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CYNOPSISDIGITAL
07.16.14
Good morning. It’s Wednesday, July 16, 2014, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
Hearst unveiled new fitness and lifestyle channel CosmoBody for mobile and online platforms yesterday, at a price point of $9.95 per month. The Cosmo edit staff curates content for the channel, with programs like Get in the Mood with Yoga and videos offering dating, food and fashion tips. The Video Ink reports Hearst is planning to release more channels from the publisher’s network and outside sources. Hearst also manages the Seventeen brand channel with AwesomenessTV, which launched in February.
Former Fortune 100 Chief Marketing Officer and host of Bloomberg TV’s The C-Suite with Jeffrey Hayzlett has a new TV network, C-Suite TV, with online video company Piksel. The network went live yesterday, with the premiere of MYOB: Mind Your Own Business, a show that goes inside companies to discover the secrets to their success. “C-Suite TV is one model for how anyone creating fascinating content can become online broadcasters,” Piskel’s CCO Kevin Joyce said. The platform is available at csuitetv.com.
International TV streaming service DramaFever sealed a deal with film distributor Well Go USA Entertainment, bringing the movies A Better Tomorrow, Kung Fu Dunk and others to the site’s users. Premiering on DramaFever later this year: Tripe Tap (Aug. 6), 1911 (Sept. 10), Yakuza Weapon (Oct. 10), Ocean Heaven (Oct. 14), War of the Arrows (Oct. 21) and Blade of Kings (Dec. 11).
Video discovery service Waywire rolled out 85 video channels for content brands yesterday. Users can follow channels and create a personalized programming guide from brands like Al Jazeera, DanceOn, Maker Camp. Waywire is available online and on mobile devices.
Look out, Bay Area! Cynopsis is holding its first west coast Video Summit – Small Screen, Big Ideas on Wednesday, August 6 at the StumbleUpon office in San Francisco. Speakers from comScore, Comcast Ventures, Flurry, Discovery Digital Networks, 5by, LiveRail, PopSugar Studios, Portal A, Tubular Labs, Union+Webster, Videology, and other experts, startups, tech providers and content creators will discuss the future of digital video, from content development and marketing to advertising and measurement. Early bird registration ends this Friday, July 18, so register now.
CONTENT MEDIA
CBS is “willing to talk” to Aereo about doing a paid content deal, said net CEO Les Moonves at Fortune’s annual technology conference Tuesday. Now that the Supreme Court has agreed with broadcasters, ruling that the antenna-based subscription service was violating their copyrights, Moonves said, “The door is still open” to making a deal, but added, “I don’t think their business model made sense unless they were getting content illegally and for free.”
Hulu’s original parody series The Hotwives of Orlando debuted on the service yesterday. The series mocks Bravo’s Real Housewives franchise, and features TV female vets like Casey Wilson (Happy Endings), Angela Kinsey (The Office), Kristen Schall (Bob’s Burgers), Tymberlee Hill (Grey’s Anatomy), Donna Andrea Savage (Funny or Die Presents…) and Danielle Schneider (Players) Hulu also released the second season of original East Los High last week.
Investigation Discovery and Discovery Consumer Products launched the Shop ID Store featuring branded merchandise from the channel’s series like Wives With Knives or Homicide Hunter at ShopIDStore.com.
That just might be Andie MacDowell, in character as Olivia from Debbie Macomber’s Cedar Cove, you see biking around Manhattan tomorrow – or it might not. A “Cedar Cove Bike Brigade,” made up of MacDowell and 70 lookalikes (complete with Mark Holden scarves), celebrate season two of the Hallmark Channel series by pedaling through the Big Apple, giving onlookers a chance to Tweet or Instagram them with #cedarcovetv for a chance to win a bike. “We wanted to create a fun and crowd-pleasing experience that would bring the spirit of the show and Olivia Lockhart to life on the streets of Manhattan,” Susanne McAvoy, EVP, marketing, creative, and communications, Crown Media Family Networks tells Cynopsis. Season two of Cove premieres Saturday, July 19 at 8p.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
A CYNOPSIS MESSAGE
Don’t forget to enter the
CYNOPSIS DIGITAL MODEL D AWARDS
Entry Deadline: August 8th | Late Submissions: August 15th
Featured Categories Include:
Branded Integration in a Web Series
Digital Video Ad Platform
Social Media Campaign
Best Host in a Web Series or Channel
Visit our
website for additional info & categories.
