Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing.


Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses software on a subscription basis. The software is centrally hosted. SaaS is sometimes called “on-demand software.”


Ah, the Facebook News Feed’s dreaded algorithm update. The social media giant announced a major change: Content from Facebook users’ friends and family will be more heavily prioritized over other content. As a result, content posted by publishers will be less likely to show up in users’ News Feeds. (A similar algorithm change was made in April 2015, but this one goes farther.) To put it mildly, Facebook has become a vital space for publishers. And publishers aren’t likely to be thrilled with any move that diminishes their reach and referral traffic – as this likely will. There will now be even more of an onus on publishers to make sure that users are actively sharing their content.

Twitter launched a new iOS app for businesses. Called Twitter Dashboard, the app allows users to schedule tweets, and offers analytics relating to social media impact. In addition to iOS devices, Twitter Dashboard is available for desktop.


The automated TV advertising platform AdMore announced a new partnership with the video advertising platform Videology. Under the new pact, Videology’s software users will gain access to AdMore’s TV inventory, including national broadcast, and more than 1,200 local and cable affiliates. The deal will make use of Videology’s DETV software product, which helps users to plan, optimize, and measure TV campaigns.


…summer summer summertime…


Summer Sizzle Ad Packages

For more information and/or to book today, please contact VP of Sales & Marketing Mike Farina: 203.218.6480


After releasing its initial proposals in April, the Media Rating Council has finalized its new guideline relating to mobile ad viewability. The guidelines define minimum thresholds for measuring viewable impressions in mobile apps and on the mobile web. Under the guidelines, a mobile Viewable Impression requires a minimum of 50% of pixels to be in view for one consecutive second for display, and two consecutive seconds for video. The guidelines also state that a mobile ad must render fully before viewability measurement can begin. The MRC also included a new provision for reporting a metric called Sub-Second Impressions, which relate specifically to display ads in newsfeeds. While the MRC ultimately declined to create different viewability standards for such ads, the new metric recognizes that there may be certain cases when ads in newsfeed environments can be seen more rapidly. Sub-Second impressions are in continuous view for more than half a second but less than a full second. In a conversation with Cynopsis Digital, MRC Senior VP and Associate Director David Gunzerath discussed the importance of imposing viewability standards: “It removes non-viewable inventory from the equation,” he said, “and it allows people a better sense of the return on their marketing expenditures. It’s the viewable inventory that matters.” Defining impressions was only the first plank of 3MS, a joint initiative between the MRC, the 4A’s, the ANA, and the IAB. Gunzerath says he’s very glad to turn the page on viewability and move on to 3MS’s next areas of focus: establishing audience currency, creating a standard classification of ad units, defining ad performance metrics, and establishing brand attitudinal measures. “Now that we have viewability in place, we can start moving away from the success of the ad’s delivery, and more toward metrics that are concerned with the success of the ad’s messaging,” he said.


The social media analytics firm Shareablee announced that it has launched a new suite of tools. Called the Real-Time Social Leaderboards, the tools allow customers to group social media pages together, gather real-time intelligence about content such as social video, and track the performance of both one’s own company and of competitors. The Leaderboards allow users to track trending video and measure impact and velocity. The Leaderboards can also offer actionable insights and custom recommendations to help brands improve on their strategies.


Vimeo announced that VHX, its white label SVOD platform for self-distributors, now has an updated dashboard. The new VHX Dashboard looks in-depth at analytics including traffic, sales, and subscription numbers.

The media company CJ E&M America has announced the launch of KCON.TV, a new short-form video platform and online community dedicated to Korean entertainment. KCON.TV will also live-stream events such as awards shows and concerts.



We will be on vacation and not publishing Cynopsis from July 4 – July 8, 2016
– with the exception of Thursday, July 7th, when you will receive an issue.

In the interim, past editions, classifieds, special eReports, webinar & event information can always be found on our website. See you on Thursday, July 7th and have a great week!


The New Testament is about to get a lot more immersive. This Christmas, Autumn Productions and the VR production company VRWERX will release a 90-minute film about the life of Jesus. The film was EP’d by Hollywood veteran Enzo Sisti, whose credits included The Passion of the Christ. The film, titled Jesus VR – The Story of Christ, will debut on all major VR platforms, including he Samung Gear VR, PlayStation VR, HTC Vive, Oculus Rift, and Google Cardboard.


This is your last chance! Nominate yourself or the most talented young industry pros on your team for our 2016 Rising Star Awards. Finish your entries by tomorrow, July 1 at 11:59 PM ET.


