A CYNOPSIS MESSAGE FROM UNIVISION
WHERE WERE YOU
THE DAY THE SPORTS WORLD CHANGED?
WE WERE BUSY MAKING HISTORY.
In June, Univision Deportes Network
beat every other sports cable network in the country.
Source: Nielsen, NPM, NPM-H, 5/30/16-6/26/16, Mon-Sun 8-11pm, A18-49, Live data, UDN vs. 14 competitive sports cable networks including ESPN, ESPN2, FOX Sports 1, NBA TV, NBC Sports Network.
UNIVISION DEPORTES NETWORK
Learn more at univision.net/futbol-lives-here.
CYNOPSISSPORTS
07.12.16
Good morning. It’s Tuesday July 12, 2016, and this is your first early morning Sports briefing.
UFC made its new parents official, announcing its purchase by WME/IMG for a sum estimated to top $4 billion. UFC President Dana White confirmed that he will remain to oversee day-to-day operations of the behemoth, while Lorenzo Fertitta will pull back and will join his brother Frank with a minority stake in the promotion. WME/IMG will also serve as UFC’s operating partner and focus on boosting the sport’s popularity and presence around the world. Other partners involved in the deal include Silver Lake Partners, KKR, MSD Capital, L.P. and MSD Partners.
“We’ve been fortunate over the years to represent UFC and a number of its remarkable athletes,” said WME/IMG Co-CEOs Ariel Emanuel and Patrick Whitesell in a statement. “It’s been exciting to watch the organization’s incredible growth over the last decade under the leadership of the Fertitta brothers, Dana White and their dedicated team. We’re now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport’s continued growth and success on a global scale.”
ON THE AIR
ESPN2’ First Take has its new but familliar face with Max Kellerman joining the show starting July 25 as part of a crew that includes Stephen A. Smith and Molly Qerim. The move means that Kellerman will relinquish his roles on ESPN2’s SportsNation and as co-host of Max & Marcellus on ESPNLA 710AM. His last day on ESPN Radio and his last appearance on SportsNation will both be on Friday.
Speaking of ESPN, the company announced that Vice President Joe Biden and Justin Timberlake will join The 2016 ESPYS on July 13 as presenters. Biden will help honor Craig Sager with the Jimmy V Perseverance Award. Meanwhile, Timberlake will present the Icon Award, which this year will pay tribute to Kobe Bryant, Peyton Manning and Abby Wambach.
NBC Olympics held their press briefing in Rio, revealing that NBC will stream every athletic event live for the Summer Games, while the Opening Ceremony will be held for a one-hour delay, according to NBC Sports Group Chairman Mark Lazarus. NBC is looking to “curate” the ceremony and instead offer the stream and broadcast an hour later. In addition, the network will offer a one-hour special on Aug. 4 at 8p looking at the Games and spotlighting the likes of athletes Michael Phelps, Katie Ledecky, Kerri Walsh Jennings, Usain Bolt, as well as the US women’s gymnastics team. The program will be hosted by Bob Costas and also introduce viewers to the host city and country, while addressing all topics related to the Rio Olympics.
Univision Deportes is touting that the cable sports network ranked tops in primetime among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34 for the month of June, besting competitors ESPN, ESPN2, Fox Sports 1 and NBC Sports Network. “This is a milestone for Univision,” said Juan Carlos Rodriguez, President of Univision Deportes. “These stellar ratings underscore the relevance of our best-in-class soccer content and the power of Hispanic sports fans as viewers and consumers of the sport.”
ESPN International locked in an exclusive three-year, multimedia agreement with Relevent Sports to carry the International Champions Cup in Mexico and Central America. The first tournament under the deal kicks off July 22 at 8a on ESPN. ESPN International now has rights to run all matches across television and digital platforms in Mexico and Central America, including television networks ESPN, ESPN2, ESPN3 and ESPN+ and streaming on ESPN Play. ESPN will also feature additional content, news and analysis on ESPN.com and ESPNFC.com.
From Thursday through Sunday, NBC Sports is partnering with DirecTV to offer the company’s mosaic offering for The Open, which will feature four separate productions. Offerings include a live TV simulcast of Golf Channel’s and NBC’s live tournament coverage Thursday-Sunday; live coverage of the first tee for every group; a Marquee Group spotlight; and live coverage of holes 6, 7 and the famed 123-yard par-3 8th hole.
Speaking of Golf Channel, presumptive Republican presidential nominee Donald Trump will join David Feherty for an exclusive interview on Feherty next Monday at 9p. The interview took place at Trump’s Manhattan apartment residence on June 22.
A CYNOPSIS MESSAGE
How Can Virtual & Augmented Reality Make Money?
If you’ve ever strapped on a high-end virtual reality headset or watched an augmented reality display in action then you know how vivid & immersive VR & AR technology is. But, how can these tools make you money? Find out on July 21 at 1:30 PM at our Cynopsis Digital Webinar.
Invite your team and register
to save your spot today! For questions, please contact Trish Pihonak (trish@cynopsis.com).
SPONSORSHIP & PROMOTION
The PGA TOUR and Pinnacle Bank unveiled a new Web.com Tour event set to be played at The Club at Indian Creek starting in 2017 the week of July 17-23. The announcement comes with a five-year title sponsorship agreement that runs through the 2021 season. “We are ecstatic to return to Omaha after a wonderful 18-year run in one of the country’s best sports cities,” said Web.com Tour President Bill Calfee. “Through the efforts of Pinnacle Bank, we have the foundation for what should quickly become one of the best stops on the Web.com Tour schedule.”
