CYNOPSISDIGITAL
07.26.16
Good morning. It’s Tuesday July 26, 2016, and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Landing Page: A Landing Page is a webpage that users are directed to after they click on a display or paid search ad.
TOP NEWS
It’s been a long time coming. Verizon announced that it will acquire Yahoo’s core search, media, advertising and communications business for $4.83 million in cash. Verizon will integrate Yahoo with AOL’s operations, which the telco acquired for $4.4 billion last year. The integration with AOL will take place under Marni Walden, Verizon’s EVP and President of Product Innovation and New Businesses. The sale to Verizon doesn’t include Yahoo Japan, Yahoo’s equity investments in Alibaba Group Holdings, or the company’s cash. Those areas of the company will live on after the sale as a publicly-traded investment holding company. (That company will take a different name, of course; Verizon will take possession of the Yahoo brand.) For the moment, Marissa Mayer will stay on as Yahoo’s CEO. The deal is expected to close in Q1 of next year.
Twitter’s adventures in live-streaming continue unabated. The company has nabbed the streaming rights to weekly Major League Baseball and National Hockey League games, as well as game highlights. Twitter gained the rights as part of a deal with MLB Advanced Media. (MLBAM manages both MLB.TV’s subscription streaming services and the NHL’s Internet-streaming operations.) In addition, Twitter will begin streaming The Rally, a new nightly show highlighting a number of different sports, including the Olympics and college events. Twitter has now inked content deals with all four major American sports leagues. While the NFL, MLB, and NHL will simulcast live games, the NBA will instead provide Twitter with two original shows.
AD TECH + PROGRAMMATIC ADVERTISING
The video ad marketplace Teads has added 360-degree video to its “inRead” toolkit, which allows advertisers to place video ads in the middle of editorial content. 360-degree video functionality will now be available across all screens, including smartphones and desktop. The 360-degree video spots can be purchased both programmatically and directly.
The native advertising platform Connatix announced the launch of Connatix Native Video, a new video platform. The new platform allows publishers to customize video content and manage number and frequency of ads. It also allows publishers to set video content so that it begins playing only when it’s in a user’s view (similar to Facebook video). In order to make inventory readily available, the company says that it has partnered with over 70 programmatic Video DSPS, trading desks and marketers, including SpotX, Tremor, and Videology. Meredith is among the first publishers to use the platform.
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Virtual & Augmented Reality, from A-Z
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PLATFORMS + DEVICES
The multi-screen vendor MobiTV has teamed up with the Mississippi-based wireless operator C Spire. The companies are working to build an in-home, Internet-based TV service to compete with traditional pay TV platforms. The service would target connected streaming platforms such as the Apple TV, the Amazon Fire TV, and Roku devices, as well as iOS and Android smartphones and certain smart TVs. According to C Spire, the service will feature a complete television lineup, including broadcast TV stations, VOD, and a cloud DVR. C Spire also says it plans to offer smaller “skinny bundles” of TV channels. C Spire says it aims to launch a beta test of the new service in November.
PROGRAMMING + CONTENT ACQUISITIONS
The British broadcaster ITV has acquired the exclusive U.K. premiere rights to all of AwesomenessTV’s long-form shows. (Under the new pact, the two companies will also team up to produce youth-oriented original series.) ITV is set to create an extended weekend program for its ITV2 entertainment channel. The program will feature AwesomenessTV content, both scripted and unscripted. For 2017, ITV has acquired 75 total hours of Awesomeness TV content, set to air on both ITV2 and the ITV Hub online platform. In 2018, that number is set to increase to 100 hours.
NFL Media announced a new agreement with Sony Interactive Entertainment. The NFL Network and NFL RedZone channels will launch for the PlayStation Vue Internet TV service in time for the start of this coming NFL season. "The NFL is constantly looking to serve our fans premium NFL content where and how they want to see it," said Hans Schroeder, the NFL’s SVP of Media Strategy, Business Development, and Sales.
DEALS + COMPANY ACQUISITIONS
According to a report from the New York Post, the music video platform Vevo is close to cutting a deal with Warner Music. The deal would officially enable Vevo to distribute music from all three major record labels (Vevo already has deals in place with Sony and Universal, both of which hold stakes in the company). As the Post points out, completing the Warner Deal would likely enable Vevo to focus on launching a paid subscription service. Warner Music and Vevo are said to be in final negotiations.
