A CYNOPSIS MESSAGE FROM UNIVISION
WHERE WERE YOU
THE DAY THE SPORTS WORLD CHANGED?
WE WERE BUSY MAKING HISTORY.
In June, Univision Deportes Network
beat every other sports cable network in the country.
Source: Nielsen, NPM, NPM-H, 5/30/16-6/26/16, Mon-Sun 8-11pm, A18-49, Live data, UDN vs. 14 competitive sports cable networks including ESPN, ESPN2, FOX Sports 1, NBA TV, NBC Sports Network.
UNIVISION DEPORTES NETWORK
Learn more at univision.net/futbol-lives-here.
CYNOPSISSPORTS
07.11.16
Good morning. It’s Monday July 11, 2016, and this is your first early morning Sports briefing.
NBC Sports Group tees off on its new 13-year partnership with The R&A for The 145th Open this week, running coverage from July 14-17. NBC Sports and Golf Channel are on deck to offer nearly 50 hours of live tournament coverage the most ever planned for a major championship complimented by nearly 60 hours of Golf Channel’s Golf Central Live From The Open, which begins today at 9a with Round 1 coverage beginning Thursday from 1:30a-4p. On the marketing front, the company has lined up the prestigious tournament beside its other top-tier properties, as the tournament helps anchor 12 straight weeks of golf tent poles for the company, including the Olympics, the FedExCup Playoffs and the Ryder Open.
Cynopsis Sports asked Regina O’Brien, SVP of Marketing at Golf Channel, about the company’s approach to the Open, its Olympic plans and how it will be leveraging new audiences.
O’Brien on The Open: Our goal has been to build awareness of its new home on Golf Channel and the event’s return to broadcast television on NBC. Like other marquee sporting events in Europe, the time of day presents unique challenges. However we are having fun with that, adding to the legacy of The Open typically being a morning event in the U.S. and expanding it to the night prior, since our all-encompassing coverage will range from the first tee shot to the final putt and kick off in primetime on the West Coast each day.
On tactics: This is definitely the most comprehensive promotion we have ever done at Golf Channel. We are taking advantage of being part of the NBC Sports Group and maximizing our partnerships within the NBCUniversal and Comcast portfolios to help raise the profile of The Open. NBC Sports is home to marquee sports programming like the English Premiere League, French Open and Tour de France, so we have been targeting promotion to that early morning sports audience throughout the year, as well as other high-profile events within NBC Sports’ Championship Season like the Triple Crown, NHL Stanley Cup Playoffs and NASCAR. An example of one of the ways we are engaging a more digitally minded, youthful audience is by developing content with partners like SB Nation and Whistle Sports, where we surprised golfers at Chelsea Piers and taught them what it’s authentically like to play the links of Scotland, including simulated rain, wind, pot bunkers and fescue grass.
On the Olympics: NBC does a tremendous job with Olympics promotion and I’ve been lucky enough to work with John Miller and his team to develop the right strategy for golf. We have two goals with the Olympics: to let our golf audience know that their favorite golfers will be competing for a gold medal on sport’s biggest world stage and introduce golf to fans of the Olympics. Rather than reinventing the wheel, we have weaved golf into the NBC Olympic campaign. We asked LPGA Tour and PGA Tour golfers about their personal memories as Olympic fans, in addition to their expectations as athletes. Modern golfers have never been to an Olympics, so they really don’t know what to expect, or how they will feel. So weaving together their excitement and anticipation, in conjunction with great moments in Olympic history, has been central to our promotional campaigns.
On star power: When I started in 2008, Golf Channel’s promotion was all about Tiger Woods. But now, Golf Channel has nearly doubled our live tournament coverage and there is a roster of young stars on the PGA TOUR with Jordan, Rory, Jason, Rickie and Dustin all playing well. Fans are getting to know these players through not just their stellar play, but through social media and digital assets. Also adding to the tremendous momentum in golf is the wave of young stars on the LPGA Tour, including Lexi, Lydian and Michelle. This is a huge advantage for Golf Channel, which has live tournament coverage nearly every week of the year, because several if not all of golf’s biggest stars are teeing it up week in and week out.
ON THE AIR
Just head of last weekend’s UFC 200, FS1 saw the final “regular season” episode of The Ultimate Fighter deliver 601,000 viewers on Wednesday, per Nielsen, to mark the most-watched spring regular season final episode since the show debuted on the network. The episode rose 42% over last Spring’s episode 12 while companion show, TUF Talk grew 18% above both the current season-to-date average.
NASCAR is bringing the 2016 NASCAR Sprint Cup Series Awards back to Las Vegas while the 2016 NASCAR XFINITY Series and NASCAR Camping World Truck Series Awards hit Miami Beach. The NASCAR Sprint Cup Series Awards return to Wynn Las Vegas on Dec. 2, as part of its annual week-long celebration and air on NBCSN at 9p. “We are excited to welcome NASCAR and the thrill of Champion’s Week back to Las Vegas,” said Rossi Ralenkotter, president/CEO of Las Vegas Convention and Visitors Authority (LVCVA). “Las Vegas is one of the top tourist destinations in the world and the NASCAR community can look forward to nothing short of unprecedented entertainment and unparalleled hospitality.”
