CYNOPSISSPORTS
06.13.14
Good morning. It’s Friday, June 13, 2014, and this is your first early morning Sports briefing.
Despite the potential for a Kings sweep in the Stanley Cup Finals, NBCSN reports that Game 4 of the series became the third most-watched Stanley Cup Final in channel history, according to Nielsen. The matchup delivered 3.383 million viewers, to put the channel in the top spot in cable in primetime and among A18-49. Through four games, the 2014 Final is pulling an average of 4.652 million viewers on NBC/NBCSN, to rank as the second-most watched Stanley Cup Final through 4 games in 12 years.
ON THE AIR
Hard Knocks has a new home, as HBO Sports, NFL Films and the Falcons announced that the all-access series would make Atlanta the focus of this year’s edition of the show. Hard Knocks: Training Camp with the Atlanta Falcons will debut in August for the franchise’s ninth season with five episodes on Aug. 5 at 10p on HBO. Other hour-long episodes will run on subsequent Tuesdays at the same time, with an encore play Wednesday at 11p. A 30-person NFL Films crew will be at the Falcons’ training camp at team headquarters in Flowery Branch, GA, shooting more than 1,500 hours of footage over the course of the series.
Mr. Olympia is coming to NBCSN. American Media, Inc. and NBC Sports Group today announced a partnership to televise the 2014 Mr. Olympia contest on the channel, which will feature two 90-minute telecasts of the 50thannual event from Orleans Arena in Las Vegas. The partnership brings the Mr. Olympia back to TV for the first time since 1984 starting October 18 at 1:30p with the second episode running October 25 at 5:30p.
CBS Sports Network and CBSSports.com will take on the 2014 NBA Draft with in-depth previews, analysis and discussion starting Monday. The channel will offer a slate of six shows examining college basketball’s top prospects and role players, and previewing the First Round of the Draft. Adam Zucker and Brent Stover host and are joined by Doug Gottlieb, Mateen Cleaves, Wally Szczerbiak, Alaa Abdelnaby, Steve Lappas and Jon Rothstein, along with CBSSports.com college basketball insider Gary Parrish and NBA insider Ken Berger.
Save the date! The 2014 Cynopsis Sports Summit is set for NY on Aug. 19-20 this year. Don’t miss out on some of the industry’s most dynamic and influential speakers breaking down the most important issues of the industry. The agenda/list of speakers for the Summit and this year’s Women of Action will announced shortly.
SiriusXM announced programming plans for the 2014 FIFA World Cup, with live broadcasts of all 64 matches. English language broadcasts of all World Cup matches, produced by ESPN Radio, will be available nationwide on SiriusXM. Games will air primarily on SiriusXM channel 84, including all matches involving Team USA. In cases where two matches are occurring simultaneously the second match will air on SiriusXM channel 85.
Speaking of the tournament, BBC World News has lined up two new documentaries to run on TV, radio and online in the USA. The first episode of Brazil and the Beautiful Game will air tonight at 10:30p with episode 2 set for June 20. Presented by Gary Lineker, the series explores “the mystique of Brazilian football and features some of the country’s biggest stars.” Meanwhile, Soccer Cities focuses on some of the Brazilian cities which will host the World Cup this summer including: Rio de Janeiro, Brasilia, Manaus, Recife, Salvador and Sao Paulo and debuts Saturday at 5:30p.
Who will win the World Cup? Vote now at Cynopsis.com!
TV took center stage in the Ed O’Bannon class-action antitrust lawsuit against the NCAA on Thursday with former NBA TV President Ed Desser testifying on behalf of the O’Bannon team; former CBS Sports President Neal Pilson spoke for the NCAA. USA Today writes that while Desser said broadcast deals convey name and image rights, and that those rights have value, Pilson noted that an amateur was shown Thursday morning competing in the US Open but, as far as he knew, does not receive TV money for it. He added that the loyalty of the audience is to the schools, not the players.
Canada’s Bell Media locked in a deal to carry Formula One on TSN and RDS, extending media rights through 2019. The channels will carry all races, as well as qualifying and practice sessions and encore presentations.
A CYNOPSIS MESSAGE
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SPONSORSHIP & PROMOTION
The World Cup kicked off yesterday, but its ads have already scored goals. According to new data from Unruly, the top 20 most shared World Cup commercials have already reeled in a third more shares than the 20 Super Bowl 2014 ads. Highlights from the results include: The top 20 ads have 6.9 million shares across social media or is 31.4 percent more than the SB (total 4.7 million), the top three ads from Activia, Castrol and Nike account for 59.6 percent total number of shares. Additionally, shares dropped for the first time ever by 24.2 percent during this year’ SB.