ADVERTISING
Nielsen expanded its Nielsen Online Campaign Ratings measurement platform for in-app and browser ads on mobile devices. Adap.tv, BrightRoll, Collective, Defy Media and more have adopted the measurement tool, which counts how many consumers see an ad via desktop, mobile or both for total and device reach (age, gender and DMA). “We understand the challenges that the advertising industry faces as consumers and content become more platform-agnostic,” Nielsen’s Global Head of Advertiser Solutions Randall Beard told Cynopsis. “Advertisers will have a full view of their digital audience for the first time, which is a big deal for the smallest screen.”
AD PLATFORMS
On the heels of the MRC’s new viewability metric standard for online video, Evolve Media has introduced a native video solution called INgage that reveals video only when a consumer is in view. “Most video ads run in traditional display ad spots, on auto-play in the right rail of a content page which users don’t often see, but for which advertisers always pay,” Evolve’s Co-Founder and President Brian Fitzgerald told Cynopsis. “Also, most video ads that appear in the content are set to auto-play at the top of an article page, where you get the highest percentage of traffic in and then bounce out. INgage, however, is sold on a viewability metric and only serves to the page when in-view, which happens down the page, within content and to users who are actually reading the article. That way, you get access to the most engaged users, something all advertisers want, but seldom get.”
Tremor Video formed a partnership with fraud detection company DoubleVerify yesterday. “Advertising fraud and digital security are a serious concern for our advertising and agency partners, and we want to be sure their brands are viewed in the best light possible,” Tremor CEO Bill Day said.
RESEARCH
Good news, marketers: a new study from Omnicom Media Group’s Annalect found that a third of binge TV viewers (defined as watching at least three shows in a session) don’t mind seeing ads if it lowers their subscription rate and that the ads actually provided a nice break during their session. In addition, bingers are 20 percent more receptive to ads than non-bingers and 15 percent share ads through social media.
EXEC MOVES
PBS Digital appointed Scott Nourse as Vice President of Product Development. He recently worked in production, design and tech at Sony Pictures Interactive.
Mike Church joined IZEA’s strategic advisory board. Previously, he was Vice President of the Interactive Ecosystem for Darden Restaurants, Inc.
Simulmedia hired Mainak Mazumdar into the newly created role of Chief Science Officer. Mazumdar was most recently Chief Strategy Officer at GfK.
Acxiom appointed Kerry Hatch as Chief Operating Officer, Global Client Services. She has a background in managing global sales at companies such as American Express and Starwood Hotels.
Please take a moment to participate in Cynopsis Media’s first ever salary survey, and help us provide you and your industry colleagues with a trustworthy benchmark for salaries and benefits in TV and digital media. Deadline is tomorrow, July 17th. Go to salary.
A CYNOPSIS MESSAGE
Small Screen/Big Ideas Conference
Wed., August 6, 2014 | San Fran | Early Bird End: July 18th
Speakers Include:
Ed Lee, VP, Content Acquisition –
Roku
Vijay Balan, SVP, Client Services – LiveRail
Sean Byrnes, CEO - Flurry
Mike Folgner, CEO - SnappyTV
Thank you to our Gold Sponsor –
SIZMEK
Questions? Please contact pete@cynopsis.com at 203-899-8483.