CYNOPSIS DIGITAL MODEL D AWARDS
The Digital Model D Awards deadline is rapidly approaching. With just over a week left, it’s time to finish up your entries! Register here.
POLICY
As bizarre as American public life has been this year, just remember things could always be worse. Chinese authorities has ordered all news companies in the mobile and online sectors to disband their reporting teams. Instead, they may only carry content from state-controlled news media. According to a report from Bloomberg, firms including Tencent, Sohu, Sina, and NetEase received identical letters from Chinese authorities informing them of the decision.
RESEARCH
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (7/18/16 – 7/24/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Comedy vertical, based on the engagement metric for the week ending 7/24.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
RiceGum (9.6) / 54,800,310 / 3,174,869 / 712
whinderssonnunes (9.4) / 57,081,870 / 10,292,484 / 719
DalasReview (9.3) / 46,854,180 / 2,398,301 / 737
IISuperwomanII (9.2) / 49,541,910 / 9,438,673 / 772
GradeAUnderA (9.1) / 32,934,630 / 2,827,540 / 678
canalcanalha (9.0) / 27,413,100 / 8,415,060 / 692
AuronPlay (9.0) / 20,545,110 / 3,864,120 / 689
(8.9) / 33,918,420 / 800,728 / 669
ThatcherJoe (8.8) / 30,486,630 / 7,089,778 / 691
Rclbeauty101 (8.8) / 94,383,210 / 8,721,153 / 708
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXECUTIVE MOVES
Rooster Teeth, the Fullscreen Media-owned digital studio focused on gamers and sci-fi fans, has added a few content execs. Luis Medina, who formerly worked at Disney’s Maker Studios as VP of Partnerships, will hold the same title at Rooster Teeth. Evan Bregman, formerly the original content chief at Portal A, will serve as Rooster Teeth’s Director of Programming. And Ryan P. Hall, formerly a creative executive at Junction Entertainment, will serve as Rooster Teeth’s Head of Development. The new hires come less than a month after the studio announced that it would rebrand its SVOD service under the name First, adding more mainstream content to appeal to a wider audience. It’s safe to say that Medina, Hall, and Bregman will be central to those efforts.
TRIVIA
Along with Mike Shoemaker, who co-created the now-concluded Hulu animated series The Awesomes? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Prior to joining BuzzFeed as Editor-in-Chief, Ben Smith wrote for which news outlet? Answer: Politico. Kudos to David Westberg-SAG-AFTRA Federal Credit Union, Laura Swanson-Epic Records/CA, Susan Nessanbaum-Goldberg-Generate/CA, and Andy Pittman-TAMU/TX
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DIGITAL SPOTLIGHT
Facebook has grand plans to extend Internet access to one or two billion people throughout the world. How? They’ll be using drones. Courtesy of the Wall Street Journal’s YouTube page, learn more here.
