CYNOPSISSPORTS
06.01.15
Good morning. It’s Monday June 1, 2015, and this is your first early morning Sports briefing.
Just a week after FIFA officials were arrested for corruption charges and President Sepp Blatter was controversially reelected, FOX Sports is looking to put the athletes back in the spotlight as the FIFA Women’s World Cup 2015 kicks off this week. The company will deliver all 52 matches across FOX, FOX Sports 1 and FOX Sports 2 starting Saturday with Canada/China at 6p. With the U.S. Women’s National Team once again among the favorites to take the Cup, despite not winning wince 1999, FOX has gone all out to promote the event, tapping everything from American Idol to The Simpsons to drive tune-in. Coverage will also include an unprecedented 16 matches airing live on FOX broadcast network between June 6 and July 5, with every match and program also streamed live on FOX Sports GO.
Overall, FOX has nearly 200 hours in the cards, averaging between six and seven hours a day over the month-long tournament, including pregame, halftime and postgame shows for all games as well as a nightly one-hour wrap-up show, entitled Women’s World Cup Tonight. Cynopsis Sports spoke with David Neal, FIFA Women’s World Cup on FOX Executive Producer, about the plans, FIFA and driving the games.
Neal on producing a big event: We really can’t wait to get started. This is now three years in the process of planning. The thing for me that started it all was my first meeting with David Hill and Eric Shanks. We were discussing this role and they made it clear back then that this Women’s World Cup is going to get the full resources of the company and this was not meant to be a boutique event or a laboratory for 2018. It was going to be a fully-supported, major event for the company. Three years down the road, that has held completely true. The support I have gotten throughout the company from financial to marketing has been consistent with every big event I have experienced throughout my career.
On pulling it together: You have to assemble all the right people and all the right parts. The thing about a big event like the World Cup or the Olympics is that there are so many facets to it. The worst thing you can do is try to address it all at once, because that is simply impossible. You have to prioritize; you have to make sure that the programming and storytelling are sound. Then, on a daily basis, you have to move the piece that needs the most attention. It is like a mosaic, and what you want is by the time you hit day one, everything is in place.
On new voices: We’ve got a lot of fresh faces. If you look at the talent group that we’ve announced, I think you will find a lot of people who are contemporary to the game. Our analysts, without exception, know what it’s like to be on that field so that was an important component when it came to our search for talent. They needed to be contemporary who can relate to the players out there on the field when it came to this World Cup.
On production tools: The biggest tool we have is our spectacular two-level set on the harbor in Vancouver. It is an indoor-outdoor set, with the upstairs a fairly-traditional anchor desk with a lot of touch screen technology surrounding it while downstairs is a more casual, conversational area. We, of course, also have a practice pitch out in front as well. The environment will be electric and the set will take full advantage of that.
On digital content: Not only will there be full access to the games, but our overall features and profile unit is going to crank out over 60 athlete profiles as well. These profiles are meant to make that connection between audiences and players, teams and countries that they may not be familiar with. I bring that up because, because your time constraints are pretty small. You may end up doing two to two and half minutes a night, so we are going to use digital to post director’s cuts of nearly every single one of those 60 profiles. The natural editing process when you are producing a feature is that you get it to your ideal length, which is normally five to six minutes long, and then the reality is that you have to take more than half of that out to get it to a more manageable length for broadcast. So instead of letting that longer version hit the floor and never be seen, we are going to post it on our digital site and drive the audience there. It is added value content for our viewers and the perfect use a digital platform.
On covering the FIFA scandals: We’ll be in Canada for the next six weeks to cover the 52 games of the Women’s World Cup, for which the teams and athletes have spent years preparing. Should important soccer-related news happen during the tournament we’ll use FOX Sports’ significant news assets to report and comment as needed.
