2016-07-18

CYNOPSISSPORTS
07.18.16

Good morning. It’s Monday July 18, 2016, and this is your first early morning Sports briefing.

Last month saw Glenn Adamo, VP NFL Media Operations, NFL Films & Broadcasting, end his long run with the league to launch Ivanhoe Media & Entertainment, dubbed as an independent consulting business focused on all aspects of media creation, production and delivery. The departure leaves a legacy at the league that ranges from generating over $2 billion in revenue through the creation of flex scheduling to developing the NFL’s largest deal ever with Westwood One Radio to initiating the digital overhaul of NFL Films.

Now, Adamo has his eyes on the technological world, dedicating his new company to leverage his knowledge and relationships to assist companies in their media strategy, execution and revenue generation. Cynopsis Sports asked Adamo about his decision to leave the NFL, the temptations of the digital sector and his goals with the new company.

Adamo on launching Ivanhoe: After 37 years, and I have a pretty varied career path, I felt that with everything happening in the world today, it was a great opportunity to get out there. With technology and digital media being as important as they are, and as cable continues to contract. I felt it was a great opportunity to start working with media companies and helping them think through their strategy, how to get to market best, how to deliver best in class service, etc. I think I can make a difference. The NFL treated me very well, but this isn’t about the NFL. It is about what will make Glenn Adamo happy.

On NFL Films: I was lucky. The group of people I managed there, and there were like 250 people, all they cared about the quality of what they did on the screen. There was never this worry about if they had a corner office or enough windows. The corporate culture of arrogance and entitlement doesn’t exist there. That and the support of the executives allowed me to do stuff like creating TeamCam for NFL Network, so that we saved millions of dollars; things like doing a digital transition with new Avid machines and cameras, and convincing them to stay in-house to transfer 50-60,000 hours into a digital format to make available to end users.

On pitches: I’ve talked to a bunch where I didn’t think they had a play. I think you have to believe in the technology or media company you are going to represent. Some of them have good ideas, but they don’t know where to go with them: how to get it to market, how to get it to the end user, how to get it to the league. There are, of course, the normal business questions you have to ask. But access and having somebody listen to their problems and be able to transparently say they don’t think it is going to work, such as a quarterback wearing a camera on his helmet that has a 250-foot wire. You have no idea how many of those ideas have come across my desk in the last 13 years.

On tips for companies: Don’t be afraid to collaborate and play to your strengths. A sure-fire way to fail is to try to be everything to everybody. I think that’s where companies fail, thinking, for example, that while they are a graphics company, they can also do all the data for the entire league, assuming that they get just get the resources to make that happen. Those people completely miss the point as to what their strengths are. I can help them strategically partner with people to extend a project out so that it can be really successful, not moderately successful.

ON THE AIR

NBC Sports saw coverage of the Third Round of The Open post a 2.75 overnight rating, according to Nielsen to rank as the second highest for a major championship Saturday in 2016 behind the Masters. The overnight score was up 76% over 2015 at St. Andrews and up 99% vs. 2014 at Royal Liverpool (both tournaments were also affected by weather).

Serena Williams’ 22nd grand slam title pushed ESPN’s coverage of the Wimbledon broadcast to a 1.1 U.S. rating for the final last week, representing an average of 1,604,000 viewers, according to Nielsen. That marks the highest-rated and most-viewed Ladies’ Championship telecast since 2012, when ESPN began airing the match. Ratings are up 9% over last year with viewership up 12%. The Gentlemen’s Championship match telecast of Andy Murray/Milos Raonic came in with a 1.2 rating and 1,791,000 viewers.

Univision Deportes unveiled the beginning of its Sabado Futbolero, running in primetime every Saturday night during the Liga MX season. Developed in collaboration with Liga MX’s leadership, the six-hour window will feature the best of Liga MX soccer with matches being televised and simulcast across the network. For the first time, UVN will feature a double-header of Liga MX matches on Saturday nights on a weekly basis. “As the home of soccer for Hispanic America, Univision Deportes is always looking for ways to bring fans more of the sport they love,” said Juan Carlos Rodriguez, president of Univision Deportes. “By partnering with Liga MX to introduce Sabado Futbolero, we are able to deliver even more of the sports content that fans crave and transform Saturday nights into the premier futbol destination.”

