CYNOPSISSPORTS
06.01.16
Good morning. It’s Wednesday June 1, 2016, and this is your first early morning Sports briefing.
Verne Lundquist is stepping away from his longtime home as the voice of the SEC on CBS following the 2016 season. He will, however, continue calling regular-season college basketball, the NCAA Tournament and golf, including the Masters and the PGA Championship for the network. The company has tapped Brad Nessler to succeed Lundquist as the lead play-by-play announcer for the franchise, where he will join Gary Danielson and reporter Allie LaForce beginning with the 2017 season. Additionally, Nessler will begin calling select SEC games this season in the weeks that CBS Sports broadcasts two SEC football games, as well as the 2016 Hyundai Sun Bowl and select college basketball games.
“Verne has set the standard for college football broadcasting,” said Sean McManus, Chairman, CBS Sports. “Together with Gary Danielson he has played a key role in making the SEC on CBS the highest-rated college football package in America. After an incredible 17 years, he will be handing the reigns off to Brad, who in his own right is highly acclaimed and respected as one of the premier play-by-play broadcasters in the business.”
ON THE AIR
ABC’s telecasts of the 2016 NBA Finals pitting the Cavaliers and Warriors is slated to tip off tomorrow at 9p. Every game will be preceded by a 30-minute, on-site edition of the NBA Countdown pre-game show on the network. Mike Breen, analysts Jeff Van Gundy and Mark Jackson and reporter Doris Burke are slated to call their record seventh NBA Finals as a full broadcast team with former NBA official Steve Javie also offering analysis from the NBA replay center in Secaucus. The potential seven-game slate continues on June 5, 8 and 10 with potential additions of June 13, 16 and 19. On ESPN Radio, Hubie Brown calls his 15th NBA Finals with Kevin Calabro and reporters Marc Stein and Shelley Smith for each game. Marc Kestecher and analyst Jon Barry will handle pregame and halftime studio coverage. ESPN Radio. Overall, the NBA Finals will air on ESPN networks in 59 countries (in addition to the US), including Latin America (Brazil), Caribbean, Pac-Rim and on cruise ships.
Speaking of the NBA, TNT’s exclusive coverage of the 2016 NBA Western Conference Finals Game 7 on Monday averaged 15.9 million total viewers and an 8.8 U.S. HH rating to deliver cable television’s most-viewed NBA telecast of all time and TNT’s most-watched program in the 28-year history of the network, according to Nielsen Fast Nationals. Overall, TNT’s coverage of the 2016 NBA Playoffs averaged 4.7 million total viewers and a 2.9 U.S. HH rating for its 42-game schedule, up 16% and 12% over 2015’s comparable coverage.
In other ratings, ABC’s live telecast of the 100th Indianapolis 500 on Sunday drew a 3.8 rating, averaging 5,859,785 viewers, according to Nielsen Fast National data. That is off-pace from last year’s 4.1 rating and 6.394 million average viewers.
Haven’t checked our conference agendas lately? Our newest participants include NBC Sports Group Chairman Mark Lazarus and NextVR Executive Chairman Brad Allen at the Cynopsis Sports Summit. In addition, we are happy to announce a special presentation and special data from Nielsen’s Mike Flamberg at the Cynopsis eSports Conference. Get your tickets now because early registration discounts expire today!
NBC, NBCSN and Comcast SportsNet Philadelphia will combine to offer fans more than 15 hours of Rugby Sevens action from the annual Penn Mutual Collegiate Rugby Championship from Talen Energy Stadium in Philadelphia. Coverage launches on Saturday at 2p on NBCSN with live preliminary-round matches, followed by live coverage on NBC at 4p. Todd Harris will serve as the play-by-play commentator for all telecasts and will be joined by Brian Hightower with Tracy Wilson reporting from the sidelines.
Meanwhile, NBCSN’s NASCAR America is heading to 6p, with a one hour shift that begins June 13. The move comes three weeks before NBC Sports’ 2016 debut of live NASCAR Sprint Cup and XFINITY racing.
SiriusXM locked in Houston Rockets guard Jason Terry to host a new weekly show on its exclusive 24/7 NBA channel starting today at 7p. The Runway with Jason “The Jet” Terry will air every Wednesday on the channel, co-hosting with Justin Termine to take calls from listeners across the country and discuss the headline news from around the NBA.
In other radio news, starting Aug. 12, 2016, ESPN Radio will syndicate The Paul Finebaum Show. The four-hour daily radio program run every weekday from 3 to 7p, offering Finebaum’s take on the Southeastern Conference.
A CYNOPSIS MESSAGE
“[Cynopsis Sports Business Summit] is my favorite conference that you produce. Last year, I came away with 3 partnerships that we have implemented or are in talks with.”
