CYNOPSISSPORTS
06.21.16
Good morning. It’s Tuesday June 21, 2016, and this is your first early morning Sports briefing.
Game 7 proved its mettle, as ABC’s coverage of the NBA game drew an average audience of 30,799,000 viewers to the network, ranking as the most-watched NBA game since Game 6 of the 1998 NBA Finals, according to Nielsen Fast Nationals. The Cavs win notched a 15.7 U.S. household rating, making it the highest-rated NBA game since Game 6 of the 1998 NBA Finals. Overall, the 2016 NBA Finals on ABC ranked as the most-watched NBA Finals since 1998, averaging 20,166,000 viewers and an 11.3 rating for its seven games. Cleveland ranks as the top market, with a 46.3 in the Cleveland market with San Francisco pulling a 39.4 rating. Rounding out the top five were Columbus (30.1), Miami (24.3), and San Antonio (23.6).
Top moments in the series, according to TiVo, were:
1.
Game 6 at 11:33p when Curry picks up his sixth foul and a technical foul for throwing his mouth guard and is ejected.
2.
Game 7 at 10:37p when Curry misses a three for the Warriors and Speights misses another 3 as the Cavs begin to celebrate their Finals victory.
3.
Game 2 at 9:11p when Curry shoots a shot 3/4 the length of the court with time expiring in the first half and hits the rim.
ON THE AIR
ESPN nabbed the other half of the Big Ten slate, according to SBJ, and will pick up the second half of the league’s media rights package for $190 million a year over six years. FOX Sports had already agreed to the other half of the rights, which included the Big Ten football championship and selection advantages, while CBS Sports had locked in a basketball-only agreement. Overall, the talley would hand the conference $2.64 over six years according to the report, not including BTN programming. The deals are expected to be announced next month.
Univision Deportes saw its Copa America Centenario quarterfinal ratings surge, averaging 3.9 million viewers with 2.2 million Adults 18-49 per match. Saturday’s Mexico/Chile match averaged 5.6 million viewers to lead the pack, with the US/Ecuador and Colombia/Pero contests averaging 3.5 million while Argentina/Venezuela delivered 3.3 million.
FOX Sports laid out its semifinal broadcast teams and expanded studio programming for the USA/Argentina battle at the Copa America tonight at 9p on FS1. The semifinals kick off today and will see play-by-play announcer JP Dellacamera call the action with Landon Donovan providing analysis and Jenny Taft reporting. FS1 offers an expanded two-hour pregame show airing live from Houston, with coverage beginning at 7p. Rob Stone hosts.
NBC named Dave Briggs (Bravo/Tennis), Ahmed Fareed (USA Network), Brett Haber (Bravo/Tennis), Fred Roggin (CNBC) and Rob Simmelkjaer (MSNBC) as hosts for NBC Olympics coverage of the Summer Games. “With expansive coverage across multiple networks, we are excited to have these talented on-air personalities guide our viewers through the events of the day,” said Jim Bell, Executive Producer, NBC Olympics.
Speaking of NBC, SNF is giving its opening an overhaul, with Carrie Underwood recording a new opening theme song for the NFL program. The song, entitled “Oh, Sunday Night,” is described as a mix of country, rock, and pop. “Oh, Sunday Night” is set to the music of “Somethin’ Bad,” a chart-topping duet from Underwood and Miranda Lambert which was released in 2014.
IMG is renewing its ties with the Premier League in a new deal with the pair continuing to jointly operate Premier League Productions for the next three seasons. The new deal sees the Premier League Content Service expanded to offer new series, including one dedicated to the Premier League’s own fantasy gaming service.
Amid lawsuits, potential mergers, new regulation and more, what is the future of daily fantasy sports? Find out on Thursday at the Cynopsis Sports Summit on Thursday when Rick Wolf, founding Board Member of the Fantasy Sports Trade Association and President of FA Media, reveals what, exactly, happens next. Check out all the latest news and speakers and be sure to get your tickets now.
