CYNOPSISeSPORTS & GAMING
07.07.16
It’s Thursday, July 7, 2016, and this is your weekly early morning eSports & Gaming brief.
Nintendo’s annual meeting with shareholders saw the company address plans for the upcoming NX console, confirm research into VR and details its mobile plans. Its strategy will see the publisher looks to release games that average a sale of at least 2 million units worldwide. "While it’s important that we do not overextend by putting an excessive amount of content in our games, the only solution is how to make software that sells well," said Nintendo director Shigeru Miyamoto, adding, “So our basic premise is to create software that will sell in the range of at least two million units. We simply couldn’t recoup our costs if we only released games in Japan that had sales of around 300,000 units, so the global market is our standard."
On the mobile front, Nintendo is mulling a physical controller for its upcoming mobile games, with plans to have around five smartphone games by the end of next March. In addition, execs stated that they consider VR to be a “promising technology” with the company now conducting research into the technology for future releases, noting that they were “looking into development with a mind to how our current core products are meant to be played for a relatively long period of time.”
COMPETITION
Blizzard clamped down on German company Bossland with a lawsuit, suing the creator of Watchover Tyrant, a tool for Overwatch that can help players cheat the game. The publisher is accusing Bossland of “copyright infringement, unfair competition, and violating the DMCA’s anti-circumvention provision,” according to TorrentFreak. “Defendants’ sale and distribution of the Bossland Hacks in the United States has caused Blizzard to lose millions or tens of millions of dollars in revenue, and to suffer irreparable damage to its goodwill and reputation,” Blizzard said of the accusations.
ELeague unveiled its Last Chance Qualifier brackets set to begin on July 13 at 2p on Twitch. Renegades, G2 Esports,CLG, FaZe, FlipSid3, Gambit, mousesports and Virtus Pro will compete for the final two spots of the Playoff round. The action continues through Friday night’s primetime coverage on TBS at 10p.
The Olympics won’t be the only big event hitting Brazil. ESL announced that Counter-Strike: Global Offensive will his Sao Paulo for the first major tournament in South America with the finals of the ESL Pro League on Oct. 28-30 to crown the champions for the upcoming $750,000 season. “ESL’s recent expansion to Brazil along with the fantastic performance of the current SK Gaming players at our London Finals and the support from their region and fans, all played a role in picking São Paulo,” said Ulrich Schulze, VP Pro Gaming at ESL. “The Ginásio do Ibirapuera is an iconic indoor sporting arena. With the teams confirmed so far, we’re confident that any who make it to the final will put up a great show for what are sure to be thousands of local and international fans.”
Fames soccer club Manchester City locked in its first eSports player with the signing of Kieran ‘Kez’ Brown to its new-found eSports franchise. Brown will focus on EA Sports FIFA and represent the team at both tournaments and fan events. "As eSports continues to gain momentum, it makes sense for our Club to be part of the action and get closer to our fans, who love playing EA Sports FIFA as Manchester City,” said Diego Gigliani, SVP, Media and Innovation, City Football Marketing. “We will be a bigger presence at gaming tournaments, we will have more content through our digital channels and we will activate even more with our fans at matches and Club events.”
Meanwhile, The Esports Observer writes that Portugal’s Sporting Lisbon is also set to extend its brand via an eSports team. The site writes that the club will unveil a League of Legends and FIFA squad. The move would add Guilherme Fraga, former Copenhagen Wolves Business Director, and former SteelShock founder Marcio Figueiredo to oversee the franchise.
Team Dignitas announced plans to use 123on as their fan engagement platform starting at ESL One Cologne this week. "123on is really simple to use and we can drive revenue for the team by reaching out and engaging with our fans where we today spend money over and over again," said Michael "ODEE" O’Dell, Owner and Manager.
ESPN2 is getting back into the eSports game, announcing that it will carry the Street Fighter V World Championship from the Evolution Championship Series on July 17 at 10p. “The Street Fighter V World Championship will be one of the must-see competitions from the Evo finals,” said John Lasker, vice president of programming and acquisitions, ESPN Digital Media. “We are always exploring ways to serve the growing and passionate audience of competitive gaming, and we look forward to delivering this event to fans.”
The UK announced the launch of the British eSports Association. British eSports will act as the National Governing Body for eSports throughout the country and will work in conjunction with the Department for Culture, Media and Sport to help and represent players at all levels; develop a grassroots competitive video game scene that will nurture future talent; support existing professionals and provide the infrastructure to create future British global champions. The organization will be chaired by Andy Payne OBE, with Chester King in the role of acting CEO.