See you on tomorrow,
David Teich
07.26.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: PAID SEARCH LEAD/Dish Network/Englewood CO: Define/mng projects to improve the effectiveness & knwldg base of DISH’s retail partners in regards to search programs. BA deg mktg, bus. or related field & min 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD, INDIRECT/Dish Network/Englewood CO: Liaising between DISH’s partner mktg team, our partner media agency, and digital marketing teams. BA deg mktg, Business, or related field, and a minimum of 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD/Dish Network/Englewood CO: Lead projects focused on customer acquisition & sales through Dish.com. Sound qualitative and quantitative analytical skills & working exp w/eCommerce, Data Management Platforms, Tag Management systems Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG MGR, DISPLAY/VIDEO/Dish Network/Englewood CO: Be central point of contact for internal/external partners & depts related for display & social media. Min 3-5 yrs exp in a relevant agency or client side role req’d. BA deg in mktg, communications or a related field req’d; MBA pref’d. Full info/apply HERE (8/2)
JOB OPENING: SOCIAL MEDIA BRAND MGR/Dish Network/Englewood CO: Be central point of contact for internal/external partners & deps for social media. Min 3-5 yrs exp in relevant agency or client side role req’d. BA deg mktg, communications or a related field req’d; MBA pref’d; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: SR MGR OF PAID SEARCH/Dish Network/Englewood CO: Responsible for defining and managing projects to improve the effectiveness & growth of DISH paid search. BA deg mktg, Business, or related field, & min 3-5 yrs exp in paid search; or equivalent combination of education & exp.Full info/apply HERE (8/2)
JOB OPENING: ADMIN ASST TO CCO/MINDSHARE/NYC: Responsibilities incl answering phones, scheduling, completing expense reports, booking travel & assisting in creative development. Must be a multi tasker in fast moving envir. MS Excell & PP proficient. 1-3 yrs work exp. resume/cover HERE (8/2)
JOB OPENING: SR WRITER/PRODUCER/A&E/NYC: Men/Adult Mkt-A&E OA Promo Creative. Conceptualize/write/prod video promotions. Specifically, this position would: concept, write & prod highly creative & sharable promo content for A&E. 5+ yrs exp similar setting. Full info/apply HERE (8/2)
JOB OPENING: MGR, DIGITAL SALES/ABCNTVS/NYC: Seeking a self-motivated, proactive team player who is also capable of working independently to be Manager, Digital Sales. Serve on all aspects of Digital Media w/focus on Digital Video, Sponsorships, Social & Branded Content. Full info/apply HERE (8/2)
JOB OPENING: MGR AUDIENCE MEASUREMENT & INSIGHTS/DISCOVERY/NYC: Strategic thinker to develop/create the roadmap for measuring and valuing audiences at Discovery across linear/digital. Turn findings into stories/trends to provide strategic direction. Work directly w. Nielsen, Comscore/Rentrak, etc. Full info/apply HERE (7/31)
JOB OPENING: ACCOUNT MANAGER/comScore Inc/NYC: Establish strong & productive relationships with clients. Direct Network & Research Exp a must. 3-5 Years Ntwrk Sales or Research Experience Req’d. Competency working with complex research/measurement data. Cover/resume to: MLarkin@comscore.com (7/31)
JOB OPENING: SUPERVISING PRODUCER/CSI Sports/NYC: Produce original programming for 24/7 Live Sports Network + National/Intl Synd. +7 yrs Post-Prod TV exp. Management and sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res HERE jobs@csisports.tv (7/30)
JOB OPENING: DIGITAL RESEARCH MGR/NYC: Provide quantitative research for entertainment programming and media landscape. Track & analyze digital and linear traffic across all platform using internal & external data. Full info/apply HERE (7/29)
JOB OPENING: SR. RESEARCH ANALYST/ANIMAL PLANET/NY: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Animal Planet. Manage submissions of Nielsen program lineups. 2+ yrs Nielsen exp req’d. Full info/apply HERE (7/29)
JOB OPENING: PROJECT MGR, DIGITAL/Nickelodeon/NYC: Mng plan’g, briefing & management of all Nick owned & operated digital platforms. Min 5 yrs project mngmnt, prod mngmnt or related exp. Demonstrated orgnz’d self-starter who is able to mng mult tasks deftly & see the big pic. Full info/apply HERE (7/29)
JOB OPENING: MGR INSIGHTS & INNOVATION/DISCOVERY/CHI or NYC: Strong sales storyteller to empower Ad Sales Team w/insights to drive digital sales using data to prove the value of partnering w/Discovery. Manage+deliver ad hoc analytics requests. 4+ yrs exp req’d. Full info/apply HERE (7/29)