ESPN announced plans to showcase nine primetime matchups in eleven nights to start the second half of the 2016 MLB season that will include all three games from the Mets/Cubs series starting tonight at 7p on Monday Night Baseball.

NBC Olympics, in association with the USOC, U.S. Paralympics and NASCAR Productions, debuts Road to Rio: 2016 U.S. Paralympic Team Trials tonight at 11p on NBCSN. The one-hour special chronicles the making of the 2016 U.S. Paralympic Team and is narrated by Al Trautwig.

The Baltimore Ravens inked a six-year media partnership that keeps WBAL News Radio 1090 AM and 98 Rock as the Flagship Home of the team through the 2022 season while WBAL-TV will continue to air preseason games and three weekly, in-season programs created by Ravens Productions. The new deal officially begins in 2017 as an extension of the previous relationship that was agreed upon from 2011-2016.

A CYNOPSIS MESSAGE

Model D Awards
Call for entries in search of the best online video content + advertising

Entry Deadline: August 4

Awards Event: November 1 // NYC

Previous winners include

AT&T, Bravo, Food Network, Hulu, NBCUniversal, SONY & many more. View the full list of past winners, and then start your entry today.

SPONSORSHIP & PROMOTION

NBC Olympics is tapping the talents of Katy Perry for an anthem leading up to and throughout the 2016 Rio Olympics. The song, Rise, will be featured in promotional spots across NBCUniversal platforms, with an original “Rise” cinema spot that will be seen in more than 20,000 movie theaters. The song will be used by NBC Olympics’ production team at strategic times during its 6,755 hours of Rio programming, including within NBC’s primetime coverage on Friday, August 5, the night of the Opening Ceremony.

The Golden State Warriors are looking to cash in on their programming showcase, and are looking to charge $15-20 million for sponsorship patches on the front of their jerseys beginning in the 2017-18 season, according to ESPN, for the a 2½-inch by 2½-inch patch on the upper left corner of the front of the jersey.

GoPro announced a partnership with the winningest MotoGP racer of all time, Valentino Rossi, that means “fans will be able to witness never-before-seen content of Vale’s life outside of MotoGP.” Rossi carried the GoPro logo for the first time this weekend at the GoPro Grand Prix of Deutschland.

DIGITAL & STREAMING

CBS Sports Digital is adding Ethan Skolnick will join its team of national writers covering basketball. The deal will see Skolnick expand his coverage as an NBA Insider to include writing along with live and on-demand video for the company.

ESPORTS

The Halo Championship Series Pro League Summer 2016 Season Finals is now set to take place at KCON 2016 LA presented by Toyota, the world’s largest Korean culture convention and music festival from July 30-31 at The Novo by Microsoft at L.A. Live.

Bloomberg reports that at three NFL franchises say they’re considering signing top EA Madden NFL gamers to represent the teams in tournaments. EA Sports has met with the NFL about sponsoring gamers, according to Peter Moore, head of its competitive-gaming division, noting “It feels like a very small expense for what seems to get a large amount of publicity.”

THE MAIN EVENT

Mets/Cubs on ESPN at 7p

A CYNOPSIS MESSAGE

CYNOPSIS DIGITAL PRESENTS:
The “It List” Awards
Innovative / Intelligent / Influential

Entries are open for the very best pros in digital media who are emulated, one step ahead of the curve, shake up the status quo & have the potential to change the future of the industry.

For more information + to enter, please click here.

Deadline to enter – August 4, 2016 - Awards Event - November 4, 2016

ON THIS DAY in 1970: Willie Mays becomes the tenth player to join the 3,000-hit club.

In The Know: RIP to the great Nate Thurmond, who recorded the NBA’s first quadruple-double as a member of what team? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: For what high school did Al Bundy play football on Married with Children? Answer: Polk High. Kudos: Brian Traynor-WME|IMG/NY; Nicki McIntyre-Showtime Networks/NY; Ed Jones-Katz TV Group/NY; Barry Solomon-Retailability Inc./NY; Andy Bloom-Andy Bloom Communications/Philadelphia; Tom Wetzel-MMSI/Warwick; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Adam Deverell-Cox Reps/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

07.18.16

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The post 07/18/16: Glenn Adamo plots post-NFL run; The Open’s big swing; NBC’s promotion on the Rise appeared first on Cynopsis Media.

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