DIGITAL SPOTLIGHT OF THE DAY
Weird Al Yankovic, the musician known for his spoofs of top 40 songs, is promoting his new album Mandatory Fun with a digital video campaign #8videos8days. Starting earlier this week, he released his video satirizing Pharrell’s hit Happy with the song Tacky. The most recent video, Word Crimes, is sung along to Robin Thicke’s Blurred Lines, which you can check out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.16.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
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JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/ATL: Promote Weather Channel live prog incl AMHQ w/Sam Champion, int comms. Skilled w/Cision, intranet, basic CMS. 3 yrs exp.Send resume to: carrie.carpenter@weather.com (7/23)
JOB OPENING: MGR OF RIGHTS ACQUISITIONS/Tennis Channel/Santa Monica: Resp for prgrm acquisitions activities incl program identification, evaluation, negotiation, & acquisition. Min 3 yrs exp. hr@tennischannel.com Subject line must: Mgr Rights Acquisitions (7/23)
JOB OPENING: MGR SOCIAL MEDIA MKTG/NBC/Univ. City, CA: Manage the strategy and daily presence across social media platforms for NBC programming. www.nbcunicareers.com Job#16590BR (7/23)
JOB OPENING: SR RESEARCH ANALYST/ESPN/CT: Resp for analyzing tv ratings for ESPN Deportes to assist with programming, production, sales and strategic planning. Proficiency in MS Office/Nielsen data req’d. Apply: heather.m.coghill@espn.com (7/23)
JOB OPENING: VIDEO EDITOR/MOTION GRAPHIC ARTIST/DC: The American Enterprise Institute is looking for an integral member of the video team to help AEI create engaging video products for the web. Please submit an online application HERE (7/23)
JOB OPENING: AE-CNN INT’L/NY: Dev/maintain global ad sales of TV/digital/mobile properties to agencies, clients in North America. Collaborate w/CNN US & global sales teams. BA Deg, 3-5 yrs sales exp req’d. New bus dev exp a + Apply HERE (7/22)
JOB OPENING: DIR, DEVELOPMENT & ORIG PROGRAMMING/VH1/NYC: Identify new concepts & talent w/strong emphasis on ability to generate successful internal ideas. Min 7 yrs dvlpmnt @ Network &/or Prod co. Full info/apply HERE (7/22)
JOB OPENING: ACCT MGR/WO Network/NYC TELECOMMUTE: Manage large cable network client for growing VC backed co. 3+ yrs exp in cable network, pref in sales or pricing. Able to spend signif. time in NY. Full info/apply HERE: http://www.wideorbit.com/careers/ (7/22)
JOB OPENING: IMPLEMENTATION SPECIALIST/WO Network/TELECOMMUTE: Travel to clients to implemnt softwre and train usrs. 2+ yrs exp in cable network, pref in traffic dept. Able to travel up to 70%. Full info/apply HERE: http://www.wideorbit.com/careers/ (7/22)
JOB OPENING: DIR BRANDED ENT/INTEGRTD MKTG/TLC/MD/LA/NY: Rock star creative to guide ideation/strategy/execution of breakthrough Branded Ent Solutions. Cross-net synergy, 360 cmpgns, Upfront, Crtve Svcs spprt. 5-7 yrs Integrtd Mktg reqrd Apply HERE (7/19)
JOB OPENING: DIR RSCH/WME/LA: Drive consumer & mkt rsch initiatives & strategy. Min 6 yrs media rsrch exp. Strong analytical & quant skills req’d. Exp w/rsch sys (ie Nielsen, Simmons & Scarborough). Resume: researchwme@gmail.com (7/17)
JOB OPENING: SUPERVISING PRODUCER/LXTV Talk Stoop/NYC: Dvlp/maintain creative strategy & communicate creative direction to all members of production and post-production process. 3+ yrs min exp TV production. Apply: HERE (7/17)
JOB OPENING: SALES ASSISTANT/Crown Media/Midtown, NY: Ideal opportunity for new grad to work w/AEs and Planners to service and maintain agencies and clients. To apply go to www.hallmarkchannel.com/jobs (7/17)
