CYNOPSISDIGITAL
07.08.15
Good morning. It’s Wednesday July 8, 2015, and this is your first early morning digital briefing.
TODAY’S TOP NEWS
Among the crowd at year 6 of VidCon will be Katie Couric; the event is held at the Anaheim Convention Center from July 23-25. At the mega online video gathering, Couric will interview BuzzFeed Motion Pictures President Ze Frank onstage July 23. The convention consists of two sections: the industry track, expected to attract 2,000 professionals; and the community track, which should lure more than 17,000 fans. Brothers Hank and John Green founded VidCon in 2010.
Netflix unveiled the release dates for its upcoming slate of original films, including the first of four Adam Sandler movies. The Ridiculous Six from Sandler will debut on Dec. 11; Beasts of No Nation will premiere on Oct. 16; Pee-Wee’s Big Holiday from Judd Apatow and Paul Ruebens is set for March 2016; and the fourth film Crouching Tiger, Hidden Dragon: The Green Legend is set for Q1 2016.
You better believe it: 25-year-old Felix Kjellberg, known to fans as PewDiePie, earned $7 million last year. The gamer and top YouTuber (37 million subscribers) records himself playing video games, with his latest vid garnering 1.5 million views in 18 hours. In July 2014, he confirmed to a Reddit audience that he took home approximately $4 million in 2013. The new figure was originally reported in the Swedish newspaper Expressen; Kjellberg has not yet confirmed the article.
NEW PROGRAMMING + DEALS
Showtime’s streaming service went live on Hulu yesterday. In the first deal of its kind for a premium cable channel, nine million paying Hulu subscribers can now opt to add the service to their existing $7.99/mo subscription for an extra $8.99/month. Without the Hulu sub, the Showtime app costs $10.99 by itself.
Univision Digital is diving into its Digital Summer Splash program, featuring original content across platforms UVideos, YouTube, Facebook, and Instagram. Series El Verano Gordo, Mi Mundo Con Mia and Más Que Sexy will give fans behind-the-scenes access, as well as previously unseen footage of Univision celebs and shows.
CONTENT MEDIA
Popcornflix, a free movie and TV streaming service, reached the milestone of 15 million downloads. The ad-supported service recently kicked off its Extreme Sports programming vertical with eight series including Wild Spirits (currently broadcast on NBC Universal Sports), Wild Spirits H2O, Wild Surf, Better than Four, fighting series Hard Knocks and Ultimate Combat Experience. Popcornflix is available on Roku, Sony PlayStation PS3 and PS4, Xbox One, Xbox 360, Amazon Fire TV, iOS, Android, as well as Smart TVs.
Evolve Media’s men’s lifestyle publisher CraveOnline Media will host its second annual Comic-Con event, Crave Escape, aboard San Diego’s USS Midway on July 10. Taryn Manning (Orange is the New Black) will host; other guests in attendance are Gwendoline Christie (Game of Thrones), Nathalie Emmanuel (Game of Thrones), Chris Daughtry (Daughtry) and Rob Liefeld.
ADVERTISING + AD PLATFORMS
wywy signed an agreement with mobile advertising and analytics platform AppsFlyer to improve measurement of the impact that TV ads have on mobile app installs in real time. “With currently available TV measurement tools, the correct attribution of app downloads is especially hard,” said Dr. Andreas Schroeter, wywy’s COO and Co-Founder. “This new partnership will leap-frog our clients to another level and can produce tremendous cost-savings within their TV advertising budgets.”
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NOW IS THE TIME TO *SHINE*
at the Cynopsis Rising Star Awards
We are pleased to host our first Rising Star Awards, honoring young professionals with the smarts to become the next generation of leaders!
Please click here to nominate yourself or your colleagues today!
Deadline to enter: Thursday, July 16
VC FUNDING + INVESTORS
Whipclip raised more than $40 million in the initial closing of its Series C financing led by Eminence Capital, LP. Whipclip is a mobile platform that allows consumers to legally create and share their own video clips of TV and music vids; it will use the new funding for product development, operations and content partner relationships. Additional participants include existing investors Institutional Venture Partners and Raine Ventures. As part of the financing agreement, Eminence Capital will join the Company’s Board of Directors. Other investors include William Morris Endeavor, Ziffren Brittenham, Greycroft, as well as media celebs such as Ari Emanuel, Peter Guber, Steve Bornstein, Scooter Braun, Gordon Crawford and Ron Zuckerman.
RESEARCH
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of June 29-July 5.
Show (Channel) / Total Actions / Total Content / Actions Per Post / Fans/Followers
1. Orange Is The New Black (Netflix) / 738,826 / 26 / 28,416 / 6,057,396
2. Trailer Park Boys (Netflix) / 210,622 / 33 / 6,382 / 1,507,897
4. Daredevil (Netflix) / 86,335 / 14 / 6,167 / 1,104,763
5. House of Cards (Netflix) / 69,692/ 17 / 4,100 / 2,696,887
6. Arrested Development (Netflix) / 52,746 / 10 / 5,275 / 2,300,323
8. Sense8 (Netflix) / 45,983 / 23 / 1,999 / 370,590
7. BoJack Horseman (Netflix) / 40,620 / 38 / 1,069 / 337,319
8. Community (Yahoo! Screen) / 38,838/ 20 / 1,942 / 2,081,415
9. Hemlock Grove (Netflix) / 10,897 / 4 / 2,724 / 450,555
10. Grace and Frankie (Amazon) / 7,945 / 21 / 378 / 90,576
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
EXECUTIVE MOVES
Matthew Borst was promoted to Director of Social Media and Sales Strategy for Endemol Beyond at Endemol Shine North America. He joined ESNA last year as Social Media Manager.
iHeartMedia hired Carter Brokaw as President of Digital Revenue Strategy. Brokaw was most recently Executive Vice President at Guardian News and Media, where he was responsible for the company’s U.S. commercial strategy, positioning, pricing, packaging and tiered accounts.
Ipsos appointed Jim Meyer, former CEO of Ipsos ASI in North America, to the newly created position of Chief Marketing Officer. For the last two years, Meyer led Ipsos’ advertising and brand communications research business in the U.S. and Canada.
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DIGITAL SPOTLIGHT OF THE DAY
AwesomenessTV’s next feature film will star the Australian pranksters The Janoskians (1.9 million subscribers) and will premiere in August. Directed by Brett Weiner, Janoskians: Untold and Untrue will be a mockumentary and concert special, following the pair during their sold-out performance at London’s Wembley Stadium. Check out their “Ellen’s Dance Dare” (four million views), a prank that originated from Ellen DeGeneres’ dare, to dance behind people without them knowing. www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.08.15
Roberta Caploe: Associate Publisher @robertacaploe
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The post 07/08/15: PewDiePie’s Felix Kjellberg reportedly made $7M last year; Katie Couric joins VidCon’s guest list; Netflix next wave original films get premiere date appeared first on Cynopsis Media.