- Jennifer C., Tribune Publishing – Past Sports Summit Attendee
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SPONSORSHIP & PROMOTION
UFC and Bud Light are teaming on their own sweepstakes in participating retailers that launched today and runs through July 10. Fans will have an opportunity to attend a future UFC event with bantamweight champion Miesha “Cupcake” Tate and welterweight contender Donald “Cowboy” Cerrone. The promotion will also feature limited edition packaging available in select stores leading into UFC 200: Cormier vs. Jones 2 on July 9.
MasterCard is launching 2016 MLB All-Star Game at Petco Park in San Diego this July. In association with Petco, customers will be entered for a chance to win a trip to the game when they use their MasterCard for in-store and online Petco purchases between now and June 10. Two grand-prize winners will each receive a four-day/three-night trip for the winner and a guest to the event.
The Tampa Bay Buccaneers inked an extension with Raymond James Financial to extend their current naming rights partnership and keep Raymond James Stadium as the name of the team’s home field through the 2027 season. As part of the deal, the Buccaneers and Raymond James Financial will continue their joint community work focused on giving back to the Tampa Bay area through the highly successful Kicking for Kids and Sack Hunger programs.
SOCIAL MEDIA
Facebook saw 27 million people drove 74 million interactions for the Champions League Finals between Real Madrid C.F. and Atletico de Madrid. In Spain, there were 1.4 million people pushing 3.5 million interactions for the final. Brazil led all countries with 2.9 million, followed by Mexico, Indonesia, Spain and the US.
DIGITAL & STREAMING
NBC Sports locked in an extension of its multi-platform partnership with ProFootballTalk. The deal will see the platform offer increased video content, with Mike Florio offering daily, short- form video reports to supplement PFT’s written coverage on breaking NFL news.
UFC is partnering with DGital Media to launch an exclusive on-demand audio series entitles UFC Unfiltered with Jim Norton and Matt Serra. The show will serve as the “primary podcast destination for fight fans” for the brand’s first-ever audio series. The series debuts on June 21 with two episodes per week, available each Tuesday and Thursday on-demand via multiple outlets and apps, such as UFC.com, iTunes, GooglePlay, Spotify, Stitcher, TuneIn and others.
ESPORTS
Twitch is serving up Clips, a new feature that allow viewers to save 30 seconds of video from any of its live stream. The move was designed to mark content more sharable via direct peer-to-peer messaging apps or on social platforms such as Facebook and Twitter. According to the Twitch blog post, “When you see something you don’t want to forget, hit the Clip button in the video player, wait just a few seconds, and before you can say ‘Kappa’, you’ll have a video of the action ready to share.”
BtoBet is dedicating a special section of its gaming solution to eSports, according to igamingdaily, with bookmarkers now given access to Betradar’s eSports solutions, offering protection from Fraud Detection & Prevention services, direct real-time data from game servers and more.
ROSTER MOVES
Lagardere Sports locked in a new, long-term agreement with NFL agent and President of Football Joel Segal. Segal will now serve as the agency’s President of Team Sports and will lead all team sports practices in the US. Segal will also continue as President of Lagardere Sports’ football division. Additionally, Segal will lead the agency’s development and investment efforts as it strategically builds additional team sports, talent marketing, broadcasting, and coaching practices within Lagardere Sports’ talent representation portfolio.
FOX Sports named former ESPN and Embassy Row producer/executive Gabe Goodwin to the newly created position of Vice President, Cross-Platform Content. Goodwin is now charges with content development and production across all screens connected to the FS1 brand.
THE MAIN EVENT
Sharks/Penguins in Game 2 of the Stanley Cup Final on NBCSN at 8p.
A CYNOPSIS MESSAGE
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Saluting Excellence in Media-Related Human Resources
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ON THIS DAY in 1988: John Madden Football, the first version of the famed Madden NFL video game franchise, is released for the Commodore 64 and Apple II.
In The Know:
Which NHL franchise was the last to win the Stanley Cup twice in a row? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What is the name of Texas A&M’s canine mascot? Answer: Reveille. Kudos: Michael Ritz-BucStar Consulting/NY; Synda Kollman-Charter Marketing Group/Deerfield Beach; Michael G. Hawkins-Francis Marion University/Florence; Mike May-PHIT America/Wellington; Steve McNair-KUBE TV/Houston; Andy Pittman-TAMU/College Station; Kevin Micklo-Pinnacle Advertising/Chicago; Lucie Prann-The Richards Group/Dallas; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
06.01.16
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The post 06/01/16: Verne Lundquist SECedes; TNT’s ratings Warrior; Bud Light’s UFC bout appeared first on Cynopsis Media.