Another organization to help regulate competitive gaming is now up and running. The eSports Integrity Coalition will look to prevent cheating in eSports competition, with a focus on betting. The non-profit association already boasts members that include ESL, DreamHack, Intel, Sportradar and more. The organization’s code of conduct includes anti-corruption, anti-doping policies as well as an independent disciplinary procedure. “It has been eye-opening and a privilege to work in eSports these past nine months and to have gained sufficient trust within the industry to be appointed the first Integrity Commissioner,” said eSports Integrity Commissioner Ian Smith. “I have spent the last 20 years working across a range of sports, involved heavily in the protection of their integrity, so I am looking forward to applying all those insights and experience to the eSports ecosystem.”
MEASAT Satellite Systems is launching eGG, meaning Every Good Game, to serve as Southeast Asia’s first-ever fully dedicated 24/7 HD eSports channel. The network will feature gaming tournaments, walkthroughs, expert guides, documentaries, game house tours and other content.
Ubisoft is teaming with ESL for the first ever Australian Tom Clancy’s Rainbow Six Siege tournament for Windows PC and Xbox One. Online tournaments begin July 17 with the final slated to take place on Aug. 21.
Meanwhile, ESL announced the release of the brand new ESL Windows 10 App for the PC. The platform will look to enhance the competitive gaming experience by offering the chance to find, sign up and participate in online tournaments. Compatibility for mobile, as well as the Xbox One will follow soon. New features include a revised UI with a game-centric approach and let player enter new game accounts on all Windows 10 devices.
INSIGHTS
Battlfy and Magid unveiled a study among users that showed that players anticipated Overwatch to become the next big title to take over the eSports world, per Digital Media Wire. The survey showed that 40% of the sample reported that they currently play Overwatch, while 47% watched others compete in the game. Other recent titles to make the list include Rocket League and Battlefield 1.
PUBLISHING & PLATFORMS
SEGA Games snatched up all shares of Amplitude Studios SAS in a move to “further strengthen its PC game portfolio and development capabilities in the U.S. and European regions.” Amplitude Studios has released three titles within the “Endless” series; “Endless Space (2012)”, “Endless Legend (2014)” and “Dungeon of the Endless (2014)”, with a fourth, “Endless Space 2”, currently in development. “Culturally, Amplitude are a fantastic fit for the business as they not only produce great games, but also have a proven track record in listening to their fans and directly involving them in the ongoing development of their games through their GAMES2GETHER system,” said Jurgen Post, President/COO for SEGA Europe Ltd.
Sony saw its subscription service, PlayStation Plus, hit the 20.8 million subscriber mark. Per Polygon, in its investor materials, the company also called the install base of 40 million PlayStation 4s the "fastest penetration in PlayStation history" – as a key achievement for 2015.
Meanwhile, PlayStation Vita owners now have access to the newly released Twitch app for Sony’s platform. The app allowed users to follow channels and watch live and recorded broadcasts with support for PlayStation TV.
Capcom confirmed that the Resident Evil 7 Teaser: Beginning Hour demo now ranks as the most downloaded single-player demo on PS4 within the first seven days of release within North America. The demo has now topped over 2 million downloads worldwide.
In an interview with Game Informer, Ubisoft CEO Yves Guillemot confirmed that the company will be backing the Nintendo NX in upcoming titles. “We could see it wasn’t selling as fast as expected, so we reorganized around other platforms,” he said. “With the Wii U, we were able to relaunch Rayman2D. It was a good thing for the company and the brand and its fans. If you remember, it was supposed to be Wii U exclusive, but we made it multi-platform when we saw it wasn’t selling fast enough.”
Microsoft will now make all of its published games part of its Xbox Play Anywhere program. On its Windows blog site, VP Yusuf Mehdi confirmed the plans, following the program’s unveiling at E3 this year which will see cross-buy and cross-play titles across Xbox One and Windows 10 PC.
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MARKETING & PROMOTION
YouTube stars Thomas “ProSyndicate” Cassell and Trevor “TmarTN” Martin have been called out for a Counter-Strike: Global Offensive gambling scandal after improper disclosure of their financial and ownership involvement with betting site CSGO Lotto. Viewers complained and are now threatening legal action over their belief that they had no prior knowledge of the website. Martin and Cassell are both officers of the company’s corporation, with Martin acting as the company’s president.