Back to the NBA. ESPN carries the 2016 NBA Draft presented by State Farm on Thursday at 7p from the Barclays Center. Michael Wilbon joins the main television desk this year, working beside NBA Draft analyst Jay Bilas and NBA analyst Jalen Rose. Rece Davis hosts while Lisa Salters conducts the post-pick interviews. NBA analyst Tom Penn and college basketball analyst Fran Fraschilla will be on ESPN’s second set, using the touchscreen to breakdown various players. Penn will focus on the U.S.-born players and Fraschilla on the international players.
Around the dial, NBA TV hits the NBA Draft with a revamped NBA TV Draft HQ 2016 featuring interviews and game breakdowns with five standout prospects LSU’s Ben Simmons, Duke’s Brandon Ingram, Oklahoma’s Buddy Hield, Cal’s Jaylen Brown and Michigan State’s Denzel Valentine tonight at 9p. Live Draft Day coverage begins with a special 2016 NBA Draft Preview show highlighting the draft’s top prospects, breaking news and topics, hosted by Matt Winer at 5p. Jared Greenberg will be on site at Barclays Center to interview draft prospects as they arrive, while Clark Kellogg and Cellini will also provide instant analysis. Following the draft, 2016 NBA Draft Review will recap the draft with news, information and analysis starting at midnight.
Kobe Bryant will be honored with the Legend Award at Nickelodeon’s Kids’ Choice Sports 2016 in recognition of his “record-breaking achievements, unrivaled talent and outstanding sportsmanship on and off the basketball court.” The show will be hosted by Russell Wilson and airs July 17 at 8p.
The Los Angeles Rams locked in a five-year agreement with ESPNLA 710AM to serve as the Rams’ official home and flagship radio partner. The agreement covers pre-season, regular-season, and post-season games, with extensive pre and post-game shows, producing an eight-hour game-day broadcast. The Rams have also reached a multi-year agreement with Entercom’s The Sound 100.3FM, who will simulcast game-day broadcasts and serve as the Rams’ official FM home.
MSG Networks is partnering with Pegula Sports and Entertainment via a new, long-term rights agreement for Buffalo Sabres games and comprehensive programming partnership that will include content relating to other Pegula Sports and Entertainment properties, such as the Buffalo Bills. MSG Networks will continue as the exclusive regional telecast partner of the Buffalo Sabres, and will continue to distribute a full schedule of Sabres games, including pre and post-game coverage. MSG Networks will also serve as the home to other Pegula Sports and Entertainment programming, which will be branded “MSG Western New York” in recognition of the connection of this programming to Western New York viewers.
A CYNOPSIS MESSAGE
Cynopsis Webinars Presents:
The New Ratings 101: How to Use Data to Make Your Case
TV measurement is advancing quickly, allowing for new & effective ways to use data to help marketers understand how important television is if they want to reach consumers in meaningful numbers, in a meaningful way.
Register & learn more during this webinar on July 12th at 1:30PM.
For questions, please contact Trish Pihonak.
SPONSORSHIP & PROMOTION
Visa launched its “most ambitious integrated global Olympic Games campaign in the company’s history,” with the debut of the “Carpool” campaign. Promotion will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes. The campaign’s centrepiece film features Visa sponsored Olympic and Paralympic hopefuls as they join a carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards, among others with merchant partners such as Best Buy, Costco and United Airlines.
Other Olympic activations saw DeVry University named its first two student-athletes to Team DeVry for the Rio 2016 Olympic Games. Adeline Gray (wrestling, 75 kg.) and Donnell Whittenburg (gymnastics).
Buffalo Wild Wings launched its own new video, One on One, in which soccer fans in LA were given the chance to meet Landon Donovan and watch a Copa America match at local B-Dubs. The spot features a group of fans trying to block three penalty kicks from the soccer legend in exchange for the experience while armed with protective suits and a helmet.
Independent Sports and Entertainment, described as an integrated sports, media, entertainment and management company, announced the closing of an investment from Ron Burkle to launch and support next level growth as well as expansion for the business. The company will be led by newly appointed President and CEO Hank Ratner. The investment will see ISE look for expansion opportunities outside its core sports management business in the media and entertainment space through partnerships and acquisitions. In addition, the company will seek venture investment opportunities in sports and entertainment technology.