Visa, which serves as FIFA’s exclusive Financial Services partner for the 2014 FIFA World Cup Brazil, unveiled its global FIFA World Cup activation program, designed to “enhance the sporting experience for millions of fans, clients and partners in 104 countries worldwide.” Spots will feature Nobel Peace Laureates, alongside dynamic and interactive social engagement programs, and an in-stadium payment technology experience. The brand debuted United in Rivalry yesterday, showing the Laureates “revealing their true competitive colors as they recall their favorite World Cup memories and discuss their country’s football rivals.” Other initiatives include: Samba of the World, with the help of 32 global filmmakers creating a 90-second film; Visa Fanbassadorsl and the Visa Teletransporter, allowing fans to insert their personal image into a series of videos that can be shared via social networks.
Major League Baseball is teaming up with the Prostate Cancer Foundation (PCF) for baseball’s annual effort to raise awareness about the disease and raise funds for research. On Father’s Day, MLB players, managers, coaches, trainers, umpires and groundskeepers will wear blue wristbands and blue ribbon uniform decals while clubs will host pre-game ceremonies and use a special blue MLB Father’s Day line-up card.
SOCIAL MEDIA
NBA Digital is hosting its third annual NBA Social Media Awards honoring NBA players and teams for their social engagement throughout the season. This year’s event will see a new “10 in 10” format this year. For the first time, NBA Digital will present 10 social media awards in 10 categories over the course of 10 consecutive days with fan voting across NBA.com (www.nba.com/sma), Twitter and Facebook. Categories include Best Vine/Video, Selfie Award, Best Hashtag, LOL Award, “AWW” Award, Best #TBT, Social Rookie, Best Post, Team Social MVP and Social MVP.
Campus Insiders is launching a Father’s Day social media campaign on Twitter/Facebook/Instagram in a move to create conversation amongst college sports fans about fun memories with their dads. Users are able to submit their fondest memories in tweets, photographs, as well as videos. In addition, Campus Insiders will also post and tweet out a series of short VODs from sports celebrities sharing their favorite memories with their fathers.
DIGITAL & TECHNOLOGY
NeuLion announced a multi-year partnership with Univision Deportes to build, deliver and enhance their innovative digital multi-screen experience. Through the partnership, NeuLion will offer authenticated live content for Univision Deportes with “must have consumer interactive features including real-time live highlights, stats, schedules, news, rosters and more for an unparalleled TV Everywhere experience.” “We are excited to partner with Univision Deportes: their reach in the U.S. as the number one Spanish-language sports brand boasts fantastic content which coupled with our NeuLion TV Everywhere Platform will be second-to-none,” said Chris Wagner, EVP and co-founder at NeuLion.
The NBC Sports Live Extra app has now passed the 10 million download mark, hitting the milestone this past weekend from its “NBC Sports Championship Season” events, including the Belmont Stakes, the Stanley Cup Final, French Open Men’s and Women’s Finals, Firestone 600 (IndyCar), and Canadian Grand Prix (F1). Saturday’s events set streaming records on the platform for minutes consumed.
THE MAIN EVENT
World Cup action all weekend long on the ESPN family of channels and Univision. Game 5 of the Stanley Cup Finals tonight at 8p on NBC. NBA Finals continue with Game 5 on Sunday at 8p on ABC.
A CYNOPSIS MESSAGE
CYNOPSIS MEDIA FATHER’S DAY POLL
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Homer Simpson? Philip Banks? Peter Griffin? Tim Taylor? Mike Brady?
Cynopsis wants to know – Who is your favorite TV Dad of all time?
You’ll have a chance to win a $25 HOME DEPOT eGift by answering our poll.
DEADLINE: June 13 ||| CLICK HERE TO ENTER.
ON THIS DAY in 2004: Annika Sorenstam wins the 50th LPGA Championship.
In The Know:
Who is the Oakland Athletics’ all-time HR leader? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What famed coach made an appearance in the Will Ferrell movie Kicking & Screaming? Answer: Mike Ditka. Kudos: Ralph Sorrentino-Viacom Media Sports/NY; Andreas Droste-NBC Sports/NY; Denis Barry-CBS Television Stations/NY; Bill Hirsh-Learfield Sports/NY; David Koonin-CSE/Atlanta; Tim McGhee-MSP Sports/Summit; Michael G. Hawkins-Francis Marion University/Florence; Nancy Lemer-Fitzgerald+ CO/Atlanta; Will Allmendinger-Zoom Media/Chicago; Jay Goslee-Comcast Spotlight/Nashville; Drew Nelson-Marketing Architects, Inc./Minneapolis; Sarah Traficanto-Turner Young Adults/Chicago; Greg Moloznik-GLM Media/Scottsdale; Carl E. Ossipoff-ESPN/KSPN AM 710/LA; Anne Wettig-Fox Sports 1/LA; Alex Petrilli, Jr.-TiVo/San Jose; Jordan Cohen-Southport Marketing/Camarillo.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
06.13.14
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The post 06/13/14: Stanley Cup Game 4 gives NBCSN third-best audience; The Atlanta Falcons take on HBO’s Hard Knocks; Neulion, Univision Deportes make a deal appeared first on Cynopsis Media.