CYNOPSISSPORTS
08.01.16
Good morning. It’s Monday August 1, and this is your first early morning Sports briefing.
Just ahead of the Summer Olympics in Rio – and facing a flurry of headlines that range from athlete safety to doping – IOC President Thomas Bach addressed the media on Sunday to address the global event. Over the weekend, the organization announced plans to
delegate the final say on the acceptance of entries of Russian athletes to a Review Panel that will be composed of three IOC Executive Board Members: Ugur Erdener, Claudia Bokel and Juan Antonio Samaranch.
“In these difficult decisions you will never have a 100% majority. These are complicated and complex questions on the legal and moral side,” he said, noting that 4,500 urine tests and a thousand blood tests would be conducted during the event. “What you should not forget is the broad support that the IOC executive board has for this decision. The McLaren report revealed a system which is an attack on our Games and an attack on our values but you cannot deny the right of athletes to attempt to prove their innocence.”
ON THE AIR
Thursday saw Bill Hancock, Executive Director of the College Football Playoff, move off Dec. 31 as a traditional date for the CFP semifinals with a shift in scheduling the contests in years 5, 6, 11 and 12 of the rotation that will see all semifinals games played either on Saturdays or holidays. “We tried to do something special with New Year’s Eve, even when it fell on a weekday. But after studying this to see if it worked, we think we can do better,” he said. “These adjustments will allow more people to experience the games they enjoy so much.”
Due to weather conditions, NASCAR’s Pocono 400 Sprint Cup race will now run today on NBCSN with coverage resuming at 10:30a.
NFL Media announced that reporters Jane Slater and Courtney Fallon would be joining the networks ahead of the new season. The will both contribute to NFL Network, NFL.com and NFL Now, beginning with NFL Network’s Inside Training Camp coverage. Slater will be based in Dallas and joins from ESPN where she was a studio anchor and sideline reporter for the Longhorn.
The NFL denied that it had sent presidential contender Donald Trump letter calling the upcoming debate schedule (which includes two that are scheduled on the same nights as NFL games) “ridiculous.” An NFL spokesman tweeted Saturday that "While we’d obviously wish the debate commission could find another night, we did not send a letter to Trump."
A CYNOPSIS MESSAGE
Cynopsis Digital’s 4th annual MODEL D AWARDS is open & ready for entries!
Are you elevating the industry with state-of-the-art contributions to branded content, technology, ad campaigns, & original content? If so, then begin your entry today.
Deadline to enter: August 4th
For more information click here.
SPONSORSHIP & PROMOTION
Ahead of the Opening Ceremony of the Rio 2016 Olympic Games, Ralph Lauren Corporation, the long-time official outfitter of Team USA, will finally run a spot during the Olympics. Ad Age reports a 30-second anthem spot that “touts patriotism and features six athletes,” is set to run, featuring swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. The company also joined the USOC to unveil the concept for Team USA’s flag bearer on Aug. 5, as well as the official Opening Ceremony parade uniform as well as its “Like to Light” campaign on social media. For every post shared or liked on Instagram, Twitter or Facebook using the hashtag #LikeToLight , Polo Ralph Lauren Foundation will donate $1 to the USOC’s Team for Tomorrow program.
USA Hockey is teaming with K&K Insurance as its newest partner, where the company will serve as a diamond level partner of the U.S. Hockey Hall of Fame Induction Celebration and as a partner of the USA Hockey President’s Awards Dinner.
DIGITAL & STREAMING
Continuing the Olympic theme today, sport integrity service Genius Sports and the IOC locked in a partnership ahead of this summer’s Games. The information-sharing agreement will see the pair “work together against the manipulation of competitions related to sports betting in order to protect the integrity of Olympic events” through the SportIM service. “In 2013, we launched our Intelligence Betting Integrity System to collate alerts and information on match manipulation and, ever since, we have further optimized the mechanism,” said Paquerette Girard Zappell, the IOC’s chief ethics and compliance officer, “We have identified responsible organisations that can assist our global effort to prevent corruption and are delighted about our new partnership with Genius Sports.”
ESPORTS
ELeague wrapped up its first season on Saturday with Virtus.pro winning the inaugural championship. The Turner Sports/WME/IMG organization reports that its debut season saw 897 million gross minutes of video consumption on TBS and Twitch and drew more than 3.4 million new viewers to TBS during its 10-week season, with the audience composition consisting heavily of Millennial viewers in the Men 18-34 demo. Championship coverage generated approximately 48 million gross minutes of video consumption and hit a peak of 168,500 concurrent streams on Twitch.
Jaunt Inc. and ESL released the first VR eSports documentary, CLG: Win Everythin’ which follows “one team’s emotional journey to the 2016 Intel Extreme Masters World tournament held in Katowice, Poland” with a focus on Counter Logic Gaming. The six minute VR doc can be seen on the Jaunt VR App for iOS, Android, Gear VR, Oculus Rift, HTC Vive and Desktop 360.
Speaking of ESL, the company announced its talent lineup for this weekend’s first North American Heroes of the Storm Fall Regional. The broadcast team will include: James "Kaelaris” Carrol as panel host; TJ "Azumoh” Sanders as reporter; and Jake "SolidJake” Kulinski, Wade "Dreadnaught" Penfold, Jaycie “Gillyweed” Gluck and Josh "JHow” Howard as commentators.
ROSTER MOVES
NFL Media hired Julie Haddon as Senior Vice President of Marketing where he will be responsible for the brand and marketing strategies for all NFL Media properties, which include NFL Network, NFL Now, NFL Mobile, NFL.com, NFL Films and NFL RedZone. Prior to joining the NFL, Julie served as the founder and CEO of The Marketing Farm.
PBR tapped Chad Blankenship as Senior Vice President, Marketing where he will lead PBR’s brand marketing and digital content strategy as well as the launch of a new OTT product in 2017. Blankenship most recently led marketing and PR efforts for El Rey Network.
THE MAIN EVENT
NASCAR Pocono 400 on NBCSN at 10:30a.
A CYNOPSIS MESSAGE
Cynopsis Presents an Interactive Webinar:
The Career Transition from Linear to Digital: Making the Big Leap
Tuesday, August 16th| 1:30 PM ET
Learn the latest tools and tips regarding:
The transition path
- New products - Understanding higher ROI - Importance of lower ad loads - New ad formats
* REGISTER *
ON THIS DAY in 1991: Soccer star Diego Maradona retires.
In The Know:
Participants of the first modern Olympic Games in Athens in 1896 were awarded what for winning their event? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Three NHL teams have had their names misspelled on the Stanley Cup, name one. Answer: Islanders, Maple Leafs, Bruins. Kudos: Traci Liner-WME/IMG/NY; David Kalan-MLB Advanced Media/NY; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Matt Sautter-Imagine Communications/Denver; Judie Henninger-Valentine Productions/Santa Monica; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
08.01.16
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The post 08/01/16: IOC braces for Rio hurricane; Ralph Lauren preps OIympic opportunity; ELeague’s consumption play appeared first on Cynopsis Media.