CYNOPSISSPORTS
06.16.16
Good morning. It’s Thursday June 16, 2016, and this is your first early morning Sports briefing.
Turner Sports’ NBA staple Craig Sager is on his way to cover the NBA Finals for the first time. ESPN announced that Sager will join its broadcast team for Game 6 on ABC at 9p tonight where he will share sideline reporting duties with Doris Burke to round out Thursday’s team, which includes play-by-play commentator Mike Breen and analysts Jeff Van Gundy and Mark Jackson. Sager will receive the Jimmy V Perseverance Award at the 2016 ESPYS on July 13 following his battle with Leukemia. “I’d like to thank Turner and ESPN for approaching me with this tremendous opportunity to be part of The Finals broadcast team,” said Sager. “I’ve been watching the series very closely and, while I do not want to distract in any way from the event itself, I look forward to being in the building for what will be an incredibly exciting Game 6. The NBA community is a very special one and this is a great honor.”
ON THE AIR
NBC Olympics announced plans for Al Michaels, Dan Patrick, Rebecca Lowe, Liam McHugh and Carolyn Manno at the Summer Games in Rio, where they will join Bob Costas, NBC’s primetime Olympics host for the 11th time, and Ryan Seacrest, who will host NBC’s late night show from Rio. Michaels will serve as a host during NBC’s daytime coverage on weekdays and weekends. Patrick and Lowe will work across both NBC and NBCSN. McHugh and Manno will handle NBCSN hosting duties.
FOX Sports revealed its quarterfinals broadcast teams and expanded studio programming for the USA/Ecuador quarterfinal at the Copa America from Seattle. The telecast takes place tonight beginning with a 90-minute pregame show and coverage at 8p on FS1. JP Dellacamera calls the action,with U.S. Men’s National Team all-time leading scorer Landon Donovan providing analysis and Jenny Taft reporting. Rob Stone hosts pre-match, halftime and post-match commentary beside Alexi Lalas, Fernando Fiore, Stu Holden and Seattle Sounders Forward Herculez Gomez
Speaking of the Copa America, through 24 matches, Univision Deportes is averaging 2.6 million viewers with 1.4 million Adults 18-49 per match, besting the 2014 World Cup group stage performance by 3% among Adults 18-49. Throughout the tournament group stage, the Mexican national team matches averaged 4.9 million viewers and 2.8 million Adults 18-49.
It’s the Pac-12 versus Australia. Top Australian basketball players will face off against the USA Pac-12 College All-Stars for a pair of games in Melbourne as part of the Australian Boomers Olympic campaign on July 12 and July 14.
CBS Sports carries the NCAA Division I Men’s and Women’s tennis Championships this weekend from 1:30-4p on Saturday and Sunday. Andrew Catalon and Jimmy Arias call the action for both championships.
A CYNOPSIS MESSAGE
Join Cynopsis Sports on June 23 in NYC
The 5th Annual Sports Business Summit will provide you with actionable insights and networking opportunities to monetize your sports content and deliver audiences. Join us and other major executives in the sports industry at Three Sixty.
Save your seat today: www.cynopsissportssummit.com
Sponsored by
Neulion, Phoenix Marketing International, Sportradar and rEvolution
*Access to the 6/23 eSports Conference available*
SPONSORSHIP & PROMOTION
Mercedes-Benz locked in Rickie Fowler as a global brand ambassador and he will wear the star for the first time during the US Open Championship this week and drive a Mercedes-AMG G 65. “As Fowler represents a new and modern generation of golfer, he perfectly fits to our brand in a global mindset,” said Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. “Being a brand ambassador for our U.S. market since 2013, the partnership has now been extended to an international level.”
FC Bayern Munchen is launching a subsidiary in Shanghai later this year, marking the club’s second overseas bureau after New York. Rouven Kasper was appointed local Managing Director in China and will take charge of a team initially comprising six staff.
The Topps Company, via its exclusive trading card partnership with MLB, returns with its second series with the release of 2016 Topps Baseball Series 2. The line features 350 more baseball players along with insert cards, and a chance to pull autographs and memorabilia cards from some of the top players in Major League Baseball. The company also announced a new set of First Pitch cards, the insert set commemorating 20 newsworthy moments of the notable people who threw out a first pitch before an MLB game in 2015, including President George H.W. Bush (Astros), University of Michigan football coach Jim Harbaugh (Tigers), late night talk show host Jimmy Kimmel (Mets) and more.
DIGITAL & STREAMING
Sports Illustrated Group launched “Tech & Media,” a new multi-platform vertical in partnership with SportTechie. Anchoring the vertical will be Richard Deitsch’s “Media Circus” columns and breaking sports media news.
Facebook Messenger launched a new soccer game for fans to play, dubbed “Keepy Up in Messenger.” Users can play by sending friends the soccer ball emoji in a new thread in the Messenger app and tap the emoji to begin. The more times they tap the ball to keep it in the air, the more points you will get.
GameHedge announced a first-of-its-kind, patent-pending ticket buying, offering “every ticket purchased through GameHedge comes standard with an exclusive Good Game Guarantee: a 50 percent refund of the ticket price if the home team loses by a certain margin.” Tickets to all 2016 Major League Baseball (MLB) games are now available on the platform.
ESPORTS
In this week’s eSports and Gaming edition
·
Exploring Xbox’s Play Anywhere
·
E3’s VR plays
·
SPORT1 goes all in on eSports
·
A conversation with Ultimate Media Ventures’ Nate Eckman
THE MAIN EVENT
Warriors/Cavaliers on ABC at 9p.
A CYNOPSIS MESSAGE
Cynopsis eSports Conference
6/23 | NYC | Register here
NIELSEN GAMES PRESENTATION: WHO IS THE ESPORTS FAN?
With the growth of eSports, it’s becoming more important for brands to understand who these fans are, how they behave as consumers and how to engage with them. This brief presentation presented by Michael Flamberg (VP/GM, Nielsen Games) will review new data that will help brands + advertisers get a high level overview of the eSports fans, where & how can they be reached, and their purchasing habits.
Sponsors: Magid Sports + rEvXP
ON THIS DAY in 1968: Lee Trevino becomes the first player to play all four rounds of the US Open under par.
In The Know:
What was Ebby Calvin LaLoosh’s nickname in Bull Durham? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What famed marketing plug is Phil Simms credited with launching following his Super Bowl win in 1987? Answer: “I’m going to Disney World!” Kudos: Rob Casalaina-ITN/NY; Nate Finkel-NBC Sports/NY; Tim Gardner-WME/IMG/NY; Carl W. Schellenberger-VCA/NY; Troy Perlowitz-ESPN/Charlotte; Jon Miller-NBC Sports/Stamford; Christian Matthews-Washington Redskins/DC; Tony Marinaro-Media General/New Haven; Steve McNair-KUBE TV/Houston; Gretchen Brady-KTVT/Dallas; Lucie Prann-The Richards Group/Dallas; Kevin Micklo-Pinnacle Advertising/Chicago; Denise M. Abbott-PBR/Pueblo; Matt Sautter-Imagine Communications/Denver; Evan Wecksell-comedian/LA; Michael Shames-Freelance/LA; Scott Brofman-Critical Content/LA; John Baghdassarian-Olympusat/LA; Mike Bridges-New West Broadcasting/Hilo.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
06.16.16
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The post 06/16/16: Craig Sager hits the Finals; NBC Olympics cooks up talent plans; FOX Sports gets supersized ahead of US/Ecuador battle appeared first on Cynopsis Media.