CYNOPSISSPORTS
07.10.15
Good morning. It’s Friday July 10, 2015, and this is your first early morning Sports briefing.
ESPN hits The Open next week with a lineup of 65 hours of programming of all four rounds from July 16-19. ESPN and WatchESPN serve up 11 scheduled hours of live play from each of the first two rounds on July 16-17 from 4a-3p, while the third round on July 18 runs live from 7a-2:30p and the final round on July 19 at 6a-1:30p. One new element in the works will include a three-hour telecast of the Champion Golfers’ Challenge at 11a on July 15 on ESPN2. Of course, SportsCenter will originate from the site of the championship with a one-hour special SportsCenter at The Open program on July 15 at 2p on ESPN2. Mike Tirico serves as lead announcer and will be joined by Paul Azinger. In addition, ESPN3 offers golf four options for a second-screen experience during The Open that includes: a daily Featured Players feed; a feed of the famous “Road Hole” at St Andrews; and a Spanish-language feed.
ON THE AIR
FOX Sports’ Summer of Soccer continues to be hot, following record coverage of the Women’s World Cup, the U.S. Men’s National Team’s opening match of the CONCACAF Gold Cup against Honduras on July 7 racked up 986,000 viewers, according to Nielsen, to become the most-watched non-FIFA Women’s World Cup soccer match in FOX Sports 1 history.
Meanwhile, Univision Deportes, on day two of 2015 CONCACAF Gold Cup coverage, saw the Costa Rica/Jamaica match on UniMas and UDN, average 1.3 million Total Viewers 2+ and 834,000 Adults 18-49. Later, the El Salvador/Canada contest averaged 1.3 million Total Viewers 2+ and 816,000 Adults 18-49.
NBC’s opening NASCAR Sprint Cup race, the Coke Zero 400, averaged nearly 4 million viewers for the channel, despite the weather difficulties. With a 2.7 household rating, that was up 13% from last year’s coverage of the race on TNT, which was also rain-delayed.
NBC Sports also reports that, through 5 stages of the Tour de France (July 4-8), NBCSN’s live morning telecasts of the 2015 race have averaged 312,000 viewers. That is up 9% over numbers from the same point in last year’s event, with 104,000 viewers in the Adult 18-49 demo (up 30%).
The 2015 ESPYS revealed its list of presenters for the July 15 ceremony, which is hosted by Joel McHale. This year’s scheduled presenters include (in alphabetical order): Mike Epps (Survivor’s Remorse), Julie Foudy (analyst/retired professional soccer player), Ed Helms (Vacation), Andre Iguodala (Golden State Warriors), LeBron James (Cleveland Cavaliers), Chris Long (St. Louis Rams), Danica Patrick (NASCAR driver), Richard Sherman (Seattle Seahawks), Britney Spears ("Britney: Piece of Me"), Kiefer Sutherland, Vince Vaughn (True Detective), JJ Watt (Houston Texans) and others. Crown and the M.O.B will perform as the ESPYS house band and there will be a special performance by fun.’s Nate Ruess.
NBCSN will launch a new automotive reality series, Mobsteel, following “a Detroit-based custom car shop that transforms vintage American cars into modern-day street machines.” The eight-episode run debuts Aug. 16 at 6p, immediately following NBCSN’s coverage of the NASCAR Sprint Cup Series Pure Michigan 400 from Michigan International Speedway. “We’re excited to add Mobsteel to our growing portfolio of automotive and motorsports properties,” said Ron Wechsler, Senior Vice President of Original Programming and Entertainment, NBC Sports Group. “We understand our motorsports audience is also deeply passionate about American car culture. Mobsteel represents the birth and heart of that culture, the ‘Motor City’ — Detroit.”
Three new episodes of After Dark with Rick Fox Presented by Jeep are slated to begin starting tonight at 1a on NBA TV. The three shows will focus on Las Vegas with episode two airing July 18, at 1a and the third installment on July 19 at 11p. Fox will spend time with his co-stars from the recently released film Dope, in the first ep, taking a behind-the-scenes look at the movie’s recent premiere with producer and narrator Forest Whitaker, along with a visit to the recording studio with hip hop artist A$AP Rocky.
The Southland Conference and ESPN locked in a five-year rights deal that will serve as the largest and most extensive media agreement in the 52-year history of the Conference. The agreement will see a minimum of 120 Southland Conference sports events carried live on an ESPN platform over the span, including an annual telecast of the men’s basketball championship on ESPN or ESPN2.