Since Monday, many YouTube creators have come to the rude realization that they weren’t quite as popular as they thought they were. The Google-owned video site fixed a bug that allowed for inactive and phony followers to be included in creators’ subscriber counts. Those subs suddenly disappeared from creators’ subscriber counts. Suffice to say, many YouTubers weren’t happy.


All Def Digital, the digital media company founded by Russell Simmons, has raised some new cash. The company announced that it has closed a $10 million Series B funding round. Third Wave Digital Partners led the financing, with contributions from WPP Ventures, the venture capital firm Andreessen Horowitz, as well as four previous All Def Digital investors: Nu Horizons Investments, e.ventures, Greycroft Partners, and Advancit Capital. All Def Digital has now raised $18 million to date.


Ever find yourself obsessively watching a TV show, even though you hate something about it? You’re not alone. According to a study from Canvs, a language analytics company that measures emotions around content, expressions of “hate” by viewers are actually the strongest emotional indicator as to whether or not viewership will tick up for the next episode. The study looked at 6,000 episodes of recent TV shows, searching Twitter comments and Nielsen ratings for emotive terms such as “love,” “hate,” and “boring.” For each percentage point increase in “hate” responses an 0.7% increase in viewership for a drama or reality show’s subsequent installment followed. For comedies, “love” and “beautiful” were the strongest indicators. “Funny,” interestingly enough, wasn’t as strong.

@Lord_Quan: Oh my man draft nights be crazy.
Speaking of Canvs, the company analyzed tweets about TV programming for the 7-day period through June 27 using Twitter data from Nielsen. Trends and insights from the 4,460,847 tweets expressing a specific Emotional Reaction (ER) include:

– BET was home of awe, with 26.5% of the 37,266 “mindblown” ERs across all networks driven by the BET Awards.

– HBO was second to BET in awe, with 10.2% of “mindblown” ERs driven by the Game of Thrones season finale.

– BET also ruled in ruled in beauty, with 41.7% of the 102,149 “beautiful” ERs across all networks driven by the BET Awards.

– ESPN led with 13.3% of the 356,617 "crazy" reactions across all networks driven by the 2016 NBA Draft.


Parrot Analytics, a new startup that measures demand for TV content, has a couple of prominent names onboard. Bruce Tuchman, the former President of AMC Global and Sundance Channel Global, has joined the company’s Board. So has David Bishop, the former President of Sony Pictures Home Entertainment and MGM Home Entertainment. Both Bishop and Tuchman also intend to invest in the company, though the size of said investment won’t be disclosed. The company also says that it’s currently in the midst of a financing round. Parrot Analytics uses data sources such as social media and video-streaming consumption, and segments data by platform, geography, and TV show.

The News Corp-owned video ad tech company Unruly has announced some new hire. Jeff Minsky, previously the SVP of Digital Innovation and Integrated Media at NYC & Company, has been named as Unruly’s SVP of Agency & Client Development. Steven Sottile, previously the VP of Sales at Mode Media Corporation, will serve as Unruly’s SVP of Sales. And Seho Lee, previously the Director of Programmatic at Sizmek, will now serve as Unruly’s VP of Programmatic Sales.

Bonjour, Snapchat. Snapchat has launched in France. Emmanuel Durand, a veteran of Warner Bros., will oversee the company’s French operations, according to a local report. France will only be Snapchat’s second European market; the company already has an office in the U.K.


Fusion, which was initially launched in 2013, is the youngest media company that has a channel on Snapchat’s Discover platform. What’s the oldest? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Answer to Our Last Trivia Question: Which music-loving TV star posts to YouTube under the name racheldoesstuff? Answer: Rachel Bloom, co-creator and star of The CW’s Crazy Ex-Girlfriend. Kudos to David Westberg-SAG-AFTRA Federal Credit Union/CA


Arm your Team with the Tools They Need to Succeed!
The New Ratings 101: How to Use Data to Make Your Case Webinar

This webinar will assist in bringing you up-to-date with the most recent information in the ratings space.

Date: Tuesday, July 12 | Time: 1:30 PM

Questions? Please contact Trish Pihonak: trish@cynopsis.com



49 celebrities appeared in a Ryan Murphy-produced video honoring the 49 individuals who lost their lives in this month’s Orlando nightclub shooting. This video’s a little lengthier than most Cynopsis Digital Spotlights, but you’d be well advised to check it out. Courtesy of the Human Rights Campaign’s YouTube channel, you can watch it here.