Ubisoft was called out after sending a gaming survey to customers. The issue… after an opening question about the consumers’ gender, participants who answered female were informed that they were not needed for the questionnaire. Ubisoft subsequently posted on Twitter that there had been "an error in the setup of the survey" and fixed the issue.
EA is turning to gamers to decide which athlete will grace the global cover of FIFA 17. Up for the honor this year will be Real Madrid’s James Rodriguez, Manchester United’s Anthony Martial, Chelsea’s Eden Hazard and Borussia Dortmund’s Marco Reus. FIFA 17 is scheduled to be released in North America on Sept. 27 and worldwide on Sept. 29 on PC, Xbox and PlayStation.
Xbox is launching season three of its Ambassadors Program, in a move to reward and recognize fans “who are committed to helping their fellow gamers and looking to broaden their own gaming experiences by interacting with others.” Ambassadors are rewarded for Program activities that include peer-to-peer assistance in chat and the Official Xbox Forums and for contributing to the Xbox brand in social ways. New initiatives include the Ambassadors Play Program and Ambassadors on YouTube with Ambassadors Play offering new Twitch shows helmed by the community for the community on the Xbox Ambassadors Twitch channel whole a select group of Ambassadors are piloting YouTube content creation, by producing Program-endorsed support videos and game guides.
LICENSING & EXTENSIONS
Mojang announced that its upcoming Warner Bros. Minecraft movie will be released on May 24, 2019. The film will be available as well in 3D and IMAX. The company site notes that “Yes, that might seem like a long time away, but it just so happens to be the right amount of time to make it completely awesome. And we all want an awesome Minecraft movie, right?”
A CYNOPSIS MESSAGE
Model D Awards
Call for entries in search of the best online video content + advertising
Entry Deadline: August 4
Awards Event: November 1 // NYC
Previous winners include
AT&T, Bravo, Food Network, Hulu, NBCUniversal, SONY & many more. View the full list of past winners, and then start your entry today.
BOSSES
Looking to stem a potential takeover, Ubisoft’s Board of Directors are looking to expand with the proposition of Frederique Dame and Florence Naviner as independent directors. The appointments will be subject to the approval of the shareholders’ general meeting of Ubisoft, on Sept. 29.
Nintendo of America VP of Sales and Marketing Scott Moffitt will depart the company this month, per IGN. In a statement to the site, the company stated that “In order to ensure a smooth transition, Scott will continue to work through the end of July. Nintendo has a strong group of seasoned leaders in place who will step in to assume the full responsibilities of the role on a permanent basis, with the objective of driving more collaboration and greater efficiencies across these groups and among the respective leaders.”
ESL tapped Yvette Martinez-Rea to serve as its Chief Operating Officer. Prior to joining ESL, Martinez served as Chief Operating Officer of Violet Grey, a venture-backed luxury beauty content and commerce company based in Los Angeles. In addition, Chad Perry joined ESL as VP of Production.
Elsewhere, OpTic Gaming will see Ryan Musselman serve as COO for the organization. Musselman previously served as community manager of gaming at Google.
GAMING SPOTLIGHT- Trailers that struck a chord.
Get ready to be uncomfortable. Ebb Software fished up the new trailer for Scorn, set to hit PCs in 2017. , SCORN is an uncomfortable creep through an oozing world of organic otherworldly horror. Heading to PC in 2017, the horror game promises action “where even changing weapons makes you feel a bit sick.” Take look, if you dare, by licking here.
ON THIS DAY in 2015: Rocket League is released worldwide.
Trivia:
Which Avengers star voiced Officer Tenpenny in Grand Theft Auto: San Andreas? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Mark Hamill has won multiple gaming awards for his work portraying what character in the Batman universe? Answer: The Joker. Kudos: Joe Fitzpatrick-Machinima/NY; Rob Casalaina-ITN/NY; Lauren Haley-Viacom/NY; Doug Kutney-Group M/NY; Charlotte Johnson-Refinery29/NY; Amanda Thornton-Red Arrow Industries/Knoxville; Andy Pittman-TAMU/College Station; Richard Quan-BSSP/San Francisco; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Karen Chan/Playa Vista.
Later — Chris
Chris Pursell for Cynopsis | eSports @VegasandVine
07.07.16
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