CYNOPSISDIGITAL
07.27.16
Good morning. It’s Wednesday July 27, 2016, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Ad tech stack: In ad tech, a stack refers to a single vendor that offers a variety of marketing services. Stacks are designed to consolidate the steps of ad-buying, ad-selling, inventor management, billing, measurement, and reporting into a single integrated software suite. Depending on which package is chosen, services such as social media, search, retargeting, and offline media might also be part of the offering.
TOP NEWS
Twitter reported lackluster Q2 earnings. The company saw $602 million worth of revenue in the second quarter of 2016 – good for a net loss of $107 million. The company did improve over Q2 of 2015, when it lost $136.6 million. Twitter’s monthly active users increased a bit for the quarter, from 310 million to 313 million. Twitter’s $535 million of ad revenue made for a year-over-year increase of 18%. (Mobile revenue accounted for 89% of Twitter’s ad revenue.) Data licensing and other revenue added up to $67 million – a 35% year-over-year increase. Wall Street wasn’t thrilled; Twitter’s stock fell over 9% in after-hours trading.
Apple Music has acquired an unscripted series based on the Carpool Karaoke segments from James Corden’s The Late Late Show. The Late Late Show’s Carpool Karaoke segments have been extremely popular, regularly going viral. Not surprisingly, the new series had set off something of a bidding war among cable outlets and SVOD services. Apple’s decision was surprising, but it makes sense: The company has found that Carpool Karaoke segments, which feature celebrities and musicians singing hit songs, actually drive Apple Music users to the featured songs.
VIRTUAL + AUGMENTED REALITY
In April, Facebook unveiled the Surround 360, its new 360-degree video camera. The social media giant has now made good on its promise to open source the camera: Yesterday, Facebook posted the camera’s blueprints, as well as a video overview demonstrating how to assemble it, online. It’s probably safe to guess that only professional developers and production companies will be building their own Surround 360; Facebook says the materials needed to build the camera cost about $30,000.
The VR technology startup Kite & Lightning announced that it has raised $2.5 in new funding. Raine Ventures led the seed round. Kite & Lightning, which is known for working in cinematic VR, says that it will use the funding to create Babylon Battle Royale, a virtual world built around competitive spectator gaming.
PROGRAMMING + CONTENT ACQUISITIONS
Samira Wiley (Netflix’s Orange Is the New Black) is headed to Hulu. The actress will join the cast of The Handmaid’s Tale, Hulu’s upcoming drama series based on the Margaret Atwood novel of the same name. The show, which will star Elisabeth Moss (AMC’s Mad Men) is slated to debut next year.
BuzzFeed Video has premiered its first series on Verizon’s Go90 mobile video service. The unscripted show, called Modern Sex, centers on real millennial couples who consult with “intimacy experts” and try new experiences. The first episode is now available. The first episode is rated TV-MA, and comes with a viewer discretion warning.
In a February Hulu special, Triumph the Insult Comic Dog lampooned the 2016 presidential primary circus. But clearly the year in politics has been far too ridiculous for just one Triumph special. The dirty-minded, Robert Smigel-voiced puppet was awarded a follow-up special, and now that special has a release date. Triumph the Insult Comic Dog Summer Election Special 2016 will debut on Hulu August 11. The special will feature footage and interviews from the major parties’ political conventions in Cleveland and Philadelphia. The special, created and co-EP’d by Smigel, is made in partnership with Funny or Die.
A CYNOPSIS MESSAGE
CYNOPSIS DIGITAL PRESENTS THE INAUGURAL
“It List” Awards
Who are we looking for?
The most innovative + freshest thinkers in digital media who excel in:
Digital Content | Marketing | Advertising | Social Media | Online Content
Deadline to Enter: August 4, 2016 | Awards Event: November 4, 2016
[START YOUR ENTRIES]
Winners will be honored at the Cynopsis Digital Model D Awards.
LIVE VIDEO
The multi-platform production company HooplaHa-Only Good News recently announced a partnership with the live-streaming network Roker Media. HooplaHa will produce Roker Media’s first slate of original programming. The first production to emerge from the deal will be JoyStory, a series that follows the JoyRide cycling instructors Jared Marinelli and Adam Keller as they plan their wedding. (The same-sex couple’s flash mob marriage proposal gained some viral attention earlier this year.) JoyStory premieres in August; other HooplaHa-produced content will also aim for an uplifting, socially aware tone. Roker Media was launched in April by Al Roker, JR Jackson, Charlie Stettler, Lyor Cohen, and Fred Seibert. “Live streaming enables us to get closer to our audience than ever before possible,” Roker Media CEO Ron Pruett told Cynopsis Digital. “By incorporating HooplaHa into our slate of programming, we have a great opportunity to truly pay it forward, to inspire people to think differently and make a positive impact.”