Jon Rahm signed with Lagardere Sports for management and marketing representation. Rahm will be represented by Lagardère Sports President Golf, Steve Loy, with Player Manager Jeff Koski assisting day-to-day.
SOCIAL MEDIA
Facebook reports that 43 million people took part in the conversation through al seven games of the NBA Finals. The series generated 269 million posts, likes, shares and comments about the Finals since Game 1, to become the most talked about NBA Finals ever on the platform. The Cavaliers Facebook Live from the locker room celebration drew amassed more than 5M+ views, 367K+ reactions, 99K+ shares and 53K+ comments!
On Twitter, the live conversation around the #NBAFinals saw 24.2 million Tweets sent during live #NBAFinals games and viewed over 8 billion times. Game 7 marked the most Tweeted game in #NBAFinals history with over 8.4 million Tweets.
DIGITAL & STREAMING
Yahoo Sports is lining up its first-ever live NBA Draft Show, hosted by The Vertical’s Chris Mannix and Tom Crean. Adrian Wojnarowski reports live from the Barclays Center. The show begins at 7p where Mannix will be joined by Bobby Marks, front office insider, and Mike Schmitz from DraftExpress.
DraftKings is now offering new CFL fantasy contests for the upcoming 2016 season. The move makes DraftKings the first major DFS site to feature CFL contests, with the CFL now joining four US sports organizations the MLB, NASCAR, NHL and MLS to partner with the company. In addition, DraftKings and CFL are launching an advertising and promotional partnership to promote free to play DFS contests for the CFL.
ESPORTS
Machinima is teaming up with AMC Networks International Iberia to launch a gaming, eSports and fandom-focused SVOD channel in Spain and Portugal this fall. The platform will be distributed via pay-TV operators, smart TVs and on iOS and Android apps. Programming on the new SVOD slate will include originals, such as Street Fighter: Resurrection, eSports reality show Training Camp, The Bacca Chronicles and the upcoming Transformers: The Combiner Wars.
ROSTER MOVES
Sports Illustrated made a trio of new appointments, naming Josh Oshinsky as Supervising Producer, SI Video, while Lee Feiner and Nolan Thomas will serve as Producers for the Sports Illustrated video group.
Playworks, a national nonprofit designed to offer safe and healthy play to more than 1,200 schools and 700,000 children annually, announced its honorees for its second annual Get In The Game gathering. The event will honor ESPN with the Inspiring Leadership Award with ESPN Chief Financial Officer Christine Driessen accepting on the company’s behalf.
THE MAIN EVENT
US/Argentina at 9p on FS1 and Univision.
A CYNOPSIS MESSAGE
Join Cynopsis Sports on June 23 in NYC
The 5th Annual Sports Business Summit will provide you with actionable insights and networking opportunities to monetize your sports content and deliver audiences. Join us and other major executives in the sports industry at Three Sixty.
Save your seat today: www.cynopsissportssummit.com
Sponsored by
Neulion, Phoenix Marketing International, Sportradar and rEvolution
*Access to the 6/23 eSports Conference available*
ON THIS DAY in 1986: Bo Jackson signs with the Kansas City Royals.
In The Know:
Bo Jackson turned down what MLB club to play for Auburn? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What must an athlete do with a ball to perform a nutmeg? Answer: Kick/pass the ball between opponent’s legs. Kudos: Phyllis Toss-Maxus Global/NY; Sam Healy-Abrams Media/NY; G. David Brown-FOX Sports/NY; Synda Kollman-Charter Marketing Group/Deerfield Beach; Elizabeth Bergren-Turner Broadcasting/Detroit; Robert Twilley-Jupiter Entertainment/Knoxville; Robert Teinowitz-Live Action Media/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Bryan Geidt-RevShare/Temecula; Anne Wettig-Fox Cable Networks/LA; Alan Perris/Beverly Hills; Paul Gygli-NBCUniversal Television Distribution/Universal City.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
06.21.16
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The post 06/21/16: Cavs championships is a ratings warrior; The Big Ten’s newest engagement; Visa hitches Olympic Carpool appeared first on Cynopsis Media.