CYNOPSISSPORTS
07.31.14
Good morning. It’s Thursday, July 31, 2014, and this is your first early morning Sports briefing.
USA Basketball locked in multiple marketing partnerships with Samsung, Hospital for Special Surgery (HSS), and Diageo. The three companies will serve as official marketing partners of USA Basketball, promoting their brands and products throughout USA Basketball Men’s and Women’s National Team training camp, exhibition games, media, and during several special events taking place this summer in Las Vegas, Chicago, and New York. In addition, other partners will include the Jeep brand, Nike, Las Vegas, Wynn Las Vegas, and BBVA will also conduct activities during the summer as the Men’s National Team prepares for the 2014 FIBA Basketball World Cup in Spain from Aug. 30-Sept. 14.
Activations will include a Samsung-built Technology Center in Las Vegas to provide USA Basketball players and staff with Samsung’s latest products to use throughout the summer, including customized tablets, handsets, and wearable devices. HSS’s medical team will offer world class medical care for USA Basketball players throughout training camp and be on the sidelines with the team for all exhibition games and the FIBA World Cup. Diageo will serve as the presenting partner of the USA Basketball Training Camp Celebration in Chicago on Aug. 15 and the USA Basketball Send-Off Celebration in New York City on Aug. 20.
ON THE AIR
NBC kicks off Sunday Night Football this weekend at 8p with the NFL/Hall of Fame Game pitting the Giants and Bills. Al Michaels and Cris Collinsworth return to the broadcast booth along with Michele Tafoya. Sunday night’s telecast will also feature live interviews with members of the NFL Hall of Fame’s Class of 2014, including Michael Strahan, Andre Reed, Derrick Brooks, Ray Guy, Claude Humphrey, Walter Jones, and Aeneas Williams. Notable initiatives at the game will include the first use of new rules for instant replay, official-to-official communication, higher goal posts and the use of tablets by coaches and players.
CBS Sports returns for its 24th consecutive year covering the 96th PGA Championship with the third and final rounds on Aug. 9-10 starting at 2p. Jim Nantz anchors with Sir Nick Faldo as analyst. Ian Baker-Finch will call the action at the 17th hole, Gary McCord at the 16th hole, Peter Oosterhuis at the 15th hole, Verne Lundquist at the 14thhole and Bill Macatee at #13. David Feherty and Peter Kostis will serve as on-course reporters. Coverage will also be streamed live on CBSSports.com, which will also feature additional on-demand video content.
Meanwhile, CBS Sports Network delivers its own coverage of the tournament with the PGA Championship Clubhouse Report after the conclusion of play on Thursday, Aug. 7 through Sunday, Aug. 10 at 8p. Andrew Catalon and Billy Kratzert host with highlights, analysis and player interviews. In addition, the channel’s programming again includes encore replays of CBS Sports’ third and final-round broadcasts of the 2014 Tournament, as well as classic PGA Championships from years past.
NBCSN, in the 50 weeks since NBCUniversal unveiled its coverage of the Barclays Premier League on August 17, 2013, now ranks as TV’s fastest growing sports cable network in Total Day viewership, according to live plus same day data released by The Nielsen Company. The channel averaged 148,000 Total Day viewers from the 2013-14 Premier League season kickoff through this past Sunday to mark an 80% spike over the comparable period from 2012-13 and the largest rise among all sports cable networks over that span.
We will have yet another year of the great Vin Scully, who announced his intention to return to the broadcast booth next season. That will mark a record 66th season with the announcement made in Korean, Spanish and English by players Hyun-Jin Ryu, Yasiel Puig and Justin Turner on the Dodger Stadium video board in the second inning of Tuesday night’s game against Atlanta.