See you tomorrow,
David Teich


Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480

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JOB OPENING: MARKETING MANAGER/ANIMAL PLANET/NYC: Seasoned marketer to develop breakthrough multi-platform campaigns/strategies for APL series and specials, develop/manage brand partnerships. Build/maintain quality network brand identity. 5+ yrs exp, TV exp. pref. Full info/apply HERE (7/19)

JOB OPENING: DIGITAL PROGRAM MGR/Twin Cities PBS/St Paul MN: Lead the effort to define, design, build, test, launch & maintain a digital program for kids. 5+ yrs of applicable digital technology & project mngmnt exp. 3+ yrs applicable exp creating user exp deliverables. Full info/apply HERE (7/18)

JOB OPENING: MANAGER, DIGITAL RESEARCH/NBCU/NYC: NBCU is looking for a Mgr, Digital Ad Sales Research and Strategy for its portfolio of digital entertainment including such premier brands as NBC, USA, Syfy. 4+ yrs’ exp in digital rsrch, web analytics or other new media research. Full info/apply HERE (7/18)

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level opp for quantitatively savvy candidate to take ownership of reporting & tools. Resp for reg reporting & identifying trends. Nielsen/MRI, 1 yr brdcst or cable/media buying agency exp. BA deg req’d Bus. deg a +. Proficient media math/MS Off. Apply: HERE EOE (7/18)

JOB OPENING: PRODUCER/WRITER/EDITOR/ION/Palm Beach, FL: Integrated mktg. prod to create internal &external facing video projects from pre thru post-prod for advertisers, corp. partners. 5+ yrs exp. Strong writing/communication skills, project mgmt, Adobe Creative Suite. Apply: Jobs@ionmedia.com EOE (7/18)

JOB OPENING: MGR, PRICING & INVENTORY/ION/NYC: Resp for plan building & delivering upfront & scatter deals; build plan to specs as outlined on requests. BS/BA degree. 3+ years relevant exp (Ad sales in Pricing & Plan’g &/or agency buying). Dealmaker user system knwlg a strong + Apply: Jobs@ionmedia.com EOE (7/18)

JOB OPENING: SR SOFTWARE ENGINEER, MOBILE/VIACOM/NYC: Creation of MVC controllers, models, and views that are modular, scalable, optimized and correct. Full info/apply HERE (7/18)

JOB OPENING: SR SOFTWARE ENGINEER/50onRed/Philadelphia PA: Master the overall platform architecture, and not just specific product areas. Full info/apply HERE (7/18)

JOB OPENING: ADMIN ASST TO CCO/Mindshare/NYC: Responsibilities incl answering phones, scheduling, completing expense reports, booking travel and assisting in creative development. Must be a multi tasker in fast moving envir. MS Excell & PP proficient. 1-3 yrs work exp. resume/cover HERE (7/15)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/New York: Client services liaison across multi global territories. High customer service skills, resolve issues. 3-5 yrs exp post prod, knowledge of file, tape audio formats. Must be able to multi task extremely busy work flow. Full info/apply HERE (7/15)

JOB OPENING: DIRECTOR, PROGRAMMING/ANIMAL PLANET/NYC: Top notch go-getter to develop and execute APL network programming strategies + oversee program acquisitions. Passion for tv + scheduling strategy. 10 yrs exp + knwldge TV prgrming landscape. Full info/apply HERE (7/15)

JOB OPENING: MGR, BUSINESS DEVELOPMENT & MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Achieve nat’l sales goals by initiating leads, designing pkgs & neg agreements. Min 5 yrs exp selling nat’l media & sports platforms, agency/client relationships req’d. 25-40% travel. Resume here HR@MiLB.com (7/15)

JOB OPENING: MGR, AD OPERATIONS/CafeMedia/NYC: Oversee Ad Ops coordinators. Monitor ad delivery & optimize ad campaign performance using MS Excel & proprietary applications. BA/BS deg 2+ yrs exp w/DFP are req’d. Exp w/DFP Sales Mngmnt. DoubleClick Studio, DSPs & SSPs a +. Full info/apply HERE (7/15)

JOB OPENING: HEAD OF SOCIAL/Uninterrupted/Burbank, CA: Build social media team and oversee brand’s online social strtgy. 4+ yrs exp. social strategy. Must have active social presence. Strong kwldg of sports culture preferred. Resumes HERE (7/15)