The NASCAR Foundation announced plans to host its first-ever Honors Gala at the Marriott Marquis in New York City on Sept. 27 that will announced the winner of its signature Betty France Humanitarian Award Presented by Nationwide. Rachel Platten will perform live with music from her major-label debut, Wildfire and celebrate “10 Years of Giving” for the NASCAR Foundation which has donated $25 million to more than one million children since its inception in 2006. At the event, The NASCAR Foundation will hand out a slate of awards including its first-ever Founder’s Award to Mark Lazarus, Chairman of the NBC Sports Group, honoring contributions to philanthropy through use of time, talent and resources both personally and professionally to make a meaningful impact on the lives of children.
SOCIAL MEDIA
Facebook reports that this year’s UEFA European Championship ranked as one of the most talked about sporting events ever, generating 195 million people on Facebook having 950 million interactions from June 10th to July 10th while the Final snagged 45 million people with 146 million interactions.
Top five moments in the match (globally)
1.
Ronaldo lifts the trophy
2.
Éder’s goal
3.
Final whistle
4.
Ronaldo goes off injured
5.
Kick off
Top five most discussed players in the final (globally)
1.
Cristiano Ronaldo 53%
2.
Pepe 10%
3.
Nani 7%
4.
Dimitri Payet 6%
5.
Ricardo Quaresma 5%
DIGITAL & STREAMING
Netflix is set to debut the original six-part documentary series, Fearless, on August 19, showcasing the lives of the top Brazilian riders competing in PBR from the massive Barretos event in Sao Paulo to the PBR World Finals in Las Vegas. The release date coincides with the start of the second half of the 2016 PBR Built Ford Tough Series season in Nashville with the Music City Knockout.
ESPORTS
Twitch is setting up shop in Austin, opening a new office in the city that will be run by the company’s new director of product development Ken Demarest, who will assist game developers working with the streaming company.
Yahoo is partnering with SEAM and BEast of the East in a move to offer exclusive coverage and content from this year’s South East Asia Major. The tournament is set to return to the Capcom Pro Tour this year as a Premier Event, taking place in Suntec City, Singapore from October 7-9.
ROSTER MOVES
Octagon announced that John Shea has been promoted to President, Marketing and Events while Jeff Ehrenkranz was named President, Marketing International. “The leadership, creativity and relentless drive John and Jeff have embodied throughout their careers is unparalleled,” said Octagon Worldwide Chairman & CEO Rick Dudley. . “One of the hallmarks of Octagon is our leadership, and John and Jeff exemplify everything about Octagon that puts us in the right place to face tomorrow’s market challenges for our clients and our people.”
Omnigon is adding Andrew Silver to the newly created role of Chief Operating Officer of the company. The former Huge executive will look to develop and streamline process efficiencies for the company.
Leading VR company VOKE named David Aufhauser as its Chief Strategy and Product Officer. Aufhauser joins after serving the last 4-plus years as General Manager and Vice President for Pac-12 Networks’ digital operation. “David’s vast experience and track record for successfully bringing digital products to market will be very valuable to our team,” VOKE Co-Founder and CEO Sankar “Jay” Jayaram said. “We have been developing a highly flexible platform that allows us to provide the most immersive live content experiences for fans in sports and entertainment. As we continue to build our team and add leaders like David, our product and unique experiences will continue to grow and will benefit the entire VR content community.”
Learfield restructured its sports operations group and promoted six team members that include: Matt Brown, from coordinating producer to director of flagship relations; Ben Connelly, from production manager to director of broadcast operations; Ryan Kormann, from commercial production coordinator to production manager; Alyssa Reynolds, from affiliate coordinator to broadcast support manager; Spencer Hoogveld, from studio engineer to affiliate representative and Hannah Silvey, from intern to broadcast support coordinator.
THE MAIN EVENT
MLB’s 2016 All-Star Game on FOX at 8p.
A CYNOPSIS MESSAGE
CYNOPSIS DIGITAL: MODEL D AWARDS
Honoring the best in online video content, advertising + talent
Choose from an extensive selection of categories such as:
Best Connected TV Platform | Best Actor/Actress in a Web Series | Best Digital Consumer Brand |Best Live Series | Outstanding Team of the Year | Best SVOD Service
To check out the full list of categories, click here.
Deadline to enter: Thursday, August 4, 2016
ON THIS DAY in 1901: Cy Young wins his 300th game.
In The Know:
With an eye toward The Open this week, the 8th hole at Royal Troon is known by what name? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Only two players in the last 40 years have won both the US Open & The Open in the same year. Tiger Woods in 2000 is one who is the other? Answer: Tom Watson in 1982. Kudos: Lewis Blaustein-GreenSportsBlogger/NY; Jeff Day-NHL/NY; Troy Perlowitz-ESPN/Charlotte; Tim Buckman-NBC Sports Group/Stamford; Mike May-PHIT America/Wellington; Eric Jonke-Jonke & Associates/Chicago; Andy Pittman-TAMU/College Station; Gretchen Brady-KTVT KTXA-TV/Dallas-Fort Worth; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
07.12.16
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