca Raton; Gretchen Brady-KDAF/Dallas; Larry Hutchings/Pacific Palisades; John Sutton-Charter Digital Media/LA; Layne Kaplan-FOX Sports/LA; Jeff Mirkin-The Game Plane/Hollywood.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
08.06.14
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The post 08/06/14: Omega tees up for long-term PGA deal; MLB owners narrow the field; Which school hooked the licensing crown? appeared first on Cynopsis Media.