PLATFORMS + DEVICES
T-Mobile has added several new services to Binge On, its mobile data plan that allows for unlimited streaming of select digital services. The new services include ABC, Apple Music, Dish Anywhere, FOX Now, and a number of others. Binge On already featured networks such as NBC and ESPN, and streaming services such as Netflix, Hulu and Amazon Prime. T-Mobile says that Binge On now includes over 100 video services.
CYNOPSIS RISING STAR AWARDS
Our stars may be young, but oh do they shine… The 2016 Rising Star Awards winners have been announced and will be honored at a swanky reception on Thursday, September 15 in NYC. Visit the site for more information and join us to celebrate!
RESEARCH
According to a detailed new IAB report conduced by C3Research, two thirds of U.S. consumers using ad blockers could potentially be convinced to uninstall their ad blocking software. The report finds that 26 percent of desktop users and 15 percent of mobile consumers use ad blockers. About 32 percent of ad blockers are men between the ages of 18 and 34, and 22 percent are women of the same age range. The report concludes that giving users controls (such as a video skip button, or thumbs up/down ratings) can prove effective at getting users to refrain from blocking ads. Also effective: assuring users of site safety; for instance, providing guarantees that a site and its ads are malware- and virus-free, and won’t slow down browsing. Meanwhile, the report finds that disrupting the flow of a user’s experience makes it harder to win them over. (Users, for instance, will be repelled by ads that block content, by long video ads that come before short videos, by pop-ups, and by full-page ads.) You can find the report here.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (7/18/16 – 7/24/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a complete look at the brands that backed all four days of major-network coverage of the Republican National Convention last week, plus the brands backing the Democratic National Convention broadcasts so far.
“Live from Cleveland and Philly”
“Last week we gave you a partial (two-day) view of the advertising during the primetime RNC specials airing each night on ABC, CBS and NBC while the Cleveland convention was still going. Now the full four-day data is in, and the top 5 advertisers by estimated spend across the three nets were: Novartis heart-drug brand Entresto, Pfizer (with an ad spotlighting its R&D efforts rather than a specific drug), Liberty University, Tylenol and Mazda. The winner in terms of digital share of voice: Entresto (27.93%). As for the DNC, the brands with the top estimated spend from the first night of the Philadelphia convention were: Ancestry, Aleve, Safelite Auto Glass, Mazda and Pfizer. The winner in terms of digital share of voice: Ancestry, whose ad for its AncestryDNA product featured the story of a woman who discovered, to her surprise, that she had Native American heritage.” iSpot.tv
EXECUTIVE MOVES
Turner has made some moves. Pola Changnon, who previously served for a decade as VP and Brand Creative Director for Turner Classic Movies (TCM), has been promoted to SVP of Marketing, Creative and Brand. In the newly created roll, she’ll develop strategic, integrated marketing and social media plans for TCM’s brand extensions. She’ll also oversee brand management, design, and creative vision for both TCM and FilmStruck, the streaming movie service from TCM and the Criterion Collection. Meanwhile, E.B. O’Neill has been hired as FilmStruck’s Senior Director of Subscription Acquisition & Management. She previously served as Director of Acquisition Marketing at edX. In her new role, O’Neill will lead FilmStruck’s strategic planning and day-to-day operations, such as consumer outreach, acquisition, and subscriber analytics.
TRIVIA
Tough one: In Amazon’s dystopian drama The Man In the High Castle, what’s the name of the film reel that shows an “alternate” history in which the Allies won World War II? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Along with Mike Shoemaker, who co-created the now-concluded Hulu animated series The Awesomes? Answer: Seth Meyers. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Rachel Wohlfeld-OMD/NY, Matt Meachem-Gracenote, David Westberg-SAG-AFTRA Federal Credit Union/CA, Dan Nolan-Monumental Sports & Entertainment, and Connie Korngold-Hulu
A CYNOPSIS MESSAGE
Cynopsis is excited to announce the finalists for the
2016 Kids !magination Awards
View the list of those who made the cut in the highly
competitive & dynamic kids media industry.