ON THE AIR
Meanwhile, ESPN booked its own plans for the Women’s World Cup, led by espnW’s Julie Foudy, who will join Kristine Lilly and Kate Markgraf to topline coverage. Foudy is on deck to offer analysis for ESPN programs such as SportsCenter and ESPN FC, and offer previews, reports and commentary for espnW.com. ESPN digital anchor Antonietta “Toni” Collins will also join the rotation as a host of ESPN FC during the Women’s World Cup. espnW will feature content from the likes of Andrea Canales, Jim Caple, Jeff Carlisle, Kate Fagan, Ben Gladwell, Graham Hays, Doug McIntyre, D’Arcy Maine, Elizabeth Merrill, Graham Parker and Sarah Spain throughout the tournament.
A pair of game 7s helped propel NBC Sports over the weekend. Saturday night’s win by the Blackhawks nabbed a 3.27 metered market rating for the NHL game, which ranks as NBC’s highest overnight rating for an NHL game ever, excluding Stanley Cup Final games, according to Nielsen. Locally, Chicago drew a 26.6 HH rating, its highest ever for a non-Stanley Cup Final Blackhawks game on NBC and its third-highest overall, while the LA market produced a 3.9 score, its highest ever for a non-Stanley Cup Final Ducks game on NBC. Friday night’s Eastern Conference Final Game 7 generated a 2.65 metered market overnight rating, up 53% versus the last ECF Game 7 in 2011, which also featured the Lightning, making it the second-highest rated game ever on NBCSN, excluding Stanley Cup Final games.
With the Stanley Cup Final matchup locked in, NBC Sports has its seven game lineup in place (if necessary) starting Wednesday with Chicago/Tampa Bay on NBC at 8p. NBC also gets Game 2 on June 6 and games 5-7 on June 13, 15 and 17. NBCSN has the telecast on June 8 and 10.
How are sponsors changing their sports strategies? Hear from the brands themselves on June 16 at the Cynopsis Sports Business Summit in NY. Speakers will talk about how they are mastering the art of connection, as sponsors continue to transform consumer engagement through sports. Panelists are set to include executives that include Reebok’s John Lynch, Comcast’s Matt Lederer, Turner Sports’ Will Funk, and Unilever’s Matthew McCarthy. Sign up here today!
ESPN Films’ 30 for 30 series continue to have an afterlife, with MSG Network licensing additional titles from that slate for its summer programming schedule. The slate began last night with 30 for 30: Jordan Rides The Bus and will also include the likes of Without Bias, No Crossover: The Trial of Allen Iverson and Playing for the Mob on Sundays at 9p as part of its 10-episode lineup.
The Canadian Football League continues to grow deeper roots with Bell Media’s TSN and RDS, announcing an extension of media rights for the two channels. TSN and RDS continue to hold exclusive media rights to all CFL games, including pre-season, regular season, playoffs, and the Grey Cup. In addition to broadcast and digital rights, the deal features exclusive radio rights to the Grey Cup for Bell Media’s Grey Cup Radio Network.
MLB Network’s partnership with Travel Channel will be in full bloom tonight with the newest episode of Time Traveling with Brian Unger at 10p. The episode will see host Unger take a group of locals to the Arizona Diamondbacks’ Spring Training facility, Salt River Fields at Talking Stick, then travels back in time a thousand years to play an ancient Native American ballgame.
How do you keep viewers engaged with your channel when there’s no live action? Golf Channel SVP of programming Tom Knapp tells you how he avoids that particular (sand) trap in Cynsiders.
ESPN made its game selection for the June 14 edition of Sunday Night Baseball presented by Taco Bell, tapping the Reds/Cubs game at 8p. Dan Shulman offers commentary with analysts Curt Schilling and John Kruk and reporter Buster Olney. Jon Sciambi and Chris Singleton will call the action for ESPN Radio.
Golf Channel will now serve up the NCAA Division I Men’s Golf Championships today at 12:30p, due to a schedule shift. Golf Central Pre Game previews the final round and the “Race to the Eight” to determine the eight teams for match play at 11a.
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SPONSORSHIP & PROMOTION
The NHL is going team Reebok for the 2015 NHL Scouting Combine, with the brand, which is already the Authentic Outfitter of the NHL, now serving as the presenting sponsor and authentic outfitter of the combine as well. The event runs through June 6 at the First Niagara Center and HARBORCENTER in Buffalo. Reebok also will serve as the presenting sponsor of NHL Network and NHL.com’s coverage of the event.