JOB OPENING: ANALYST/MLS/NYC: Provide quantitative/qualitative support for commercial units. BA/BS quantitative field (Finance, Economics, Statistics) 1 yr exp rsch, consumer insights, or bus analytics. Full info/apply HERE (7/17)
JOB OPENING: BEAUTY HOST, EXPERT or TV HOST/Major Beauty Brand/MID EAST COAST: Interest in either beauty & skin care or Dermatology as Doctor or NP. Req’s freq travel to PHL area. Should be located w/in 2 hrs of West Chester, PA. Res/recent photo HERE (7/17)
JOB OPENING: SR MGR, CONSUMER MKTG/VH1 & VH1 Classics/NYC: Mng execution of 360 mktg campaigns. BA Deg w/5 yrs relevant consumer mktg exp. Exp w/ad agencies & media buying. Full info/apply HERE (7/17)
JOB OPENING: FINANCIAL ANALYST/A+E Networks/NY: Invoicing, Int’l exp a +/Full Info/Apply: http://www.aenetworks.com/careers (7/17)
JOB OPENING: DIR OF OPERATIONS WC/RNN TV/Rye Brook NY: 5-10 yrs. exp managing teams in brdcst operations, B.S., Deliver exceptional service by providing organization-wide leadership for all production & operating staff. Resumes to: ogolodnikov@rnntv.com (7/17)
JOB OPENING: INTEGRATED SALES MGR/Meredith Video Studios/NY: Drive rev for branded ent programs leveraging Meredith assets. Conceptual seller across all platforms with strong client and agcy contacts. Resume: Kerry.morell@meredith.com (7/17)
JOB OPENING: MGR, STRATEGIC MKTG/NYC: Dvlp proposals in response to RFPs & execute mktg campaigns for USA. 5+ yrs integrated mktg exp required in broadcast media/agency. Digital exp req’d. Full info/apply HERE (7/17)
JOB OPENING: DIR, LIVE ACTION DVLPMNT/Nickelodeon/Santa Monica: Oversee development process from script phase through pilot prod. 5+ yrs min exp in TV PROD and/or dvlpmnt, preferably w/in children’s prgrmng. Full info/apply HERE (7/17)
JOB OPENING: HR MANAGER/CNBC/NYC: Provide day-to-day support for 200 staff employees in the Tech & Digital depts to facilitate growth in a dynamic environment. Full info/apply HERE (7/17)
JOB OPENING: MGR BUSINESS AFFAIRS/Sundance/NY: Serves as internal bus. contact for owned orig prods. Process weekly prod & payroll funding for owned orig prods. Confers w/key internal depts on all contract points/budgets. Apply HERE: http://tinyurl.com/phpa9ws (7/17)
JOB OPENING: PRGRMING COORD/Debmar Mercury/NYC: Gen. Admin skill req.; Must be proficient in PowerPoint creation. A general understanding for marketing & branded entertainment, as well as programming & content. Submit to: DebmarCoordinator@gmail.com (7/17)
JOB OPENING: MANAGER, MARKETING/re:fuel agency/New York, NY: Supports all company marketing efforts include dev marketing collateral, biz dev & proposal generation, event mgmt. & execution. 3+ yrs min exp in marketing. Apply HERE (7/17)
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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: Digital media position wanted. 10 yrs biz experience across multiple industries and writer/editor/photog for print & online. Masters in journo from Columbia. NYC-based, willing to travel/relocate. Marc.mw@gmail.com (7/22)
SITUATION WANTED: Junior Motion Designer position wanted. BFA in Motion Design. Hard-working, resourceful, team player. Portfolio: www.aleckaedwards.com. Willing to freelance/relocate. Email: alecka7@live.com (7/19)
SITUATION WANTED: Casting/Talent/ TV Production/Audience position wanted-NY. 20 years experience casting and producing a myriad of projects including Talk, Game, Award, Reality and Episodic programs. Email barb.casting@gmail.com (7/18)
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