JOB OPENING: SUPERVISING PRODUCER-BE/TLC/MD: Creative leader to concept/write/produce/edit branded entertainment + integrated mktg cmpgns. Collab w/ad sales to create content for advertisers+ true to TLC brand. Proven success a must, 7 yrs exp. Full info/apply HERE (7/29)
JOB OPENING: SR. DIR. MKTG STRGY+PROD MGMT/TLC/MD: Strategic thinker w/360 innovative approach to cmpgns. Strong production, budget, ops & personnel mgmt exp. Proven track record driving top TV brands, developing strategy and managing cmpgns. Full info/apply HERE (7/29)
JOB OPENING: ACCT DIRECTOR, MKTG & DISTRIBUTION/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery’s portfolio. Est./maintain strong consultative relationships w/ top MVPD partners. 5+ yrs exp req’d. Full info/apply HERE (7/28)
JOB OPENING: MKTG MGR/FX Networks/LA: Work on development of mktg & media ideas tied to consumer launches. He/she will identify, dvlp & work w/media & creative agencies on mktg & media campaigns 5 yrs work exp mktg/media for a TV network or TV acct at an ad agency req’d http://bit.ly/29PbIwl (7/28)
JOB OPENING: DIR, PROGRAM PLANNING & SCHEDULING/FULLSCREEN/Playa Vista CA: Create daily/wkly prgrmng blocks using Fullscreen’s orig & licensed content. Prgrm plan’g/scheduling exp, either in traditional (cable or brdcst) TV or in digital media. 5-10 ys exp prgrm sched. Full info/apply HERE (7/27)
JOB OPENING: RESEARCH ASSOCIATE/Univision/LA: 2 openings. Resp for generating ratings and media consumption reporting across our platforms (Television, Radio, Digital). Analytical & creative skills. Comfortable reading, analyzing & interpreting data. Working knwldg of media rsach tools. UCIJOBS@Univision.net (7/27)
JOB OPENING: SCRIPT ASSISTANT/Nationally syndicated live daily talk show/NYC: Responsibilities incl creation/distribution of paperwork, coordination of graphics, handling music cue sheets & more. Script/Control Room exp pref’d. Position starts late Aug. Email resume HERE: scriptcoordny@gmail.com (7/27)
JOB OPENING: DIGITAL PROJECT MGR/GLOW/NYC: Work closely w/internal teams & clients to execute social campaigns that integrate with our clients’ overall strategic goals. 2-4 yrs agency exp. Prior exp w/dig or SM integrated campaigns. (Social & Interactive) Full info/apply Here http://www.weareglow.com/careers (7/27)
JOB OPENING: DIRECTOR, BRAND MARKETING/NBCU/NYC: Implements & develops the creative execution of linear and SVOD sales & marketing for TV, Film, Cable & New Media Platforms in US & Canada. Full info/apply HERE (7/26)
JOB OPENING: COMMUNICATIONS MANAGER/Equal Justice Initiative, Montgomery, AL: Nat’l human rights org. Implement media strategy; manage news inquiries, web site, social media. BA, 3+ yrs. exp. Resume, writing sample, letter to: opportunity@eji.org (7/26)
JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (7/26)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES ESL/ESL Gaming/NYC: Prospecting & executing corporate partnerships & sponsorships, work w/sales team to dvlp mktg solutions, collaborate w/other depts to build new bus. platforms; 5+ yrs sponsorship sales exp; 5-7 yrs exp in sports mktg and/or media sales pref’d. Resume/cover: HERE (7/26)
JOB OPENING: EDITOR PRODUCER/IFC/NYC: Create, write, and edit "slightly off" campaigns and promos. 5+ years exp as editor, 2+ years exp as promo editor. Strong knowledge in Avid, Photoshop, After Effects, and Illustrator. Full info/apply HERE (7/26)
JOB OPENING: SR DIR, MKTG CONTENT DISTRIBUTION/Viacom/NYC: Dvlp strategy, creative execution & oversee implementation of Viacom initiatives in conjunction w/various Digital/OTT, cable, satellite and telco dist partners. 7 yrs mktg exp working w/ cross-functional teams. Full info/apply HERE (7/26)
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FALL INTERNSHIP CREDITS ONLY: FALL INTERNS/ONE World Sports/Stamford: College student to Asst w/prgrm sched’g duties & prod coord for live sports. Interest or knwldg of video editing prgrms pref’d (Adobe Premier) Strong knwlg variety of sports & sports statistics.? Social Media & Graphic Desig exp req’d. Res/cver: internship@oneworldsports.com (7/31)
FALL INTERNSHIPS CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: contact@bookmarks4fun.com (7/29)
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The post 07/26/16: Verizon to acquire Yahoo for $4.83 billion; Twitter inks content deals with MLB and NHL; China shuts down Independent online news media appeared first on Cynopsis Media.