Please join us in celebrating on Tuesday, September 27 in NYC.
REGISTER TODAY.
DIGITAL SPOTLIGHT
For close to a year, IBM has been letting Watson, its cognitive supercomputer, make the decisions on some of its digital ad campaigns. The company says that, on average, Watson reduces cost-per-click by 35%. Now the company says that Watson will be used in all of its programmatic campaigns by the end of 2016. You can check out IBM’s video overview of its Watson-driven programmatic efforts here.
See you on tomorrow,
David Teich
07.27.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: ACCOUNT EXECUTIVE/GSN/SANTA MONICA: promote & sell inv on GSNTV & GSN Games Platform w/min of 4 yrs industry exp. Send cov letter & resume to tvcareers@gsn.com (8/3)
JOB OPENING: COMMUNITY MGR/GSN/SANTA MONICA: Support original programming & mng various social communities in our mktg dept. Creating & posting content daily & monitoring all GSN properties. 2-4 yrs direct social marketing exp. Send cov letter & resume to gsntvdigitalmarketing@gmail.com (8/3)
JOB OPENING: MKTG PROJECT MGR/Investigation Discovery/MD: Savvy marketer+ innovative thinker to manage multiplatform cmpgns, leverage across social/dig platforms, & reinforce brand strategy. Strong project mgmt skills, exp w/social/digital cmpgns. 3-5+ yrs exp. APPLY! (8/3)
JOB OPENING: VP, Sched & Acq/History/NY: Manage all aspects of sched, inc daily, wkly & qtrly scheds that will maximize ratings & inc profits. 7+ yrs cable and/or brdcst sched & prgm mgmt. exp. Apply: www.aenetworks.com/career.html (8/3)
JOB OPENING: MGR, MEDIA DISTRIBUTION/MP & SILVA/NY: Achieve sales goals & revenue generation by initiating leads & negotiating agreements. 5 yrs exp selling media & sports platforms req in media distribution & sales strategies across TV, Digital Media, OTT. In-depth market assessments. More info & resume here (8/3)
JOB OPENING: PAID SEARCH LEAD/Dish Network/Englewood CO: Define/mng projects to improve the effectiveness & knwldg base of DISH’s retail partners in regards to search programs. BA deg mktg, bus. or related field & min 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD, INDIRECT/Dish Network/Englewood CO: Liaising between DISH’s partner mktg team, our partner media agency, and digital marketing teams. BA deg mktg, Business, or related field, and a minimum of 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD/Dish Network/Englewood CO: Lead projects focused on customer acquisition & sales through Dish.com. Sound qualitative and quantitative analytical skills & working exp w/eCommerce, Data Management Platforms, Tag Management systems Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG MGR, DISPLAY/VIDEO/Dish Network/Englewood CO: Be central point of contact for internal/external partners & depts related for display & social media. Min 3-5 yrs exp in a relevant agency or client side role req’d. BA deg in mktg, communications or a related field req’d; MBA pref’d. Full info/apply HERE (8/2)
JOB OPENING: SOCIAL MEDIA BRAND MGR/Dish Network/Englewood CO: Be central point of contact for internal/external partners & deps for social media. Min 3-5 yrs exp in relevant agency or client side role req’d. BA deg mktg, communications or a related field req’d; MBA pref’d; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: SR MGR OF PAID SEARCH/Dish Network/Englewood CO: Responsible for defining and managing projects to improve the effectiveness & growth of DISH paid search. BA deg mktg, Business, or related field, & min 3-5 yrs exp in paid search; or equivalent combination of education & exp.Full info/apply HERE (8/2)
JOB OPENING: ADMIN ASST TO CCO/MINDSHARE/NYC: Responsibilities incl answering phones, scheduling, completing expense reports, booking travel & assisting in creative development. Must be a multi tasker in fast moving envir. MS Excell & PP proficient. 1-3 yrs work exp. resume/cover HERE (8/2)
JOB OPENING: SR WRITER/PRODUCER/A&E/NYC: Men/Adult Mkt-A&E OA Promo Creative. Conceptualize/write/prod video promotions. Specifically, this position would: concept, write & prod highly creative & sharable promo content for A&E. 5+ yrs exp similar setting. Full info/apply HERE (8/2)