Look for Women’s World Cup star Carli Lloyd on The Late Late Show with James Corden on Monday at 12:35a on CBS. The visit marks Lloyd’s first late night talk show appearance since winning the World Cup Championship
A CYNOPSIS MESSAGE
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MODEL D AWARDS:
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SPONSORSHIP & PROMOTION
Learfield Sports snatched up Front Row Marketing Services’ collegiate multimedia rights properties from Comcast Spectacor, to continue broadening its portfolio. The Front Row Marketing Services name will no longer be used in connection with the college multimedia rights business and will instead operate under the Learfield Sports banner. Schools will now include: James Madison University, Drexel University, University of Alaska Anchorage, St. Cloud State University, George Mason University, University of Wisconsin Milwaukee, Fordham University, University of California Irvine, Colonial Athletic Association, University of North Dakota and Radford University.
Major League Baseball and T-Mobile USA are expanding their partnership to make T-Mobile the first-ever Presenting Sponsor of the MLB All-Star Game on FOX. Under the agreement, T-Mobile will have marquee stadium presence inside Great American Ballpark, on-air integrations throughout the All-Star Game broadcast on FOX and FOX Deportes and in social media. T-Mobile will also conduct a national fan promotion connected to the All-Star Game with details available soon. "T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers," said Bob Bowman, MLB President, Business & Media. "The expansion of our partnership is a great example of T-Mobile’s commitment to baseball and we are looking forward to T-Mobile’s creativity on display at the Midsummer Classic."
CLIO Sports unveiled its award winners for 2015. The July 8 ceremony was hosted by Tiki Barber, and featured a special presentation of the Lifetime Achievement Award in memory of the late Stuart Scott. In addition, Gatorade received the inaugural CLIO Sports Brand Icon Award. Anyway, the 2015 Grand CLIO Sports winners are:
Film: TBWA/Chiat/Day, Made in NY, Gatorade
Partnerships, Sponsorships & Endorsements: Forsman & Bodenfors (Sweden), 805 Million Names, United Nations World Food Programme
Public Relations: Forsman & Bodenfors (Sweden), 805 Million Names, United Nations World Food Programme
Design: Venables Bell & Partners, Bacon, Reebok
Student Out of Home: Miami Ad School, Subzero, REI
Innovative: R/GA, The Pursuit, Equinox
Engagement/Experiential: Africa (Brazil), The Inverted Jersey, Botafogo de Futebol e Regatas
Digital/Social: Rethink (Canada), Hockey Heaven, Molson Canadian
Out of Home: FOX Sports Marketing, Daytona 500 Bus Wraps Go Daddy, FOX Sports
The USA TODAY Sports Media Group is partnering up with Znaptag to bring Znaptag’s Reverse Image Search technology to USA TODAY Sports Images’ photo aggregation platform. The technology will scan and index USA TODAY Sports Images’ entire catalogue of sports photos, which provides the ability to understand the meta-data from every image, including the content in the image and the URL of where it is published. This allows for precise contextual targeting of in-image based rich media ads.
UFC is looking a little different. The AP reports that the promotion has slightly altered its logo in a redesign, slightly altering the “C” to look “more fluid, more balanced, more professional.” Troika let the charge in the redesign. "We took it to Dana, and Dana said, ‘I don’t think I can look at our current logo anymore,’" said Heidi Noland, the UFC’s Vice President of Global Brand Creative in the story. "That never happens."
For the ninth consecutive year, the International Surfing Association is offering its Individual Scholarship Program to qualified, under-18 surfers around the globe. The program will distribute a total amount of $50,000 in 2015 ranging between $100-$1,000. To date, the ISA has awarded more than $228,500 in scholarship funds.
SOCIAL MEDIA
With all the controversies surrounding the selections of the 2015 All-Star Game, Facebook pulled together its own roster based on the overall conversation on the platform for the same timeframe as MLB’s voting period, April 29 July 2, and selected rosters based on which players had the most mentions in Facebook conversation. Here are the results:
Facebook American League All-Stars
Catcher: Salvador Perez (Royals) #13
1st Base: Miguel Cabrera (Tigers) #24
2nd Base: Jose Altuve (Astros) #27
Shortstop: Jose Reyes (Blue Jays) #7
3rd Base: Josh Donaldson (Blue Jays) #20
Outfield: Mike Trout (Angels) #27, Torii Hunter (Twins) #48, Carlos Beltran (Yankees) #36
Designated Hitter: Alex Rodriguez (Yankees) #13
Facebook National League All-Stars
Catcher: Buster Posey (Giants) #28
1st Base: Adrian Gonzalez (Dodgers) #23
2nd Base: Brandon Phillips (Reds) #4
Shortstop: Brandon Crawford (Giants) #35
3rd Base: David Wright (Mets) #5
Outfield: Bryce Harper (Nationals) #34, Andrew McCutchen (Pirates) #22, Giancarlo Stanton (Marlins) #27
DIGITAL & STREAMING
ESPN3 offers fans the 2015 FIFA Women’s World Cup champion U.S. Women’s National Team’s Championship Parade live from New York City today at 11a. Coverage will include the route through the Canyon of Heroes and the ceremony at New York City Hall.