JOB OPENING: HEAD OF CREATIVE AFFAIRS/WATM/Hollywood: Resp for overseeing the development of all our creative projects, including digital, TV & feature films & in all other elements of our bus. 8-10 yrs exp in development, pref focused on TV & film. Please send resume / CV & CVR: development@wearethemighty.com (7/15)

JOB OPENING: PUBLICIST & JR PUBLICIST/NAT GEO/NY: Develop creative global publicity plans & media strategies for priority shows; pitch/book/cover interviews; write/edit press materials; execute events. TV publicity & ent industry exp required http://bit.ly/28JzFlq (7/15)

JOB OPENING: DIRECTOR, MARKETING & PUBLIC RELATIONS/TAG PR Agency/NYC: Work w/clients to schedule talent for media opps. Min 3 yrs exp mktg or PR w/demonstrated success, preferably in sports and/or entertainment.Strong oral & written comm skills. Resume to: brian@tagawareness.com (7/15)

JOB OPENING: SENIOR SOFTWARE DATA ENGINEER/Twitter/San Francisco: Build systems with purpose that are well tested, flexible, and maintainable. Full info/apply HERE (7/15)

JOB OPENING: PRODUCTION MGR – ON AIR/EPIX/NYC: Supervise prod workflow of Creative Services dept. Detailed oriented w/exc organizational, multi-tasking, professionalism, and communication skills a must as well as 5+ yrs exp TV/ent ind & strong understanding of prod mngmnt. Full info/apply HERE (7/14)

JOB OPENING: MKTG MGR/EPIX/NYC: Support dept in the execution of upcoming consumer/affiliate marketing initiatives and campaigns. 5yrs of relevant media exp & knwldg of entertainment mktg or agency proj mngmnt. Full info/apply HERE (7/14)

JOB OPENING: SENIOR STORAGE SYSTEMS ENGINEER/Starz/Englewood CO: Responsible for engineering, design, daily administration, documentation, and compliance of all enterprise storage solution in the infrastructure. Full info/apply HERE (7/14)

JOB OPENING: MGR, AUDIENCE/MKT RESEARCH/WNET/NYC: Lead strategy/execution/analysis of viewer analytics, overseeing & delivering insightful reporting & analysis of viewer data. BS/BA Deg &/or equivalent exp. & min 5yrs exp aud analysis, media plan’g/strat. Full info HERE (7/14)

JOB OPENING: NETWORK ARCHITECT/ACTIVE NETWORK/Dallas: Primary responsibility will be to work as a member of a team bringing connectivity to remote offices and staff. Full info/apply HERE (7/14)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: Support the Advertising Sales department by working with Account Execs to service clients on a daily basis. BS req and min 1 yr exp. Apply HERE (7/14)

JOB OPENING: MANAGER, INVENTORY/Crown Media Family Networks/NY: Manage the process of monitoring and tracking all inventory through WideOrbit and Dealmaker for Hallmark Channel & Hallmark Movies and Mysteries. BS req and min 2 yrs exp. Apply HERE (7/14)

JOB OPENING: SR ACCT EXEC/SITUATION INTERACTIVE/NYC: Dev & exctn dgtl mktg strag, mng day to day client needs. 5 yrs agency &/or live events/sports exp pref’d. Strong kwldg of digital, attn to detail, communication skills. Full info/apply HERE (7/13)

JOB OPENING: DIRECTOR, SALES/Yangaroo/Remote: Oversee rev growth from Brdcst & DR Agencies, Prod Houses & Content Producers. Must be able to employ a consultative approach to sales in order to understand client workflows 10+ yrs relevant sales role & exp media, advrtsing or Saas. Full info/apply HERE (7/13)

JOB OPENING: DIR MKTG/CNBC PRIME/East Coast: Develop and Execute consumer marketing campaigns for individual primetime shows. Full info/apply HERE (7/13)

JOB OPENING: VP DEVELOPMENT EXEC/NYC or DC: Calif. based production company wants east coast presence (NY or DC) to develop and sell. Monthly trip to Calif. required but most of the work is back east. 5 years VP experience required. Email resume to: execjobdevelopment@gmail.com (7/13)

JOB OPENING: PA/Nickelodeon’s The Splat/NYC: 90s Nick Kid. Support creative team with promo & short form content production from conception to delivery. Ideate, write scripts, collect assets, admin support. Adobe Premiere skills req. Send resume to thesplathiring@gmail.com (7/13)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

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The post 06/30/16: New Facebook algorithm prioritizes posts from friends; MRC finalizes mobile ad viewability guidelines; Twitter launches business dashboard appeared first on Cynopsis Media.

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