We are weeks away; get your tickets now before it once again sells out! Join us on Aug. 19 for the Women of Action track, co-hosted by FOX Sports’ Colleen Dominguez, at the Cynopsis Sports Business Summit, taking place at the NY Athletic Club. We are thrilled to announce another new session that will give attendees an exclusive peek at the plans, expectations and preparation ahead of the 2015 FIFA Women’s World Cup, set to be carried by FOX Sports for the first time next year. Hear from FOX Sports’ David Neal and famed US Women’s National Team defender Heather Mitts about the road ahead. For more info and to register, click here.
ESPN’s College GameDay Built by The Home Depot announced plans to begin and end the 2014 season from Sundance Square in Fort Worth. The weekly three-hour show will open on August 30 ahead of the Cowboys Classic pitting Florida State and Oklahoma State on Saturday Night Football as part of DICK’s Sporting Goods Kickoff Week at 8p on ABC. College GameDay will also make its final stop in Sundance Square to preview the inaugural College Football National Championship, set to be played on Monday, Jan. 12, on ESPN, also at AT&T Stadium.
On the baseball front, ESPN offers coverage of Major League Baseball’s 2014 trade deadline, highlighted by a one-hour Baseball Tonight: Trade Deadline Special today at 3p ahead of the league’s 4p deadline. Host Jon Sciambi will join analysts John Kruk and Manny Acta and ESPN MLB Insiders Buster Olney, Tim Kurkjian, Jayson Stark and Keith Law. ESPN.com’s content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10a.
Meanwhile, ESPN’s Dan Shulman and John Kruk will call the August 3 edition of Sunday Night Baseball presented by Taco Bell from atop the Green Monster at Fenway at 8p. The game will pit the Yankees/Red Sox with Shulman and Kruk located in section nine of the Monster seats, where they’ll provide commentary throughout the telecast. The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.
Professional Bull Riders are hitting the big screen once again, announcing that filming is now underway on the 20th Century FOX movie adaptation of Nicholas Sparks’ novel The Longest Ride. The film stars Scott Eastwood, Britt Robertson, Alan Alda, Oona Chaplin and Jack Huston and will see Eastwood portray Luke, an injured bull rider making his way up the ranks of the Professional Bull Riders Touring Pro Division. The PBR has been signed as a technical advisor to the film and will produce all of the movie’s bull riding events.
Canada’s CBC and Sportsnet World announced plans for FIFA U-20 Women’s World Cup Canada 2014, featuring the top 16 under-20 women’s teams. CBC-TV will offer coverage of all of Canada’s matches while cbcsports.ca will stream every match from the entire tournament. Sportsnet World will provide coverage of eight additional Group Stage matches not involving Canada. The networks will combine to provide coverage of the quarter-final and semifinal rounds while CBC-TV will have exclusive coverage of the Third Place and Championship matches. Coverage begins Tuesday, August 5th with Canada’s first Group Stage match against Ghana at 7:30p.
ONE World Sports announced a multiyear, multi-platform programming agreement with Infront Sports & Media to exclusively telecast Champions Hockey League games in the US for the next three seasons, beginning with the League’s inaugural 2014-2015 season. The deal includes rights to every game starting with group play in August and concluding with the inaugural Champions Hockey League final in February, spanning over 161 games.
A CYNOPSIS MESSAGE
Cynopsis Sports Business Summit
AUG. 20 | New York Athletic Club| NYC
A sampling of the influential line-up of speakers:
Scott Greenstein - President/CCO {SiriusXM}
Ken Hershman – President {HBO Sports}
Chris Wagner – EVP and Co-Founder {NeuLion}
Lenny Daniels - President {Turner Sports}
View the complete list of speakers & register:
http://www.cynopsissportssummit.com/.
SPONSORSHIP & PROMOTION
IMG, through its licensing affiliate the Collegiate Licensing Company (CLC), locked in a partnership extension with the Sugar Bowl Committee, the Tournament of Roses, and the Heisman Trophy Trust to manage their respective trademark licensing programs. “We look forward to leveraging the new College Football Playoff, along with the Bowl’s new partnership with the SEC and Big 12 Conferences, into greater excitement and expanded retail distribution of our merchandise, and we feel CLC is the best partner to help us accomplish that,” said Jeff Hundley, the Sugar Bowl’s Chief Operating Officer.