OneUp Sports announced the launch of Spurs Go, the official mobile application of Tottenham Hotspur Football Club. The app is currently available to download for free on all iOs and Android devices and features on-demand video, social hub to track the club’s social channels and iBeacon technology that allows fans to access content and latest offers at the stadium. In addition, the club’s dynamic Match Centre lets fans follow every kick of the game.
FANTASY/VIDEO GAMES/ESPORTS
2K announced that NBA 2K16 will feature the “most extensive soundtrack in NBA 2K history” with three collaborators that include – hip-hop producer DJ Premier, producer DJ Khaled, and rap/pop producer DJ Mustard. NBA 2K16’s soundtrack be made up of six in-game playlists, including three lists individually curated by each producer, an international “Around the World” playlist, the 2K Classics Mixtape featuring fan favorites from previous 2K titles, and a master playlist that includes all 50 tracks from this year’s selection. The library spans hip-hop, electronic, pop, rock and alternative, from throwback tracks from the ‘70s through today’s Top 40, including The Ramones’ “Blitzkrieg Bop,” Nas’ “Represent,” and Zedd’s “I Want You to Know” featuring Selena Gomez.
EA Sports will see Rory McIlroy PGA TOUR hit stores on Tuesday, July 14th. The game will allow fans to play as new, up-and-coming superstars on the PGA Tour, including cover star Rory McIlroy, Jordan Spieth, Keegan Bradley, Rickie Fowler, Ian Poulter, Hunter Mahan and more. New features include:
Golf Wide Open: “The power of the Frostbite 3 engine creates visually stunning courses, as well as loads full courses at once with no loading time between holes, shaving up to 15 minutes off players’ rounds.”
Golf Your Way: “A variety of gameplay options, including three unique gameplay styles, ball physics and course personality, allow players to mix and match to create their perfect play style.”
Golf with Personality: “The EA SPORTS Night Club Challenge has over 170 challenges across 3 courses, a deep career mode includes fantasy courses and golfers, and fresh daily and online tournaments deliver endless content.”
ROSTER MOVES
ESPN’s Jerry Blount, an award-winning sports journalist, author and broadcast commentator, was named NHRA Vice President of Public Relations and Communications where he will lead and create the strategic direction for corporate communications, media relations, and public relations for the world’s largest motorsports sanctioning body.
THE MAIN EVENT
NBCSN carries its first-ever NASCAR Sprint Cup Series telecast at 7p on Saturday from Kentucky.
A CYNOPSIS MESSAGE
CYNOPSIS 2015 RISING STAR AWARDS
*
Young I Talented I Ready to Shine*
Are you a young professional with the smarts, maturity, and composure to be one of the next generation’s leaders? You may be 30 years old or younger, but you bring amazing energy and creativity to your work!
Click HERE to enter into the Cynopsis Rising Star Awards and get the recognition you deserve! Deadline to enter: Thursday, July 16
ON THIS DAY in 1999: Team USA wins the Women’s World Cup over C.
In The Know:
Which current AAC teams are former members of the CAA? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: The New York Giants drafted Rosey Grier out of what university? Answer: Penn State. Kudos: Kyle Helm-CBS Sports Network/NY; Michael Ritz-BucStar Consulting/NY; Brian Quinn-Comcast Spotlight-Washington D.C./Bethesda; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Will Allmendinger-Clear Channel Outdoor/Chicago; Kevin Wicker-Chiefs Radio Network/Mission; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Judie Henninger-Valentine Productions Inc/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/LA; Doug Kelly-Foster Farms Bowl/South San Francisco.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
07.10.15
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JOB OPENING: MGR OF LEGAL AFFAIRS/Pilgrim Studios/LA: Secure, monitor and enforce soft IP rights for company properties. Min. 2 years exp/ABA-accredited/litigation exp a plus. Resume to: resumes@pilgrimstudios.com (7/11)
JOB OPENING: MKTG MGR (TEMP ROLE)/Access Intelligence, LLC/Cynopsis Media/NYC: For a leading publisher of B to B media. Mng campaigns for our events. Create mktg collateral, incl writing copy for emails/ websites/ social media & press releases. 5+ yrs exp req’d. Res/cover/sal req: HERE (7/11)
JOB OPENING: DIR, CYBER SECURITY/A+E Networks/NY: Mng all aspects of Information Security func., Estb’g, maint’g & monitoring policies & procedures which promote secure & uninterrupted operation of all data processing systems. Min 10 yrs sec prgrm mngmnt exp. Full Info/Apply: HERE (7/11)
JOB OPENING: MGR, DIGITAL PROGRAMMING/NBCU/NYC: Digital Planning Mgr to manage Planner team & drive company goals & initiatives. 5+ yrs digital media planning, prior mgmt exp a plus. Apply: Full info/apply HERE (7/11)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: mellinmara@gmail.com (7/11)
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
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