ESPN tackles its 2016 college football coverage with coverage of 14 conference media days across ESPN, ESPNU, SEC Network, ESPN3 and ESPN.com starting today when College Football Live returns, airing regularly from 1:30-2p on ESPN. ESPNU will offer 30 hours of media days with 10 three-hour College Football Media Days specials spanning 15 days beginning with the SEC today through July 14. Other conference coverage the Pac-12 (July 14), Big 12 (July 18-19), ACC (July 21-22) and Big Ten (July 25-26).
NFL Network serves up the five-episode, daily series NFL Fantasy Live: Top 50 Fantasy Players starting tonight at 8p with a docket that includes every night this week through Friday. The program is hosted by fantasy experts Michael Fabiano, Matt ‘Money’ Smith, Adam Rank, James Koh and Marcas Grant.
The hunt for the best teen female soccer player in the US begins on Friday through a new season of Soccer Superstar at 10p on Nicktoons. Heather Mitts hosts as a dozen players’ compete to win the opportunity to meet and train with a National Women’s Soccer League team. Players will also compete in non-soccer challenges led by guest judges that include Ladies Professional Golf Association players Danielle Kang and Belen Mozo, magician Ed Alonzo, So You Think You Can Dance runner-up Cyrus Spencer and professional surfer Anastasia Ashley.
A CYNOPSIS MESSAGE
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SPONSORSHIP & PROMOTION
PGA TOUR Champions locked in a three-year title sponsorship renewal with DICK’S Sporting Goods that runs through 2019. As part of this renewed partnership, the PGA TOUR will support The DICK’S Sporting Goods Foundation’s Sports Matter campaign, DICK’S will continue to hold naming rights to the Tour event, along with other partner benefits such as broadcast exposure, hospitality, on-site marketing and advertising opportunities through 2019.
T-Mobile’s plans for today’s T-Mobile Home Run Derby will see the launch of the new T-Mobile Home Run Derby VR Experience, created specifically for this year’s event, and the T-Mobile Social Lounge during the big Derby. VR content started over the weekend with Todd Frazier hosting and showcasing to fans “the thrill of crushing the long ball out of Petco Park.”
Nissan released its global digital campaign “Bolt vs. Flame” featuring six-time Olympic gold medalist Usain Bolt. The two-minute, documentary-style film features Bolt being challenged in a fictional “Fire Research Laboratory” and discussing “what it feels like to be the fastest person on Earth and how he prepares to compete on the world’s biggest stage.” The Bolt vs. Flame film project is supported by a global social media tease campaign, featuring a series of 9.58 second videos and movie posters created from 19,000 actual matchsticks being lit on fire for dramatic effect. Additional footage and behind-the-scenes videos featuring Bolt will be released over the next month.
DIGITAL & STREAMING
ESPN is reportedly set to announce its first Web-based TV streaming package, according to The Information, with an emphasis toward smaller leagues potentially some college sports. Staples such as the NFL and NBA would not be shown on the outlet, according to the article.
Elsewhere, CNBC reports that Twitter is hunting to stream more TV-like live video around major sporting events, and in talks with the NBA, Major League Soccer and Turner about acquiring digital streaming rights for content related to live sports and events.
ESPORTS
ESL One Cologne saw its Counter-Strike: Global Offensive teams carried worldwide with television broadcasts in Brazil (Globo), Bulgaria (Novo Sport), the Czech Republic (PrimaCool), Finland (YLE), Germany (ProSieben Maxx) and numerous Nordic / Baltic countries (EsportsTV) in addition to live streams on Twitch, HitBox, Azubu, Yahoo!, and more. “The way people consume media is constantly evolving. Some are fans of more traditional broadcasts on television, others follow solely on their preferred streaming site whilst a growing number immerse themselves in an array of social media,” said Chris Muller, Managing Director at ESL TV. “We try to ensure that our events cater to all types of esports fans, and so are always working to expand our broadcast horizons. Viewership is on the rise – and that is in part thanks to the evolution of the viewing experience.” Meanwhile, the company announced that ESL One Cologne will return for its fourth year in 2017, taking place at the Lanxess from July 7-9.
THE MAIN EVENT
2016 T-Mobile Home Run Derby on ESPN at 8p.
A CYNOPSIS MESSAGE
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ON THIS DAY in 1989: US President Ronald Reagan calls the first inning of the MLB All-Star Game with Vin Scully.
In The Know:
Only two players in the last 40 years have won both the US Open & The Open in the same year. Tiger Woods in 2000 is one who is the other? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What word was carved on Roy Hobbs’ bat in the movie The Natural? Answer: Wonderboy. Kudos: Rob Casalaina-ITN/NY; Michael Strauss-Cox Reps/NY; Mark McDonald-ESPN/NY; Joe Brucia-NBC Universal/NY; Joe Guarnieri-ESPN/Bristol; Robert Twilley-Jupiter Entertainment/Knoxville; Randy Ingram-WBTW-TV/Myrtle Beach; Andy Pittman-TAMU/College Station; Will Allmendinger-Clear Channel Outdoor/Chicago; Brad Brown-Nevco/St. Louis; Chuck Gordon-WVTM-TV/Birmingham; Matt Sautter-Imagine Communications/Denver; Rhonda Stokes-Goode Ski Technologies/Ogden; Miriam Aardahl-OMD/LA; Scott Brofman-Critical Content/LA; Willie Price-American Forces Network/Riverside; Judie Henninger-Valentine Productions/Santa Monica.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
07.11.16
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