Speaking of the NHL, the league unveiled a terrific 2015 Stanley Cup Final national TV spot over the weekend on its NHL Facebook page. The promo, which will make its national television debut during Game 1 of the Stanley Cup Final on Wednesday, is dubbed “Name” and celebrates some of the greatest players in NHL history including: Jean Beliveau, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Ken Dryden, Wayne Gretzky, Gordie Howe, Bobby Hull, Brett Hull, Patrick Kane, Mario Lemieux, Nicklas Lidstrom, Ted Lindsay, Stan Mikita, Lanny McDonald, Mark Messier, Mike Modano, Bobby Nystrom, Bobby Orr, Denis Potvin, Patrick Roy, Joe Sakic, Teemu Selanne, Scott Stevens, Jonathan Toews, Bryan Trottier, Steve Yzerman and others. The spot is narrated by Liev Schreiber.
RIP to Jerry Dior, who is credited as the designer of MLB’s logo and died at the age of 82 following a battle with cancer. Dior produced the league’s red, white and blue logo in 1968 while working at marketing firm Sandgren & Murtha.
DIGITAL & STREAMING
The PGA of America unveiled its digital public online ticket registration process for the 2016 PGA Championship, which will be played at Baltusrol Golf Club in Springfield, NJ from July 25-31, 2016. Fans will need to fill out the free online registration at PGAChampionship.com prior to Aug. 17, to be eligible to purchase tickets during the public sale. “We encourage fans to complete the free online registration process as soon as possible,” said 2016 PGA Championship Director Ryan Cannon. “We’re expecting substantial demand for 2016 PGA Championship tickets, as we prepare to welcome thousands of golf fans from around the world to Baltusrol Golf Club.”
FANTASY/VIDEO GAMES/ESPORTS
DraftKings is teaming with the New York Racing Association for a new partnership that makes the daily fantasy sports destination the presenting sponsor of the 2015 Belmont Stakes Racing Festival, which includes American Pharaoh’s run for the Triple Crown on Saturday. Activation will include branded apparel on all horses and gate crew, a branded cooler blanket on the winning horse of the Belmont Stakes at the conclusion of the race, a Belmont Stakes branded DraftKings Player Lounge and an exclusive hospitality area for VIP race fans.
Nintendo is returning to the Olympics, announcing a new Mario & Sonic Olympics game that will tie in with Rio 2016 and released on Wii U and Nintendo 3DS, according to multiple reports. A preview of the game featured events such as gymnastics, table tennis, soccer, rugby, beach volleyball and golf and marks the fifth under the Mario & Sonic Olympics banner.
ROSTER MOVES
US Olympic Committee Chairman Larry Probst was appointed to topline a new IOC panel that will spearhead the launch of the organization’s upcoming Olympic television channel. Probst will chair the 16-member panel, with the announcement coming as part of a commission shake-up announced by IOC president Thomas Bach. The digital channel is slated to launch in April.
THE MAIN EVENT
NCAA Division I Men’s Golf Championships at 12:30p on Golf Channel.
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ON THIS DAY in 2012: Mets pitcher Johan Santana throws a no-hitter against the Cardinals.
In The Know:
Other than the US, what other country has won the FIFA Women’s World Cup more than once? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Cleveland is searching for its first championship in a major sport since 1964, when the Browns won. Who did they beat? Answer: Baltimore Colts. Kudos: Andrew Feingold-Nielsen/NY; Joe Tafuri Haversack Consulting/NY; Denis Barry-CBS/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Matt Pumo-Triad CW 20/Bounce TV/Estrella TV/Greensboro; Joe Guarnieri-ESPN/Bristol; Peter Lasser-Lasser Productions/Atlanta; Glenn Demby-Plain Language Media/Norwalk; David Baer-120 Sports/Chicago; Andy Pittman-TAMU/College Station; David Hauptman/Denver; Judie Henninger-Valentine Productions Inc /Santa Monica; Greg Dudsic/Venice; Alan Perris/Beverly Hills; Doug Kelly-Foster Farms Bowl/South San Francisco.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
06.01.15
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