The Dannon Company is digging the flavor of football, announcing a deal that will make the brand the Official Yogurt Sponsor of the NFL beginning in 2015. “Since our first Super Bowl advertisement in 2012, we’ve seen the potential to impact American families when it comes to making better food choices. We want to make yogurt more fun and more engaging because eating yogurt every day can help improve the quality of our diets, and sponsoring the NFL brings that to a whole new level,” said Sergio Fuster, Chief Marketing Officer, The Dannon Company.
Janssen Pharmaceuticals, Inc. will serve as the title sponsor for the first Chase for the NASCAR Sprint Cup race this season. The MyAFibStory.com 400 is slated to take place at Chicagoland Speedway.
SEC Nation, the upcoming traveling college football pre-game show featuring Tim Tebow and Marcus Spears, will feature a customized version of Robert Randolph and The Family Band’s Take The Party as its opening theme song. Randolph worked with network producers to develop custom lyrics that complement the show’s goal of” bringing the sights and sounds of a SEC football tailgate to viewers every Saturday.” The show will air on SEC Network.
SOCIAL MEDIA
Iowa Speedway will debut a special 6.5-feet-by-28-feet social media visualization element for fans on Friday, marking the first of its kind in motorsports and part of the official partnership between NASCAR and Hewlett-Packard. The NASCAR Social Wall Powered by HP will offer a place for race fans to see live posts from drivers, media, fans and industry personalities while sharing their own thoughts via Twitter, Facebook and Instagram. “Being able to unveil this amazing installation during our race weekend is another example of NASCAR’s commitment to the state of Iowa and our fans,” said Iowa Speedway President Jimmy Small. “Focusing on the event experience at Iowa Speedway is directly in line with NASCAR’s Industry Action Plan.”
ROSTER MOVES
Outdoor Channel announced the appointment of Tim Boell as Vice President, Distribution & Affiliate Marketing where he will look to expand Outdoor Channel’s reach in the Eastern Region and be responsible for “generating increased distribution for Outdoor Channel’s linear SD, linear HD, VOD and TV Everywhere platforms, while strengthening the value of the outdoor adventure entertainment network among its existing affiliate base.”
THE MAIN EVENT
Angeles/Orioles on MLB Network regional action at 7p.
A CYNOPSIS MESSAGE
Cynopsis Sports Women of Action
AUG. 19 | New York Athletic Club | 1-6:30 PM
A sampling of the powerful line-up of speakers:
Stephanie McMahon, Chief Brand Officer - WWE
Christine Driessen, CFO – ESPN
Laura Froelich, Head of Sports Development - Twitter
Val Ackerman, Commissioner - Big East
View the complete list of speakers & register:
Thank you to our sponsor - FOX SPORTS 1
ON THIS DAY in 1990: Nolan Ryan wins his 300th game.
In The Know:
With what team did Nolan Ryan win a World Series? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: The Ted Hendricks Award is presented annually to a player at what position in college football? Answer: Defensive End. Kudos: Aymon DeMauro-Discovery Communications/NY; Michael G. Hawkins-Francis Marion University/Florence; Michael Goodman-Radio-One/Atlanta; Tim Overmyer-20th TV/Atlanta; Tony Ferranti-MMSI/Warwick; Will Allmendinger-Zoom Media/Chicago; Warren Weideman-Producer/LA; Greg Dudsic/Venice; Larry Hutchings/Pacific Palisades; Nick Monroe-Monroe Photography/San Diego.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
07.31.14
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The post 07/31/14: USA Basketball hits the three; CBS Sports set to tee off on PGA Championship; NBC opens the playbook for NFL/Hall of Fame Game appeared first on Cynopsis Media.