JOB OPENING: MGR, DIGITAL SALES/ABCNTVS/NYC: Seeking a self-motivated, proactive team player who is also capable of working independently to be Manager, Digital Sales. Serve on all aspects of Digital Media w/focus on Digital Video, Sponsorships, Social & Branded Content. Full info/apply HERE (8/2)
JOB OPENING: MGR AUDIENCE MEASUREMENT & INSIGHTS/DISCOVERY/NYC: Strategic thinker to develop/create the roadmap for measuring and valuing audiences at Discovery across linear/digital. Turn findings into stories/trends to provide strategic direction. Work directly w. Nielsen, Comscore/Rentrak, etc. Full info/apply HERE (7/31)
JOB OPENING: ACCOUNT MANAGER/comScore Inc/NYC: Establish strong & productive relationships with clients. Direct Network & Research Exp a must. 3-5 Years Ntwrk Sales or Research Experience Req’d. Competency working with complex research/measurement data. Cover/resume to: MLarkin@comscore.com (7/31)
JOB OPENING: SUPERVISING PRODUCER/CSI Sports/NYC: Produce original programming for 24/7 Live Sports Network + National/Intl Synd. +7 yrs Post-Prod TV exp. Management and sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res HERE jobs@csisports.tv (7/30)
JOB OPENING: DIGITAL RESEARCH MGR/NYC: Provide quantitative research for entertainment programming and media landscape. Track & analyze digital and linear traffic across all platform using internal & external data. Full info/apply HERE (7/29)
JOB OPENING: SR. RESEARCH ANALYST/ANIMAL PLANET/NY: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Animal Planet. Manage submissions of Nielsen program lineups. 2+ yrs Nielsen exp req’d. Full info/apply HERE (7/29)
JOB OPENING: PROJECT MGR, SHORT FORM-VIDEO/DIGITAL/Nickelodeon/NYC: Mng plan’g, briefing & management of all Nick owned & operated digital platforms. Min 5 yrs project mngmnt, prod mngmnt or related exp. Demonstrated orgnz’d self-starter who is able to mng mult tasks deftly & see the big pic. Full info/apply HERE (7/29)
JOB OPENING: MGR INSIGHTS & INNOVATION/DISCOVERY/CHI or NYC: Strong sales storyteller to empower Ad Sales Team w/insights to drive digital sales using data to prove the value of partnering w/Discovery. Manage+deliver ad hoc analytics requests. 4+ yrs exp req’d. Full info/apply HERE (7/29)
JOB OPENING: SUPERVISING PRODUCER-BE/TLC/MD: Creative leader to concept/write/produce/edit branded entertainment + integrated mktg cmpgns. Collab w/ad sales to create content for advertisers+ true to TLC brand. Proven success a must, 7 yrs exp. Full info/apply HERE (7/29)
JOB OPENING: SR. DIR. MKTG STRGY+PROD MGMT/TLC/MD: Strategic thinker w/360 innovative approach to cmpgns. Strong production, budget, ops & personnel mgmt exp. Proven track record driving top TV brands, developing strategy and managing cmpgns. Full info/apply HERE (7/29)
JOB OPENING: ACCT DIRECTOR, MKTG & DISTRIBUTION/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery’s portfolio. Est./maintain strong consultative relationships w/ top MVPD partners. 5+ yrs exp req’d. Full info/apply HERE (7/28)
JOB OPENING: MKTG MGR/FX Networks/LA: Work on development of mktg & media ideas tied to consumer launches. He/she will identify, dvlp & work w/media & creative agencies on mktg & media campaigns 5 yrs work exp mktg/media for a TV network or TV acct at an ad agency req’d http://bit.ly/29PbIwl (7/28)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
FALL INTERNSHIP CREDITS ONLY: FALL INTERNS/ONE World Sports/Stamford: College student to Asst w/prgrm sched’g duties & prod coord for live sports. Interest or knwldg of video editing prgrms pref’d (Adobe Premier) Strong knwlg variety of sports & sports statistics.? Social Media & Graphic Desig exp req’d. Res/cver: internship@oneworldsports.com (7/31)
FALL INTERNSHIPS CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: contact@bookmarks4fun.com (7/29)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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The post 07/27/16: Apple Music buys ‘Carpool Karaoke’ series; IAB says many could be persuaded not to use ad blockers; Twitter reports lackluster Q2 earnings appeared first on Cynopsis Media.